What Axerrio does

Axerrio, founded in 1995 and headquartered in Bergen op Zoom, Netherlands, develops and supports ABS (Axerrio Business Software), a vertical ERP platform purpose-built for the floriculture industry. The software covers the full chain from commercial grower through importer, exporter, wholesaler, Cash & Carry, and retailer, with modules spanning sales, purchasing, production planning, logistics, warehouse management (RFID/PDA/scanner app), POS, financial administration, master data, BI/DataWarehouse, and a multi-level B2B webshop available in 20+ languages. The platform is delivered as both cloud SaaS (ABS Online) and on-premise licenses, and is differentiated by native integrations with floriculture-specific trade infrastructure including Floriday, Virtual Marketplaces, Floricode, E-CertNL, Florecom EOS/EDI, and Royal FloraHolland, plus production-floor modules such as Infoscreens, Photo Manager, TACCP compliance servers, and an Automatic Report Scheduler.

The company monetizes through a mix of subscription SaaS, on-premise perpetual/subscription licenses, recurring e-commerce and photo product subscriptions, fixed-monthly managed ICT services, and implementation consultancy delivered by its own consultants. GTM is sales-led and consultative, with direct field sales from offices in Bergen op Zoom, Aalsmeer (adjacent to the Royal FloraHolland auction), and California, supported by a 24-hour Service Desk and a Customer Portal for ticket management. Since 1995, Axerrio has implemented its software at over 90 major floriculture companies, with more than 1,000 daily professional users and thousands of webshop end-customers across Europe and North America (primary), plus South America and Asia. The company operates as the European software and e-commerce arm of Koronet, a vertical floriculture software group backed by New York-based Radian Capital ($1B+ AUM).

Name

Axerrio

Legal name

Axerrio

Website

https://axerrio.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Axerrio is a Dutch vertical-ERP vendor founded in 1995 that develops ABS software for the floriculture supply chain, serving growers, wholesalers, exporters, importers, Cash & Carry operators, and retailers across Europe, North America, South America, and Asia.

Ownership category

akta.pro rank

Product category

Floriculture ERP Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Floriculture ERP software
• Floral industry software
• B2B e-commerce platform
• Flower wholesale technology
• Floriculture supply chain

Headquarters

HQ city

Bergen Op Zoom

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions (ABS Online): Cloud-based ERP software delivered as a service on a subscription basis. Available in modular configurations: ERP Full, ERP Sales, ERP Purchase, ERP Operational, ERP POS, and Offline POS variants. Billed on a recurring subscription model.
2. On Premise Licenses: Traditional on-premise ERP software licenses sold as perpetual or subscription licenses. Includes Full, Sales, Purchase, Operational, POS, and Offline POS variants.
3. E-Commerce Platform: Revenue from Axerrio Webshop (hosting and user packs), payment module, branded iOS and Android shop apps, and SSL certificates.
4. Photo and Imaging Products: Revenue from Photo Manager, Photo Shooter License, Photo Workstation License, Image Center, and Photo Cloud Hosting.
5. ICT Services: Managed ICT services including local and online workplace management, local and online server management, and 24x7 servicedesk. Offered as a fixed monthly fee for all-inclusive ICT support.
6. Professional Services: Consultancy, implementation, and onboarding services delivered by Axerrio consultants to set up business processes and software.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Axerrio develops, sells, and supports Axerrio Business Software (ABS), a vertical ERP for the floriculture industry available as both cloud-based SaaS (ABS Online) and on-premise licenses, with modular variants covering sales, purchasing, production, logistics, finance, and master data. Around the ERP core, the company offers a portfolio of standalone add-ons including a multi-language B2B webshop, an integration platform (Floriday, VMP, Floricode, EDI), a Vendor Portal, a Photo Manager with cloud hosting, Business Intelligence, Infoscreens, Production Planning, a Warehouse Management App, POS software, and managed ICT services, supported by implementation consultancy and a 24/7 service desk for floriculture wholesalers, exporters, importers, retailers, Cash & Carry operators, and commercial growers in Europe, North America, and select markets in South America and Asia.

Product overview

Axerrio offers a comprehensive software portfolio for the floriculture (sierteelt) industry, organized as a platform-plus-modules architecture. The core product is ABS ERP Software (Axerrio Business Software), available as both on-premise and cloud-based SaaS versions. The platform is complemented by specialized add-on modules including the Axerrio Webshop (multi-level B2B e-commerce solution), Axerrio Integration Platform (connecting to Floriday, VMP, and other trade channels), Axerrio Vendor Portal (supplier management), Axerrio Photo Manager (product imagery), Business Intelligence/Data Warehouse, Axerrio Infoscreens (production visualization), Production Planning, Warehouse Management App, POS Software, and ICT Services. Since 1995, Axerrio has served over 90 major companies with more than 1,000 professionals using the software daily, with customers in Europe, North America, South America, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• ABS ERP Software: Axerrio Business Software - ERP solution for the floriculture industry, specialized for companies from grower to retailer.
• Axerrio Floral Software Online
• Axerrio Webshop
• Axerrio Vendor Portal
• Axerrio Photo Manager
• Axerrio Infoscreens
• AFO (Axerrio Floral Online)

