Koronet
Koronet is a vertical SaaS and commerce platform serving the global floral supply chain, providing ERP, e-commerce, procurement, and payments integrated via its K2K B2B network to growers, importers, and wholesalers across 20+ countries.
- Company typePrivate
- Founded2024
- HeadquartersDoral, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Koronet does
Koronet (legal entity Floral Software Holdings, Inc.) is a vertical SaaS and commerce platform purpose-built for the global floral supply chain, serving growers, importers, and wholesalers across more than 20 countries including the United States, Canada, Colombia, Ecuador, and parts of Europe. The company was assembled through a series of acquisitions and combinations of four legacy floral-technology brands — Komet Sales (founded 2011, acquired November 2022), Unosof, Floral Computer Systems (FCS), and Axerrio Business Solutions B.V. (joined January 2024) — which were combined in 2023 and rebranded as Koronet in June 2024. The platform anchors on the K2K (Koronet-to-Koronet) network, a B2B transactional layer that connects 4,000+ businesses, 16,000+ active users, and 50,000+ verified floral buyers, processing more than $7B in annual floral transactions.
The product portfolio is modular. Koronet eSuite bundles Procurement, eShops, Back Office, and Payments into an all-in-one offering, while standalone products include Koronet Procurement (centralized vendor purchasing), Koronet eShops (branded storefronts with CRM and analytics), Koronet Payments (digital invoicing, bank ePayments, card processing via Stripe and Nium), Koronet Ads (marketplace visibility), and Koronet Ops (full ERP built on the Komet, Axerrio, and Unosof platforms). The platform integrates with FedEx for shipping, QuickBooks Desktop for accounting, EDI with mass-market retailers, and specialized floral cargo carriers. The legal entity is Floral Software Holdings, Inc. (d/b/a Koronet), headquartered in Doral, Florida, with 170+ employees and a 28% headcount growth rate over the trailing 12 months.
Koronet monetizes through two streams: platform subscriptions (annual commitment billed monthly, with disclosed regional pricing of approximately $16,000 in the USA and Italy and $20,000 in Ecuador, scaling by operation size) and transaction fees (1.5% on network transactions routed through K2K, e-commerce, or mobile app; 1.5% to 4% on Komet API Program gross invoice value). GTM combines an enterprise sales motion with demo booking as the primary conversion touchpoint and a product-led growth layer that allows customers to start with one module and expand into the broader suite. The company is privately held with no disclosed funding rounds or external investors, and is led by CEO Chris Beals (ex-Weedmaps), CPO Adrian Aubone (ex-Delivery Hero), CFO Dave Sack (PE and growth-capital background), and VP of Revenue Mauro Gurdulich.
Koronet firmographics
Firmographics- Name
- Koronet
- Legal name
- Floral Software Holdings, Inc.
- Website
- https://koronet.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Koronet is a vertical SaaS and commerce platform serving the global floral supply chain, providing ERP, e-commerce, procurement, and payments integrated via its K2K B2B network to growers, importers, and wholesalers across 20+ countries.
- Ownership category
- akta.pro rank
Where Koronet is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Koronet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Network Transaction Fees: 1.5% fee on the full amount of invoices/orders submitted to the Koronet network for transactions sent or received via K2K, e-commerce, Mobile App, vendor availability, or other channels
- Komet API Program Fees: 1.5% to 4% fee on total gross invoice value of all transactions sent or received via the Komet API Program
- Platform/Subscription Fees: Annual commitment billed monthly, with pricing scaling by operation size. Regional pricing: USA $16,000, Italy $16,000, Ecuador $20,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based network fees |
| Subscription | Annual | Annual platform subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Koronet product offering
Product offeringCore offering
Koronet provides a modular cloud-based software ecosystem for the global floral supply chain, offering ERP, e-commerce, procurement, and payments solutions purpose-built for growers, importers, and wholesalers. Its proprietary K2K (Koronet-to-Koronet) network enables direct digital B2B transactions with real-time inventory synchronization across 4,000+ connected businesses and 50,000+ verified floral buyers in 20+ countries. Core products include the all-in-one Koronet eSuite, Koronet Procurement, Koronet eShops, Koronet Payments, and Koronet Ops (unifying Komet Sales, Axerrio, and Unosof platforms).
