Xpres Spa
- Company typePublic
- Founded2003
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Xpres Spa does
Xpres Spa operates airport-based wellness and spa services as a wholly owned brand of XWELL, Inc. (NASDAQ: XWEL), a publicly traded company founded in 2003 and headquartered in New York. The company delivers a focused service menu of massage, nail care, and rejuvenation treatments — ranging from 5-minute express sessions to 3-hour premium experiences — to time-constrained airline travelers across 25+ locations in 10 major US airports (ATL, DFW, HOU, LAS, MIA, JFK, MCO, PHL, SLC) and international hubs in Abu Dhabi, Dubai, Istanbul, and Amsterdam. Proprietary in-store hardware, including custom Relaxation Loungers, Zero-Gravity Massage Chairs, CERAGEM therapeutic thermal massagers, HydroMassage lounges, and Chakra Beds embedded with natural gemstones, forms the core treatment delivery stack.
The business generates revenue through three primary streams: in-person spa services at airport concessions, e-commerce product sales of TSA-approved travel, wellness, and beauty items via shop.xpresspa.com and the Treat brand, and digital gift cards sold in fixed $25/$50/$75/$100 denominations. Distribution is omnichannel — walk-in and appointment bookings through the Zenoti platform, an owned loyalty app (XWELL Rewards, 1 point per dollar, 100 points = $5 discount), and a nationwide e-commerce storefront with $6.50 flat shipping and free shipping above $75. The customer base is split between business/leisure airport travelers (primary) and broader wellness enthusiasts (secondary), served through a horizontal segmentation approach.
Corporate scale is modest: FY2025 revenue of approximately $29.2 million, a $17 million net loss, 501-1,000 employees, and a $31.3 million private placement completed in 2025 to fund expansion and debt reduction. Adjacent brands within XWELL — XpresCheck for airport biosecurity/COVID testing and Naples Wax Center for Southwest Florida waxing — extend the wellness platform beyond the spa core. The competitive position rests on long-tenured airport concession access, multi-country operational footprint, and a unified cross-brand loyalty ecosystem.
Xpres Spa firmographics
Firmographics- Name
- Xpres Spa
- Legal name
- XWELL, Inc.
- Website
- https://xpresspa.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Xpres Spa industry classification
Industry- Product category
- Airport Spa and Wellness Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Destination Spas & Spa Resorts (HSALAFAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where Xpres Spa is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Xpres Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Spa Services: In-person spa services including massages, nail care (manicures and pedicures), and rejuvenation treatments offered at airport locations. Services range from quick 5-minute treatments to 3-hour sessions.
- Product Sales: E-commerce sales of TSA-approved travel, health and wellness, beauty, and personal care products through shop.xpresspa.com and treat.com
- Gift Cards: Digital gift cards sold in $25, $50, $75, or $100 denominations, redeemable for services and products at XpresSpa and Treat locations
- XWELL Rewards Loyalty Program: Points-based loyalty program where members earn 1 point per dollar spent, redeemable for $5 discounts per 100 points
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Standard Shipping |
| Other | Monthly | XWELL Rewards Points |
| Other | Pay-as-you-go | Returns Policy |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Xpres Spa product offering
Product offeringCore offering
XpresSpa operates airport-based spa and wellness service locations offering massages (neck & back, foot, hand & arm, tension relief, zero-gravity, hydro-massage), manicures and pedicures, and rejuvenation treatments (Chakra Bed, LED Face Mask therapy). The company also runs an e-commerce storefront selling TSA-approved travel, health, wellness, beauty, and personal care products under the Treat brand, and offers digital gift cards and an XWELL Rewards loyalty program.
Product overview
XpresSpa is an airport wellness and spa services company offering massage, nail care, and rejuvenation services primarily in airports across the United States, United Arab Emirates, Turkey, and the Netherlands. The company operates through a combination of in-person spa locations and an e-commerce platform (shop.xpresspa.com) selling travel and wellness products. XpresSpa is part of XWELL, Inc. and complements its services with the XWELL Rewards loyalty program and digital gift cards. The product portfolio consists of core spa service offerings (Massage, Nail Care, Rejuvenation), a retail product shop, a gift card program, and a loyalty rewards system.
Differentiator
Problem solved
Functional benefit
Brands
- XpresCheck: Airport COVID-19 testing and wellness services
- Naples Wax Center
Products and services
- Massage Services Airport spa massage services including therapeutic thermal massage, foot massage, hand and arm massage, hydro-massage, neck and back massage, relaxation lounger treatments, stress and tension relief, assisted stretch sessions, table massage, and zero-gravity massage chair experiences for travelers.
- Nail Care Services Manicure and pedicure services offered in multiple tiers including Xpres, Business Class, First Class, Premium, and Premium Plus options featuring various levels of cleansing, exfoliation, massage, masking, and nail treatment for travelers.
- Rejuvenation Services Wellness and beauty enhancement treatments including Chakra Bed sessions using heated gemstone mats and LED Face Mask therapy with red, blue, and amber light options for anti-aging and acne treatment.
