What GEA Live does

GEA Live (legal entity: General Entertainment Associates B.V.) is an Amsterdam-based live entertainment production company founded in 2003 that designs, produces, and tours concert experiences combining live orchestral or ensemble performances with synchronized film, animation, or video game footage projected on cinema-size screens. The company's portfolio consists of licensed concert adaptations of major entertainment IP, including Avatar: The Last Airbender (20th Anniversary Tour), The Legend of Korra, Twilight, The Witcher 3: Wild Hunt, Demon Slayer, My Hero Academia, Jujutsu Kaisen, Outlander, and Dirty Dancing, with past productions spanning Ennio Morricone, Our Planet, Johnny Cash, Spider-Man: Into the Spider-Verse, Space Station Earth, The FRIENDS Experience, and Tubular Bells.

The company licenses IP from major studios and publishers including Lionsgate, Nickelodeon (Paramount), CD PROJEKT RED, and Sony Pictures Television, often collaborating directly with original franchise composers such as Bear McCreary, Jeremy Zuckerman, Marcin Przybyłowicz, Hiroaki Tsutsumi, and Yuki Hayashi. Production quality is anchored in ensemble sizes ranging from 12 to 15 musicians for newer productions to full orchestras for premium experiences. The business is operationally global, with tours delivered in over 40 countries through partnerships with venues like Royal Festival Hall, Dolby Theatre, and O2 Arena, and ticketing distributed via Ticketmaster, Eventim, and venue box offices.

Revenue is generated through ticket sales, production fees, and licensing arrangements with IP holders, with pricing set per event and varying by venue and city. The company is privately held, founder/management-owned, with no disclosed external investment. Its ~18-person Amsterdam team operates alongside touring and venue-based partners worldwide to deliver a growing slate of simultaneous productions.

Name

GEA Live

Legal name

General Entertainment Associates B.V.

Website

https://gealive.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

GEA Live is an Amsterdam-based live entertainment producer founded in 2003 that designs and tours licensed concert experiences combining live orchestral performances with synchronized film, TV, anime, and video game screenings, serving entertainment fans globally across 40+ countries.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119), Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Live concert production
• Film-to-concert experiences
• Orchestral entertainment tours
• Licensed IP concerts
• Live event entertainment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Event Production & Ticketing: GEA Live generates revenue by producing licensed live concert experiences featuring synchronized film screenings with live orchestras. Revenue comes from ticket sales, production fees, and licensing arrangements with IP holders. The company partners with venues and ticketing platforms globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GEA Live produces and delivers licensed live concert experiences in which film, television, anime, and video game soundtracks are performed live by orchestras, bands, or hybrid ensembles while the corresponding visuals are projected on full-size cinema screens. The company licenses intellectual property from studios and publishers, collaborates with original composers, and tours productions globally, monetizing through ticket sales via venues and online ticketing platforms.

Product overview

GEA Live is a live entertainment company that designs, produces and delivers creative projects including live concert experiences. The portfolio consists primarily of concert productions where films, TV series, or video game soundtracks are performed live by orchestras or ensembles while accompanying visuals play on cinema-size screens. Current core products include Avatar: The Last Airbender In Concert - The 20th Anniversary Tour, The Legend of Korra in Concert, Twilight in Concert, The Twilight Saga: New Moon in Concert, Dirty Dancing in Concert, The Witcher in Concert, Demon Slayer in Concert, My Hero Academia in Concert, Outlander in Concert, Jujutsu Kaisen in Concert, and PlayStation in Concert. Past productions include Ennio Morricone – The Official Concert Celebration, Our Planet Live in Concert, Johnny Cash – The Official Concert Experience, Spider-Man: Into the Spider-Verse Live in Concert, Space Station Earth, The FRIENDS Experience, and Tubular Bells. The company operates from Amsterdam with an ever-expanding network of partners worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Dirty Dancing in Concert: Live-to-film concert experience featuring the 1987 film with a live band and singers performing the iconic soundtrack synchronized with the movie.
• Twilight in Concert
• Avatar: The Last Airbender In Concert
• The Witcher in Concert
• Demon Slayer in Concert
• Jujutsu Kaisen in Concert
• Outlander in Concert
• My Hero Academia in Concert
• The Legend of Korra in Concert
• The Twilight Saga: New Moon in Concert

Products and services

• Avatar: The Last Airbender In Concert - The 20th Anniversary Tour A live orchestral concert experience featuring Jeremy Zuckerman's original score performed live while highlights from all three seasons of Avatar: The Last Airbender are projected on a full-size cinema screen, with new surprises, extended pieces, and creative touches for the milestone tour. Licensed from Nickelodeon.
• The Legend of Korra in Concert A live symphonic performance paired with an immersive cinematic experience featuring a two-hour visual journey through all four seasons of The Legend of Korra projected on a full-size cinema screen with original dialogue and sound effects intact while a live orchestra performs the score. Licensed from Nickelodeon.
• Twilight in Concert A film-to-concert event celebrating the Twilight saga's anniversary, featuring the original movie accompanied by a 12-piece ensemble of rock and orchestral musicians on stage with an enchanting candlelit atmosphere. Licensed from Lionsgate.
• The Twilight Saga: New Moon in Concert
• Dirty Dancing in Concert

