What Dolly Card does

Dolly Card, operated by Filmware, Inc., is a production-native spend management platform that issues Mastercard-branded virtual and physical purchasing cards to film and television production crew members. Cards are issued by Patriot Bank, N.A. under a Mastercard license and push directly into Apple or Google Wallet for instant activation without physical delivery or SSN paperwork. Each transaction is coded at the point of sale to a department and budget line item within the production's chart of accounts, with crew uploading receipts via text message and accountants validating in real time. The platform includes per-card spend controls (merchant blocking, time windows, real-time alerts), fully managed fraud and dispute resolution, ACH and paper-check vendor payments, and direct bi-directional integrations with GreenSlate, Vensure, and Revolution, plus seamless export to Entertainment Partners (SmartAccounting) and Cast & Crew (PSL+).

The product surface comprises three integrated modules: P Cards, Vendor Payments, and AP Accounting. Dolly sells primarily through enterprise field sales targeting production accountants, line producers, and UPMs as economic buyers, with a 48-hour deployment SLA and quote-based, multi-year subscription contracts. Revenue derives from card program management fees charged to production entities rather than individual cardholders. The company positions itself as an independent challenger to incumbent production P-card programs, with marketing emphasis on speed of deployment, ease of crew adoption, and interoperability across the fragmented production-accounting ecosystem. A dedicated Netflix-branded dashboard (netflix.dollycard.com) confirms enterprise-tier deployment with at least one major studio, and a Classified Diverse vendor certification opens structured procurement channels. <parameter name="customer_concentration">

Name

Dolly Card

Legal name

Filmware, Inc.

Website

https://dollycard.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Dolly Card issues instant virtual and physical Mastercard purchasing cards to film and TV production crews, coding each transaction at the point of sale to production budget line items and syncing directly with GreenSlate, Vensure, Revolution, Entertainment Partners, and Cast & Crew accounting systems for production accountants.

Ownership category

akta.pro rank

Product category

Production Spend Management Software

NAICS

Credit Card Issuing (522210), Travel Agencies (561510)

akta.pro primary industry

Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG)

akta.pro secondary industries

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Corporate Travel Payment Orchestration & Routing (Multi-issuer, Multi-rail) (THACAJAD)

Keywords

• Production spend management
• Virtual purchasing cards
• Film expense tracking
• Crew payment cards
• Production accounting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Production P-Card Services: Dolly Card generates revenue through card program management fees for production companies. The platform issues virtual and physical Mastercard purchasing cards to crew members, with fees charged to productions for account setup, card issuance, and transaction processing. Revenue is derived from the production entity rather than individual crew cardholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dolly Card operates a production-native financial technology platform that issues virtual and physical Mastercard-branded purchasing cards to film and TV production crew members, automatically coding each transaction to the production's department and budget line item at the point of sale. The platform combines crew spending cards, vendor payments, and AP accounting, with text-message receipt capture and direct sync into production accounting systems such as GreenSlate, Vensure, Revolution, Entertainment Partners, and Cast & Crew.

Product overview

Dolly Card is a production-native financial technology platform offering a suite of three integrated modules: P Cards for issuing virtual and physical payment cards to crew, Vendor Payments for ACH and check disbursements to vendors, and AP Accounting for account coding, reconciliation, and digital approvals. The platform is designed specifically for film, TV, and commercial productions, enabling real-time expense tracking, budget line-item coding at the point of sale, receipt capture via text message, and integration with production accounting systems like GreenSlate, Vensure, Revolution, Entertainment Partners, and Cast & Crew.

Differentiator

Problem solved

Functional benefit

Products and services

• P Cards Virtual and physical Mastercard purchasing cards issued to film and TV production crew members, linked to production budget line items with per-card spend controls, merchant category blocks, time-window restrictions, real-time alerts, and fully managed fraud and dispute resolution.
• Vendor Payments Accounts payable module that lets productions send ACH or paper check payments to vendors who do not accept cards, with payments routed through the same budget coding and reconciliation system as card-based spend.
• AP Accounting Accounting module for film and TV productions that enables department and budget line-item account coding at the point of sale, receipt capture, reconciliation workflows, and custom digital approval chains for production accountants.

