TOMS Shoes

What TOMS Shoes does

TOMS Shoes is a privately held footwear and lifestyle brand founded in 2006 by Blake Mycoskie and headquartered in Culver City, California. The company designs and sells casual footwear (including its signature Alpargata slip-on, espadrilles, sneakers such as the TRVL LITE collection, loafers, sandals, boots, and flats), apparel, accessories, and eyewear across men's, women's, and kids' categories. Core technology and infrastructure consists of a Shopify-based direct-to-consumer e-commerce platform, Deck Commerce for order orchestration, and a global logistics network spanning 15+ countries across North America, Europe, Asia Pacific, Oceania, and Africa.

The business model combines direct-to-consumer e-commerce through toms.com with wholesale distribution through major retailers including Nordstrom, TJX, and Ross. Pricing ranges from approximately $39 for entry-level Alpargatas to $110 for premium leather styles. Following a 2019 debt-for-equity restructuring in which creditors Jefferies Financial, Nexus Capital, and Brookfield took control and injected $35 million, the company streamlined to approximately 285 employees and transitioned from its pioneering One-for-One giving model (a free pair of shoes per purchase) to pledging one-third of profits to charitable causes as a Certified B Corporation. The company generates revenue through unit sales of branded footwear and accessories globally, with pricing differentiated by category, material, and channel.

In October 2025, Jessica Alsing was appointed CEO, becoming the company's first female chief executive and bringing prior experience from Crocs and Grendene Global Brands. The brand pursues circular commerce initiatives through a partnership with thredUP and engages in community programs such as the TOMS Loves Teachers Contest. Strategic priorities under the new leadership include wholesale expansion via trade shows such as FFANY, brand milestone campaigns including the 20th anniversary collection, and infrastructure modernization through the Deck Commerce partnership.

Name

TOMS Shoes

Legal name

TOMS Shoes, LLC

Website

https://toms.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TOMS Shoes is a privately held footwear and lifestyle brand founded in 2006, offering casual shoes, apparel, and accessories across men's, women's, and kids' categories through global direct-to-consumer e-commerce and wholesale channels, with charitable giving as a Certified B Corporation.

Ownership category

akta.pro rank

Product category

Casual Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Children’s & Baby Footwear Retail (CRAAADAF), Children’s & Baby Footwear (CRAAACAF)

Keywords

• Casual footwear
• Alpargata shoes
• Social enterprise fashion
• Direct-to-consumer shoes
• Sustainable footwear brand

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Footwear and Apparel Product Sales: TOMS generates primary revenue through direct-to-consumer sales of shoes, including Alpargatas, espadrilles, sneakers, boots, sandals, and related apparel and accessories. The company operates on a one-time purchase model with per-transaction pricing. Products range from approximately $39 to over $100 depending on style and material.
2. Loyalty Program and Subscription: TOMS Rewards program allows customers to earn points on purchases that can be redeemed for discounts and free products. The program has multiple tiers with increasing benefits, creating some recurring engagement value. Points expire after 12 months of inactivity.
3. Impact-Driven Giving Model: Revenue is tied to the company's social mission - one-third of profits pledge to charitable fund. Originally based on one-for-one model (donating a pair of shoes per purchase), which served as a competitive advantage and differentiator driving customer engagement and purchase behavior.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

TOMS Shoes designs and sells casual footwear — anchored by its signature Alpargata slip-on and spanning espadrilles, sneakers, loafers, heels, sandals, slides, flats, boots, and slip-ons — for women, men, and kids, complemented by sunglasses, socks, and casual apparel, plus gift cards. The company sells primarily through its own toms.com e-commerce site and through wholesale retail partners worldwide, while operating a TOMS Rewards loyalty program and a one-third-of-profits charitable giving pledge (evolved from its original One-for-One shoe donation model).

Product overview

TOMS Shoes operates a multi-category footwear and lifestyle brand built around its core One-for-One giving model (now evolved to a one-third of profits pledge). The product portfolio centers on casual footwear led by the signature Alpargata (the original slip-on with rope sole), complemented by espadrilles, sneakers, loafers, heels, wedges, sandals, slides, flats, boots, and slip-ons across women's, men's, and kids' segments. The offering extends beyond shoes to include sunglasses, socks, and casual apparel (tees, hoodies). Ancillary offerings include a TOMS Rewards loyalty program with three tiers, gift cards, and a thredUP partnership for used-clothing trade-in. Socially, TOMS supports children's education, health, and well-being through its Better Tomorrows initiative, having donated over $200 million and 100 million pairs of shoes since 2006. The company functions as a Certified B Corporation with Shopify as its eCommerce platform and Deck Commerce for order orchestration.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpargatas The signature TOMS slip-on shoe with a rope sole and canvas upper, sold to men, women, and kids as the brand's foundational casual footwear style.
• Espadrilles

