RetireOne

What RetireOne does

RetireOne is a U.S.-based, fee-based insurance and annuity distribution platform headquartered in San Francisco, founded in 2011 by David Stone and Scott Strait. The company serves registered investment advisors (RIAs) and financial advisors by acting as the agent of record on their behalf, enabling fiduciaries to access a marketplace of no-load, commission-free insurance and annuity solutions without holding their own insurance licenses. The platform's product surface spans variable annuities, registered index-linked annuities, fixed annuities, fixed index annuities, multi-year guaranteed annuities (MYGAs), single premium immediate annuities (SPIAs), term and permanent life insurance, long-term care, and disability coverage, anchored by the Constance Group Contingent Deferred Annuity issued by Midland National Life Insurance Company.

The underlying technology is a distribution and data-integration layer rather than a proprietary underwriting or AI engine. Core integrations with DST and DTCC allow client annuity assets to surface within advisor portfolio management software and client statements, embedding RetireOne into the RIA back-office workflow. Securities are offered through RetireOne Investment Services, LLC, a FINRA/SIPC member registered in all 50 states, while non-registered insurance products are sold by RetireOne, Inc., a Kentucky-licensed insurance agency. The platform aggregates 15+ insurance carriers including Allianz Life, Pacific Life, Nationwide, Jackson, Corebridge Financial, Equitable, Transamerica, MassMutual Ascend, Symetra, and Sammons Financial Network.

RetireOne operates a B2B2C revenue model in which insurance carriers pay the platform nominal administration and service fees in exchange for marketplace access and distribution. End-advisor and end-client usage is free of charge, and products are positioned as no-load with M&E fees of 0.20%-0.50% versus a traditional 1.32% benchmark (Morningstar 12/18), with underlying investment options from Vanguard and DFA at expense ratios as low as 0.03%. On October 13, 2025, Simplicity Financial Marketing Holdings Inc. (Simplicity Group) completed its acquisition of RetireOne, with founders David Stone, Jeff Cusack, and Ed Mercier transitioning to partner roles at Simplicity Group and the platform now operating under the Simplicity OID (Outsourced Insurance Desk) brand.

Name

RetireOne

Legal name

RetireOne, Inc.

Website

https://retireone.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

RetireOne is a fee-based, no-load insurance and annuity distribution platform that acts as agent of record for U.S. registered investment advisors, aggregating products from 15+ carriers and embedding annuity data into advisor portfolio software; acquired by Simplicity Group in October 2025.

Ownership category

akta.pro rank

Product category

Annuity and Insurance Distribution Platform

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Annuity distribution platform
• No-load insurance marketplace
• Fiduciary insurance solutions
• Registered investment advisors
• Insurance carrier services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance carrier administration and service fees: Simplicity OID (RetireOne) is paid a nominal administration and service fee by insurers to support the platform through which these products are offered to advisors and their clients. This is a B2B2C model where insurance carriers pay for marketplace access and distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RetireOne, operating as Simplicity OID (Outsourced Insurance Desk), provides an independent, fee-based marketplace of no-load insurance and annuity solutions exclusively for Registered Investment Advisors (RIAs) and financial advisors. The platform distributes commission-free annuities (variable, registered index-linked, fixed, fixed index, MYGAs, SPIAs), life insurance (term, permanent), long-term care, and disability products from multiple insurance carriers, acting as agent of record so advisors do not need their own insurance licenses. As of October 13, 2025, RetireOne operates as a subsidiary of Simplicity Group following its acquisition.

