Petroleum Marketing Equipment

What Petroleum Marketing Equipment does

Petroleum Marketing Equipment (PME) is a full-line petroleum equipment distributor founded in 1993 and headquartered in Placentia, California. The company distributes and installs fueling infrastructure for two primary customer sets: retail service stations (nozzles, dispensers, POS systems, LED lighting, EMV upgrades, alternative fuel solutions) and commercial end users (private fleets, car rental agencies, marine and marina operators, aviation, emergency backup power sites including data centers, hospitals, and airports). PME carries exclusive or semi-exclusive regional distribution rights for several industry brands, including Wayne (one of only two authorized distributors in California and Arizona), Verifone, Veeder-Root, Franklin Fueling Systems, OPW, Containment Solutions, Bravo, and VST. Its product mix spans dispensers, submersible turbines, underground and aboveground storage tanks, tank level monitoring systems, vapor recovery equipment, piping and containment, and POS/site controller hardware.

The company's revenue model combines one-time equipment sales with professional services revenue from custom system design for complex commercial applications and from hosting vendor certification classes for product maintenance and installation. Pricing is quote-based rather than publicly disclosed, and free delivery is offered on commercial orders. PME differentiates on technical expertise, multi-vendor breadth, regional warehouse coverage, and a WBENC Woman-Owned Enterprise certification held continuously since 2002.

PME operates through seven branch locations with six fully stocked warehouses across California, Arizona, Nevada, and Missouri, employing 51–100 people. On April 1, 2026, PME was acquired by Shields, Harper & Co., which established a combined Fueling Division; PME continues operating under its established brand under divisional leadership headed by Don Petroni (President, Fueling Division) within an enterprise led by CEO Niazi Alzouhbi.

Name

Petroleum Marketing Equipment

Legal name

Petroleum Marketing Equipment

Website

https://pmeco.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Petroleum Marketing Equipment is a full-line petroleum equipment distributor founded in 1993, serving retail service stations and commercial end users (fleets, marine, aviation, data centers) across seven branches in California, Arizona, Nevada, and Missouri. It distributes Wayne, Verifone, Veeder-Root, Franklin, and OPW equipment.

Ownership category

akta.pro rank

Product category

Petroleum Equipment Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Oil & Gas Field Machinery & Equipment (3533), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Petroleum equipment distribution
• Fuel dispensing systems
• Tank level monitoring
• Commercial fueling solutions
• Service station equipment

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of petroleum fueling equipment including dispensers, tanks, monitoring systems, pumps, nozzles, hoses, and related hardware to service stations, commercial fleets, and industrial customers
2. Installation and Certification Services: Product maintenance and installation certification classes hosted for vendors, along with technical expertise for system design and installation support
3. Commercial System Design: Custom fuel delivery system design services for commercial and industrial applications including fleet management, marina fueling, and emergency backup power systems

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Petroleum Marketing Equipment is a full-line petroleum equipment distributor selling retail service station equipment (nozzles, dispensers, POS systems, tank monitoring) and commercial fuel delivery systems from seven branch locations across Arizona, California, Missouri, and Nevada. The company also designs custom fuel delivery systems for commercial fleets, marine, aviation, and emergency backup power applications, and hosts vendor certification classes for product maintenance and installation.