Quantifiable outcome

• 50% faster reconciliation for production accounting teams
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• GreenSlatecoreTechnology or IntegrationDirect integration partnership. Dolly syncs envelopes, chart of accounts, tax codes, free fields, and carbon codes automatically between systems. Coded spend flows into GreenSlate without manual re-entry.
• VensurecoreTechnology or IntegrationDirect integration partnership providing automatic sync of envelopes, chart of accounts, tax codes, free fields, and carbon codes, same as GreenSlate integration.
• RevolutioncoreTechnology or IntegrationDirect integration partnership with automatic sync of envelopes, chart of accounts, tax codes, free fields, and carbon codes.
• Entertainment Partners (SmartAccounting)coreTechnology or IntegrationSeamless export system that formats Dolly's coded transactions to match EP SmartAccounting's internal structure for fast, clean import without manual reformatting.
• Cast & Crew (PSL+)coreTechnology or IntegrationSeamless export system formatted to match Cast & Crew's PSL+ internal structure so coded transactions import cleanly without manual reformatting.
• Patriot Bank, N.A.coreOthersCard-issuing bank partner. Dolly Cards are issued by Patriot Bank, N.A., Member FDIC, pursuant to licenses from Mastercard International. Dolly is a financial technology company, not a bank.
• MastercardcoreTechnology or IntegrationPayment network partner. Cards operate on the Mastercard network and can be used everywhere Mastercard is accepted globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CASHet: CASHet is the most direct competitor to Dolly Card, providing production-purchasing cards and expense management tools specifically for film and TV productions. Dolly's own comparison pages position against CASHet, confirming identical customer base, product scope, and go-to-market.
• Wrapbook: Wrapbook provides production payroll, payables, and financial management software for film/TV productions. While Wrapbook's roots are in payroll, it offers spend-management capabilities that overlap Dolly's P-card and vendor-payment modules, serving the same production-accountant buyer.
• Saturation.io: Saturation is named alongside CASHet and Wrapbook in Dolly's comparison content, indicating it serves the production-accounting and spend-management space for film/TV productions with overlapping card and expense functionality.

Broad incumbents

• Brex: Brex is a venture-backed incumbent in corporate cards and spend management, with global acceptance, treasury products, and a much broader customer base. Dolly's own comparison pages position against Brex for film production use cases, signaling Brex as a horizontal substitute that productions evaluate.
• Ramp: Ramp is a leading corporate-card and spend-management platform combining cards, bill pay, and accounting automation. It serves as the primary horizontal alternative to Dolly for productions whose spend-management needs are not deeply vertical-specific.
• Airbase: Airbase offers corporate cards, bill pay, and expense management as an integrated spend-management platform, and overlaps with Dolly's AP Accounting and Vendor Payments modules for mid-market and enterprise customers across verticals.
• Pleo: Pleo is a European-headquartered corporate-card and expense-management platform serving SMBs and mid-market. While geographic focus differs, the product surface (company cards, receipt capture, expense coding, integrations) is directly comparable to Dolly's broader modules.
• Mesh Payments: Mesh Payments provides corporate cards, ACH payments, and integrated spend management with multi-currency support. It overlaps with Dolly's P-card issuance, vendor payments, and accounting-integration capabilities for distributed and project-based teams.
• Spendesk: Spendesk combines prepaid cards, virtual cards, invoice management, and expense reporting into one spend-management platform primarily serving European SMBs. The card-issuance-plus-accounting-integration product surface parallels Dolly's three-module offering.
• Procurify: Procurify is a spend-management platform offering corporate cards, AP automation, and procurement workflows, primarily targeting mid-market companies. Its card-plus-accounting-integration stack overlaps with Dolly's broader modules outside of film-production-specific coding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolly Card