What Take-Two Interactive Software does

Take-Two Interactive Software is a leading global developer and publisher of interactive entertainment, headquartered in New York City and listed on NASDAQ under TTWO. The company operates a multi-label publishing model anchored by Rockstar Games (Grand Theft Auto, Red Dead Redemption), 2K (NBA 2K, WWE 2K, Civilization, BioShock, Borderlands via Gearbox), Private Division, and the Zynga family of mobile and casual social labels. Its products span console and PC premium releases, live-service sports and strategy titles, and mobile free-to-play games reaching players in 175+ countries with 6 billion+ cumulative mobile downloads.

Take-Two's core products are large-budget, narrative-driven and simulation-driven interactive entertainment franchises, built using proprietary engines and toolchains developed internally over decades (most notably Rockstar's RAGE engine family). Post-2022, the addition of Zynga layered mobile development and publishing capabilities, including the Chartboost programmatic ad exchange, and Gearbox (acquired March 2024) extended the company's IP portfolio into first-person shooters, looter-shooters, and roguelikes (Borderlands, Risk of Rain). The company also continues to expand its international studio footprint with offices in Seoul, Germany, Turkey, Spain, and Ireland to support live-service and mobile publishing.

The company monetizes through a mix of full-game premium sales on console and PC, recurring in-game purchases (virtual currency, season passes, MyTeam/MyCareer-style modes, GTA Online Shark Cards), and free-to-play mobile monetization across the Zynga catalog and mobile ports of core franchises. Go-to-market is channeled through first-party platform stores (PlayStation Store, Xbox Store, Nintendo eShop, Steam), the App Store and Google Play, and direct digital distribution, with mobile ad revenue through Chartboost. Take-Two funds development using cash flow and approximately $1.95B of senior unsecured notes issued across 2023–2024 to support the GTA VI release cycle and continued M&A.

Name

Take-Two Interactive Software

Legal name

Take-Two Interactive Software, Inc.

Website

https://taketwogames.com

Company type

Public

Founded year

1993

Operating status

Operating

Short description

Take-Two Interactive Software (NASDAQ:TTWO) is a global interactive entertainment publisher operating Rockstar Games, 2K, Private Division, and the Zynga mobile labels, delivering premium console/PC franchises (Grand Theft Auto, Red Dead Redemption, NBA 2K, Civilization, Borderlands) and mobile social games to consumers in 175+ countries.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Software Publishers (51321), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Video game publishing
• Interactive entertainment
• Mobile gaming
• Console gaming
• Sports simulation games

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales: Physical and digital game sales through retail and digital storefronts for console gaming systems, PC, and mobile devices.
2. Virtual Items and Microtransactions: In-game virtual currency, goods, items, boosts, effects, skins, and other virtual assets. Virtual Items have no monetary value and cannot be redeemed for real money outside of the Services unless expressly authorized.
3. Subscription Services: Automatic recurring subscription payments at the start of each billing period for access to subscription-based features and benefits.
4. Mobile Advertising: Targeted advertising on mobile services through ad networks, data exchanges, traffic management service providers, social networks, and marketing analytics providers.
5. Downloadable Content: Expansion packs, additional content, and add-ons purchased through Digital Storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Take-Two Interactive Software is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The company operates through four major publishing labels—Rockstar Games, 2K, Private Division, and Zynga—delivering premium console/PC games (e.g., Grand Theft Auto, Red Dead Redemption, NBA 2K, Civilization, Borderlands), sports simulations (NBA 2K, WWE 2K, PGA TOUR 2K), mobile/social games (Words With Friends, CSR Racing, FarmVille, Zynga Poker), and mobile advertising through the Chartboost platform.

Product overview

Take-Two Interactive Software is a leading video game developer, publisher, and marketer operating under multiple publishing labels: Rockstar Games (premium action-adventure console/PC titles including Grand Theft Auto and Red Dead Redemption), 2K (sports simulations including NBA 2K and WWE 2K, strategy games including Civilization, shooters including Borderlands), Zynga (mobile and social games including Words With Friends, Zynga Poker, CSR Racing, Dragon City, Empires & Puzzles, FarmVille, and Star Wars: Hunters), Private Division (mid-core and indie titles including Tales of the Shire and No Rest for the Wicked), and Ghost Story Games. The company develops and publishes games for console systems (PlayStation, Xbox, Nintendo Switch), PC, and mobile platforms (iOS, Android), delivering products through physical retail, digital download, and online platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rockstar Games: Video game development studio known for Grand Theft Auto, Red Dead Redemption, and other AAA titles
• 2K
• Zynga
• Private Division
• Gearbox Entertainment

Products and services

• NBA 2K27 Basketball simulation game under the 2K label featuring MyCAREER, MyTEAM, and MyNBA modes with current NBA and WNBA athletes.
• WWE 2K26 Wrestling simulation game under the 2K label with 400+ WWE Superstars and Legends, new match types, and Showcase mode.
• Borderlands 4 Looter-shooter game under the 2K label (developed by Gearbox) featuring Vault Hunters and billions of weapons on a new planet.
• Sid Meier's Civilization VII Turn-based strategy game in the long-running Civilization franchise published by 2K.
• PGA TOUR 2K25 Golf simulation game featuring golf's biggest stages, published under the 2K label.
• NBA 2K26 Basketball simulation game with MyCAREER, MyTEAM, and MyNBA modes featuring NBA and WNBA athletes.
• WWE 2K25 Wrestling simulation game featuring Bloodline Showcase, Roman Reigns on cover, and the new 'The Island' experience.
• TopSpin 2K25 Tennis simulation game published under the 2K label.
• Mafia: The Old Country Action-adventure game in the Mafia franchise, depicting the origins story of organized crime.
• Grand Theft Auto franchise Rockstar Games' flagship open-world action-adventure franchise, one of the most successful video game series globally.
• Red Dead Redemption Western-themed open-world action-adventure franchise from Rockstar Games.
• Star Wars: Hunters Competitive battle arena game featuring Star Wars characters, developed by Zynga with Lucasfilm Games; available on Nintendo Switch, iOS, and Android.
• NFL 2K Playmakers Mobile NFL game announced in partnership with the NFL and NFLPA, published under the 2K label.
• Words With Friends Social word game under the Zynga label, one of the company's flagship mobile titles with global reach.
• Zynga Poker

