Rachel's Kitchen

What Rachel's Kitchen does

Rachel's Kitchen is a fast-casual restaurant chain founded in 2006 by Debbie Roxarzade in Las Vegas, Nevada, offering fresh, made-to-order breakfast, lunch, and dinner featuring salads, sandwiches, wraps, pasta, juices, smoothies, and bakery items, with vegetarian, vegan, gluten-free, keto, and dairy-free options. The company operates a hybrid model of company-owned and franchised units across two formats — traditional Rachel's Kitchen dine-in and takeout locations, and Rachel's Kitchen Express, a drive-through concept focused on made-to-order salads and grain bowls. As of late 2024, the system comprises 8 locations across the Las Vegas Valley and Henderson, Nevada, including a captive site at Harry Reid International Airport serving roughly 50 million annual travelers, plus 1 location at The Star in Frisco, Texas — its first out-of-state site that opened September 21, 2024.

The underlying technology stack integrates a web-based ordering platform (order.rachelskitchen.com and cater.rachelskitchen.com), iOS and Android mobile apps, the Preferred Guest loyalty program, and a Bear Robotics Servi autonomous robot server deployed at the flagship Henderson location to move dishes from the kitchen to tables. A commissary support center mass-produces proprietary branded items, enabling consistent product quality and reducing per-unit labor across the franchise system without requiring an on-site chef.

The business model combines direct-to-consumer restaurant revenue (dine-in, takeout, curbside pickup, delivery within 15-mile radius, and event catering for 8-100+ guests) with a franchise licensing model targeting Nevada and Texas. Franchisors pay a $40,000 single-unit or $90,000 three-unit initial franchise fee, plus a 6% ongoing royalty and a 2% advertising fund contribution. Disclosed Average Unit Volume for mature traditional locations is $1.8 million. The customer base is broad-based across health-conscious individuals, families, business professionals, travelers, sports/entertainment district visitors, and corporate/event catering clients; the company is privately held and founder-led with no disclosed institutional capital.

Name

Rachel's Kitchen

Legal name

Rachel's Kitchen

Website

https://rachelskitchen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rachel's Kitchen is a Las Vegas-founded fast-casual restaurant chain offering fresh, made-to-order salads, sandwiches, wraps, juices, and smoothies across eight traditional dine-in locations, one drive-through Express format, and catering services, with operations in Nevada and Texas supported by a franchise model and centralized commissary.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Full-Service Catering (Off-Premise) (HSACAGAA), Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Fast casual dining
• Restaurant franchise
• Catering services
• Healthy food
• Drive-through restaurant

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Company-Owned Restaurant Operations: Revenue from company-owned restaurant locations offering dine-in, takeout, delivery, and catering services. Menu includes breakfast, lunch, dinner with items like salads, sandwiches, wraps, pasta, juices, smoothies, and coffee.
2. Franchise Fees: One-time franchise fees: $40,000 for single-unit franchise, $90,000 for 3-unit franchise. These fund pre-opening support including site selection, initial training, and onsite help.
3. Royalty Fees: Ongoing royalty of 6% of revenues paid by franchisees. Funds ongoing support services, new product development, marketing tools, training programs, and systems upgrades.
4. Advertising Fund Contributions: Franchisees contribute 2% of revenues to a system marketing fund used for brand marketing, creative costs, and local franchise marketing materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Rachel's Kitchen is a Las Vegas-based fast-casual restaurant chain serving fresh, made-to-order breakfast, lunch, and dinner with a California cuisine influence. The menu includes salads, sandwiches, wraps, pasta, juices, smoothies, and coffee, with vegetarian, vegan, gluten-free, keto, and dairy-free options. The brand operates company-owned and franchised locations across Nevada and Texas, supplemented by catering services and a drive-through Express concept.