- Treat Travel and Wellness Products Online retail store offering TSA-approved travel, health, wellness, beauty, and personal care products across categories including Beauty, Health & Wellness, Travel Essentials, and Home & Gifts, shipped to all 50 US states and territories.
- Gift Cards Digital gift cards available in denominations of $25, $50, $75, and $100, redeemable for spa services and retail products at U.S. XpresSpa locations and online.
- Naples Wax Center Services Waxing services brand operated under XWELL in Southwest Florida, offering hair removal and beauty services with gift cards available for purchase.
Companies that use Xpres Spa
Customer profileSegments2 records
Ideal customer profiles2 records
Xpres Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Xpres Spa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XWELL, Inc.parent companyXpresSpa is a brand owned and operated by XWELL, Inc., a wellness company providing spa and travel health services. XWELL, Inc. also owns Treat (wellness products), XpresCheck (COVID-19 testing), and Naples Wax Center.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Xpres Spa competitors and assessment
Company assessmentDirect peers
- Be Relax: Be Relax is the leading global airport spa operator with locations in major international hubs including JFK, ATL, DXB, and many of the same airports XpresSpa serves. It is the closest direct competitor, offering massage, nail, and skincare services to travelers in transit.
- Hand & Stone Massage and Facial Spa: Hand & Stone is a North American massage and facial services franchise with 500+ locations. While retail-based rather than airport-based, the core service menu (massage, facials, hair removal) directly overlaps with XpresSpa's offering and represents the alternative model for the same end-customer.
- Plaza Premium Group: Plaza Premium operates airport lounges and wellness services globally, including in many hubs where XpresSpa operates. As an integrated airport hospitality company, it competes for both concession space and the traveler's discretionary wellness spend.
- The NOW Massage: The NOW is a boutique massage studio franchise offering premium massage services with a hospitality-led design experience. It targets a similar premium, experience-focused wellness customer and represents the kind of retail competitor travelers might otherwise use.
- Massage Heights: Massage Heights is a membership-based therapeutic massage and wellness franchise with locations across the U.S. Its service menu (massage, skincare, aromatherapy) directly overlaps with XpresSpa's massage, nail, and rejuvenation offerings.
Broad incumbents
- Massage Envy: Massage Envy is the largest U.S. massage and skincare franchise network with over 1,000 locations. It competes for the same wellness-services dollar and serves a comparable customer need (massage + skincare) but through a retail-subscription model rather than airport concessions.
Emerging players
- Soothe: Soothe is an on-demand massage booking platform connecting customers with licensed therapists for in-home, hotel, and office sessions. It targets the same premium, time-constrained traveler customer with a different delivery model.
- Remedy Place: Remedy Place is a wellness social club offering contrast bathing, infrared sauna, and recovery therapies. It targets the same affluent, wellness-focused consumer with a modern, hospitality-led positioning increasingly common in airports.
Others
- Zenoti: Zenoti is the spa and wellness software platform that XpresSpa itself uses for booking, payments, and operations. It is a key technology supplier and ecosystem participant rather than a competitor, but its footprint across the same customer base makes it relevant context.
- Book4Time: Book4Time is a cloud-based spa management platform serving hotel spas, resorts, and wellness centers. It is an indirect technology peer serving the same spa-services operational category as XpresSpa's backend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Xpres Spa social profiles
Digital presenceXpres Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xpres Spa leadership team
Management profileNumber of profiles
Profiles1 record
Xpres Spa subsidiaries and ownership
Company hierarchySubsidiaries4 records
Xpres Spa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xpres Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xpres Spa
What does Xpres Spa do?
XpresSpa operates airport-based spa and wellness service locations offering massages (neck & back, foot, hand & arm, tension relief, zero-gravity, hydro-massage), manicures and pedicures, and rejuvenation treatments (Chakra Bed, LED Face Mask therapy). The company also runs an e-commerce storefront selling TSA-approved travel, health, wellness, beauty, and personal care products under the Treat brand, and offers digital gift cards and an XWELL Rewards loyalty program.
Is Xpres Spa a public or private company?
Xpres Spa is a public company. It is classified as public and is currently operating.
When was Xpres Spa founded?
Xpres Spa was founded in 2003. It employs 501 to 1,000 people.
Where is Xpres Spa based?
Xpres Spa is headquartered in New York, United States, in the North America region.
How does Xpres Spa make money?
Four revenue lines are on record. Spa Services are the primary driver. The others are product Sales, gift Cards and XWELL Rewards Loyalty Program.
Who are Xpres Spa's main competitors?
Direct peers on record are Be Relax, Hand & Stone Massage and Facial Spa, Plaza Premium Group, The NOW Massage and Massage Heights. Massage Envy is listed as a broad incumbent. Emerging players are Soothe and Remedy Place. Others are Zenoti and Book4Time.
Does Xpres Spa have an API?
No public API is recorded for Xpres Spa.
What industry is Xpres Spa in?
Xpres Spa's product category is Airport Spa and Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of HSALAFAC, Destination Spas & Spa Resorts. Its NAICS code is 81211 and its SIC code is 7900.