PassBy

What PassBy does

PassBy (legal entity: Passby Technologies Limited) is a London-headquartered AI and geospatial intelligence company that delivers foot-traffic, spend, and behavioral market intelligence to multi-location brick-and-mortar retailers in the United States. Its flagship product, Almanac, consolidates movement, spend, and behavioral data signals across millions of store locations, 3,630 tracked brands, billions of modelled visits, and indexed US retail spend into a single intelligence layer that retailers use to distinguish execution issues from market effects in store operations, real estate and network planning, and marketing measurement. The platform is built on a proprietary multi-source data hedging methodology and a predictive foot-traffic model co-developed with Stanford University and NeuralProphet, augmented by AI Retail Agents (Agentic) that expose Almanac data through conversational interfaces inside Microsoft Copilot and ChatGPT.

PassBy operates a B2B SaaS business model with tiered access to three surfaces: Almanac (core intelligence), AI Retail Agents (conversational copilots), and Feeds & API (enterprise data integration). Go-to-market combines an enterprise field-sales motion ("Book a Demo," "Get access") with product-led distribution through a self-serve Almanac portal and embedded placements in Microsoft Copilot, Teams, Excel, and ChatGPT. The company was formally introduced in October 2023 and rapidly consolidated the geospatial IP base by acquiring the assets of Tamoco and Olvin in the same month. It is led by CEO and founder Sam Amrani, with VP of Product Matthew Taaffe; the board is anchored by former Nike COO Eric Sprunk and former Coca-Cola Chief Growth Officer Francisco Crespo, both of whom joined as lead investors in March 2021. PassBy operates from London (UK headquarters) and New York (US sales and marketing office), and discloses named customer ALDO Group alongside a generic base of "multi-location retailers nationwide."

Revenue mechanics are subscription-based SaaS with undisclosed pricing tiers; no revenue, ARR, or priced funding round is publicly disclosed. The company has executed strategic partnerships across academia (Stanford/NeuralProphet, Dewey), weather analytics (Planalytics), financial services (Maiden Century for hedge fund clients), and major AI productivity platforms (Microsoft Copilot, ChatGPT). Distribution is increasingly anchored on the Microsoft Copilot plugin, launched May 2026, which embeds PassBy intelligence directly into enterprise productivity workflows.

Name

PassBy

Legal name

Passby Technologies Limited

Website

https://passby.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

PassBy is a London-headquartered AI and geospatial intelligence platform that delivers foot-traffic, spend, and behavioral market intelligence to multi-location US brick-and-mortar retailers, consolidating multi-source data across millions of store locations and 3,630 brands via its Almanac product and AI assistant integrations.

Ownership category

akta.pro rank

Product category

Retail Market Intelligence Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHDAAAGAA

E-commerce & Retail Recommendation Engines

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Retail intelligence
• Foot traffic analytics
• Geospatial intelligence
• Market intelligence
• Location analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: PassBy operates as a B2B SaaS platform providing AI-powered market intelligence for retail. Based on the pricing page and enterprise go-to-market motion, the company likely generates revenue through subscription-based SaaS licensing, with tiered plans for different levels of access (Almanac, AI Agents, API/Feeds).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

PassBy sells an AI-powered market intelligence platform for retail that combines geospatial movement data, indexed spend data, and behavioral signals to deliver foot-traffic, conversion, repeat-visit, and trip-attribution analytics across brands, markets, and trade areas. Its core product, Almanac, provides a single intelligence layer for multi-location retailers to benchmark performance, diagnose execution issues, plan expansion, and measure marketing impact, complemented by AI Retail Agents (Agentic), Feeds & API for system embedding, and integrations with Microsoft Copilot and ChatGPT.

Product overview

PassBy is an AI-powered market intelligence platform for retail, built around a core intelligence layer called Almanac, supplemented by AI Retail Agents (autonomous AI assistants) and Feeds & API for system integration. The platform delivers foot traffic and retail performance intelligence across brands, markets, and spending, helping multi-location retailers make confident decisions across expansion, marketing, operations, and strategy. PassBy combines movement, spend, and behavioral data signals through multi-source data hedging for accuracy, covering customer behavior across trade areas, store locations, and visits modeled. The product portfolio spans solutions for Real Estate, Store Operations, and Retail Marketing, with sub-products for Brands, Markets, and Spend within Almanac. PassBy integrates with Microsoft Copilot and ChatGPT for AI assistant access, and its Feeds & API enable embedding market intelligence into internal tools and workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Almanac PassBy's core intelligence layer that brings together insights across brands, markets, spend, and trips into a single coherent view of retail performance, enabling teams to distinguish execution issues from market effects and make confident decisions grounded in real-world behavior.
• AI Retail Agents AI-powered assistants and copilots that make PassBy's intelligence accessible directly inside the tools teams already use, allowing users to ask questions and get market-aware answers in real time without navigating dashboards or waiting for reports.
• Feeds & API Data feeds and API access allowing PassBy's market intelligence to be embedded directly into internal tools, dashboards, and workflows, delivered in formats that fit existing data infrastructure while maintaining consistent definitions, benchmarks, and governance.
• PassBy for Real Estate Real estate and network planning solution enabling retailers to plan expansion, optimize portfolios, and reduce site risk using customer behavior data and foot traffic insights.
• PassBy for Store Operations Store operations intelligence enabling retailers to diagnose underperformance, benchmark locally, and prioritize actions that drive results.
• PassBy for Retail Marketing Retail marketing solution enabling teams to measure real-world impact, optimize spend, and understand how customers move across brands and locations.
• PassBy Brands Product module within Almanac providing brand-specific retail performance data and competitive intelligence across 3,630+ tracked brands.
• PassBy Markets Product module within Almanac providing market-level retail performance data and trade area analysis.
• PassBy Spend Product module within Almanac providing spend data and customer spending insights across retail locations.
• Almanac for Microsoft Copilot Plugin version of Almanac embedded inside Microsoft Copilot, Teams, and Excel, allowing users to look up foot-traffic benchmarks, year-on-year comparisons, demographic profiles, and competitive context across multiple locations directly within Microsoft's ecosystem.
• PassBy ChatGPT Plugin ChatGPT plugin access to PassBy's Almanac intelligence layer, enabling users to explore retail insights directly within ChatGPT.