Product overview

Rachel's Kitchen is a single, unified fast-casual restaurant concept with several integrated service offerings. The core product is the restaurant dining experience featuring fresh, made-to-order breakfast, lunch, and dinner with menus including salads, sandwiches, wraps, pasta, juices, smoothies, and bakery items. The company operates the main restaurant format alongside Rachel's Kitchen Express (a drive-through variant), and supplements the dining experience with a catering service, a Preferred Guest loyalty/rewards program, a mobile app, and online ordering capabilities. Franchise opportunities round out the business model.

Differentiator

Problem solved

Functional benefit

Products and services

• Rachel's Kitchen Restaurant Core fast-casual restaurant experience offering dine-in, takeout, curbside pickup, and delivery of fresh, made-to-order breakfast, lunch, and dinner. The menu spans salads, sandwiches, wraps, pasta, juices, smoothies, coffee, and bakery items with dietary accommodations including vegetarian, vegan, gluten-free, keto, and dairy-free options.
• Catering Services Corporate and event catering offering breakfast, lunch, and dinner packages for groups of 8 to 100+ guests, including sandwich platters, pasta trays, box lunches, and à la carte items. Ordered online at cater.rachelskitchen.com or via location contact.
• Rachel's Kitchen Express Drive-through Express concept offering quick-service, made-to-order salads, grain bowls, juices, and smoothies with a focus on convenience for on-the-go customers.
• Franchise Opportunities Franchise program offering single-unit ($40,000) and 3-unit ($90,000) franchise packages with training, site selection, operational support, and brand licensing. Targets multi-unit operators and single-unit franchisees primarily in Nevada and Texas with national expansion plans.

Quantifiable outcome

• Average Unit Volume of $1.8M for locations open 18+ months
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Bear RoboticscoreTechnology or Integration · 1 December 2021Rachel's Kitchen integrated Servi robot servers developed by Bear Robotics at flagship locations. The autonomous robots carry dishes from kitchen to tables, reducing physical strain on employees and improving efficiency. Servi was introduced in late 2021 to address labor shortages and has been successfully deployed at the largest location in Henderson, Nevada.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sweetgreen: Largest US salad/bowl-focused fast-casual chain; competes directly with Rachel's Kitchen in the same product category (grain bowls, salads, healthy lunch) and target consumer (health-conscious, urban professionals).
• CAVA: Fast-casual Mediterranean grain bowl chain with very similar build-your-own bowl format, dine-in plus digital ordering model, and comparable price points. Directly competitive in the healthy fast-casual bowl segment.
• Salad and Go: Drive-through-focused healthy salad/bowl concept that closely parallels Rachel's Kitchen Express format and value positioning, expanding aggressively in the Southwest US.
• Health Nut: Southern California-based health-focused fast-casual chain explicitly referenced in Rachel's Kitchen materials as a comparable concept; similar menu of salads, sandwiches, and wraps with celebrity following.

Broad incumbents

• Tropical Smoothie Cafe: Large health-positioned fast-casual franchise system with broader menu (smoothies, wraps, sandwiches). Comparable franchise model and overlapping health-focused customer base.
• MOD Pizza: Fast-casual customizable concept operating at similar unit economics; overlaps in target customer (families, professionals) and dining occasion, though differentiated by pizza focus.
• Panera Bread: Largest US fast-casual chain in the soup/sandwich/salad category; broader menu and footprint but competes for the same health-conscious, lunch-driven customer and franchise-like multi-unit operating model.

Emerging players

• CoreLife Eatery: Smaller health-focused fast-casual chain with comparable build-your-own bowl/salad format; similar growth-stage profile to Rachel's Kitchen with multi-state expansion ambitions.
• MAD Greens: Regional salad/bowl fast-casual chain with very similar menu architecture (salads, grain bowls, wraps) and health-forward positioning; closest direct competitor in smaller-chain segment.
• Nekter Juice Bar: Juice/smoothie/açaí bowl franchise that overlaps with Rachel's Kitchen on the juice, smoothie, and bowl portions of the menu, particularly the Express concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RachelsKitchenFB
• Instagraminstagram.com/rachelskitchen
• YouTubeyoutube.com/channel/UCw0RvZ_1gLl2D防止xNE5Q
• Xx.com/RachelsKitchen_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel's Kitchen