Feelcare
Feelcare is a China-based consumer electronics company founded in 2018 that designs and sells smart WiFi digital photo frames (7" to 15.6") which receive photos from family smartphones via the third-party Frameo app, targeting families who want to share photos with elderly relatives, especially grandparents.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Feelcare does
Feelcare is a privately held, China-based (Guangdong province, per ICP filing) consumer electronics company founded in 2018 that designs and sells smart WiFi digital photo frames under the Feelcare brand. The company's frames — available in 7", 8", 10.1", 11", and 15.6" screen sizes (SKUs HN-DPF7000, HN-DPF7001, HN-DPF8000, HN-DPF1000, HN-DPF1001, HN-DPF1160, HN-DPF1560) — use touch-screen IPS panels with 8-16GB of internal storage and connect via WiFi to receive photos sent from smartphones. Photos are transmitted through the third-party Frameo app (available on iOS and Android), with end-to-end encryption via Secure Device Grid (SDG) and local on-device storage; no account creation, social media, or email integration is required to send photos. Features include automatic portrait/landscape rotation, TF-card backup/restore, captions, wall-mount capability, and multi-language support on newer models.
The company's primary target customer is families seeking to share everyday moments (travel, new babies, birthdays) with elderly relatives, particularly grandparents who are not smartphone- or social-media-savvy, positioning the product as a gift item. Feelcare generates revenue exclusively through hardware sales of its photo frames; no subscription, services, or content revenue stream is disclosed. The go-to-market motion is product-led growth via e-commerce, with Amazon US as the primary retail channel and a direct-to-consumer online storefront (feelcarephoto.com) as a secondary channel; Feelcare also operates a content/support website (feelcaregroup.com) for top-of-funnel education.
No management team, investors, funding rounds, subsidiaries, patents, trademarks, certifications, or regulatory actions are disclosed in the available data. Revenue, headcount, and unit volumes are also not disclosed, leaving the company's commercial scale uncertain.
Feelcare firmographics
Firmographics- Name
- Feelcare
- Legal name
- Feelcare
- Website
- https://feelcaregroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Feelcare is a China-based consumer electronics company founded in 2018 that designs and sells smart WiFi digital photo frames (7" to 15.6") which receive photos from family smartphones via the third-party Frameo app, targeting families who want to share photos with elderly relatives, especially grandparents.
- Ownership category
- akta.pro rank
Feelcare industry classification
Industry- Product category
- Digital Photo Frames
- SIC
- Photographic Equipment & Supplies (3861), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)
Keywords
Feelcare business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Smart WiFi Photo Frame Sales: Revenue generated from selling hardware photo frames in various sizes (7", 8", 10.1", 11", 15.6") directly to consumers through e-commerce platforms including Amazon and their own online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 7-inch Smart Wifi Photo Frame (HN-DPF7000) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Feelcare product offering
Product offeringCore offering
Feelcare designs, manufactures, and sells smart Wi-Fi digital photo frames in multiple screen sizes (7", 8", 10.1", 11", 15.6") that allow family members to send photos directly to the frame from a smartphone using the free Frameo app. The frames feature touch screen controls, IPS displays, local storage with TF card backup, and end-to-end encrypted communication via Secure Device Grid (SDG) without requiring user accounts or social media integration.
Product overview
Feelcare offers a portfolio of Smart Wifi Photo Frames available in multiple screen sizes (7", 8", 10.1", 11", and 15.6"). These digital photo frames connect via WiFi to allow family members and friends to send photos directly to the frame from their smartphones using the Frameo app. All models feature touch screen controls, IPS display panels, TF card support, and end-to-end encrypted communication using Secure Device Grid technology. The product line ranges from the compact 7-inch models (HN-DPF7000/7001) to the larger 15.6-inch model (HN-DPF1560), with varying storage capacities (8GB-16GB) and display resolutions. The frames can be used on a desk in portrait or landscape orientation, or mounted on a wall.
Differentiator
Problem solved
Functional benefit
Products and services
- Feelcare HN-DPF1560 BLACK 15.6" Smart WiFi Photo Frame 15.6-inch Full HD IPS (1920x1080) Wi-Fi-connected digital photo frame with touch screen controls, designed for receiving photos sent directly from smartphones via the Frameo app, intended for families to share moments with elderly relatives.
- Feelcare HN-DPF1160 11" Smart WiFi Photo Frame 11-inch Full HD IPS (1920x1080) Wi-Fi-connected digital photo frame with quad-core processor, 16GB built-in memory, touch screen, TF card support, and multi-language support for sharing photos from smartphones worldwide.
- Feelcare HN-DPF1000 BLACK 10.1" Smart WiFi Photo Frame 10.1-inch Wi-Fi-connected digital photo frame with 800x1280 IPS display, touch screen, quad-core processor, 512MB RAM, and 8GB built-in memory for receiving photos from smartphones worldwide via the Frameo app.
- Feelcare HN-DPF1000 WHITE 10.1" Smart WiFi Photo Frame White 10.1-inch Wi-Fi-connected digital photo frame with 800x1280 IPS display, touch screen, quad-core processor, 512MB RAM, and 8GB built-in memory for receiving photos from smartphones worldwide via the Frameo app.
