Skin Elements Ltd.
Skin Elements Ltd. (ASX: SKN) is a West Perth–based public company that formulates and sells the Soléo Organics natural sunscreen line directly to consumers online and via Australian pharmacies, targeting families, sensitive-skin users, and eco-conscious buyers worldwide.
- Company typePrivate
- Founded2005
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skin Elements Ltd. does
Skin Elements Ltd. (ASX: SKN) is an Australian public company headquartered in West Perth that develops, formulates, and distributes a single-brand natural sunscreen line under the Soléo Organics label. The company was founded on a formulation developed in 2005 and operates with 11–50 employees, marketing products directly to consumers through its soleoorganics.com and sknlife.com.au e-commerce storefronts and through pharmacy and health-food-store distribution across Australia, with international DTC shipping to the US, UK, New Zealand, and Japan.
The core technology is a proprietary, patented non-whitening clear zinc oxide formulation using micronised (non-nano) zinc oxide as the sole UV-active ingredient, combined with botanical extracts and natural plant oils. The product line comprises five core SKUs — Performance Natural Sunscreen (unscented), Coconut Performance Sunscreen, Natural Face Moisturising Sunscreen, Everyday Extra-Lite Natural Sunscreen (unscented), and Everyday Extra-Lite Coconut — differentiated by scent and use-case intensity, available in 40g, 80g, and 150g sizes, and additionally sold via five bundled SKUs. All products are hypoallergenic, reef-safe, biodegradable, cruelty-free, and free of chemical UV-absorbers, parabens, and synthetic preservatives; the formulations carry an EWG #1 rating and AUST-L 322956 listing on the Australian Register of Therapeutic Goods.
Skin Elements generates revenue through one-time unit and bundle sales priced between $13.95 and $195.70 AUD, distributed via a hybrid DTC and retail pharmacy model plus a small physical showroom at its West Perth headquarters. The go-to-market motion is content-driven, relying on educational blog content, organic social (Instagram), email capture with a first-order discount, and earned media in natural-parent and lifestyle publications. The company also acquired McArthur Skincare in April 2017 as an adjacent natural-skincare platform, though integration and current revenue contribution from that asset are not detailed in available data.
Skin Elements Ltd. firmographics
Firmographics- Name
- Skin Elements Ltd.
- Legal name
- Skin Elements Limited
- Website
- https://soleoorganics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skin Elements Ltd. (ASX: SKN) is a West Perth–based public company that formulates and sells the Soléo Organics natural sunscreen line directly to consumers online and via Australian pharmacies, targeting families, sensitive-skin users, and eco-conscious buyers worldwide.
- Ownership category
- akta.pro rank
Skin Elements Ltd. industry classification
Industry- Product category
- Natural Mineral Sunscreens
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Mineral/Physical Sun Protection (CRABAHAC)
- akta.pro secondary industries
- Sunscreen (Body) (CRABAHAB), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sunscreen (Face) (CRABAHAA), Sensitive Skin & Barrier Repair (CRABAAAG), Eye & Lip Skincare (CRABAAAC), SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL), Sun Care & After-Sun (Non-color) (CRADANAH)
Keywords
Where Skin Elements Ltd. is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Skin Elements Ltd. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Sales: The company sells its sunscreen products directly to consumers through its e-commerce storefront at soleoorganics.com and www.sknlife.com.au. Products are available in multiple sizes (40g, 80g, 150g) and as bundled packs, with international shipping to customers worldwide.
- Retail and Pharmacy Distribution: Soleo Organics distributes its products through pharmacies and health food stores across Australia via various distributors. The brand also mentions availability in physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Extra-Lite Natural Sunscreen |
| Unit Pricing | Pay-as-you-go | Everyday Extra-Lite Natural Sunscreen (Coconut) |
| Unit Pricing | Pay-as-you-go | Coconut Performance Sunscreen |
| Unit Pricing | Pay-as-you-go | Natural Face Moisturising Sunscreen |
| Unit Pricing | Pay-as-you-go | Soleo Organics Sunscreen 40g |
| Unit Pricing | Pay-as-you-go | Soleo Organics Sunscreen 80g |
| Unit Pricing | Pay-as-you-go | Soleo Organics Sunscreen 150g |
| Unit Pricing | Pay-as-you-go | Bundle Packs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Skin Elements Ltd. product offering
Product offeringCore offering
Skin Elements Ltd., through its Soléo Organics brand, formulates and manufactures an all-natural sunscreen product line built on proprietary micronised, non-nano zinc oxide combined with botanical extracts. Its products deliver broad-spectrum SPF30 protection in multiple formats (everyday, performance water-resistant, facial moisturising) and pack sizes (40g, 80g, 150g), marketed as hypoallergenic, reef-safe, biodegradable, and suitable for babies, pregnant women, and sensitive-skin consumers. The range is sold globally direct-to-consumer and through Australian pharmacy and health-store distribution.