Quantifiable outcome

• 95-98%+ automation rates in order fulfillment after Deck Commerce implementation
• +5 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Deck CommercecoreTechnology or Integration · 12 June 2026TOMS added Deck Commerce as an order orchestration layer to address fulfillment challenges that Shopify alone was not designed to solve. The implementation addressed fragmented order workflows, limited inventory coordination, manual exception handling, and scalability constraints. The two-pronged architecture separates the shopping experience from the logistics engine, resulting in improved automation, fulfillment reliability, and scalability.
• CQL / Riess GroupcoreImplementation/ SI/ Consulting Partner · 18 February 2026CQL acquired Riess Group to become a leading global Shopify agency for unified commerce. TOMS is among the multiple footwear brands including ALDO Group, Superfeet, Frye, Coldwater Creek, Wolverine, and Bruno Magli that have implemented or upgraded their digital and eCommerce platforms using Shopify to improve operations, customer experience, and growth.
• Save the ChildrencoreStrategic or Co-development PartnerGlobal humanitarian organization that works to ensure children have a healthy start, opportunity to learn, and protection from harm. TOMS partners to support children's education, health, and well-being through their Better Tomorrows initiative.
• Didi Hirsch Mental Health ServicescoreStrategic or Co-development PartnerProvides mental health and suicide prevention services through programs like Teen Line, the leading crisis and support hotline connecting youth with trained teen listeners. TOMS supports mental health initiatives as part of its broader social mission.
• GirlForwardcoreStrategic or Co-development PartnerIncreases opportunities for refugee girls displaced by global conflict through mentorship, safe spaces, tutoring, and programming rooted in their identities. TOMS partnership supports refugee girls' education and development.
• thredUPminorStrategic or Co-development PartnerTOMS partnered with thredUP for Pack Your Preloved program, allowing customers to send in gently worn shoes, clothing and accessories in exchange for TOMS.com credit. Supports circular commerce and sustainability goals.
• Aeroboth (eStore Partner)minorChannel Partner/ Reseller/ DistributorTOMS products available through Aeroplan eStore platform, allowing customers to earn points on purchases.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crocs: Crocs is a global casual/comfort footwear brand with similar mass-market price points and lifestyle positioning. The new TOMS CEO Jessica Alsing previously held a senior role at Crocs, underscoring direct strategic and operational comparability in comfort-casual footwear.
• Vans: Vans is an iconic casual lifestyle footwear brand with strong youth and Gen Z appeal, directly comparable to TOMS in target demographic and casual silhouette mix (slip-ons, sneakers, espadrille-style).
• Allbirds: Allbirds is a DTC-first sustainable footwear brand competing on values-based positioning and casual silhouettes. Like TOMS, it sells direct-to-consumer plus select wholesale, with a focus on sustainable materials and impact storytelling.
• Hey Dude: Hey Dude is a comfortable casual footwear brand (now under Crocs) shown alongside TOMS at FFANY trade shows and targeting similar consumers with lightweight slip-on silhouettes.
• Sam Edelman: Sam Edelman is a women's casual footwear and lifestyle brand overlapping with TOMS in espadrilles, flats, sandals, and loafers at similar mid-market price points.
• Blowfish Malibu: Blowfish Malibu is a casual women's footwear brand selling slip-ons, sandals, and fashion sneakers at price points comparable to TOMS' women's core offering.

Broad incumbents

• Skechers: Skechers is a broad-line comfort and casual footwear incumbent overlapping with TOMS in casual slip-ons, sandals, and everyday sneakers at comparable mass-market price points.
• Steve Madden: Steve Madden is a lifestyle footwear and accessories brand whose espadrilles, slip-ons, and casual women's silhouettes directly overlap with TOMS' core product mix.

Emerging players

• Rothy's: Rothy's is a DTC sustainable women's footwear brand competing with TOMS on values-based positioning and women's casual silhouettes (flats, slip-ons), with an emerging circular/sustainability angle.
• Bombas: Bombas is a mission-driven apparel and sock brand built on a One-for-One donation model, conceptually comparable to TOMS' original social impact narrative and increasingly competing for the same values-driven consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TOMS
• Instagraminstagram.com/toms
• Facebookfacebook.com/toms
• LinkedInlinkedin.com/company/toms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOMS Shoes