Open Network Exchange

What Open Network Exchange does

Open Network Exchange (ONE Company) is a privately held B2B technology and solutions company headquartered in Scottsdale, Arizona, serving enterprise clients in travel, hospitality, vacation ownership, retail, financial services, telecommunications, and consumer products. The company was founded by John and Marcia Rowley, former owners of International Cruise & Excursions (ICE), together with Ciprian Morar, formerly CTO of ICE and an early Expedia employee who led Expedia's Private Label business globally. ONE operates with 1,001–5,000 employees, including a large global contact center operation that supports customer care, recruitment, training, and product sales for partners. Lani Kane-Hanan, formerly EVP and Chief Development & Product Officer at Marriott Vacations Worldwide, joined as CEO in February 2023.

The company's core product is the ONE Platform, a microservices-based architecture offering universal currency exchange, fully documented APIs, dynamic data models, PCI-compliant data security, and an embedded AI/ML engine that builds personalized behavioral profiles and powers smart pricing and targeted marketing. This platform powers the white-label ONE Marketplace, a global e-commerce marketplace with access to over 2 million preferred hotels, cruises, flights, car rentals, and premium branded merchandise, plus a co-branded rewards booking platform called Bookit launched with Superlogic in February 2025. A distinctive capability is the universal currency exchange feature, which allows customers to swap fiat currencies, promotional incentives, loyalty rewards, vacation club points, vacation ownership assets, and cryptocurrencies for marketplace products.

ONE generates revenue through four primary streams: software licensing of the platform and APIs to enterprise partners under multi-year contracts, managed services for loyalty, rewards and benefits program administration, transaction fees on marketplace commerce, and professional services via its global contact center operations. The company sells primarily through direct enterprise field sales and channel partnerships, with named enterprise relationships including RCI (vacation exchange), Royal Caribbean (cruise), and the supplier ecosystem underlying the Bookit platform. Pricing is custom and not publicly disclosed, structured around software licensing agreements with variable support tiers.

Name

Open Network Exchange

Legal name

Open Network Exchange

Website

https://onecompany.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Loyalty platform software
• White-label marketplace
• Customer engagement solutions
• Travel loyalty programs
• Rewards program management

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: ONE licenses its technology platform to enterprise partners. Full-service software licensing agreements with several options for support and service. Partners integrate or complement their current technology stack with ONE's platform.
2. Program Management & Operations: Revenue from managing loyalty, rewards and benefits programs for partners. Includes program operations, member benefit servicing, and administration of partner programs.
3. Marketplace Commerce: ONE Marketplace drives transactions through global product distribution. Partners and their customers can purchase travel, merchandise, and lifestyle products, generating commerce revenue.
4. Contact Center Services: Global contact center operations supporting recruitment, training, customer care, and product sales for partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Open Network Exchange (ONE) operates a B2B technology platform that enables travel, hospitality, vacation ownership, retail and financial-services partners to deploy white-label marketplaces, loyalty/rewards programs and customer engagement solutions. The platform features a proprietary Universal Currency Exchange that converts fiat, loyalty points, vacation ownership assets and cryptocurrencies into marketplace products, paired with AI-driven personalization, microservices architecture and global contact-center operations.

Product overview

Open Network Exchange (ONE) operates as a B2B technology and solutions company offering a unified platform architecture. The ONE Platform serves as the core technology infrastructure built on microservices, which powers the ONE Marketplace—a white-label e-commerce marketplace for travel, lifestyle, and retail products. Additional products include the Bookit rewards-driven booking platform (co-created with Superlogic), the Universal Currency Exchange feature enabling multi-currency conversions, and the ONE Mobile App for mobile access. Services include software licensing, global contact center operations, loyalty program funding & management, cash back rewards, tiered membership programs, travel incentives, and demand generation powered by proprietary AI. The platform integrates AI and machine learning to deliver personalized recommendations and behavioral insights across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Bookit: A rewards-driven booking platform launched in partnership with Superlogic, offering consumers up to 10x more rewards than competing platforms for travel, entertainment, and retail purchases. The AI-powered platform provides access to over 2 million preferred hotels, cruises, flights, car rentals, and premium e-commerce brands worldwide, along with VIP experiences.

