The Happiest Hour
The Happiest Hour is a privately held DTC wellness beverage company selling plant-powered terpene shots, canned drinks, and mocktails targeting mood, sleep, energy, pain, and anxiety outcomes for US consumers via Shopify and TikTok Shop.
- Company typePrivate
- Founded2018
- HeadquartersSparks, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Happiest Hour does
The Happiest Hour is a privately held, direct-to-consumer wellness beverage company founded in 2018 and based in Sparks, USA, operating under the legal name The Happiest Hour Drinks. The company develops and sells a portfolio of plant-powered functional beverages built around proprietary botanical terpene blends — including WAKE, BLISS, CALM, SLEEP, MEND, INTENSIFY, CURB, and limited-edition ZEN — each formulated with specific terpene combinations (Limonene, Linalool, Beta-Caryophyllene, Terpinolene, Myrcene, Alpha-Pinene, Humulene) targeting wellness outcomes such as energy, mood, sleep, anxiety, pain, appetite control, and cannabis-effect amplification. The product line has expanded beyond 2oz functional shots into canned Mood + Energy drinks (sugar-free, 111mg natural caffeine) and Good Mood Mocktails for social-occasion consumption.
The business operates an asset-light DTC model with no disclosed external funding, founded and led by sibling co-founders Tiff and Josh. Revenue is generated through one-time purchases, tier-priced bundles (5-pack, 12-pack, 24-pack, custom Bundle Builder with progressive discounts), subscription/autoship (20% recurring discount), and a Top 10 TikTok Shop storefront — making social commerce the primary acquisition channel rather than paid search or retail. A Vibe Tribe loyalty program and Refer-a-Friend program drive retention, and the company reports 150,000+ cumulative customers, 1M+ shots sold, and 4.8/5 average ratings. Operations remain US-only, with shipping via USPS Priority Mail and a 30-day money-back guarantee underpinning the acquisition funnel.
The Happiest Hour firmographics
Firmographics- Name
- The Happiest Hour
- Legal name
- The Happiest Hour Drinks
- Website
- https://happiesthour.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Happiest Hour is a privately held DTC wellness beverage company selling plant-powered terpene shots, canned drinks, and mocktails targeting mood, sleep, energy, pain, and anxiety outcomes for US consumers via Shopify and TikTok Shop.
- Ownership category
- akta.pro rank
The Happiest Hour industry classification
Industry- Product category
- Functional Wellness Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)
- akta.pro secondary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
Keywords
Where The Happiest Hour is headquartered
LocationHeadquarters
- HQ city
- Sparks
- HQ country
- United States
- HQ region
- North America
Markets served
The Happiest Hour business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (One-Time): One-time purchases of terpene shots and wellness beverages through the e-commerce storefront. Products sold in 5-pack, 12-pack, and 24-pack configurations with per-shot pricing decreasing as pack size increases. Also includes ready-to-drink cans and mocktail mixers.
- Subscription/Autoship: Recurring subscription model offering 20% discount on all refills. Autoships monthly with ability to cancel, skip, or swap flavors anytime. First order at full price, subsequent orders receive recurring discount. Generates predictable recurring revenue and customer retention.
- Bundle Sales: Pre-configured product bundles (e.g., Wake+Bliss, Calm+Sleep) and custom bundle builder. Tiered discount structure: 5% off for 2 items, 10% off for 3 items, 15% off for 5 items. Increases average order value and encourages multi-product adoption.
- Referral Program: Customer referral program where existing customers earn rewards for referring new customers. Referred friends receive special discount on first order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variety Pack - Starter option for new customers |
| Unit Pricing | Pay-as-you-go | 5-Pack - Minimum order size |
| Unit Pricing | Pay-as-you-go | 12-Pack - Most popular option |
| Unit Pricing | Pay-as-you-go | 24-Pack - Best value per shot |
| Unit Pricing | Pay-as-you-go | Custom Bundle Builder - Mix and match |
| Subscription | Monthly | Subscription/Autoship - Recurring discount |
| Unit Pricing | Pay-as-you-go | Mood + Energy Cans - Ready-to-drink |
| Unit Pricing | Pay-as-you-go | Good Mood Mocktails |
| Unit Pricing | Pay-as-you-go | Pre-Built Bundles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The Happiest Hour product offering
Product offeringCore offering
The Happiest Hour is a direct-to-consumer wellness beverage company that manufactures and sells plant-powered terpene shots, canned energy drinks, and terpene-infused mocktails. Its core product line comprises seven functionally distinct terpene shot blends (WAKE, BLISS, CALM, SLEEP, MEND, INTENSIFY, CURB) plus a limited-edition ZEN variant, each formulated with proprietary combinations of plant-derived terpenes to target specific wellness outcomes including energy, mood, anxiety relief, sleep, recovery, and appetite control. Products are sold DTC through a Shopify storefront and TikTok Shop in single, multi-pack, bundle, and subscription configurations.