Products and services

• ABS ERP Software Axerrio Business Software (ABS) is the core ERP platform for the floriculture industry, covering all processes from grower to wholesaler including sales, purchasing, logistics, finance, production, and master data management. Available in modular variants and customizable to each operator's business.
• ABS Online ERP (SaaS) Cloud-based ABS ERP delivered as a service on a recurring subscription, available in modules including Full, Sales, Purchase, Operational, POS, and Offline POS. Scalable for smaller floriculture companies.
• Axerrio Webshop Multi-level B2B e-commerce platform for floriculture businesses with customizable corporate identity, photo and data solutions, available in more than 20 languages. Includes Webshop Hosting, User Packs, Payment Module, Multiple Back-offices, and SSL certificates.
• Axerrio Integration Platform Integration hub connecting ABS ERP with Floriday (Buyer and Seller Modules), Virtual Marketplaces (VMP), and other floriculture trade channels including Floricode API, E-CertNL, TrackOnline, Stratech Shipment, Fortna, FloraHolland Invoice Control, Florecom EOS/EDI, and the ABS Data Sync Framework.
• Axerrio Vendor Portal Portal for suppliers and buyers to manage and follow up on order status, strengthening cooperation with suppliers in the floriculture supply chain.
• Axerrio Photo Manager Photo and image management solution comprising Axerrio Image Center, Photo Shooter License, Photo Workstation License, and Photo Cloud Hosting for managing floriculture product imagery.
• Axerrio Business Intelligence / ABS BI DataWarehouse Business Intelligence and data warehouse module providing analytics and reporting across sales, logistics, and operations for floriculture businesses running on ABS ERP.
• Production Planning Production planning software fully integrated with ABS ERP for controlling production processes, schedules, and costs in floriculture operations.
• Warehouse Management App (WMA) Mobile logistics application with RFID, PDA, and scanner support that handles goods receipt, production status, outgoing shipments, zone management, storage locations, and classified parties for real-time warehouse operations.
• POS Software Point-of-sale module integrated directly with ABS ERP for Cash & Carry floriculture operations, supporting cash register, inventory, and pricing functions.
• ICT Services Managed ICT services including Local and Online Workplace Management, Local and Online Server Management, and a 24x7 Servicedesk, offered as a fixed monthly all-inclusive ICT support package for floriculture customers.

Quantifiable outcome

• Reduced error margins through automated processes and barcode/scanning solutions
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and major.

• KoronetcoreStrategic or Co-development PartnerKoronet is the leading software company for vertical software, B2B e-commerce, and payment solutions within the floriculture industry. Axerrio represents Koronet's European software and e-commerce solutions. Axerrio and Koronet share technology, products, and strategic direction in the floriculture sector.
• FloridaymajorTechnology or IntegrationFloriday is a floriculture trade platform providing Buyer Module and Seller Module integrations with Axerrio ERP. Floriday enables growers and traders to connect digitally for purchase and sales transactions.
• FloricodemajorTechnology or IntegrationFloricode API integration allows Axerrio to use floriculture-standard product codes and data in its master data module.
• E-CertNLmajorTechnology or IntegrationE-CertNL integration enables automated generation of export certificates and plant passport documentation directly from Axerrio ERP based on sales orders and shipments.
• FlorecommajorTechnology or IntegrationFlorecom EOS Buyer Module integration and Florecom EOS/EDI Seller Module integration for order sending and receiving in the floriculture supply chain.
• FloraHolland (Royal FloraHolland)majorTechnology or IntegrationFloraHolland Invoice Control integration and FloraHolland Image Center integration. FloraHolland is the major Dutch flower auction. Axerrio software supports FloraHolland's trading systems and invoice control processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Teleflora: US floral network and technology provider serving retail florists with ordering, marketing, and POS technology. Comparable as a floral vertical software platform, though primarily US-focused and concentrated at the retail florist end of the chain.
• BloomNet: US-based floral technology platform providing POS, wire service, and e-commerce tools to retail florists. Comparable because it serves the same floriculture value chain with software for the retail and Cash & Carry segments, although focused on the North American market.

Broad incumbents

• SAP Business One: Mid-market ERP from SAP widely used by distribution and wholesale companies. Comparable as a horizontal ERP alternative that floriculture traders could select over Axerrio if they prefer a generalist platform.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP with strong distribution and wholesale functionality. Comparable as a broad incumbent that competes for the same mid-market floriculture trading customers with a wider partner ecosystem and modern cloud stack.
• Epicor Kinetic: ERP platform designed for make-to-distribute and wholesale operations. Comparable as a horizontal ERP alternative targeting the same mid-market distribution buyers that Axerrio serves in floriculture.
• Infor CloudSuite Distribution: ERP suite purpose-built for distribution and wholesale verticals. Comparable as a broad incumbent offering distribution-native functionality (inventory, order, warehouse) that overlaps with core ABS ERP modules.

Emerging players

• ChainPoint: Supply chain traceability and compliance platform used in fresh produce and adjacent agri-food verticals. Comparable as an emerging player bringing compliance/traceability capabilities (akin to Axerrio's TACCP and E-CertNL features) that could compete for the same compliance-driven workflows.

Others

• Floriday: Royal FloraHolland's digital trade platform connecting growers and buyers. Comparable as the central B2B trade rail that Axerrio ERP integrates into, and a potential alternative system-of-record for the same floriculture customers.
• Royal FloraHolland: The world's largest flower auction and a key ecosystem participant for Axerrio's customer base. Comparable as the dominant trade infrastructure provider whose invoice control, image center, and trading systems are deeply integrated into ABS ERP.

Direct peers

• Koronet: Parent/affiliate company and the leading vertical software, B2B e-commerce, and payments provider for the global floriculture industry. Directly comparable because both target flower and plant trading companies with specialized ERP and trade integrations, with Axerrio explicitly representing Koronet's European software and e-commerce solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1m0re0T_FOQ3SZc0HKavAw
• Instagraminstagram.com/axerrio
• Xx.com/AxerrioUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axerrio