Product overview
Koronet is a modular platform ecosystem for the global floral supply chain, consisting of a unified suite of interconnected products built around the Koronet Network (K2K). The core portfolio includes the all-in-one Koronet eSuite platform (combining Procurement, eShops, Back Office, and Payments), supplemented by standalone products: Koronet Procurement for vendor management, Koronet eShops for branded storefronts with CRM/analytics, Koronet Payments for payment automation, Koronet Ads for marketplace visibility, and Koronet Ops for enterprise operations. The ecosystem is also powered by acquired sub-brands Komet Sales (ERP for Americas importers/wholesalers), Axerrio (European ERP/e-commerce), and Unosof (grower automation platform), all connected via K2K for real-time inventory sync and B2B transactions across the floral trade network.
Differentiator
Problem solved
Functional benefit
Brands
- Komet Sales: Cloud-based ERP platform for importers and wholesalers across the Americas, providing inventory management, sales, e-commerce, and logistics integration.
- Axerrio
- Unosof
- Koronet eSuite
- K2K (Koronet-to-Koronet)
Products and services
- Koronet eSuite The all-in-one platform that lets growers, wholesalers, and virtual brokers sell, buy, and get paid online, fully connected to the Koronet Network. Unifies Procurement, eShops, Back Office, and Payments into one seamless experience for B2B floral commerce.
- Koronet Procurement Centralized purchasing platform that manages all floral vendors in one place, reducing manual work and enabling faster, more accurate purchasing through direct connections with trusted growers and importers with real-time inventory updates.
- Koronet eShops A branded online store with built-in CRM and analytics that enables floral businesses to reach and retain buyers while selling 24/7 with personalized experiences, visible to network participants.
- Koronet Payments Digital payment processing with automatic reminders, scheduled payment requests, statement/invoice links, bank ePayments with balance verification, and real-time reconciliation for floral B2B transactions.
- Koronet Ads Premium visibility advertising solution that enables floral brands to appear first in the Koronet Network where buyers search, compare, and choose vendors.
- Koronet Ops Full enterprise solution for managing inventory, sales, purchasing, warehousing, and logistics with control and visibility across core operations, powered by Axerrio, Komet, and Unosof platforms.
- Komet Sales The demand-facing ERP purpose-built for the floral industry for growers, importers, and wholesalers. Manages entire operations with five core modules: Sales Management, E-Commerce, Payments, Business Intelligence, and Inventory Management, plus FedEx and QuickBooks integrations.
- Axerrio European ERP and e-commerce platform that helps European wholesalers, importers, and exporters streamline production, routing, and inventory while accelerating fulfillment, with AI-driven automated product naming and translation.
- Unosof Platform that helps growers automate production and fulfillment from order to dispatch while expanding online sales with real-time inventory control.
- Komet Transactional API Program Transactional API that enables floral businesses to open their operation to custom integrations, connect key business partners, automate day-to-day processes, and build additional sales channels on top of Komet's infrastructure.
Quantifiable outcome
- 55% sales increase during peak season
- +6 more outcomes
Companies that use Koronet
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Koronet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Koronet partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and flagship.
- StripecorePayment processor providing payment services for Floral Software Holdings Inc. in some countries, handling credit card processing and online payments through Koronet Payments
- Nium, Inc.corePayment services provider operating as service provider to Community Federal Savings Bank (CFSB) for payment services in the U.S., FDIC Certificate# 57129
- Community Federal Savings Bank (CFSB)coreFDIC-insured bank (Certificate# 57129) providing the banking foundation for Nium-powered payment services in the U.S.
- Amazon Web ServicescoreCloud infrastructure provider hosting Koronet's platform and services
- FedExmajorDirect integration with Komet Sales for shipping preferences, shipment sync, billing, and label generation in one click; automated AWBs and status sync for floral cargo
- QuickBooks DesktopmajorIntegration with Komet Sales enabling automatic daily sync of financial transactions including invoices, payments, credits, vendor bills, and A/P payments
- Salesforce.commajorCRM integration through Workato for workflow automation and data connectivity
- Komet Sales, LLCflagshipCore subsidiary platform (founded 2011) providing cloud-based inventory and sales management for importers and wholesalers across the Americas; part of the unified Koronet ecosystem
- Unosof, Inc.flagshipCore subsidiary helping farms digitize production and inventory processes; part of the unified Koronet ecosystem combined in 2023
- Axerrio Business Solutions B.V.flagshipEuropean subsidiary (joined January 2024) providing ERP and e-commerce for European floral market including wholesalers, importers, and exporters; connects European and American platforms
- Floral Computer Systems, LLC (FCS)flagshipCore subsidiary strengthening wholesale operations in the United States through SMARTSystem platform; part of 2023 combination with Komet Sales and Unosof
- Komet Sales SASflagshipRegional subsidiary entity operating in Latin American markets as part of the unified Koronet group
- Cultivista S.A.flagshipRegional subsidiary entity as part of the unified Koronet group operating in Latin American markets
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Koronet competitors and assessment
Company assessmentDirect peers
- Floranext: Floral-industry point-of-sale, website, and e-commerce software provider serving florists and flower shops. Directly comparable to Koronet's eShops and Komet Sales products in the floral vertical, though with a focus on the retail florist rather than the grower/importer/wholesaler segments.