Product overview
The Happiest Hour is a direct-to-consumer wellness beverage company offering a portfolio of plant-powered terpene shots and functional drinks. The core product line consists of seven distinct terpene shot formulations (WAKE, BLISS, CALM, SLEEP, MEND, INTENSIFY, CURB) plus limited edition ZEN, each targeting specific wellness outcomes through botanical terpene blends. The company also offers canned Mood + Energy drinks with natural caffeine and Good Mood Mocktails for social occasions. Products are sold individually, in pre-built themed bundles (such as Wake + Bliss, Calm + Sleep), through a customizable Bundle Builder tool, and via the Ultimate Variety Pack for new customers. A subscription model provides ongoing discounts, complemented by a loyalty program (Vibe Tribe) and Refer a Friend initiative. The company operates exclusively DTC through its Shopify-powered e-commerce platform, with TikTok Shop as a secondary sales channel.
Differentiator
Problem solved
Functional benefit
Brands
- Terpene Shots: Core product line of plant-powered wellness shots including WAKE, CALM, SLEEP, BLISS, MEND, INTENSIFY, CURB, and ZEN variants.
- Mood + Energy Cans
- Good Mood Mocktails & Mixer
Products and services
- WAKE Terpene Shot A plant-powered energy shot combining 100mg natural caffeine with Alpha-Pinene, Linalool, Terpinolene, and Beta-Caryophyllene terpenes for jitter-free energy, focus, and mental clarity.
- BLISS Terpene Shot A plant-powered mood booster shot featuring citrus burst with floral finish, using a proprietary terpene blend (Limonene, Linalool, Beta-Caryophyllene, Terpinolene) to support natural dopamine production and emotional balance.
- CALM Terpene Shot A vanilla chai with lavender-flavored shot that combines Beta-Caryophyllene, Alpha-Pinene, Linalool, and Myrcene to ease anxiety, reduce stress, and unwind without drowsiness or dependency.
- SLEEP Terpene Shot An orange cinnamon-flavored shot with a proprietary terpene sleep-support blend designed to help users fall asleep faster, stay asleep longer, and wake refreshed without grogginess.
- MEND Terpene Shot A spicy ginger and turmeric-flavored recovery shot combining Beta-Caryophyllene, Alpha-Pinene, Myrcene, and Limonene to support post-exercise healing, muscle relief, and inflammation recovery.
- INTENSIFY Terpene Shot A juicy mango with citrus twist-flavored shot with a Myrcene-dominant formula designed to amplify THC effects through entourage effect enhancement without adding THC.
- CURB Terpene Shot An herbal garden with spicy kick and blueberry lemon-flavored shot combining Humulene and Beta-Caryophyllene to suppress appetite and control cravings without stimulants or synthetic suppressants.
- ZEN Terpene Shot A limited edition strawberry basil-flavored terpene shot designed to help users get centered and relaxed.
- Mood + Energy Cans Sugar-free 12 oz canned energy drinks containing 111mg natural caffeine combined with botanical terpenes for clean, uplifting energy without crash or jitters, available in Triple Berry, Orange Cream, and Lavender Lemon flavors.
- Good Mood Mocktails & Mixers Terpene-infused mocktail beverages designed for mood enhancement and social occasions, available in Shirley Temple, Strawberry Sage, Lavender Lemon, Apple Cider, and Ginger Beer flavors.
- Variety Pack A curated 6-shot sampler pack containing one each of WAKE, BLISS, INTENSIFY, CALM, SLEEP, and MEND, priced at $29.99 to help new customers discover their preferred blends.
- The Ultimate Variety Pack A comprehensive bundle containing 7 x 5-packs of all available terpene shots including WAKE, BLISS, INTENSIFY, CALM, SLEEP, MEND, and CURB for customers wanting to try the complete product line.