Product overview
Skin Elements Ltd. operates Soléo Organics as a single-brand company offering a focused portfolio of all-natural, organic sunscreen products. The product line centres on four core sunscreen formulas differentiated by scent (unscented vs coconut) and use case (everyday vs performance/water-resistant). All products feature SPF30 broad spectrum protection using micronised (non-nano) zinc oxide and botanical extracts. The portfolio includes Performance Natural Sunscreen (original highly water-resistant formula), Coconut Performance Sunscreen (fragranced water-resistant variant), Natural Face Moisturising Sunscreen (anti-aging facial formula), Everyday Extra-Lite Natural Sunscreen (unscented daily use), and Everyday Extra-Lite Natural Sunscreen (Coconut) (fragranced daily use). Products are available in multiple sizes (40g, 80g, 150g). Bundled offerings combine products for specific needs (Everyday Essentials, Summer Essentials, Everyday Tropical, Natural Sunscreen Bundle, The Complete Pack). All formulations are naturopathically designed, hypoallergenic, reef-safe, biodegradable, and cruelty-free.
Differentiator
Problem solved
Functional benefit
Brands
- Soléo Organics: All natural sunscreen brand featuring products including Performance Natural Sunscreen, Coconut Sunscreen, Face Moisturising Sunscreen, Everyday Extra-Lite Natural Sunscreen, and Everyday Coconut Sunscreen. Products are SPF30, broad spectrum, hypoallergenic, reef-friendly, and suitable for babies and sensitive skin.
Products and services
- Performance Natural Sunscreen (Original Unscented) The original all-natural, highly water-resistant (3-hour) sunscreen formula from Soléo Organics in an unscented variant. Formulated with micronised non-nano zinc oxide and botanical extracts, providing broad-spectrum SPF30 protection suitable for sensitive skin, babies, and pregnant women. Available in 40g, 80g, and 150g tube sizes.
- Coconut Performance Sunscreen All-natural, highly water-resistant (3-hour) sunscreen with a natural light coconut fragrance. Formulated with micronised zinc oxide and botanical extracts including cucumber, cupuacu butter, green tea, and coconut extract. Multi-award winning and suitable for sensitive skin, babies, and pregnant women.
- Natural Face Moisturising Sunscreen Ultra-light, fast-absorbing all-natural facial sunscreen combining broad-spectrum SPF30 protection with anti-aging moisturisation. Contains argan oil, rosehip oil, jojoba oil, and green tea extract; non-comedogenic and designed for use under makeup.
- Everyday Extra-Lite Natural Sunscreen Unscented, ultra-lightweight everyday broad-spectrum SPF30 sunscreen that is fast-absorbing, non-oily, non-greasy, matte, and non-comedogenic. Includes botanical extracts such as aloe vera, raspberry, papaya, and cucumber, and is suitable for all ages including babies and pregnant women.
- Everyday Extra-Lite Natural Sunscreen (Coconut) Lightweight everyday sunscreen with a natural coconut fragrance. Fast-absorbing, non-greasy formula delivering broad-spectrum SPF30 protection and fortified with botanical extracts for daily skin nourishment.
- Everyday Essentials Bundle Bundle pack pairing the unscented Everyday Extra-Lite Natural Sunscreen with the Natural Face Moisturising Sunscreen for combined daily body and facial protection at $62.95 AUD.
- Summer Essentials Bundle Bundle pack including the Coconut Performance Sunscreen for high-water-resistance summer protection at $69.90 AUD.
- Everyday Tropical Bundle Bundle combining the coconut-scented everyday sunscreen variants for tropical daily-wear protection at $63.95 AUD.
- Natural Sunscreen Bundle Multi-product natural sunscreen bundle sold at $195.70 AUD, offering a curated combination of Soléo Organics sunscreens.