Products and services

• ONE Platform The core B2B technology platform powering customer engagement and loyalty programs. Built on microservices architecture, it coordinates customer interactions and drives profitable e-commerce through universal currency exchange, AI-powered recommendations and a white-label marketplace, sold to enterprise partners in travel, hospitality, retail and financial services.
• ONE Marketplace A global white-label e-commerce marketplace aggregating travel, lifestyle and retail products and services from third-party suppliers. Partners can private-brand the marketplace for their customers to drive engagement and revenue growth.
• Bookit A rewards-driven booking platform co-created with Superlogic, offering consumers up to 10x more rewards than competing platforms. The AI-powered platform provides access to over 2 million preferred hotels, cruises, flights, car rentals and premium e-commerce brands worldwide, along with VIP experiences.
• ONE Mobile App A fully brandable mobile application that integrates with the ONE Marketplace, enabling customers to access and exchange digital currencies for products and services on mobile devices. Sold to enterprise partners for white-label deployment.
• Software Licensing Full-service software licensing agreements offering seamless integration with partners' existing technology stacks. Includes development, maintenance and enhancements of the technology platform with variable levels of custom solutions and support.
• Global Contact Center Operations Scalable, state-of-the-art, global contact center operations supporting recruitment, training, customer care and product sales. Includes world-class customer service for member and program benefits servicing for enterprise partners.
• Loyalty Program Funding & Management

Quantifiable outcome

• Reducing call volume by 30 percent while increasing revenue per call by 15 percent
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• RCI (Royal Cruises International)coreStrategic or Co-development Partner · 19 November 2025RCI partnered with ONE to offer an upgraded cruise program providing members expanded travel benefits with savings of up to 25% on cruises from major lines. The program launched mid-December for planning 2026 spring break trips.
• SuperlogiccoreStrategic or Co-development Partner · 20 February 2025Superlogic and Open Network Exchange launched Bookit, a rewards-driven booking platform offering consumers up to 10x more rewards than competing platforms. The AI-powered platform provides access to over 2 million preferred hotels, cruises, flights, car rentals, and premium e-commerce brands worldwide.
• Leading Travel & Hospitality BrandscoreOthersONE partners with leading companies spanning travel, leisure, lifestyle, experiences and quality branded goods and services. Includes hotel chains (Marriott, Hilton, Hyatt, IHG), cruise lines (Princess, Royal Caribbean, Carnival, Norwegian), designer brands (Gucci, Prada, Dior), and home/electronics brands (Samsung, Sony, LG).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Operates Booking.com for Business and connectivity/affiliate APIs that power third-party travel booking experiences, similar in form to ONE's Bookit sub-brand. A broad incumbent in the same B2B OTA and white-label booking category.
• Salesforce Loyalty Management: Enterprise CRM suite with a built-in loyalty management product targeting the same brands ONE serves, with overlap in tiered benefits, partner-marketplace integration, and AI-driven personalization.
• Expedia Group: Operates Expedia Partner Solutions, the B2B white-label accommodation and travel booking platform that ONE's CTO Ciprian Morar helped build globally during his Expedia tenure. Directly comparable as a B2B OTA white-label provider serving travel suppliers and loyalty programs.
• Rakuten (Rakuten Rewards): Operates a global cash-back rewards and marketplace platform — directly comparable to ONE's marketplace commerce, cash-back rewards, and B2B partnership distribution model.

Direct peers

• Points International (Loyalty Ventures / Plusgrade): Operates a platform for buying, gifting, and redeeming loyalty points across multiple airline, hotel, and financial loyalty programs — directly analogous to ONE's Universal Currency Exchange across fiat, points, and assets.
• Antavo: Loyalty cloud platform that helps brands launch, manage, and measure loyalty programs. Closely comparable to ONE's loyalty program funding, tiered membership, and AI-driven personalization offerings.
• Kognitiv: Loyalty technology provider offering enterprise loyalty platform services including member engagement, partner integration, and data-driven personalization — a comparable B2B loyalty vendor serving travel and hospitality.
• Maritz Travel / Maritz Loyalty: Long-established provider of loyalty, incentive, and engagement programs for enterprise customers across travel, hospitality, and retail — overlapping with ONE's program management, tiered membership, and cash-back services.

Emerging players

• Superlogic: Co-developer of ONE's Bookit rewards-driven booking platform; operates in the same white-label, AI-driven rewards and experiential incentive space with direct product overlap and partnership.
• Yotpo: E-commerce loyalty and referrals platform with integrations to major commerce backends. Adjacent competitor in loyalty technology with overlap on cash-back rewards, member tiers, and AI-personalized offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/onecompany
• Facebookfacebook.com/onecompany
• LinkedInlinkedin.com/company/opennetworkexchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Network Exchange