Moving Minds

What Moving Minds does

Moving Minds is a private, founder-led fractional marketing agency headquartered in West Palm Beach, Florida, operating since 2006 under the legal entity Moving Minds Marketing Agency, LLC. The firm delivers its "Growth as a Managed Service™" model — combining a fractional CMO with an integrated multi-channel execution team (demand generation, content, paid media, SEO, marketing operations) under a single accountability structure — to growth-stage and mid-market companies that need senior marketing leadership without the cost or hiring cycle of a full-time CMO. Engagement models range from monthly strategic advisory (8–12 hours/month) and fractional CMO leadership (15–25 hours/week at $5K–$25K/month) to custom-scoped embedded CMO + execution team engagements on multi-year contracts, supplemented by project-based day-rate work at $1,500–$3,500/day.

The company targets B2B SaaS firms ($3M–$20M ARR), mid-market B2B ($10M–$100M), post-Series A startups, and private equity portfolio companies, with a notable secondary vertical concentration in healthcare providers (dermatology, behavioral health, eye care, pain management, hospitals). Co-CEOs Lou Hughes and Kathryn Hughes anchor the leadership bench with prior CMO experience at MasterCard, Citibank, Fannie Mae, CoStar, Siemens, Halifax Health, Virginia Hospital Center, TLC Laser Eye Centers, and Prospira PainCare. Moving Minds maintains certifications and partnerships across an 80+ partner MarTech ecosystem including HubSpot, Salesforce, Marketo, Google, Adobe, 6sense, LinkedIn, and Meta, and reports 500+ clients served across its 19-year history.

The business operates on direct sales and inside sales motions through website consultation bookings and an 800-number, with no disclosed external funding, no M&A activity, and revenue that is not publicly reported. Pricing is month-to-month across retainer tiers with senior/specialized CMO pricing ($15K–$25K/month) reserved for SaaS, PE, and regulated-industry engagements. The firm holds the registered "Growth as a Managed Service™" trademark and has accumulated industry awards (Webby, ADDY, EFFIE, Telly, MITX, Aster, W3, Healthcare Marketing Report).

Name

Moving Minds

Legal name

Moving Minds Marketing Agency, LLC

Website

https://movingminds.io

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Moving Minds is a bootstrapped, founder-led fractional CMO and multi-channel marketing agency founded in 2006, serving growth-stage B2B companies, PE portfolio companies, and healthcare providers with integrated strategy-plus-execution engagements.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Interim Executive & Fractional Leadership Placement (BPACAAAJ)

Keywords

• Fractional CMO services
• Marketing agency services
• Demand generation services
• Account-based marketing
• Go-to-market strategy

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional CMO Services Retainer: Monthly retainer model for ongoing strategic marketing leadership. Typical engagements range from $5,000-$15,000/month for 15-25 hours/week of CMO involvement. Senior/specialized engagements (SaaS, private equity, regulated industries) command $15,000-$25,000/month. Month-to-month agreements with no long-term contracts required. Scope adjusts as needs evolve.
2. Project-Based Engagements: Day rate billing for defined projects including go-to-market launches, brand repositioning, marketing audits, and martech overhauls. Day rates range from $1,500-$3,500/day. Hourly rates of $200-$500/hour available for specialized consulting.
3. Embedded CMO + Execution Team Services: Custom-scoped engagements providing dedicated fractional CMO plus specialists in demand generation, content, paid media, SEO, and marketing operations. Full accountability for marketing outcomes with pricing based on scope and requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Moving Minds delivers "Growth as a Managed Service" — a fractional CMO leadership offering combined with fully integrated multi-channel marketing execution teams covering demand generation, content, paid media, SEO, marketing automation, ABM, brand/creative, and marketing operations. Engagements are sold as monthly retainers, senior fractional CMO subscriptions, embedded CMO-plus-team packages, and project-based day-rate assignments to growth-stage B2B companies, healthcare organizations, professional services firms, and private equity portfolio companies.