- The Complete Pack Complete-pack bundle covering the full Soléo Organics sunscreen range at $121.80 AUD, packaged for full household and family coverage.
Quantifiable outcome
- EWG #1 rating—the highest possible rating signifying least or no harmful impact for both environment and people
- +2 more outcomes
Companies that use Skin Elements Ltd.
Customer profileSegments5 records
Ideal customer profiles5 records
Skin Elements Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Skin Elements Ltd. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Skin Elements Ltd. competitors and assessment
Company assessmentDirect peers
- Goddess Garden: Natural and mineral-based sunscreen company with reef-safe certification and broad retail distribution; competes in the same natural sunscreen category as Soléo.
- Badger Balm: US-based natural mineral sunscreen brand using non-nano zinc oxide with certified natural ingredients; directly comparable to Soléo Organics in formulation philosophy, reef-safe positioning, and sensitive-skin target segments.
- All Good Products: Mineral sunscreen brand using non-nano zinc oxide with reef-safe and EWG-validated positioning; overlapping customer base of outdoor enthusiasts and families seeking natural sun care.
- Raw Elements USA: Natural, reef-safe, non-nano zinc oxide sunscreen brand with strong outdoor and surf community positioning; comparable formulation and water-resistance claims to Soléo's Coconut Performance line.
- Stream2Sea: Specialist reef-safe and biodegradable mineral sunscreen brand; comparable to Soléo's ocean-friendly formulation and water-resistance claims.
- Suntegrity Skincare: Mineral sunscreen brand focused on anti-aging face sunscreens combining SPF with skincare actives; directly overlaps with Soléo's Natural Face Moisturising Sunscreen product.
Emerging players
- Biossance: Clean beauty skincare brand with mineral SPF offerings, positioned around natural and sustainable ingredients; overlap with Soléo's clean beauty and sensitive-skin positioning.
Broad incumbents
- Sun Bum: Mass-market suncare brand with broad global distribution; a larger incumbent in the overall sunscreen category that competes for retail shelf space and consumer mindshare.
- COOLA Suncare: Established premium suncare brand offering a broader SPF portfolio across mineral and chemical formulations; a larger incumbent competing for natural and sensitive-skin positioning.
- EltaMD: Medical-grade suncare brand widely distributed via dermatology channels; a larger player in the sensitive-skin and post-procedure sunscreen segment where Soléo also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Skin Elements Ltd. social profiles
Digital presenceSkin Elements Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skin Elements Ltd. leadership team
Management profileNumber of profiles
Profiles1 record
Skin Elements Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skin Elements Ltd. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skin Elements Ltd.
What does Skin Elements Ltd. do?
Skin Elements Ltd., through its Soléo Organics brand, formulates and manufactures an all-natural sunscreen product line built on proprietary micronised, non-nano zinc oxide combined with botanical extracts. Its products deliver broad-spectrum SPF30 protection in multiple formats (everyday, performance water-resistant, facial moisturising) and pack sizes (40g, 80g, 150g), marketed as hypoallergenic, reef-safe, biodegradable, and suitable for babies, pregnant women, and sensitive-skin consumers. The range is sold globally direct-to-consumer and through Australian pharmacy and health-store distribution.
Is Skin Elements Ltd. a public or private company?
Skin Elements Ltd. is a private company. It is classified as public and is currently operating.
When was Skin Elements Ltd. founded?
Skin Elements Ltd. was founded in 2005. It employs 11 to 50 people.
Where is Skin Elements Ltd. based?
Skin Elements Ltd. is headquartered in Perth, Australia, in the Oceania region.
How does Skin Elements Ltd. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail and Pharmacy Distribution.
Who are Skin Elements Ltd.'s main competitors?
Direct peers on record are Goddess Garden, Badger Balm, All Good Products, Raw Elements USA, Stream2Sea and Suntegrity Skincare. Biossance is listed as an emerging player. Broad incumbents are Sun Bum, COOLA Suncare and EltaMD.
Does Skin Elements Ltd. have an API?
No public API is recorded for Skin Elements Ltd..
What industry is Skin Elements Ltd. in?
Skin Elements Ltd.'s product category is Natural Mineral Sunscreens. Its primary akta.pro industry code is CRABAHAC, Mineral/Physical Sun Protection, with a secondary code of CRABAHAB, Sunscreen (Body). Its NAICS code is 45612 and its SIC code is 2844.