Product overview

RetireOne is an independent fee-based insurance platform that was acquired by Simplicity Group (completed October 13, 2025) and operates as part of Simplicity OID (Outsourced Insurance Desk). The platform provides a comprehensive marketplace of no-load, commission-free insurance and annuity solutions exclusively for Registered Investment Advisors (RIAs). The core offering includes the Constance Group Contingent Deferred Annuity (distributed by RetireOne Investment Services), variable annuities, registered index-linked annuities, fixed annuities, fixed index annuities, multi-year guaranteed annuities (MYGAs), and single premium immediate annuities (SPIAs). Additionally, the platform offers life insurance products including term life, permanent life, long-term care, and disability insurance. All products feature no-load, zero-commission structures with low-cost underlying investment options, positioning RetireOne/Simplicity OID as a fiduciary-focused marketplace connecting RIAs with insurance carriers without acting in the insurance companies' interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Constance Group Contingent Deferred Annuity A contingent deferred annuity issued by Midland National Life Insurance Company (part of Sammons Financial Group), distributed by RetireOne Investment Services. The product is designed to protect investors from outliving their assets by providing a limited form of insurance against depletion of covered assets during the policyholder's lifetime.
• Variable Annuities Low-cost, no-load variable annuity solutions offering lifetime income without annuitization, with underlying investment options from Vanguard and DFA featuring expense ratios as low as 0.03%.
• Registered Index-Linked Annuities No-load indexed annuity products providing market-linked growth potential with principal protection features for RIA clients.
• Fixed Annuities No-load fixed annuity solutions offering principal protection against market volatility with stable, guaranteed returns.
• Fixed Index Annuities No-load fixed indexed annuities providing principal protection while allowing participation in market index gains.
• Multi-Year Guaranteed Annuities (MYGAs) No-load MYGA products offering guaranteed fixed rates over multiple years with no surrender penalties.
• Single Premium Immediate Annuities (SPIAs) Immediate annuity products providing reliable, sustainable retirement income streams for clients.
• Term Life Insurance Affordable term life insurance products available through the insurance program for RIA clients.
• Permanent Life Insurance Permanent life insurance solutions including whole life and universal life options for long-term coverage needs.
• Long-Term Care Insurance Insurance coverage for long-term care needs including nursing and assisted living facility expenses.
• Disability Insurance Long-term disability insurance products protecting income for clients unable to work due to illness or injury.
• Supplemental Insurance Products Additional supplemental insurance products available for clients of RIA firms served by Simplicity OID.

Quantifiable outcome

• M&E fees range from 0.20% to 0.50%, compared to traditional products averaging 1.32%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Simplicity GroupcoreStrategic or Co-development Partner · 13 October 2025Simplicity Group completed acquisition of RetireOne on October 13, 2025, to enhance its financial solutions and expand insurance offerings. The acquisition expands Simplicity Group's insurance solutions for financial institution clients.
• Midland National Life Insurance CompanycoreChannel Partner/ Reseller/ DistributorIssues the ConstanceSM Group Contingent Deferred Annuity distributed by RetireOne Investment Services. Located in West Des Moines, Iowa. Part of Sammons Financial Group Inc.
• Sammons Financial Network, LLCcoreChannel Partner/ Reseller/ DistributorUnderwriter of the ConstanceSM Group Contingent Deferred Annuity. Member FINRA. Part of Sammons Financial Group Inc.
• Allianz LifeminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• American LifeminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• AmeritasminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• Corebridge FinancialminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• EquitableminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• GainbridgeminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• GILICOminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• JacksonminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• MassMutual AscendminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• Midland AdvisoryminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• NationwideminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• Pacific Life InsuranceminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• ProtectiveminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• SymetraminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• TIAA LifeminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.
• TransamericaminorChannel Partner/ Reseller/ DistributorPlatform partner offering insurance products through Simplicity OID marketplace.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DPL Financial Partners: Commission-free insurance and annuity platform exclusively serving RIAs, with a similar agent-of-record model and carrier-neutral positioning. Most directly comparable competitor in the same niche.
• Luma Financial Technologies: Fee-based annuity and insurance platform built for financial advisors, offering a marketplace of no-load products. Direct overlap in RIA-focused annuity distribution.
• Blueprint Income: Online annuity marketplace helping advisors and consumers compare and purchase income annuities, including SPIAs. Comparable digital annuity distribution approach.

Emerging players

• IncomeLab: Retirement income planning software and research platform for advisors. Adjacent rather than directly competitive but serves the same advisor workflow around decumulation.
• Income Discovery: Specialist annuity platform focused on income annuities for financial advisors, with similar low-cost orientation. Overlaps in the SPIA/MyGA portion of RetireOne's product set.

Broad incumbents

• FIGURE: Fintech offering annuities, home equity, and blockchain financial products. Operates an insurance/annuity arm that intersects RetireOne's product categories but serves a broader consumer market.
• Policygenius: Large online insurance marketplace distributing life, disability, and other coverage. Overlaps with RetireOne's life insurance and supplemental product offerings but primarily serves consumers rather than RIAs.
• Haven Life: Digital-first life insurance agency backed by MassMutual. Comparable life insurance distribution model though not annuity-focused.
• Brighthouse Financial: Large insurance carrier offering annuities and life insurance with dedicated RIA distribution programs. Represents the carrier-side alternative to third-party marketplaces like RetireOne.
• Lincoln Financial Group: Diversified insurance and annuity carrier with established RIA and fee-based advisory distribution. Competes on the same shelf space via direct carrier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retireone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetireOne