What Leverage Lab does

Leverage Lab is a Kansas City-based first-party data consultancy founded in 2017 that helps publishers, brands, and B2B companies convert fragmented customer data into revenue through AI-driven personalization and audience monetization. The firm's offerings span four service pillars—Data Expertise, Technology Knowhow, Business Execution, and Publishing Industry solutions—anchored by its proprietary Enterprise Customer Data Infrastructure (ECDI+) and the Infinite Customer Journey methodology developed by co-founder Matt Bramble. Productized offerings include the Recommend contextual recommendation engine, Optimize media optimization/audience activation product, Discover consulting services, and Publisher Connect, a white-labeled self-serve programmatic platform for publishers to monetize first-party audience data across CTV, Social, Display, Native, and Audio channels.

The technology stack is tech-agnostic and cloud-based, integrating with leading Customer Data Platforms (Treasure Data, Lytics, Simon Data), marketing automation systems (Salesforce Marketing Cloud), and activation endpoints (The Trade Desk, Google Ads, LinkedIn, Facebook, Microsoft Xbox). AI/ML capabilities are concentrated in predictive user scoring, subscriber conversion models, collaborative-filtering recommendations that incorporate contextual signals such as weather and location, and identity resolution with automated data enrichment. The firm has invested in information security posture evidenced by ISO 27001 certification, supporting enterprise data-handling requirements.

Leverage Lab generates revenue through a hybrid of professional services (data strategy consulting, CDP implementation), managed services (ongoing campaign execution and audience activation), and marketplace commission from the Publisher Connect platform. The go-to-market is enterprise field sales-led, with industry-event sponsorship (notably BIMS), the Growth Lab webinar series, and a content-marketing engine anchored by case studies and a CDP eBook. The primary vertical is Media & Publishing, with named enterprise clients including Wawa, Capcom, Key Media, Adweek, Penske Media, Access Intelligence, and Skillpath; the firm claims to have served 2,500+ B2B brands and managed 30M+ unique B2B profiles. Operations are fully virtual with offices in Kansas City, MO (headquarters) and Brooklyn, NY.

Name

Leverage Lab

Legal name

Leverage Lab, LLC

Website

https://leveragelab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Leverage Lab is a Kansas City-based first-party data consultancy founded in 2017 that helps publishers, brands, and B2B companies activate customer data for personalization, audience monetization, and revenue growth through AI-driven segmentation and proprietary ECDI+ infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Strategy Services: First-party data consultancy providing strategic guidance on data organization, enrichment, and monetization strategies. Services include use case discovery, personalization strategy, and organizational change management.
2. Managed Services: Ongoing campaign management and execution services including audience activation, content marketing programs, and multi-channel orchestration across owned and paid channels.
3. Data Infrastructure Implementation: Implementation of CDP, data warehouse, and enterprise data infrastructure solutions, often in partnership with platforms like Treasure Data, Lytics, and Simon Data.
4. Publisher Connect Platform: White-labeled programmatic platform revenue share where publishers earn revenue when audience segments are activated across channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Leverage Lab is a revenue growth consultancy that helps publishers and brands unlock revenue through first-party data and analytics solutions. The firm combines strategic consulting and managed services with proprietary software platforms (ECDI+, Publisher Connect, Recommend, Optimize) to operationalize audience data, advertising, and personalization for measurable commercial outcomes.

Product overview

Leverage Lab is a first-party data consultancy offering a comprehensive portfolio centered around its Enterprise Customer Data Infrastructure (ECDI+) platform, which provides AI-powered segmentation and data activation capabilities. The core offerings include Data Expertise, Technology Knowhow, Business Execution, and Publishing Solutions services. The product suite includes Recommend (personalized recommendation engine), Optimize (media optimization for advertisers), Discover (consulting services), and Publisher Connect (self-serve programmatic platform). These products are unified by the proprietary Infinite Customer Journey methodology, which combines data, decisions, and delivery for personalization at scale. The company also offers specialized Data Hygiene and Enrichment services for both B2C and B2B audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Publisher Connect: A self-serve programmatic platform built for publishers who own their audience, and the advertisers who want to reach them. White-labelled platform enabling publishers to monetize first-party audience data across CTV, Social, Display, Native, and other channels.

