Social Point
Social Point is a Barcelona-based mobile game developer and publisher, wholly owned by Take-Two Interactive since 2017, operating four live-service freemium titles—Dragon City, Monster Legends, Two Dots, and Word Life—for millions of global mobile gamers.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Social Point does
Social Point (legally Socialpoint S.L) is a Barcelona-based mobile game developer and publisher founded in 2008 and wholly owned by Take-Two Interactive since February 2017, now operating as part of the Take-Two/Zynga family. The company develops and operates four flagship live-service titles: Dragon City (a dragon breeding and collection game with 1,000+ dragons and real-time multiplayer battles), Monster Legends (a monster collection and battle game with 600+ monsters), Two Dots (an award-winning puzzle adventure), and Word Life (a word puzzle and brain-training game with multiplayer challenges). All four titles are distributed globally as free-to-play downloads across the Apple App Store, Google Play, Amazon Store, and Microsoft Store, monetized through optional in-app purchases of virtual currency, items, and premium content.
The company's product technology centers on cross-platform mobile game engines supporting real-time multiplayer, team wars, alliance systems, and competitive leaderboards, with regular themed content updates ("eras") that sustain player engagement and monetization. Its go-to-market is product-led growth: games are free to download and discover through app store algorithms, with community engagement driven through organic social channels (Facebook, Twitter, LinkedIn) and a VIP email newsletter. The 330+ person organization, representing over 30 nationalities, operates from a single headquarters in Barcelona's Poblenou tech district.
Revenue mechanics are freemium in-app purchases across the four titles, with player segments including casual mobile gamers and social/competitive gamers. The company claims cumulative downloads equivalent to approximately 11% of the world's population. There is no disclosed pricing tier structure or standalone revenue, as Social Point is a non-reporting subsidiary of Take-Two Interactive. The company's competitive positioning rests on established franchise IP, large content libraries within each game, and the distribution and infrastructure advantages of its Take-Two/Zynga parent.
Social Point firmographics
Firmographics- Name
- Social Point
- Legal name
- Socialpoint S.L
- Website
- https://socialpoint.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Social Point is a Barcelona-based mobile game developer and publisher, wholly owned by Take-Two Interactive since 2017, operating four live-service freemium titles—Dragon City, Monster Legends, Two Dots, and Word Life—for millions of global mobile gamers.
- Ownership category
- akta.pro rank
Social Point industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)
- akta.pro secondary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Social Point is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Social Point business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Free-to-play mobile games with optional in-app purchases for virtual items, currency, premium content, and gameplay enhancements. Players can spend real money to accelerate progress, unlock features, and customize their gaming experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Social Point product offering
Product offeringCore offering
Social Point is a Barcelona-based mobile game developer and publisher specializing in free-to-play casual games with social features. The company develops, publishes, and operates four flagship titles — Dragon City, Monster Legends, Two Dots, and Word Life — distributed globally through mobile app stores and monetized via optional in-app purchases. The games feature collection/breeding mechanics, real-time multiplayer battles, alliances, puzzle gameplay, and word challenges for individual consumer players.
Product overview
Social Point is a mobile game developer and publisher specializing in casual gaming. The company operates four flagship games as a unified portfolio: Dragon City (dragon collection and battle), Monster Legends (monster breeding and combat), Two Dots (puzzle adventure), and Word Life (word puzzle/brain training). All four games are available across iOS, Android, Amazon, and Microsoft platforms, with millions of combined downloads and daily active users. The games feature social features including multiplayer modes, alliances, and competitive leaderboards.
Differentiator
Problem solved
Functional benefit
Brands
- Dragon City: A dragon breeding and collection game where players collect, breed, and train dragons to become Dragon Masters.
- Two Dots
- Monster Legends
- Word Life
Products and services
- Dragon City
Companies that use Social Point
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Social Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Social Point partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
Social Point competitors and assessment
Company assessmentDirect peers
- Zynga: Zynga is the direct parent/peer operating in the same casual and mid-core mobile gaming space with titles like FarmVille, Words With Friends, and CSR Racing. Social Point is operationally integrated under Zynga within Take-Two, making it the closest comparable studio.
- King Digital Entertainment: King is a direct peer in casual mobile gaming (Candy Crush franchise, Farm Heroes), operating the same free-to-play model with social/multiplayer features and in-app purchases across iOS/Android. It is the gold-standard casual mobile game publisher.
- Supercell: Supercell develops mid-core mobile games (Clash of Clans, Clash Royale, Brawl Stars) with deep multiplayer and competitive social features. Comparable in mobile-first live-ops model and reliance on community/competitive engagement.
- Playrix: Playrix is one of the largest casual mobile game developers (Homescapes, Gardenscapes, Township). Comparable in casual free-to-play model, puzzle/collection gameplay, and reliance on social features and meta-game loops.
- Rovio Entertainment: Rovio (Angry Birds franchise) is a comparable mobile-first casual game studio with established IP, social features, and freemium monetization. Recently acquired by Sega, providing a similar public-company ownership structure.
- Jam City: Jam City develops casual and mid-core mobile games (Cookie Jam, Disney Mirrorverse, Marvel Avengers Alliance) with social multiplayer and freemium mechanics. Directly comparable in casual mobile game publishing.
- Outfit7: Outfit7 (Talking Tom Gold Run, My Talking Tom Friends) is a comparable mobile casual game studio with global IP, freemium model, and strong multiplayer/social community features. Owned by Chinese group Zhejiang Jinke Peroxide.
- DeNA: DeNA is a Japanese mobile game publisher (Pokémon Masters, Final Fantasy Brave Exvius) with comparable casual/mid-core mobile portfolio and freemium live-ops model, though primarily focused on Asian markets.
Broad incumbents
- Take-Two Interactive: Take-Two is the parent conglomerate (Rockstar, 2K, Private Division, Zynga). As the owner of Social Point, it represents the broader incumbent publisher with a wider portfolio across console, PC, and mobile.
Emerging players
- Roblox: Roblox is an emerging UGC gaming and social platform that competes for the same casual and social-gaming audience. Though a platform rather than a developer, it represents an emerging competitive threat for casual gamer time and spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Social Point social profiles
Digital presenceSocial Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Point leadership team
Management profileNumber of profiles
Profiles4 records
Social Point funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Point
What does Social Point do?
Social Point is a Barcelona-based mobile game developer and publisher specializing in free-to-play casual games with social features. The company develops, publishes, and operates four flagship titles — Dragon City, Monster Legends, Two Dots, and Word Life — distributed globally through mobile app stores and monetized via optional in-app purchases. The games feature collection/breeding mechanics, real-time multiplayer battles, alliances, puzzle gameplay, and word challenges for individual consumer players.
Is Social Point a public or private company?
Social Point is a private company. It is classified as corporate owned and is currently operating.
When was Social Point founded?
Social Point was founded in 2008. It employs 251 to 500 people.
Where is Social Point based?
Social Point is headquartered in Barcelona, Spain, in the Europe region.
How does Social Point make money?
One revenue line is on record: in-App Purchases.
Who are Social Point's main competitors?
Direct peers on record are Zynga, King Digital Entertainment, Supercell, Playrix, Rovio Entertainment, Jam City, Outfit7 and DeNA. Take-Two Interactive is listed as a broad incumbent. Roblox is listed as an emerging player.
Does Social Point have an API?
No public API is recorded for Social Point.
What industry is Social Point in?
Social Point's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAIAD, Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery), with a secondary code of MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 7131 and its SIC code is 7900.