NYBRA Plastic Surgery

What NYBRA Plastic Surgery does

NYBRA Plastic Surgery (New York Breast Reconstruction & Aesthetic Plastic Surgery) is a privately held, physician-owned medical practice founded around 2000 and headquartered in Great Neck, New York. The practice specializes in breast reconstruction following mastectomy, with sub-specialty expertise in microsurgical perforator flap procedures — including DIEP, SIEA, TUG/PAP, GAP, SHAEP, and stacked flap reconstruction — as well as implant-based reconstruction, lymphedema surgery, sensory restoration, and a uniquely pioneered TRAM flap hernia repair technique. It also delivers an aesthetic surgery line spanning facial rejuvenation, rhinoplasty, cosmetic breast surgery, body contouring, non-surgical facial rejuvenation, and cosmetic tattooing. The practice is staffed by five surgeons (founding partners Dr. Randall Feingold and Dr. Ron Israeli, alongside Drs. Peter Korn, David Light, and Jonathan Bank) plus a Clinical Director leading the Patient Empowerment Program.

Name

NYBRA Plastic Surgery

Legal name

NYBRA Plastic Surgery

Website

https://nybra.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plastic and Reconstructive Surgery Services

akta.pro primary industry

Areola & Medical Micropigmentation Services (HSALAKAG)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Breast reconstruction surgery
• Plastic surgery services
• Microsurgical flap procedures
• Aesthetic cosmetic surgery
• Mastectomy reconstruction services

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Surgical Procedures: Revenue generated from breast reconstruction and aesthetic plastic surgery procedures. Reconstruction procedures are often covered by insurance under the Women's Health and Cancer Rights Act of 1998. Cosmetic procedures are self-pay.
2. Cosmetic Surgery Fees: Self-pay aesthetic surgery procedures including facial rejuvenation, breast surgery, body contouring, and non-surgical treatments. Fees quoted at consultation and include surgical fee, facility/anesthesia, and materials.
3. Insurance-Reimbursed Reconstruction: Breast reconstruction procedures covered by health insurance per federal law (WHCRA 1998). All stages of reconstruction including revision procedures are covered. New York state law provides additional protections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

NYBRA Plastic Surgery is a physician-owned medical practice that provides breast reconstruction and aesthetic plastic surgery services. The core reconstructive offering covers natural-tissue flap procedures (DIEP, SIEA, TUG/PAP, GAP, SHAEP, stacked flaps), implant-based reconstruction (prepectoral and subpectoral), hybrid reconstruction, revision surgery, lymphedema surgery, nipple areola reconstruction, and restorative tattooing. The aesthetic offering includes facial rejuvenation, rhinoplasty, cosmetic breast surgery, body contouring, and non-surgical treatments. The practice also operates a Patient Empowerment Program with support groups and educational lectures.

