NTFY - Nice To Fit You

What NTFY - Nice To Fit You does

NTFY Sp. z o.o., operating as NTFY - Nice To Fit You, is a Polish privately-held diet catering delivery company headquartered in Warsaw at ul. Marszałkowska 58. Founded in 2013 by Sebastian Rabiej and Radek Jeżcak, the company pioneered the daily menu-choice model in the Polish diet catering market and has served 38,000+ customers over twelve years of operation. NTFY delivers across approximately 90% of Poland via a night-time delivery infrastructure, with menus planned 20 days in advance and a 2-day-prior, 4 PM selection deadline.

The product portfolio is organized into three lines. 'Diety z wyborem' are ten specialized diet plans (Sport, Hashimoto, Wege, Keto, Longevity, Niski IG, Flexitarian, Dla Mam, Bez nabiału, Less Gluten) each offering at least 3 dishes per meal slot, with several certified by external bodies including the Insulin Resistance Foundation. 'Pakiety wyboru menu' are four tiered packages (Mini, Basic, Plus, Super) providing 10 to 70 daily dishes per day for customers without dietary restrictions. 'Select', launched in 2025 and available only through the mobile app, allows individual meal ordering from up to 80 dishes without subscription commitment. Pricing is per delivery day, ranging from 59.99 PLN (Mini) to 89.99+ PLN (Super), with promotional codes (START27, WAKACJE, WAKACJE22) supporting acquisition.

The technology stack consists of a web-based ordering platform, native iOS and Android applications, and payment integrations with PayU, PayPo, and BLIK. The mobile app includes an intelligent meal recommendation system, a Mifflin-St Jeor-based calorie calculator, and a delivery scheduling interface. Revenue is generated primarily through subscription catering billed per delivery day, supplemented by transactional per-meal revenue from Select and a developing B2B corporate catering channel. The company holds ISO 22000:2018, ISO 14001:2015, HACCP, and V-Label certifications, and operates the Go Green environmental program including 49.665 kWp solar capacity.

Name

NTFY - Nice To Fit You

Legal name

NTFY Sp. z o.o.

Website

https://ntfy.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

NTFY is a Polish diet catering delivery company offering daily menu choice across 10 specialized diets and 4 tiered packages, serving 38,000+ customers across 90% of Poland with subscription-based meal plans and a mobile app.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Diet catering
• Meal delivery
• Healthy meal plans
• Food subscription
• Corporate catering

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Catering (Diety z wyborem): Daily-rate subscription for curated diet meal plans. Customers subscribe to a diet type (Sport, Keto, Hashimoto, etc.) and receive a set number of daily meals with at least 3 choices per meal slot. Billed per day of delivery.
2. Menu Choice Packages (Pakiety wyboru menu): Tiered daily-rate subscription packages (Mini, Basic, Plus, Super) offering progressively more meal choices per day (10 to 70 dishes). Customers select across multiple diet types without being locked into one. Billed per delivery day.
3. Select (Individual Meal Ordering): Per-meal ordering through the mobile app with no commitment — customers order single dishes for specific days. Allows adding individual meals to existing diet subscriptions. Revenue is per transaction with no subscription required.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NTFY - Nice To Fit You is a Polish diet catering delivery service offering menu-choice meal plans with up to 80 dishes daily across 10 specialized diet programs (Sport, Keto, Hashimoto, Vegetarian, Flexitarian, Longevity, Low GI, Dairy-Free, Less Gluten, and For Moms). Customers can build personalized subscription packages and schedule meals up to 20 days in advance, with delivery covering approximately 90% of Poland. The company also offers a dedicated corporate catering service for business clients.