Product overview

Petroleum Marketing Equipment (PME) is a full-line petroleum equipment distributor since 1993, operating as a distribution channel for multiple vendor brands rather than a unified platform. The product portfolio centers on Wayne fuel dispensers (one of only two distributors in California and Arizona), Verifone POS and site controller systems, Veeder-Root tank monitoring, Franklin Fueling Systems, OPW hardware, and Containment Solutions tanks. PME also designs commercial fueling systems for fleets, marinas, and emergency backup power. The company distributes physical equipment backed by certification training services, with seven locations across Arizona, California, Missouri, and Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• Wayne Fuel Dispensers Global fuel dispensers for retail and fleet applications offering alternative fuel solutions, EMV solutions, dispenser security, and multimedia marketing capabilities. Distributed exclusively by PME in California and Arizona.
• Verifone Commander Site Controller and POS Terminals Industry-leading Commander Site Controller and Topaz and Ruby2 POS terminals providing flexibility and reliability, scalable from a single terminal to 32 terminals, for retail service station point-of-sale operations.
• Veeder-Root Tank Level Monitoring Systems Industry-standard tank level monitoring including the TLS-350 and next-generation TLS-450 systems providing over 150 years of innovative petroleum inventory and leak detection solutions for service stations.
• Franklin Fueling Systems Complete fueling systems including FE Petro submersible turbines, Incon fuel management systems, APT and UPP piping and containment systems, Healy vapor recovery systems, and Phil-Tite and Flex-Ing service station hardware.
• OPW Service Station Hardware Global manufacturer product line including Phase I EVR approved systems, Fiberlite manholes, automatic shutoff nozzles, breakaways, fuel management systems, and piping and containment systems.
• Containment Solutions Storage Tanks Fiberglass petroleum storage tanks pioneered in 1964, including double wall fiberglass underground storage tanks, containment sumps, and UL-2085 double wall steel aboveground vaulted storage tanks.
• Bravo Secondary Containment Systems Premier secondary containment systems for underground and aboveground tanks including single and double wall sumps, sump entry fittings, composite manholes, and piping transition sumps.
• VST Vapor Recovery Products Products for gasoline dispensing facilities including curb pump and vapor recovery hoses, safety breakaways, nozzles, and emission control system processors.
• Fleet Fueling Systems Fleet management systems and electronic and mechanical petroleum dispensing systems for private fleets and car rental agencies, designed for reliability, innovation, and cost-effectiveness to maximize productivity and profitability.
• Marina Fueling Equipment Full line of marina fueling products including above or below ground tanks, flexible piping systems, dispensers, safety-control mechanisms, and point-of-sale equipment for marine applications.
• Emergency Backup Generator Systems Backup diesel generator solutions for data centers, hospitals, and airports including generators, automatic transfer switches, UPS systems, PDUs, and data center cooling equipment for dependable uptime during power outages.
• Certification Training Classes Certification training classes for vendors on product maintenance and installation of distributed petroleum equipment brands, hosted by PME for vendor partner companies.
• Custom Commercial Fuel System Design Custom-designed fuel delivery systems for commercial and industrial applications including fleet management, marina fueling, aviation fueling, and emergency backup power systems.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Franklin Fueling Systems: Manufacturer of submersible turbines, fuel management systems, and piping/containment products for the petroleum industry, sold in part through PMEs distribution channel. Comparable on product categories (Franklin and PME both serve retail/commercial fueling customers), but Franklin is a manufacturer rather than a multi-brand distributor.
• Verifone: Manufacturer of POS terminals and the Commander Site Controller used in retail fueling — a core PME product line. Comparable through direct overlap on retail service station payment infrastructure, but operates as a global payments hardware/software incumbent rather than a multi-brand distributor.
• Wayne Fueling Systems: Global fuel dispenser manufacturer and a primary supplier to PME; competes with PMEs direct end-customer relationships via its own sales force. Comparable through overlapping product offerings (dispensers, EMV, alternative fuels) and shared retail/commercial customer base, but with a different go-to-market model.
• OPW (a Dover company): Global manufacturer of service station hardware, fuel management systems, and vapor recovery — one of PMEs key vendor partners. Comparable through shared retail and commercial fueling customers and overlapping product categories, but operates as a manufacturer rather than distributor.
• Veeder-Root (a Danaher company): Manufacturer of tank level monitoring systems (TLS-350, TLS-450) distributed by PME. Comparable through retail/commercial fueling customer overlap and tank monitoring product category, but Veeder-Root operates a direct-sales manufacturer model.

Direct peers

• Petroleum Service Group: Multi-state petroleum equipment distributor and service provider offering fuel system installation, tank monitoring, and dispenser distribution. Directly comparable to PME in business model (multi-brand distributor/installer) and customer segments (retail stations and commercial fleets).
• Source North America: Petroleum equipment and fuel management system distributor and integrator serving retail and commercial fueling customers across multiple US regions. Comparable to PME through its multi-brand equipment distribution model and EMV/tank monitoring upgrade offerings.
• Petroleum Equipment Company: Regional petroleum equipment distributor serving retail service stations and commercial fueling customers with dispensers, tanks, and monitoring systems. Comparable to PME through the same distribution-led business model and customer mix.

Emerging players

• Fairbanks Scales: Manufacturer of scales and weighing systems, including fuel-truck and tank-level scale integrations used in petroleum distribution. Comparable through shared retail/commercial fueling customers and complementary product offerings that could be distributed alongside petroleum equipment.

Regional players

• Northwest Petroleum Equipment: Regional petroleum equipment distributor serving the Pacific Northwest with fueling equipment, tank installation, and service station build-outs. Comparable to PME in equipment distribution model and retail/commercial fueling focus, with overlapping vendor relationships but a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petroleum Marketing Equipment