- BloomNet: Floral wire service and POS technology provider for florists, with order routing and payment processing across a member network. Comparable to Koronet's K2K network and Payments products in serving the floral industry's transaction and technology needs.
- Teleflora: One of the largest floral wire services and technology providers in North America, offering ordering, POS, and marketing tools to member florists. Comparable to Koronet as a flower-industry technology platform, though with a retail-florist focus rather than the grower/importer/wholesaler chain Koronet targets.
Broad incumbents
- Shopify: Horizontal e-commerce platform with floral-industry customers and templates. Overlaps with Koronet's eShops and marketplace functionality but does not offer the floral-specific cold-chain logistics, EDI, or vertical ERP depth that Komet Sales, Axerrio, and Unosof provide.
- NetSuite (Oracle): Cloud ERP platform used by wholesalers, importers, and distributors across industries. Competes with Koronet Ops/Komet Sales for ERP wallet share, but lacks floral-specific cold-chain, EDI-with-retailers, and perishable-inventory workflows.
Emerging players
- Lightspeed Commerce: Vertical SaaS platform for retail and restaurants with POS, e-commerce, and payments. Analogous vertical SaaS playbook to Koronet's, though focused on general retail and food service rather than the floral supply chain.
- Toast: Vertical SaaS provider for the restaurant industry combining POS, payments, and online ordering. Comparable to Koronet as a vertical-specific platform monetizing through both subscriptions and payment take rates, though in a different end market.
- Faire: B2B wholesale marketplace connecting independent retailers with brands and suppliers. Comparable to Koronet's K2K network concept of digitizing B2B trade, but horizontal across retail categories rather than floral-specific.
- Traction Ag: Vertical SaaS platform for grain and row-crop farmers providing farm management, accounting, and operations tools. Analogous to Koronet's Unosof for flower growers, with a similar vertical-SaaS-for-agriculture model in a different agricultural segment.
Others
- Block (Square): Payments and commerce platform serving SMBs with POS, online checkout, and banking products. Adjacent rather than directly competitive — relevant because Koronet Payments depends on Stripe/Nium rails similar to Square's payment infrastructure, and Block's ecosystem investments represent a long-term threat to standalone vertical payment take rates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Koronet social profiles
Digital presenceKoronet compliance and trust
Trust signalCompliance2 records
Koronet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koronet leadership team
Management profileNumber of profiles
Profiles4 records
Koronet subsidiaries and ownership
Company hierarchySubsidiaries4 records
Koronet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koronet M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koronet
What does Koronet do?
Koronet provides a modular cloud-based software ecosystem for the global floral supply chain, offering ERP, e-commerce, procurement, and payments solutions purpose-built for growers, importers, and wholesalers. Its proprietary K2K (Koronet-to-Koronet) network enables direct digital B2B transactions with real-time inventory synchronization across 4,000+ connected businesses and 50,000+ verified floral buyers in 20+ countries. Core products include the all-in-one Koronet eSuite, Koronet Procurement, Koronet eShops, Koronet Payments, and Koronet Ops (unifying Komet Sales, Axerrio, and Unosof platforms).
Is Koronet a public or private company?
Koronet is a private company. It is classified as unknown and is currently operating.
When was Koronet founded?
Koronet was founded in 2024. It employs 101 to 250 people.
Where is Koronet based?
Koronet is headquartered in Doral, United States, in the North America region.
How does Koronet make money?
Three revenue lines are on record. Network Transaction Fees are the primary driver. The others are komet API Program Fees and platform/Subscription Fees.
Who are Koronet's main competitors?
Direct peers on record are Floranext, BloomNet and Teleflora. Broad incumbents are Shopify and NetSuite (Oracle). Emerging players are Lightspeed Commerce, Toast, Faire and Traction Ag. Block (Square) is listed as an others.
Does Koronet have an API?
Yes. Koronet offers a Transactional API that allows users to open their operation to custom integrations, connect key business partners, automate day-to-day processes, and build additional sales channels on top of Komet's infrastructure. Access is granted or revoked at Koronet's sole discretion and is subject to API Use Restrictions. The Komet API Program fees range from 1.5% to 4% of total gross invoice value on all transactions sent or received via the API.