Verbate
Verbate, Inc. is a Brooklyn-based professional community and training company founded in 2020 that serves Employee Resource Group (ERG) leaders, Program Managers, and DEI practitioners through cohort training, a year-round community platform, an annual conference, and bespoke consulting engagements.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Verbate does
Verbate, Inc. is a privately held professional community and training company founded in 2020 and headquartered in Brooklyn, New York. It serves Employee Resource Group (ERG) leaders, ERG Program Managers, and DEI/DEIB practitioners, plus the organizations that employ them, with a focus on building infrastructure for ERG programs rather than general DEI consulting. Its core products include a year-round ERG Leadership Community (delivered via Circle.so), cohort-based live-learning Foundational Training, a free monthly ERG Program Manager Meet Up, an annual in-person conference branded ERG-Land (held in Detroit, MI), a 40+ article Knowledge Center, a weekly curated newsletter, and custom ERG Summit and Offsite facilitation services. Verbate also publishes the proprietary annual 'State of ERG Programs' research report based on surveys of 100+ ERG Program Managers.
The business model combines recurring revenue from community membership subscriptions (with both one-time annual and auto-renewing annual billing options), one-time conference ticket sales ($799 standard, $599 for community members), freemium engagement through the monthly meetup, and professional services revenue from bespoke workshops, summits, and consulting engagements booked via direct sales. The company operates with a small team of 1-10 employees and is independently held, with no disclosed institutional funding or parent company. Its reported customer base includes named enterprise logos such as H&M, Dropbox, Okta, DraftKings, Smartsheet, Spring Health, OneMedical, TriNet, Jazz Pharma, RingCentral, iRhythm, and Care.com, with one documented case study of H&M enrolling 24 ERG leaders into Verbate training cohorts.
From a technology standpoint, Verbate does not disclose proprietary software or AI/ML capabilities; its platform surface is built around community engagement (Circle.so), cohort training delivery, content publishing, and event management. The company's defensibility rests on its 500+ member professional community, annual research data assets, thought leadership in HR/DEI media, and the recurring ERG-Land flagship event rather than on a software product moat.
Verbate firmographics
Firmographics- Name
- Verbate
- Legal name
- Verbate, Inc.
- Website
- https://verbate.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Verbate, Inc. is a Brooklyn-based professional community and training company founded in 2020 that serves Employee Resource Group (ERG) leaders, Program Managers, and DEI practitioners through cohort training, a year-round community platform, an annual conference, and bespoke consulting engagements.
- Ownership category
- akta.pro rank
Where Verbate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verbate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- ERG Leadership Community Membership: Annual subscription membership providing access to cohort-based training cohorts, peer networks, and year-round resources for ERG leaders. Two payment options: one-time annual payment or auto-renewing annual billing. Membership includes discounts to ERG-Land conference.
- ERG-Land Conference Tickets: In-person annual conference ticket sales. Standard tickets at $799, discounted at $599 for community members. Includes welcome event and full-day conference programming.
- Monthly ERG PM Meet Up: Free recurring virtual convening of ERG Program Managers described as the largest recurring gathering of ERG PMs in the space. Serves as community touchpoint and lead generation for paid offerings.
- Custom Workshops and Summit Facilitation: Custom ERG Summit, Offsite planning and facilitation services for organizations. Includes goal-setting, session facilitation, and audience engagement services. Booked via direct sales (Calendly) and priced at standard consultation rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ERG-Land Conference ticket for non-members |
| Subscription | Pay-as-you-go | ERG Leadership Community member discount on conference |
| Subscription | Multi-year contract | One-time payment for community membership access |
| Subscription | Annual | Annual billing subscription for community membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Verbate product offering
Product offeringCore offering
Verbate sells a year-round ERG Leadership Community with cohort-based Foundational Training and peer networking for individual ERG and DEI leaders, plus an annual in-person ERG-Land conference and custom enterprise consulting (ERG Summits, Offsites, workshops, and facilitation). The portfolio is supported by a free monthly ERG PM Meet Up, a Knowledge Center of evergreen content, a weekly newsletter, and an annual State of ERG Programs research report.
Product overview
Verbate is an ERG (Employee Resource Group) program enablement company offering a suite of community, training, content, and event products. The core portfolio centers on the ERG Leadership Community & Foundational Training (cohort-based training and peer network), the Monthly ERG PM Meet Up (free recurring convening), and the annual ERG-Land Conference. These are supported by the Knowledge Center (editorial content hub), custom ERG Summits & Speaking Engagements (professional services), the Weekly ERG Newsletter (content distribution), and the annual State of ERG Programs Report (industry research). Together, the offerings provide ERG leaders and Program Managers with peer community, structured training, event experiences, planning resources, and strategic data.
Differentiator
Problem solved
Functional benefit
Brands
- ERG-Land: Annual ERG leadership conference bringing together ERG Leaders, Program Managers, and Executive Sponsors from around the world to discuss challenges and opportunities facing ERGs.
Products and services
- ERG Leadership Community & Foundational Training Annual subscription membership that gives individual ERG leaders, ERG Program Managers, and DEI leaders access to a global peer network and Verbate's live-learning ERG Leadership Foundational Training cohorts, fireside chats, and collaborative workshops. Combines community, structured training, and resources designed to develop ERG strategic thinking for individual ERG leaders at member companies such as H&M, Smartsheet, Okta, Dropbox, OneMedical, and others.
- ERG-Land Conference Verbate's annual in-person ERG leadership conference bringing together ERG Leaders, Program Managers, and Executive Sponsors from around the world. Features workshops, panels, networking sessions, professional headshots, and expert-led discussions on topics such as AI's impact on ERGs, the ERG leader sustainability playbook, proving ERG impact, operating in a shifting political and compliance landscape, and making ERGs relevant at scale.
- ERG Summits & Speaking Engagements Custom workshop facilitation and ERG Summit/Offsite planning services for organizations. Verbate helps plan goals, schedules, and session content; facilitates workshops aligned with ERG program priorities; and engages audiences ranging from Executive Sponsors to functional specialists. Delivered as a professional services engagement for enterprise and mid-market organizations.
Quantifiable outcome
- 93% of ERG-Land 2025 attendees rated the conference 4 or 5 stars; 98% left with ideas to bring back to their company; 95% made meaningful connections; 75% found it valuable for career development; 73% intend to attend ERG-Land 2026
Companies that use Verbate
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Verbate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Verbate partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Verbate competitors and assessment
Company assessmentDirect peers
- Kanarys: DEI data, benchmarking, and training platform serving enterprise HR leaders and ERG program managers. Comparable to Verbate in targeting ERG PMs as a primary buyer persona, though Kanarys leads with a software/analytics product rather than community and live training.
- Humu: People science and DEI platform that combines AI-driven nudges with manager and ERG enablement tools. Comparable to Verbate in addressing how ERGs and employee communities are operated inside companies, with overlapping buyer personas in CHRO and DEI/ERG PM roles.
- Everwise: Employee development and mentoring platform with peer learning, ERG, and leadership programs for enterprises. Comparable to Verbate in pairing cohort-based learning with peer networks for employee resource groups and emerging leaders.
- Traliant: Workplace compliance and DEI training vendor selling subscription courses and live workshops to enterprise HR teams. Comparable to Verbate in monetizing DEI training via subscription and live cohort formats, though Traliant's primary footprint is compliance e-learning rather than peer community.
- LifeLabs Learning: Global management and leadership training company offering live cohort workshops for teams and ERG-style groups. Comparable to Verbate in delivering live-learning cohort training to employee communities inside enterprises and using facilitators to drive skill development.
- Diversio: DEI analytics and training platform that quantifies inclusion metrics and pairs data insights with learning content for ERGs and HR teams. Comparable to Verbate as a DEI/ERG enablement vendor to enterprise buyers, with stronger data/analytics orientation.
- The Diversity Movement: DEI training, consulting, and content provider serving enterprise HR and ERG leaders. Comparable to Verbate in targeting corporate DEI/ERG programs with structured training and consulting engagements, though with a broader DEI scope rather than ERG-infrastructure specialization.
Regional players
- The HR Lounge / HR.com: HR practitioner community and content publisher hosting events, training, and webinars for HR/DEI professionals including ERG PMs. Comparable to Verbate in monetizing a community of HR/DEI practitioners via membership, events, and educational content.
Broad incumbents
- LRN Corporation: Established ethics, compliance, and DEI education provider serving global enterprises. Comparable to Verbate in delivering DEI learning content and advisory to large corporations, but LRN operates at much greater scale across a broader compliance curriculum.
- Paradigm (formerly The Paradigm Strategy Group): DEI strategy and training consultancy offering workshops, certifications, and advisory to enterprise DEI/ERG leaders. Comparable to Verbate in selling cohort-style training and strategic consulting to ERG and DEI audiences, with a heavier professional-services orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Verbate social profiles
Digital presenceVerbate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verbate leadership team
Management profileNumber of profiles
Profiles2 records
Verbate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verbate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verbate
What does Verbate do?
Verbate sells a year-round ERG Leadership Community with cohort-based Foundational Training and peer networking for individual ERG and DEI leaders, plus an annual in-person ERG-Land conference and custom enterprise consulting (ERG Summits, Offsites, workshops, and facilitation). The portfolio is supported by a free monthly ERG PM Meet Up, a Knowledge Center of evergreen content, a weekly newsletter, and an annual State of ERG Programs research report.
Is Verbate a public or private company?
Verbate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verbate founded?
Verbate was founded in 2020. It employs 1 to 10 people.
Where is Verbate based?
Verbate is headquartered in New York, United States, in the North America region.
How does Verbate make money?
Four revenue lines are on record. ERG Leadership Community Membership is the primary driver. The others are ERG-Land Conference Tickets, monthly ERG PM Meet Up and custom Workshops and Summit Facilitation.
Who are Verbate's main competitors?
Direct peers on record are Kanarys, Humu, Everwise, Traliant, LifeLabs Learning, Diversio and The Diversity Movement. The HR Lounge / HR.com is listed as a regional player. Broad incumbents are LRN Corporation and Paradigm (formerly The Paradigm Strategy Group).
Does Verbate have an API?
No public API is recorded for Verbate.