What Source North America Corporation does

Source North America Corporation, founded in 1979 and headquartered in Addison, Illinois, is one of the largest stocking distributors of fueling equipment, parts, and materials in the United States. The company supplies products for the construction and maintenance of gas stations, convenience stores, and petroleum and chemical handling facilities, with a core catalogue spanning POS and fuel management systems, piping and containment systems, storage tanks and equipment, canopy lighting, and submersible pumps from manufacturers including Wayne/Verifone/Franklin Electric (FE PETRO), Veeder-Root (Red Jacket), and Dover Fueling Solutions (Xflo).

The company operates a hybrid distribution platform anchored by 14 warehouse facilities totalling more than 300,000 square feet, with a central warehouse in suburban Chicago and regional branches across California, Oregon, Texas, Florida, Georgia, the Carolinas, Maryland, Massachusetts, and the Pacific Northwest (via the wholly-owned Ace Tank & Fueling Equipment subsidiary in SeaTac). Source sells primarily through direct field sales by local representatives at each branch, supplemented by a B2B e-commerce portal (Source Simple Solutions / S3, shop.sourcena.com) offering 3,000+ SKUs with 360-degree product views, and phone-based inside sales (800-572-5578).

Beyond product distribution, Source derives value from a portfolio of proprietary, customer-acquisition-oriented services: the SOLUTIONS Design Group (CAD/3D visualisation, compliance confirmation, material takeoffs), EMV-compliance and Stage II decommissioning advisory services, the Warehouse-on-Wheels trailer program, the Source University training center (in Arlington, Texas), and free compliance tools including the UST Birth Certificate template. Customer segments are primarily installation contractors and gas station/convenience store owners/operators, with secondary exposure to petroleum and chemical handling facilities. Pricing is quote-based and not publicly disclosed; financing is offered through Patriot Capital. Named enterprise customers include Circle K, Sunoco, Racetrac, Murphy USA, GPM Investments, Costco, QuikTrip, and Oneida, largely through Source University training relationships.

Name

Source North America Corporation

Legal name

Source North America Corporation

Website

https://sourcena.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Source North America Corporation is a US stocking distributor (founded 1979) of fueling equipment, parts, and materials serving gas stations, convenience stores, and petroleum/chemical facilities through 14 warehouses, direct field sales, and an e-commerce portal.

Ownership category

akta.pro rank

Product category

Fueling Equipment Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710)

SIC

Oil & Gas Field Machinery & Equipment (3533), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Refinery Offsites, Storage & Loading (Tankage, Truck/Rail/Marine Loading) (EUALAGAK)

Keywords

• Fueling equipment distribution
• Gas station parts
• Petroleum equipment supply
• Fuel management systems
• UST monitoring solutions

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Parts Distribution: Sale of fueling equipment, parts and materials for construction and maintenance of gas stations, convenience stores, and petroleum & chemical handling facilities. Products include POS and fuel management systems, piping and containment systems, storage tanks, canopy lighting, submersible pumps, and over 3,000 SKUs available through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Source North America Corporation distributes fueling equipment, parts, and materials for the construction and maintenance of gas stations, convenience stores, and petroleum/chemical handling facilities. Through 14 USA facilities encompassing 300,000+ square feet of warehouse space and a B2B e-commerce platform carrying 3,000+ products, the company sells POS and fuel management systems, piping and containment systems, storage tanks and equipment, canopy lighting, and submersible pumps. Beyond physical distribution, Source offers the SOLUTIONS Design Group (CAD-based infrastructure planning), EMV compliance solutions, Stage II decommissioning services, the Warehouse on Wheels mobile delivery program, and Source University training and certification programs.

Product overview

Source North America Corporation is a large stocking distributor of fueling equipment, parts, and materials for the construction and maintenance of gas stations, convenience stores, and petroleum & chemical handling facilities. The company operates as a multi-faceted distribution platform with 14 facilities comprising over 300,000 square feet of warehouse space. Its core product portfolio includes POS and fuel management systems, piping and containment systems, storage tanks and equipment, canopy lighting, and submersible pumps. The company distributes equipment from manufacturers including FE PETRO (Franklin Electric), Red Jacket (Veeder-Root), Dover Fueling Solutions (Xflo), and sensor brands like Incon, OMNTEC, OPW Fuel Management Systems, Pneumercator, and Veeder-Root. Beyond product distribution, the company offers value-added services including the SOLUTIONS Design Group (CAD/design services), EMV Compliance solutions, Stage II Decommissioning, Source University Training Center (industry education), and the S3 e-commerce platform (shop.sourcena.com) featuring over 3,000 products. The company also provides free resources such as the UST Birth Certificate documentation tool and Ace Tank Chart Generator.

