What SOMM TV does

SOMM TV is a subscription-based direct-to-consumer streaming platform focused exclusively on wine, food, and travel content. The service is operated by Forgotten Man Films LLC, a California-incorporated entity founded and controlled by Jason Wise, who previously created the SOMM documentary film franchise about the Master Sommelier certification process. The platform offers unlimited on-demand streaming of original series, documentaries, and educational programming, and is available globally across iOS, Android, Samsung/Tizen Smart TVs, Amazon Fire TV, Roku, Chromecast, and web browsers, with offline viewing support.

The core product is a streaming subscription priced at $6.99 per month or $59.99 per year (with a 30% savings incentive), with a 3-day free trial. The content ecosystem extends beyond the streaming service to include the SOMM TV Online Magazine, the SOMM TV Podcast Network (History of Wine, Glass For Every Palate, Reading & Drinking), the SOMM Blinders blind tasting game, branded merchandise, gift subscriptions, and an affiliate partnership program. Content production is anchored by access to Master Sommeliers and wine industry professionals, and the company has accumulated a James Beard Media Award (2023) plus press coverage in Forbes, The Hollywood Reporter, The New York Times, Variety, and Deadline. Key commercial partnerships include the NHL (cross-audience promotion) and eight wine-industry GTM partners (Ridge Vineyards, Vivino, Vinovest, Coravin, Matthiasson, Napa Valley Vintners, WineCountry Network, Corison Winery).

The business is a bootstrapped, founder-controlled private company headquartered in Glendale, California, with 11-50 employees and no disclosed external funding rounds. The company targets wine enthusiasts and foodies as primary segments, with secondary reach into travel viewers and cooking competition audiences. Revenue mechanics are pure recurring subscription, supplemented by merchandise, gifting, and affiliate-driven acquisition channels.

Name

SOMM TV

Legal name

Forgotten Man Films LLC

Website

https://sommtv.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SOMM TV is a subscription-based direct-to-consumer streaming platform offering original wine, food, and travel documentaries and series, operated by Forgotten Man Films LLC and serving wine enthusiasts and foodies globally across mobile, Smart TV, and web.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

Keywords

• Wine streaming service
• Food documentaries
• Culinary entertainment
• Wine education content
• Video streaming platform

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Streaming Subscription: Monthly and annual subscription revenue from streaming video content including original series, documentaries, and educational wine and food programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SOMM TV is a direct-to-consumer subscription streaming platform delivering original documentaries, series, and educational programming focused on wine, food, and travel. The content library, built around the SOMM documentary film franchise, features Master Sommeliers and wine industry professionals, with show downloads available for offline viewing across web, mobile, and smart TV platforms.

Product overview

SOMM TV is a subscription-based streaming platform built around the SOMM documentary film franchise. The core offering is a streaming service providing unlimited on-demand wine, food, and travel content. The product portfolio includes the SOMM TV Streaming Service (core platform), SOMM TV Online Magazine (editorial content companion), and the SOMM TV Podcast Network (audio content). Additional offerings include the SOMM Blinders wine game, merchandise store, gift subscription options, and an affiliate partnership program. The platform is available across web, mobile (iOS/Android), Smart TVs (Samsung, Fire TV, Roku), and supports offline viewing through show downloads.

Differentiator

Problem solved

Functional benefit

Brands

• SOMM TV Podcast Network: Podcast network featuring wine and food-related podcasts including A Glass For Every Palate, History of Wine, and Reading & Drinking
• SOMM TV Magazine

Products and services

• SOMM TV Streaming Service Subscription-based on-demand streaming platform offering unlimited shows, movies, documentaries, and series centered on wine, food, and travel. Available on iOS, Android, Samsung Smart TV, Fire TV, Roku, Chromecast, and the web, with offline viewing support for individual subscribers.
• SOMM TV Online Magazine

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ridge VineyardsminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for wine content and brand storytelling.
• VivinominorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for wine discovery and brand visibility.
• VinovestminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for wine investment content.
• CoravinminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for wine preservation technology.
• MatthiassonminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for winery brand storytelling.
• Napa Valley VintnersminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for Napa Valley wine region content.
• WineCountry NetworkminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for wine country travel content.
• Corison WineryminorGTM or Marketing PartnerCurrent partner of SOMM TV, featured as part of the platform's partnership network for Napa Valley winery content.
• NHLcoreGTM or Marketing PartnerMajor partnership announced March 2023 to promote hockey with wine fans. 'NHL & Somm TV Uncork Deal' to connect wine enthusiasts with hockey audiences through cross-promotional content.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tastemade: Tastemade is a digital media and streaming company producing food, travel, and lifestyle video content across owned-and-operated channels and streaming platforms. It directly competes with SOMM TV in the food-and-lifestyle niche streaming space.
• MasterClass: MasterClass is a subscription streaming platform offering educational video content, including wine and culinary courses taught by industry experts. It overlaps with SOMM TV's educational positioning and wine/food subject matter.
• Food52: Food52 is a digital media and commerce brand producing food-related editorial content, video, and recipes. It competes for the same food-enthusiast audience that SOMM TV targets and has expanded into streaming-style video content.

Emerging players

• The Infatuation: The Infatuation is a restaurant review and food media platform that has expanded into editorial video content. It overlaps with SOMM TV's foodie audience but is less wine-focused.
• Wine Folly: Wine Folly is an education-focused wine content brand offering articles, infographics, courses, and video. It targets the same wine-enthusiast persona as SOMM TV with overlapping educational content.
• Vivino: Vivino is the world's largest wine app, combining a community-driven wine database with e-commerce. It already partners with SOMM TV and serves the same wine-enthusiast audience with complementary content.
• Delectable: Delectable is a wine-focused app combining community reviews, label recognition, and editorial content. It targets the same wine enthusiast persona as SOMM TV and overlaps in adjacent content offerings.

Regional players

• Gusto TV: Gusto TV is a Canadian food and lifestyle streaming channel available globally through cable and streaming platforms. It competes for the same foodie streaming audience but is primarily a Canadian-originated service.

Broad incumbents

• Bon Appétit (Condé Nast): Bon Appétit is a flagship food media brand under Condé Nast, producing video content (including the popular YouTube 'It's Alive' series). It serves a similar food-enthusiast audience as SOMM TV but as part of a broader media portfolio.
• Wine Spectator: Wine Spectator is an established wine media brand with reviews, videos, and educational content targeting the same wine enthusiast audience. It is part of a broader publishing portfolio rather than a pure streaming play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sommtv
• YouTubeyoutube.com/c/SOMMTV
• Facebookfacebook.com/sommtvstreaming
• LinkedInlinkedin.com/company/sommtv
• Instagraminstagram.com/sommtv_streaming

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMM TV