Quantifiable outcome
- 150,000+ customers served with reported improvements in sleep, anxiety, and mood
- +4 more outcomes
Companies that use The Happiest Hour
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles2 records
The Happiest Hour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
The Happiest Hour partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Happiest Hour competitors and assessment
Company assessmentEmerging players
- Ghia: Non-alcoholic aperitif with botanicals and adaptogens. Comparable to THH's Good Mood Mocktails and BLISS on the plant-based, mood-enhancing, alcohol-alternative positioning; both target social wellness consumers.
- Mela Waters: Functional wellness shot/wellness water brand with plant-based ingredients and adaptogens. Comparable to THH's 2-oz shot format and to its uses of botanical ingredients for mood/relaxation/sleep benefits.
- MaryRuth's: Plant-based liquid wellness brand with a strong DTC and Amazon presence. Comparable to THH on plant-based positioning and on liquid-shot format for sleep, calm, and energy use cases.
- Heywell: Functional beverage brand with botanicals targeted at mood and wellness. Overlaps with THH's BLISS and CALM use cases and the GLP-1/wellness adjacency, though packaged as RTD cans rather than shots.
Direct peers
- 5-Hour Energy: The category-defining energy shot brand sold in convenience and mass channels. Most directly comparable to THH's WAKE shot on format (2-oz functional shot) and caffeine positioning. THH differentiates via plant-based terpene formulation vs. synthetic caffeine + B-vitamins.
- Kin Euphorics: Premium non-alcoholic functional beverage positioned for mood, calm, and social occasion use. Closest comparable to THH's BLISS, CALM, and Good Mood Mocktails in terms of mood-lifting RTD positioning and target consumer (wellness-conscious adults seeking alcohol alternatives).
- Recess: Canned adaptogen and hemp-infused beverage brand targeting calm, focus, and mood. Comparable to THH's BLISS and CALM shots on the mood/calm use case and to its RTD cans on format, though THH is shot-based and THC/CBD-free while Recess includes hemp.
- De Soi: Non-alcoholic functional aperitif brand with adaptogens, sold as RTD cans. Comparable to THH's Good Mood Mocktails line on the social-occasion, alcohol-alternative positioning and to its terpene-based ingredient model.
Broad incumbents
- Liquid Death: Highly disruptive canned water/energy drink brand built on viral social media and TikTok-native marketing. Comparable to THH on social commerce playbook and DTC-tilted distribution, and on the canned energy drink line; both leverage edgy branding and content-first acquisition.
- Olipop: Functional better-for-you canned beverage brand that scaled rapidly via DTC and retail. Comparable to THH on the functional beverage category and DTC-first growth motion, though Olipop focuses on gut health sodas rather than shots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Happiest Hour social profiles
Digital presenceThe Happiest Hour financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Happiest Hour leadership team
Management profileNumber of profiles
Profiles2 records
The Happiest Hour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Happiest Hour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Happiest Hour
What does The Happiest Hour do?
The Happiest Hour is a direct-to-consumer wellness beverage company that manufactures and sells plant-powered terpene shots, canned energy drinks, and terpene-infused mocktails. Its core product line comprises seven functionally distinct terpene shot blends (WAKE, BLISS, CALM, SLEEP, MEND, INTENSIFY, CURB) plus a limited-edition ZEN variant, each formulated with proprietary combinations of plant-derived terpenes to target specific wellness outcomes including energy, mood, anxiety relief, sleep, recovery, and appetite control. Products are sold DTC through a Shopify storefront and TikTok Shop in single, multi-pack, bundle, and subscription configurations.
Is The Happiest Hour a public or private company?
The Happiest Hour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Happiest Hour founded?
The Happiest Hour was founded in 2018. It employs 11 to 50 people.
Where is The Happiest Hour based?
The Happiest Hour is headquartered in Sparks, United States, in the North America region.
How does The Happiest Hour make money?
Four revenue lines are on record. Direct Product Sales (One-Time) is the primary driver. The others are subscription/Autoship, bundle Sales and referral Program.
Who are The Happiest Hour's main competitors?
Emerging players on record are Ghia, Mela Waters, MaryRuth's and Heywell. Direct peers are 5-Hour Energy, Kin Euphorics, Recess and De Soi. Broad incumbents are Liquid Death and Olipop.
Does The Happiest Hour have an API?
No public API is recorded for The Happiest Hour.
What industry is The Happiest Hour in?
The Happiest Hour's product category is Functional Wellness Beverages. Its primary akta.pro industry code is AFAFAFAI, Functional Shot Production (Wellness/Immunity/Focus Shots), with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 312111 and its SIC code is 2833.