Quantifiable outcome

• Walmart - Spend +3.2%, Home Depot - Trips +2.8%, Lowe's - Conversion +1.9%, Trader Joe's - Repeat Visits +6.7%, Aldi US - Visits +7.2%
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Microsoft (Copilot)coreTechnology or Integration · 12 May 2026PassBy launched the Almanac plugin for Microsoft Copilot, bringing foot traffic and retail intelligence data directly into Copilot chat, Teams, and Excel. This integration makes market intelligence accessible within everyday enterprise workflows.
• Maiden CenturycoreStrategic or Co-development Partner · 8 July 2024PassBy partnered with Maiden Century, a leader in advanced quantitative research and investment strategies, to integrate foot traffic data into Maiden Century's IDEA platform for hedge fund clients. This partnership enables financial analysts to incorporate real-world retail behavior data into investment research.
• PlanalyticsminorStrategic or Co-development Partner · 6 December 2023PassBy combined with Planalytics to offer predictive weather-driven analytics for retail. This partnership integrates weather forecasting data with foot traffic intelligence to improve retail predictions.
• Stanford University & NeuralProphetcoreStrategic or Co-development Partner · 16 November 2023PassBy partnered with Stanford University and NeuralProphet to build a revolutionary AI-powered foot traffic model. This academic collaboration enhances prediction accuracy for retail foot traffic forecasting.
• DeweyminorStrategic or Co-development Partner · 19 October 2023PassBy partnered with Dewey, a renowned academic data platform, to enable academics from around the world to access foot traffic data for research into mobility trends and consumer behavior.
• ChatGPTcoreTechnology or IntegrationPassBy offers a ChatGPT plugin allowing users to access retail intelligence through the ChatGPT interface, providing market-aware answers for retail decision-making.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Placer.ai: Direct competitor providing AI-powered foot traffic, demographic, and consumer-behavior analytics for retailers, real estate teams, and analysts using anonymized location panel data. Comparable in customer base (multi-location retailers), core product (foot traffic intelligence), and go-to-market (enterprise SaaS).
• SafeGraph: Provider of POI and foot traffic data to retailers, analysts, and academic researchers. Comparable in geospatial data licensing model and retailer intelligence use cases, though SafeGraph focuses more on raw data feeds than PassBy's decision-ready intelligence layer.
• Near Intelligence: Location intelligence platform offering foot traffic, audience, and consumer behavior data for retail and marketing teams globally. Comparable in combining movement and behavioral signals to deliver retail market intelligence to enterprise customers.
• RetailNext: Specialist in-store analytics provider serving multi-location retailers with traffic counting, dwell time, and conversion data. Comparable in serving the same retail store operations and real estate customers, though with an on-premise sensor bias versus PassBy's geospatial panel approach.
• GroundTruth: Location-based marketing and analytics platform leveraging GPS and visitation data to help retailers and brands measure campaign impact and store performance. Comparable in combining foot traffic with marketing attribution for multi-location retail customers.
• Cuebiq: Location intelligence and foot traffic analytics company serving retailers, real estate, and CPG brands with anonymized movement data. Comparable in core geospatial data approach and retail market intelligence customer base.

Broad incumbents

• Foursquare: Established location data and technology company offering Places API, movement data, and analytics used by retailers, advertisers, and developers. Comparable in geospatial data assets but operates as a broad incumbent across many verticals beyond retail market intelligence.
• Esri: Long-standing GIS and spatial analytics platform used by enterprises for mapping, demographic analysis, and location-based decisioning. Comparable in geospatial technology stack but addresses a much broader set of industries beyond retail intelligence.

Emerging players

• YipitData: Alternative data provider offering web-scraped and transaction data for investors and corporates, with growing retail and consumer datasets. Comparable in serving hedge fund and corporate strategy users with retail-derived intelligence, overlapping with PassBy's Maiden Century partnership use cases.

Others

• Planalytics: Weather-driven demand analytics provider for retail and CPG supply chain teams. Listed because PassBy has a formal partnership with Planalytics to integrate weather forecasting into retail predictions, making it both a complement and a partial substitute for weather-adjusted demand analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_psby
• LinkedInlinkedin.com/company/passbytechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PassBy