Differentiator

Problem solved

Functional benefit

Brands

• Ace Tank & Fueling Equipment: Fueling equipment and tank manufacturing brand offering turnkey FuelSafe fuel storage and handling systems, including online Tank Chart Generator tools.
• Source Simple Solutions (S3)
• Source University
• SOLUTIONS Design Group

Products and services

• Source Simple Solutions (S3) E-commerce Platform Online retail website featuring more than 3,000 fueling products including nozzles, hoses, breakaways, and filters, with search by keyword or part number and 360-degree product views. Targeted at contractors and gas station site owners for self-service ordering of fueling equipment and parts.
• POS and Fuel Management Systems Point-of-sale and fuel management equipment solutions for gas stations and convenience stores, including Wayne dispensers, Verifone payment technology, and Square D electrical equipment. Distributed to fueling station operators and contractors for forecourt modernization and retail sales operations.
• Piping and Containment Systems Equipment and materials for piping infrastructure and containment systems at fueling facilities, designed for petroleum and chemical handling applications and distributed to contractors building and maintaining gas stations and industrial fueling sites.
• Storage Tanks and Equipment Underground and aboveground storage tanks and associated equipment for petroleum and chemical handling facilities, including FuelSafe turnkey fuel storage and handling systems from Ace Tank & Fueling Equipment (a wholly-owned Source subsidiary). Targeted at UST replacement projects and new fueling facility construction.
• Canopy Lighting and Submersible Pumps Lighting solutions for fueling station canopies and submersible pump equipment for fuel transfer applications, including FE PETRO (Franklin Electric) and Red Jacket (Veeder-Root) submersible turbine pumps that transfer fuel from storage tanks to dispensers. Distributed to contractors and gas station operators.
• SOLUTIONS Design Group Value-added design service providing CAD drawings, specifications lists, compliance confirmation, 2D and 3D visualizations, material takeoffs, and site-specific planning for aboveground and underground fueling infrastructure projects. Offered to contractors and site owners needing project planning support.
• EMV Compliance Solutions Solutions and products helping fueling station operators achieve EMV compliance for payment processing systems. Targeted at gas station and convenience store owners and operators needing to upgrade dispensers and POS systems to meet EMV standards.
• Stage II Decommissioning Solutions Solutions, equipment, and guidance for decommissioning Stage II vapor recovery systems at fueling stations. Targeted at gas station operators and contractors needing to comply with regulatory requirements for vapor recovery system removal.
• Source Trailer Program (Warehouse on Wheels) Mobile warehouse solution bringing Source's equipment and parts inventory directly to contractor job sites, saving time, freight, and manpower for fueling installation projects. Targeted at installation contractors needing on-site materials for large or time-sensitive projects.
• Source University Training Center Technical training facility offering hands-on equipment demos, compliance education, and professional development for the petroleum equipment industry, including SP001 Aboveground Tank System Inspector certification, cathodic protection programs, and biofuel education. Customers using Source University for training include Circle K, Sunoco, Racetrac, Murphy USA, GPM Investments, Costco, QuikTrip, and Oneida.
• FE PETRO Submersible Turbine Pumps Submersible turbine pumps from Franklin Electric Fueling Systems (FE PETRO brand) used for transferring fuel from underground storage tanks to dispensers at gas stations and fueling facilities. Distributed by Source to contractors and gas station operators.
• Red Jacket Submersible Turbine Pumps Submersible turbine pumps from Veeder-Root (Red Jacket brand) used in fuel transfer applications at gas stations and petroleum handling facilities. Distributed by Source to fueling infrastructure contractors and operators.
• Xflo Dispenser Flow Meter Fuel dispenser flow meter from Dover Fueling Solutions featuring spindle technology that reduces meter drift, backed by a 4-year calibration warranty. Distributed by Source for forecourt modernization and fuel dispenser accuracy at gas stations.
• Interstitial Tank Sensors Tank monitoring sensors from Incon, OMNTEC, OPW Fuel Management Systems, Pneumercator, and Veeder-Root for detecting leaks in double-walled underground storage tanks. Distributed by Source for UST monitoring and regulatory compliance at gas stations and petroleum handling facilities.

