Lucid Meetings

What Lucid Meetings does

Lucid Meetings is a privately-held meeting management software and services firm founded in 2010 in Portland, Oregon and operated under the legal entity Second Rise LLC. The company sells a web-based subscription platform that lets teams schedule, run, document, and follow up on meetings using structured agendas, attendee records, and templates, with integration into third-party screen sharing, telephony, and video conferencing tools. Self-serve sign-up and pricing pages feed a per-seat SaaS subscription billed monthly or annually, supplemented by Quote-based consulting, on-site or remote training, and Learning Snacks workshops.

The company is best understood as a methodology-plus-software company: it packages its 'Performance Culture in Practice' approach with the platform and monetizes it through four sub-brands that sit alongside the core product. Lucid Teams delivers organizational consulting; Meeting School provides on-demand facilitation training; New Rules for Work operates as a research lab and newsletter platform; and the Meeting Innovation Community (MIC) functions as a professional community and event venue. Distribution is hybrid: a content-led, community-led top of funnel (blog, YouTube courses, 50+ free guides, 200+ glossary and article entries) feeds self-serve web sign-up for smaller buyers and a sales-assisted motion for enterprise and government engagements. The company's customer base spans 57+ countries and thousands of organizations, with named logos including Under Armour, Logitech, IKEA, KPMG, Workday, Calendly, United Way, California State Universities, and the government case study Valdez Ports and Harbors.

Name

Lucid Meetings

Legal name

Second Rise LLC

Website

https://lucidmeetings.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucid Meetings is a Portland-based meeting management software and consulting firm founded in 2010, selling per-seat subscriptions, methodology-led consulting, and on-demand training content to enterprise, government, and nonprofit clients in 57+ countries.

Ownership category

akta.pro rank

Product category

Meeting Management Software

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Work Management & Collaboration Suites (BPAMAMAG)

akta.pro secondary industries

Internal Meeting & Workshop Management (THAHAIAA), Customer/User Conferences & Client Advisory Boards (THAHAMAD), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Meeting management software
• Team collaboration platform
• Meeting facilitation tools
• Online training workshops
• Decision-making programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Service: Web-based meeting management software provided via subscription. Customers pay a Subscription Fee for access, with Billing Period aligned to Subscription Term. Supports per-user or tiered pricing models with automatic renewal.
2. Consulting Services: Professional services including training services, configuration, integration, and other consulting services. Sold via Order Form or Statement of Work in addition to subscription fees. Performed remotely or on-site with expense reimbursement.
3. Learning Snacks: Short, actionable live training workshops offered as part of their service offerings.
4. Meeting School: On-demand meeting skills training and digital guides sold through school.lucidmeetings.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lucid Meetings provides a web-based meeting management software platform that enables organizations to design, run, and track meetings, supplemented by training programs, facilitation workshops, and consulting services aimed at improving organizational meeting culture and decision-making effectiveness.

Product overview

Lucid Meetings is a web-based meeting management software platform operated by Second Rise, LLC, offering a suite of products and services focused on meeting improvement. The core product is the Lucid Meetings Platform for running and managing meetings, supported by complementary brands including Meeting School (online training), Lucid Teams (organizational culture consulting), New Rules for Work (research labs), and The Meeting Innovation Community (professional community). Additional offerings include Consulting Services with Meeting Design programs, keynotes, and Learning Snacks (short live training sessions). The portfolio spans software, education, consulting, and community resources for comprehensive meeting excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Lucid Teams: Team collaboration and meeting systems consulting services
• New Rules for Work (NewRulesForWork)
• Meeting School
• The MIC (Meeting Innovation Community)

Products and services

• Lucid Meetings Platform Web-based meeting management software that enables organizations to design, run, and track meetings with features for agenda planning, real-time collaboration, and meeting analytics. Targeted at teams, facilitators, and organizations seeking to improve meeting effectiveness.
• Meeting School On-demand training program offering courses and certifications for meeting leaders, facilitators, and team members who want to develop skills in meeting design and facilitation. Targeted at individual professionals and corporate learning teams.
• Learning Snacks
• Consulting Services
• Lucid Teams
• New Rules for Work

Quantifiable outcome

• 40% reduction in weekly team meeting time while creating improved team culture
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asana: Asana is a broader work management platform that touches meeting action items, project tracking, and team coordination — an incumbent in adjacent collaboration territory that overlaps with parts of the Lucid Meetings workflow.
• Slack: Slack (Salesforce) is a dominant workplace messaging platform with growing AI and meeting-related capabilities — a broad incumbent that increasingly encroaches on the 'structured meetings' workflow Lucid Meetings targets.
• Microsoft Teams: Microsoft Teams is the dominant enterprise collaboration suite and increasingly bundles meeting notes, agendas, and AI summaries — competing broadly with Lucid Meetings by absorbing meeting-management functionality into an existing enterprise contract.
• Zoom: Zoom is the dominant video conferencing platform and has expanded into meeting productivity tooling (Zoom Docs, AI Companion) — a broad incumbent that competes with Lucid Meetings for meeting-related budget.

Direct peers

• Clockwise: Clockwise optimizes calendars and meeting times for teams using AI and scheduling automation — overlapping with Lucid Meetings on the 'better meetings by design' thesis and competing for similar IT and team-lead buyers.
• Decisions: Decisions offers meeting management and decision-logging software for organizations that need structured, documented governance from their meetings — a very close functional and buyer-segment match to Lucid Meetings' decision-making program offering.
• Range: Range provides team check-ins, meeting agendas, and async status updates aimed at improving team rituals — competing for the same 'meeting leader / facilitator' persona with a similar self-serve SaaS model.
• Otter.ai: Otter.ai focuses on AI meeting transcription, notes, and summaries — a directly adjacent meeting-lifecycle tool that competes for the same meeting productivity budget as Lucid Meetings.
• Hypercontext (now part of Atlassian): Hypercontext (acquired by Atlassian) offered meeting agendas, 1:1 questions, and action items for managers — a direct functional peer to Lucid Meetings that has since been absorbed into the broader Atlassian ecosystem.
• Fellow: Fellow is a meeting management and 1:1 collaboration app that lets teams build agendas, assign action items, and run structured meetings — directly comparable to Lucid Meetings in product category, target buyer (managers and meeting leaders), and SaaS delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lucidmeetings
• YouTubeyoutube.com/@Lucidmeetings/courses
• Facebookfacebook.com/lucidmeetings
• LinkedInlinkedin.com/company/1238748

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Meetings