Product overview

NYBRA Plastic Surgery is a medical practice offering comprehensive breast reconstruction and aesthetic plastic surgery services. The practice operates as a unified service offering centered around two main pillars: breast reconstruction (including natural-tissue flap procedures like DIEP, TUG, GAP, and SHAEP flaps; implant reconstruction; and hybrid approaches) and aesthetic surgery (including facial rejuvenation, body contouring, and non-surgical treatments). The practice also provides extensive patient support services through its Patient Empowerment Program, which includes support groups, educational lectures, and virtual consultation options. All services are coordinated through multiple office locations in Great Neck, Manhattan, Commack, and Huntington, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural-Tissue Flap Reconstruction Breast reconstruction using the patient's own tissue (skin and fat) from donor sites including abdomen, thigh, and buttocks, without implants.
• DIEP/SIEA Flap Breast Reconstruction Deep inferior epigastric perforator (DIEP) and superficial inferior epigastric artery (SIEA) flaps use abdominal tissue to reconstruct the breast while preserving abdominal muscle.
• TUG/PAP Flap Breast Reconstruction Transverse upper gracilis (TUG) and profunda artery perforator (PAP) flaps use fatty tissue from the inner thigh to reconstruct the breast.
• GAP Flap Breast Reconstruction Gluteal artery perforator (GAP) flap uses skin and fat from the buttocks to reconstruct the breast.
• SHAEP Flap Breast Reconstruction Stacked hemi-abdominal extended perforator (SHAEP) flap combines DIEP flap with tissue from the hip area for additional volume in breast reconstruction.
• Stacked Flap Breast Reconstruction Technique using two flaps stacked together to reconstruct one breast, providing additional tissue for fuller breast reconstruction.
• Hybrid Breast Reconstruction Combines natural-tissue flaps with implants to facilitate fuller, natural-looking breast reconstruction in patients with limited excess body tissue.
• Latissimus Flap Reconstruction Uses the latissimus dorsi muscle and skin from the back for breast reconstruction, often combined with implants.
• Breast Implant Reconstruction Implant-based breast reconstruction available for most women facing mastectomy, including direct-to-implant and expander-implant approaches.
• Lymphedema Surgery Surgical procedures to help prevent or ease lymphedema, a condition where limbs swell after lymph node removal during mastectomy.
• TRAM Flap Hernia Repair Unique abdominal wall reconstruction procedure pioneered by NYBRA to repair TRAM flap related hernias and contour deformities.
• Fat Grafting Technique using harvested fat from elsewhere on the body to correct concavities, improve contour, or augment breast volume in reconstructed breasts.
• Flap Revision Surgery Secondary revision procedures to improve breast contour, change volume, or address complications after natural tissue breast reconstruction.
• Breast Sensation Restoration Nerve reconnecting procedures during flap reconstruction to improve breast sensation by reconnecting nerves cut during mastectomy.
• Nipple Areola Surgery Final finishing procedures for breast reconstruction including nipple reconstruction and areola tattooing to create natural-appearing nipples.
• Restorative Tattooing Specialized tattooing services for nipple-areola creation, scar camouflage, and 3D nipple artistry as the final touch for breast reconstruction.
• Oncoplastic Surgery Procedures such as oncoplastic closure, reduction and lift, and local tissue flaps that preserve breast shape after lumpectomy.
• Male Mastectomy and Reconstruction Reconstruction options for men facing mastectomy, including natural tissue flaps, fat grafting, and nipple reconstruction.
• Breast Relief Systematic approach to post-mastectomy pain management.
• Mastectomy Services Comprehensive mastectomy procedures including nipple-sparing mastectomy, skin-sparing mastectomy, and options for patients with genetic mutations such as BRCA.
• Aesthetic Surgery Comprehensive range of cosmetic surgical procedures including facial rejuvenation, breast surgery, body contouring, and rhinoplasty.
• Facial Rejuvenation Surgery Surgical procedures including facelift, browlift, necklift, and eyelid rejuvenation to restore a more youthful facial appearance.
• Non-Surgical Facial Rejuvenation Non-surgical cosmetic treatments including Botox, fillers, laser peels, and chemical peels.
• Body Contouring Body reshaping procedures including liposuction, abdominoplasty (tummy tuck), and butt augmentation.
• Extremities Surgery Upper extremity aesthetic procedures including brachioplasty (arm lift) and thigh lift to reshape arms and legs.
• Cosmetic Tattooing Tattooing services for permanent makeup, improved hair density appearance, and scar management.
• Aesthetician Services Non-invasive skin care treatments including CoolSculpting, IPL, and Microneedle Skin Tightening administered by an in-house aesthetician.
• Virtual Consultations Telehealth consultations with NYBRA surgeons for patients including those traveling from out of town or concerned about in-person visits.
• Patient Empowerment Program Comprehensive support program offering individual support to patients and families facing mastectomy, including support groups, educational lectures, and wellness resources.
• NYBRA Plastic Surgery Shop Online retail shop offering post-surgical products and recovery items for NYBRA patients.

Quantifiable outcome

• 25 years of practice with >$2.2M raised for breast cancer research through Making Strides
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• ARSA (American Reconstruction Surgery Association)minorOthersNYBRA is a proud partner of ARSA, displayed as a partner logo on the practice website.
• BreastReconstruction.orgcoreGTM or Marketing PartnerBreastReconstruction.org is a comprehensive resource created by NYBRA to help empower women to make informed choices about breast reconstruction. The practice directs patients to this resource and participates in educational panels through this platform.
• Adelphi University / Adelphi Breast Cancer HotlinecoreStrategic or Co-development PartnerNYBRA maintains a longstanding relationship with Adelphi University, with Dr. Israeli having presented at Adelphi. The practice connects patients with the Adelphi Breast Cancer Hotline for additional support resources.
• Living Beyond Breast Cancer (LBBC)coreGTM or Marketing PartnerNYBRA participates in LBBC events including the annual Butterfly Ball. Patient Chelsey Pickthorn was honored with LBBC's Donna Noce Colaco Going Beyond Award. NYBRA surgeons contribute to LBBC educational initiatives.
• Unite for HerminorGTM or Marketing PartnerNYBRA collaborated with Erin Pellegrin from Unite for Her for a cooking session on nutrition for breast cancer recovery, demonstrating commitment to holistic patient care.
• American Cancer Society - Making Strides Against Breast CancerflagshipGTM or Marketing PartnerNYBRA has been a flagship sponsor of Making Strides Against Breast Cancer for 25 years, raising over $2.2 million. Practice organizes teams, participates in annual walks at Jones Beach, and engages patients and families in fundraising.
• Young Survival Coalition (YSC)minorGTM or Marketing PartnerNYBRA patient Anna Crollman established the first YSC Face-to-Face support group in Raleigh, NC. Practice supports young adult cancer patients who face unique reconstruction considerations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rowe Plastic Surgery: Long Island / NYC-area private plastic surgery practice offering comprehensive reconstructive and aesthetic services, including breast surgery. Closely comparable in geographic positioning (Long Island corridors) and dual-track reconstructive/cosmetic business model.
• New York Group for Plastic Surgery: NYC-based multi-surgeon private practice combining reconstructive and aesthetic surgery, including breast reconstruction. Direct in-market competitor for NYBRA's Manhattan patient base with comparable service breadth and surgeon-team structure.
• Long Island Plastic Surgical Group (LIPSG): Large multi-surgeon private practice on Long Island offering comprehensive reconstructive and cosmetic surgery with overlapping service lines (DIEP flaps, implant reconstruction, body contouring, aesthetic procedures). Geographic overlap with NYBRA's Great Neck, Commack, and Huntington locations makes it the closest regional substitute.
• The Center for Natural Breast Reconstruction: Charleston, SC-based practice specializing in natural-tissue breast reconstruction with a microsurgery-heavy philosophy and active patient education/community program, mirroring NYBRA's patient-empowerment and DIEP/stacked flap orientation. Operates multiple locations and competes for the same traveling patient demographic.
• PRMA Plastic Surgery: San Antonio-based specialty practice focused on natural-tissue breast reconstruction (DIEP, SIEA, GAP, TUG/PAP flaps) using an integrated plastic surgery microsurgery model closely parallel to NYBRA. PRMA is among the most cited comparables for insurance-reimbursed, flap-focused reconstruction practices serving patients across a multi-state catchment.

Broad incumbents

• Weill Cornell Medicine Division of Plastic Surgery: Academic medical center plastic surgery division at NewYork-Presbyterian providing reconstructive and aesthetic procedures. Functions as a broader incumbent in the same NYC referral ecosystem, including microsurgical breast reconstruction and craniofacial reconstruction.
• Memorial Sloan Kettering Plastic & Reconstructive Surgery Service: Academic tertiary cancer center plastic surgery service providing breast reconstruction and complex reconstruction as part of a broader oncology mission. Captures a substantial share of insured reconstruction referrals in the NY metro and functions as both a feeder and competitor to NYBRA.
• NYU Langone Hansjörg Wyss Department of Plastic Surgery: Major academic plastic surgery department offering microsurgical breast reconstruction, trauma reconstruction, and aesthetic surgery within a multi-hospital system. Competes for both faculty-level complex cases and self-pay aesthetic patients in Manhattan.
• MD Anderson Cancer Center Plastic Surgery: National cancer center microsurgical breast reconstruction program, comparable to NYBRA's cancer-reconstruction orientation but embedded within a research-driven academic platform. Represents the upper bound on scale, brand reach, and clinical-research differentiation in cancer-focused reconstruction.
• Cleveland Clinic Department of Plastic Surgery: Large academic plastic surgery program providing the full spectrum of breast reconstruction (DIEP, implants, hybrid) and aesthetic surgery within a national hospital system. Replicable institutional model of integrating reconstructive and aesthetic services under a single specialty practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NYBRAPlasticSurgery1
• Instagraminstagram.com/nybra_plastic_surgery
• Xx.com/nybra_ps
• LinkedInlinkedin.com/company/nybraplasticsurgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYBRA Plastic Surgery