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• LionsgatecoreOEM/ Whitelabel/ Licensing PartnerLionsgate licenses film properties to GEA Live for concert adaptations, including Dirty Dancing and Twilight franchises. GEA Live produces live-to-film concert experiences featuring the original movies with live orchestral accompaniment.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerNickelodeon licenses Avatar: The Last Airbender and The Legend of Korra for concert productions. GEA Live produces live orchestral performances synchronized with full screenings of the animated series.
• CD PROJEKT REDcoreOEM/ Whitelabel/ Licensing PartnerCD PROJEKT RED licenses The Witcher 3: Wild Hunt for concert productions. GEA Live produces The Witcher in Concert featuring music by Marcin Przybyłowicz with visuals and gameplay from the game.
• Sony Pictures TelevisioncoreOEM/ Whitelabel/ Licensing PartnerSony Pictures Television partners with GEA Live on Outlander in Concert, featuring music composed by Bear McCreary for the TV series.
• RoadCo EntertainmentminorChannel Partner/ Reseller/ DistributorRoadCo Entertainment is a touring partner for The Witcher in Concert, handling logistics and execution of the U.S. tour.
• Silverback FilmscoreStrategic or Co-development PartnerSilverback Films is the producer of Netflix's Our Planet documentary series. GEA Live partnered with Silverback Films to create Our Planet Live in Concert, featuring orchestrations by Steven Price and narration by David Attenborough.
• Warner Bros. Discovery Global Themed EntertainmentminorOEM/ Whitelabel/ Licensing PartnerWarner Bros. Discovery Global Themed Entertainment partnered with GEA Live on The FRIENDS Experience immersive exhibition.
• Original X ProductionsminorStrategic or Co-development PartnerOriginal X Productions co-created The FRIENDS Experience with GEA Live and Warner Bros. Discovery.
• European Space Agency (ESA)minorStrategic or Co-development PartnerESA collaborated with GEA Live on Space Station Earth, a live show featuring footage filmed by astronauts aboard the ISS and composed by Ilan Eshkeri.
• SenblaminorChannel Partner/ Reseller/ DistributorSenbla is a partner on Avatar: The Last Airbender In Concert - The 20th Anniversary Tour, contributing to bringing the production to life on stage.
• Karl SydowcoreStrategic or Co-development PartnerKarl Sydow co-presents Dirty Dancing in Concert with Lionsgate and GEA Live, continuing the global tour of the concert experience.
• GracelandminorOEM/ Whitelabel/ Licensing PartnerGEA Live partnered with Graceland and Sony Music Entertainment on producing Elvis Live on Screen, hosted by Priscilla Presley.
• Sony Music EntertainmentminorOEM/ Whitelabel/ Licensing PartnerSony Music Entertainment partnered with GEA Live and Graceland on Elvis Live on Screen production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Film Concerts Live: UK-based producer specialising in film, anime, and gaming concerts touring Europe and beyond. Film Concerts Live overlaps directly with GEA Live on anime concert tours (e.g., competing Demon Slayer and Studio Ghibli productions) and competes for similar licensing arrangements and venue partners.
• Round Room Live: US-based live entertainment producer and promoter behind touring concert productions including Doctor Who Symphonic Spectacular and family/film franchise experiences. Round Room Live competes in the same film/TV-to-concert touring category and represents an alternative studio partner for IP holders.
• Heritage Live: UK-based concert producer that has staged productions such as The Music of Zimmer vs Williams, Hans Zimmer Live-style tours, and Disney/film concert experiences. Heritage Live is a direct peer in the film score-to-concert category, especially across UK and European venues.
• TCG Entertainment: US producer of film-in-concert and Broadway-style touring productions including Lord of the Rings in Concert and The Princess Bride in Concert. TCG competes for similar theatrical/animation IP licenses and touring venues, with overlapping audience segments.
• Pophouse Entertainment: Swedish entertainment company behind ABBA Voyage and other high-profile immersive concert experiences using established IP and bespoke production. Pophouse operates a similar model of monetising legacy/established IP through innovative live formats, making it directly comparable to GEA Live's franchise concert approach.
• CineConcerts: Canadian-based producer of film-to-concert experiences including the Harry Potter Film Concert Series, The Godfather in Concert, and Gladiator Live. CineConcerts is the most direct competitor to GEA Live, operating the same model of synchronising live orchestra/ensemble performances to film screenings and competing for similar studio IP licenses globally.

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator (part of Anschutz Entertainment Group). AEG Presents is a broad incumbent that operates competing arena and concert hall venues globally, sometimes overlapping with GEA Live's routing and presenting its own film/IP concert productions.
• Live Nation Entertainment: World's largest live entertainment promoter with ticketing, venues, and artist management operations. While Live Nation does not specialise in film/anime-to-concert productions, it is a broad incumbent that controls many of the venues and ticketing infrastructure GEA Live depends on for global tours.
• Disney Concerts: Disney's own concert production arm, producing Disney in Concert, Pixar in Concert, and Star Wars Film Concert Series globally. As a vertically integrated incumbent with captive IP, Disney Concerts is a broad incumbent rather than direct peer, but competes for the same touring venues and orchestral talent.

Regional players

• Senbla: UK-based concert and live event producer that partners with GEA Live on Avatar: The Last Airbender In Concert while also producing its own family entertainment tours. Senbla is a regional peer with comparable production capabilities in the UK/European touring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gealive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEA Live