Products and services

• ECDI+

Quantifiable outcome

• 80% decrease in subscriber acquisition cost (from $40 to under $15 per subscriber on LinkedIn, $5 on Facebook)
• +10 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Treasure DatacoreTechnology or IntegrationStrategic partnership as leading Customer Data Platform (CDP) partner. Leverage Lab serves as strategic first-party data activation partner, implementing Treasure Data CDP for clients and building personalization at scale solutions on top of the platform. Joint case studies demonstrate successful implementations for gaming and beauty clients achieving 297% ROAS improvement.
• LyticscoreTechnology or IntegrationOngoing consulting partnership with Lytics CDP. Leverage Lab provides unbiased approach to CDP selection based on unique industry needs, including Lytics as an option for suitable use cases.
• Simon DatacoreTechnology or IntegrationOngoing consulting partnership with Simon Data CDP platform. Provides unbiased approach to data platform selection based on client-specific needs and industry requirements.
• QuiklyminorGTM or Marketing PartnerContent partnership where Leverage Lab CEO contributes thought leadership articles on first-party data and personalization to Quikly's blog serving marketing leaders at major retail and restaurant brands.
• FusableminorStrategic or Co-development PartnerJoint webinar participation on B2B sales enablement topics. Joe Cantu of Fusable co-presented with AnnMarie Wills on sales strategies for digital media companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering data, technology, and consulting services to enterprise clients. Comparable to Leverage Lab's consulting+technology model but at much larger scale with broader industry coverage and deeper enterprise relationships.
• Deloitte Digital: Deloitte Digital is the digital consultancy arm of Deloitte, providing strategy, technology, and creative services across industries. Comparable to Leverage Lab's data strategy and implementation services but with vastly larger bench capacity, broader geographic reach, and integrated transformation programs.
• Accenture Song: Accenture Song is Accenture's creative, technology, and marketing services arm, focused on customer experience transformation, data-driven marketing, and martech implementation. Comparable to Leverage Lab's full-spectrum data-to-revenue consulting, particularly for enterprise clients with complex data needs.
• R/GA: R/GA is a global digital consultancy combining strategy, technology, and creative services for major brands. Comparable to Leverage Lab's blend of consulting, technology implementation, and audience activation, especially for B2C and B2B brands undergoing digital transformation.

Direct peers

• Habu: Habu provides a data clean room platform for publishers, brands, and platforms to collaborate on first-party data. Comparable to Leverage Lab's data collaboration and activation focus for publisher-monetization use cases, particularly relevant as privacy regulations drive demand for clean-room-based activation.
• Lotame: Lotame provides a data management platform with deep roots in publisher audience data, identity resolution, and data collaboration. Directly comparable to Leverage Lab's media/publishing vertical focus and first-party data activation capabilities.
• LiveRamp: LiveRamp is a data connectivity platform enabling identity resolution, audience activation, and data collaboration across publishers, advertisers, and platforms. Comparable in its first-party data activation and audience monetization focus, especially for publisher-side monetization use cases.
• Permutive: Permutive is a publisher-first customer data platform focused on audience activation and data collaboration. Closely comparable to Leverage Lab's ECDI+ and Publisher Connect offerings in serving B2B publishers with first-party data monetization and audience segmentation infrastructure.
• Tinuiti: Tinuiti is a performance marketing consultancy that combines data, media, and creative services for B2B and B2C brands. Directly comparable to Leverage Lab in offering data-driven marketing consulting with technology implementation and managed services across first-party data, paid media, and audience activation.

Emerging players

• InfoSum: InfoSum provides a federated data collaboration platform for privacy-safe first-party data matching and audience activation. Comparable to Leverage Lab's first-party data activation focus, particularly relevant to publishers and B2B brands navigating cookie deprecation and clean-room-based collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeverageLab
• Facebookfacebook.com/leveragelab
• LinkedInlinkedin.com/company/leveragelabkc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leverage Lab