Quantifiable outcome

• Over 3,000 fueling products available for online ordering with 360-degree product views
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Wayne Fueling SystemscoreTechnology or IntegrationSource distributes Wayne Fueling Systems products as part of their Retail Sales Solutions offerings, including fuel dispensers and related equipment for forecourt modernization.
• VerifonecoreTechnology or IntegrationSource offers Verifone payment technology solutions as part of their retail sales and forecourt equipment portfolio.
• Square DcoreTechnology or IntegrationSource distributes Square D equipment as part of their retail sales solutions for fueling stations.
• Franklin Electric Fueling SystemscoreTechnology or IntegrationSource supplies FE PETRO brand submersible turbine pumps from Franklin Electric Fueling Systems.
• Veeder-RootcoreTechnology or IntegrationSource supplies Red Jacket submersible turbine pumps from Veeder-Root and Veeder-Root interstitial tank sensors.
• Dover Fueling SolutionscoreTechnology or IntegrationSource distributes Dover Fueling Solutions products including Wayne dispensers and Xflo fuel meters, which feature spindle technology with 4-year calibration warranty.
• Ace Tank & Fueling EquipmentcoreTechnology or IntegrationAce Tank & Fueling Equipment (800-426-2880) is a Source company providing turnkey FuelSafe fuel storage and handling systems, celebrating over 80 years in business with free online Tank Chart Generator.
• Fuels Market News / NACSminorGTM or Marketing PartnerSource has contributed thought leadership articles to Fuels Market News for over 10 years, published by NACS, for industry visibility.
• STI/SPFAcoreStrategic or Co-development PartnerSteel Tank Institute/Steel Tank Association conducts certification training programs at Source University training center, including SP001 Aboveground Tank System Inspector training and cathodic protection programs.
• Growth EnergyminorStrategic or Co-development PartnerGrowth Energy hosted a delegation of Japanese businessmen and officials at Source University alongside Mitsubishi Research Institute.
• Petroleum Equipment Institute (PEI)coreStrategic or Co-development PartnerPEI hosts conventions where Source participates, including the annual NACS Show. Source's Jeff Dzierzanowski participated in panel discussions on biofuels at PEI events.
• Transportation Energy InstituteminorStrategic or Co-development PartnerSource references Transportation Energy Institute research and webinars on biofuel policy for industry education content.
• TanknologyminorStrategic or Co-development PartnerTanknology has conducted training programs at Source University training center for industry professionals.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Dover Fueling Solutions: Manufacturer of Wayne dispensers, Tokheim, Gilbarco, and OPW fuel management equipment. Source is a stocking distributor for Dover's brands; Dover competes with Source at the equipment level while also utilizing them as a channel partner. Directly comparable in the U.S. fueling infrastructure value chain.
• Gilbarco Veeder-Root: Manufacturer of dispensers and tank sensors (Veeder-Root) that Source distributes as a stocking channel. Sister brand to Wayne within Dover Fueling Solutions and a direct upstream supplier/competitor to Source in the U.S. fueling equipment market.
• Franklin Electric: Manufacturer of FE PETRO submersible turbine pumps that Source supplies nationwide. Comparable as a fueling equipment manufacturer that also distributes direct, representing both a partnership and competitive overlap with Source's distribution model.
• OPW (a Dover brand): Manufacturer of nozzles, breakaways, and fuel management products that Source distributes. Operates in the same U.S. fueling equipment supply chain as Source, with overlapping product portfolios and customer relationships.
• Husky Corporation: Manufacturer of fueling nozzles, vapor recovery equipment, and breakaways. Operates in the same U.S. petroleum equipment market with comparable downstream customers (gas stations and C-store operators) and overlapping product categories with Source's distribution portfolio.
• Verifone: Payment technology supplier that Source distributes within its retail sales and forecourt equipment portfolio. Comparable as an ecosystem supplier serving the same gas station / C-store end customers with overlapping points of sale.

Direct peers

• W.S. Darley & Co. Long-standing U.S. specialty distributor of equipment and supplies (fire, industrial, and government markets) with a multi-branch footprint and value-added services model. Comparable to Source in its 100+ year distribution and value-added services approach serving specialized end markets.

Broad incumbents

• Grainger: Largest U.S. industrial MRO distributor with a national branch and e-commerce network (Zoro industrial). Competes with Source for non-specialized gas station parts, although Grainger's catalog is much broader and shallower on fueling-specific SKUs.
• Fastenal: Large U.S. industrial supply distributor with a national branch network and vending/inventory management services. Competes on commoditized parts and on-site supply contracts; less specialization in petroleum equipment.
• Morrison Supply Company: Multi-region U.S. distributor of plumbing, HVAC, and specialty industrial supplies. Operates a comparable multi-branch distribution model with technical product support, though its core verticals (plumbing/HVAC) differ from Source's fueling focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sourcena
• YouTubeyoutube.com/sourcenorthamerica
• Facebookfacebook.com/source-142494519167532
• LinkedInlinkedin.com/company/497318

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source North America Corporation