- Feelcare HN-DPF1001 BLACK 10.1" Smart WiFi Photo Frame Black 10.1-inch Wi-Fi-connected digital photo frame with touch screen and 800x1280 IPS display, designed for receiving photos sent directly from smartphones via the Frameo app.
- Feelcare HN-DPF8000 8" Smart WiFi Photo Frame 8-inch Wi-Fi-connected digital photo frame with IPS panel, touch screen, Wi-Fi connectivity, TF card support, and end-to-end encrypted communication for sharing photos from smartphones.
- Feelcare HN-DPF7000 BLACK 7" Smart WiFi Photo Frame Black 7-inch Wi-Fi-connected digital photo frame with touch screen, IPS display panel, 8-16GB internal storage, and TF card support for receiving photos sent directly from smartphones via the Frameo app.
- Feelcare HN-DPF7000 WHITE 7" Smart WiFi Photo Frame White 7-inch Wi-Fi-connected digital photo frame with touch screen, IPS display panel, 8-16GB internal storage, and TF card support for receiving photos sent directly from smartphones via the Frameo app.
- Feelcare HN-DPF7001 BLACK 7" Smart WiFi Photo Frame Black 7-inch Wi-Fi-connected digital photo frame with touch screen, IPS display panel, 8-16GB internal storage, and TF card support for receiving photos sent directly from smartphones via the Frameo app.
Quantifiable outcome
- Can store at least 2000 photos with 8GB built-in memory
- +1 more outcomes
Companies that use Feelcare
Customer profileSegments1 record
Ideal customer profiles1 record
Feelcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Feelcare partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Feelcare competitors and assessment
Company assessmentDirect peers
- Aura Frames: Aura is a premium smart digital photo frame brand competing in the same Wi-Fi-connected category with a curated design aesthetic, free unlimited cloud storage, and a companion app for family sharing. Directly comparable to Feelcare's gift-for-grandparents positioning but at a higher price point and stronger brand.
- Pix-Star: Pix-Star is an established Wi-Fi digital photo frame maker with multi-size offerings and email/photo-app sharing. Directly comparable hardware category and elderly-user use case, with deeper multi-generational product depth.
- Skylight Frame: Skylight makes Wi-Fi digital photo frames explicitly marketed to grandparents and non-technical users with a simple email-based photo upload flow. Closely aligned with Feelcare on the elderly-relative persona and ease-of-use differentiation.
- Aluratek: Aluratek is a long-standing digital photo frame manufacturer offering both traditional and Wi-Fi models across multiple sizes. Directly comparable as a multi-format photo frame competitor with broader retail distribution.
- Dragon Touch: Dragon Touch is a consumer electronics brand selling Wi-Fi digital photo frames on Amazon with comparable size range and Frameo-based or proprietary app integration. Closely comparable pricing and Amazon-channel go-to-market.
- Nixplay: Nixplay is one of the leading direct-to-consumer smart Wi-Fi digital photo frame brands, offering a broad SKU range (9" to 15"+) with cloud-synced photo sharing and a dedicated mobile app. Highly comparable to Feelcare in product category, target persona (families/grandparents), and Amazon-led go-to-market.
Broad incumbents
- Netgear Meural: Netgear's Meural line offers connected digital art and photo frames as part of a broader networking/smart-home portfolio. Overlaps in Wi-Fi connected display functionality but at premium price points and broader corporate backing.
- Google Nest Hub: Google Nest Hub is a smart display with Google Photos integration, offering ambient photo-frame functionality alongside Assistant capabilities. Comparable as a substitute for dedicated photo frames, with stronger brand and ecosystem.
- Amazon Echo Show: Amazon's Echo Show is a smart display that, among other functions, displays photos and integrates with Amazon Photos. Indirectly competes with Feelcare by absorbing photo-frame use cases into a broader smart-home device with stronger brand and ecosystem.
Others
- Frameo: Frameo is the Danish app platform that powers Feelcare's remote photo-sharing functionality and is licensed to multiple frame OEMs. Not a direct competitor but a critical enabling partner whose roadmap and policies materially affect Feelcare's product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Feelcare social profiles
Digital presenceFeelcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feelcare leadership team
Management profileNumber of profiles
Feelcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feelcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feelcare
What does Feelcare do?
Feelcare designs, manufactures, and sells smart Wi-Fi digital photo frames in multiple screen sizes (7", 8", 10.1", 11", 15.6") that allow family members to send photos directly to the frame from a smartphone using the free Frameo app. The frames feature touch screen controls, IPS displays, local storage with TF card backup, and end-to-end encrypted communication via Secure Device Grid (SDG) without requiring user accounts or social media integration.
Is Feelcare a public or private company?
Feelcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feelcare founded?
Feelcare was founded in 2018.
How does Feelcare make money?
One revenue line is on record: smart WiFi Photo Frame Sales.
Who are Feelcare's main competitors?
Direct peers on record are Aura Frames, Pix-Star, Skylight Frame, Aluratek, Dragon Touch and Nixplay. Broad incumbents are Netgear Meural, Google Nest Hub and Amazon Echo Show. Frameo is listed as an others.
Does Feelcare have an API?
No public API is recorded for Feelcare.
What industry is Feelcare in?
Feelcare's product category is Digital Photo Frames. Its primary akta.pro industry code is CRACAPAL, Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames). Its SIC code is 3861.