Quantifiable outcome

• 6 billion+ mobile game downloads
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• CBSminorGTM or Marketing Partner · 18 February 2026CBS and Zynga partnership bringing Survivor Season 50 into mobile games including Words With Friends, Zynga Poker, Two Dots, and more.
• Video Games DeluxecoreStrategic or Co-development Partner · 3 March 2025Rockstar Games, a label of Take-Two, announced acquisition of Video Games Deluxe, expanding Rockstar's development capabilities for open-world entertainment experiences.
• Lucasfilm GamescoreStrategic or Co-development Partner · 4 June 2024Zynga, a wholly-owned publishing label of Take-Two, collaborated with Lucasfilm Games to launch Star Wars: Hunters, a competitive battle arena game available on Nintendo Switch, iOS, and Android. The partnership brings Star Wars IP to mobile gaming with characters inspired by iconic Star Wars archetypes.
• NFL and NFLPAcoreStrategic or Co-development Partner · 23 April 2024NFL, NFLPA and 2K announced launch of NFL 2K Playmakers mobile game, bringing NFL content to mobile gaming platform.
• Wētā WorkshopminorStrategic or Co-development Partner · 22 April 2024Private Division and Wētā Workshop announced Tales of the Shire: A The Lord of the Rings Game, launching March 25, 2025. Wētā Workshop provides creative expertise and IP licensing for the Middle-earth themed game.
• The Gearbox Entertainment CompanycoreStrategic or Co-development Partner · 28 March 2024Take-Two announced acquisition of The Gearbox Entertainment Company, developer of the highly successful Borderlands franchise, expanding Take-Two's portfolio of major gaming franchises.
• Automobili Lamborghini S.p.A.minorStrategic or Co-development Partner · 24 January 2024Zynga and Automobili Lamborghini announced multi-year deal making CSR Racing official partner of Lamborghini's Squadra Corse Racing Team.
• Warner Bros. PicturesminorGTM or Marketing Partner · 12 December 2023Zynga and Warner Bros. Pictures brought Wonka to Words With Friends and other games as a promotional partnership.
• Moon StudiosminorStrategic or Co-development Partner · 8 December 2023Private Division and Moon Studios announced No Rest for the Wicked, available in early access. Partnership for publishing and development of the action RPG.
• Power SlapminorGTM or Marketing Partner · 9 August 2023Rollic partnered with Dana White's Power Slap organization to launch a new mobile game featuring the slap fighting brand.
• Game FreakminorOEM/ Whitelabel/ Licensing Partner · 9 May 2023Private Division announced publishing partnership with Game Freak, known for Pokemon franchise, for future game releases.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electronic Arts: Largest direct peer — multi-label publisher (EA Sports, EA Originals) of premium console/PC titles (FC, Madden, Battlefield, Apex Legends) and live-service mobile games, with comparable revenue model (one-time licences, microtransactions, subscriptions).
• Activision Blizzard (Microsoft): Direct peer in AAA console/PC publishing (Call of Duty, Diablo, Overwatch, World of Warcraft) and mobile (Candy Crush via King), now owned by Microsoft; the most direct competitor for premium shooter and live-service franchises.
• Ubisoft: Multi-label console/PC publisher (Assassin's Creed, Far Cry, Tom Clancy's, Rainbow Six) with comparable open-world and live-service strategy; direct competitor in premium third-person action franchises.
• Embracer Group: Multi-studio holding company that previously held a secondary offering position in Take-Two; comparable as a roll-up of mid-core and AAA studios (THQ Nordic, Gearbox pre-divestiture, Crystal Dynamics).
• CD Projekt: Polish publisher of Cyberpunk and The Witcher franchises; direct peer in premium single-player and open-world RPG publishing on console/PC with similar development-driven model.

Broad incumbents

• Nintendo: First-party platform holder and publisher of Mario, Zelda, Pokémon, and Splatoon; relevant incumbent competitor for console share and a key distribution partner via Nintendo eShop and Switch/Switch 2.
• Sony Interactive Entertainment: PlayStation platform holder and publisher (PlayStation Studios: Naughty Dog, Santa Monica, Insomniac); broad incumbent that is both a Take-Two distribution partner and competitor for premium console exclusives.
• Microsoft (Xbox Game Studios): Xbox platform holder and publisher (post-Activision acquisition: Bethesda, Call of Duty); broad incumbent that competes directly for shooter, RPG, and live-service audiences on console and PC.

Emerging players

• Roblox Corporation: UGC gaming platform with comparable mobile and cross-platform reach; an emerging competitor for the time-spent and creator-economy audience, particularly among younger demographics.
• Epic Games: Fortnite operator and Unreal Engine owner; competes with Take-Two's Battle Royale/live-service ambitions and is also a distribution partner via Epic Games Store on PC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take-Two Interactive Software