Product overview

Moving Minds operates as a global fractional marketing agency offering Growth as a Managed Service™ — a unified model combining fractional CMO leadership with integrated multi-channel execution teams. The core offering includes Fractional CMO Services (strategic leadership plus cross-functional execution in demand generation, content, paid media, SEO, and marketing operations), supported by Multi-Channel Marketing Teams providing on-demand specialists. Services span Go-To-Market Strategy, Demand Generation & Pipeline Development, Brand & Creative Services, Account-Based Marketing, Marketing Automation, Sales Enablement, Marketing Operations & Technology, and Due Diligence & Transaction Support — all delivered through a single accountable partner to eliminate silos and fragmented vendor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth as a Managed Service™ The firm's flagship integrated offering that provides fractional CMOs plus multi-channel specialists (demand generation, content, paid media, SEO, marketing operations) under a single accountability structure for scaling revenue without the time, cost, or complexity of building an internal marketing department.
• Fractional CMO Services Senior strategic marketing leadership on a part-time basis (typically 15-25 hours per week) plus an integrated execution team covering demand generation, content, paid media, SEO, and marketing operations, designed to deliver measurable ROI within 90 days for growth-stage and PE-backed companies that cannot yet justify a full-time CMO hire.
• Multi-Channel Marketing Teams On-demand teams of marketing specialists in paid media, content, SEO, analytics, and marketing automation that function as a complete marketing department or extension of an internal team, eliminating the need to coordinate multiple siloed agencies.
• Go-To-Market Strategy Strategic planning engagement covering market sizing, competitive dynamics, internal capabilities assessment, and opportunity identification to build a comprehensive marketing roadmap that generates 2x-5x increases in value.
• Demand Generation & Pipeline Development Full-funnel demand generation architecture combining content, paid acquisition, SEO, email nurture, and account-based programs managed against pipeline and revenue targets to produce measurable new opportunities for sales.
• Brand & Creative Services Award-winning creative and design services including brand strategy, messaging frameworks, visual identity guidelines, and multi-channel campaign concepting backed by a track record of Webby, ADDY, EFFIE, TELLY, Davey, Aster, W3, Healthcare Marketing Report, and Digital Health awards.
• Account-Based Marketing (ABM) Target account selection, tiering and segmentation frameworks, personalized campaign development for key accounts, ABM technology stack evaluation, and account engagement tracking for B2B companies with high-value, long-cycle deals.
• Marketing Automation Services Marketing automation strategy, platform selection (HubSpot, Salesforce, Marketo, Pardot), workflow design, lead nurturing programs, email automation, behavioral triggers, CRM integration, and marketing automation audit and optimization.
• Sales Enablement Sales and marketing alignment strategy, sales enablement content and tools, lead scoring models, pipeline handoff processes, revenue attribution, and competitive battlecards to help B2B sales teams convert marketing-sourced demand.
• Marketing Operations & Technology Martech stack strategy and optimization, marketing analytics, attribution modeling, process development, performance dashboards, budget management, and data governance across the full marketing technology ecosystem.
• Due Diligence & Transaction Support Marketing due diligence for M&A and PE transactions, pre-acquisition assessment, post-acquisition integration planning, organizational marketing maturity assessments, and competitive landscape analysis.

Quantifiable outcome

• AxoGen generated $12M in revenue in 90 days from new product launch
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partner for creative and marketing automation solutions integrated into client marketing stacks.
• HubSpotcoreTechnology or IntegrationCertified partner for marketing automation and CRM implementation. Moving Minds CMOs certified across HubSpot platform.
• SalesforcecoreTechnology or IntegrationCRM and marketing automation partner. CMOs certified across Salesforce platform for client implementations.
• Marketo (Adobe)coreTechnology or IntegrationMarketing automation platform partner. CMOs certified across Marketo platform.
• GooglecoreTechnology or IntegrationPartner for Google Ads, Google Analytics, Google Cloud Platform, and other Google marketing technologies. Google Partner certification.
• LinkedIncoreTechnology or IntegrationB2B advertising and marketing partner for LinkedIn Ads and professional networking integrations.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial advertising partner for Meta business solutions and advertising platforms.
• Pardot (Salesforce)coreTechnology or IntegrationB2B marketing automation platform partner integrated with Salesforce CRM.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Growth Collective: A fractional talent marketplace that matches startups and growth-stage companies with senior marketing and growth leaders on a part-time basis. Closely comparable business model (fractional senior marketing capacity) targeting the same Series A–C growth-stage buyer.
• SmartBug Media: HubSpot Elite Solutions Partner and full-service inbound marketing agency serving B2B mid-market and SaaS companies. Overlaps with Moving Minds on the integrated execution layer (content, demand gen, MarTech implementation) and HubSpot certification moat.
• Sculpt: B2B SaaS-focused marketing agency offering integrated demand generation, ABM, and MarOps services. Closely comparable integrated services model targeting SaaS and growth-stage B2B companies, a core Moving Minds segment.
• Chief Outsiders: The largest pure-play fractional CMO firm in the US, with a bench of hundreds of fractional CMOs serving mid-market and PE-backed companies. Directly competes with Moving Minds for the same growth-stage and PE buyer, with an overlapping 'fractional CMO as alternative to full-time hire' value proposition.
• Leverage Lab: B2B marketing agency specifically focused on private equity portfolio companies, offering demand generation and growth marketing services. Comparable on the PE-backed company segment that is a core Moving Minds customer vertical.
• Ironpaper: B2B marketing and sales agency offering demand generation, ABM, content, and marketing operations for growth-stage and mid-market B2B firms. Comparable full-funnel execution layer and B2B mid-market focus.
• The Mx Group: B2B marketing agency offering strategy, demand generation, content, and marketing operations for mid-market and enterprise B2B clients. Directly comparable integrated services portfolio and mid-market B2B target buyer.

Broad incumbents

• Walker Sands: Larger B2B marketing services firm spanning PR, demand generation, content, and ABM for technology and mid-market clients. Comparable buyer profile (growth-stage B2B) but operates as a broader full-service agency rather than fractional leadership.

Emerging players

• Refine Labs: B2B SaaS marketing agency led by a well-known industry figure, focused on demand generation and category design. Comparable on B2B SaaS focus and demand-gen execution, with a thought-leadership-led GTM model similar to Moving Minds' Lou Hughes content footprint.
• Tilt Metrics: B2B SaaS marketing agency focused on demand generation, marketing operations, and revenue attribution. Comparable on the marketing operations and analytics layer that Moving Minds delivers as part of its integrated execution team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movingminds_io
• LinkedInlinkedin.com/company/movingminds-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Minds