Product overview

NTFY (Nice To Fit You) is a Polish meal catering delivery service offering a portfolio of diet plans and menu choice packages. The core offering consists of two main product categories: (1) Diety z wyborem - specialized diet plans (Sport, Hashimoto, Wege/Vegetarian, Keto, Longevity, Niski IG/Low GI, Flexitarian, Dla Moms, Bez nabiału/Dairy-Free, Less Gluten) each with at least 3 dish options per meal, and (2) Pakiety wyboru menu - tiered menu choice packages (Mini-10, Basic-25, Plus-45, Super-70 dishes daily) for flexible eating without dietary restrictions. The Select add-on module in the mobile app enables individual meal ordering from up to 80 dishes without commitment. Supporting services include a calorie calculator, free dietetic consultation, B2B corporate catering, Go Green environmental program, and a mobile application with smart meal recommendations. The company delivers to 90% of Poland with overnight delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Diety z wyborem (Diets with Choice) Subscription-based diet catering plans allowing customers to select from up to 80 dishes per day across multiple specialized diet programs, with flexible scheduling up to 20 days in advance. Targeted at health-conscious individual consumers across Poland.
• Dieta Sport (Sport Diet) A specialized sport-oriented diet plan with meal options calibrated for athletes and physically active consumers requiring performance-supporting nutrition.
• Dieta Niski IG (Low GI Diet) A low glycemic index diet program providing meals that support stable blood sugar levels, targeted at consumers managing glycemic response.
• Dieta Longevity (Longevity Diet) A specialized diet plan built around nutritional principles aimed at supporting healthy aging and longevity, with curated daily meal choices.
• Dieta Hashimoto A specialized diet program designed for individuals with Hashimoto's thyroiditis, offering meal selections tailored to dietary considerations associated with the condition.
• Dieta Wege (Vegetarian Diet) A vegetarian diet program providing fully plant-based daily meal choices as part of the menu-choice catering subscription.
• Dieta Flexitarian A flexitarian diet program offering a mix of plant-forward and animal-based meal choices for consumers seeking flexible dietary patterns.
• Dieta Keto A ketogenic diet program offering meals structured around high-fat, low-carbohydrate nutrition principles within the daily menu-choice platform.
• Dieta Dla Mam (For Moms Diet) A specialized diet program designed for mothers, including considerations for postpartum and breastfeeding stages, offered through the menu-choice catering subscription.
• Dieta Bez nabiału (Dairy-Free Diet) A dairy-free diet program providing meals excluding all dairy ingredients within the daily menu-choice framework.
• Dieta Less Gluten A reduced-gluten diet program offering meals with minimized gluten content for consumers seeking to limit gluten intake.
• Pakiety wyboru menu (Menu Choice Packages) A packaged subscription offering that bundles the daily menu-choice diet plans across caloric sizes (Mini, Basic, Plus, Super) so customers can purchase a cohesive package of meals tailored to their daily caloric needs.
• Select (Single-order flexible menu) A flexible ordering option allowing customers to select from the daily menu on a per-meal or short-term basis without a long-term subscription commitment.
• Catering dla firm (B2B Corporate Catering) A dedicated corporate catering service providing diet meal plans as an employee benefit offering for Polish businesses, with a dedicated sales team and tailored package proposals.

Quantifiable outcome

• Up to 80 daily dish choices across diet plans (14 options per meal in Super package)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• B2B Corporate ClientscoreStrategic or Co-development PartnerNTFY offers dedicated B2B sales contact for corporate employee meal benefit programmes. Companies can contact [email protected] to receive tailored offers for team nutrition and wellness benefits. The B2B page includes a contact form collecting name, email, phone, and message for personalised outreach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Daily Harvest: US DTC subscription food brand with health- and diet-positioned offerings (though more frozen/plant-based). Comparable in the health-forward subscription food category, with overlapping audience.

Direct peers

• Factor (Factor75): US prepared meal subscription service delivering fully cooked, calorie-controlled meals on a weekly cadence. Directly comparable business model (chef-prepared, ready-to-eat, recurring subscription).
• Freshly: US prepared meal subscription offering chef-cooked, ready-to-eat meals delivered weekly. Closely aligned with NTFY's prepared-meal subscription model, though Freshly has been integrated into Nestlé.
• Maczfit (Maczfit Foods): One of the largest Polish diet catering subscription services, offering daily delivered meal plans with dietary options. Directly comparable to NTFY on geography (Poland), model (DTC subscription catering), and target customer (health-conscious urban consumers).
• CookUnity: US-based chef-prepared prepared meal subscription with rotating menus and dietary customisation. Closely comparable on the prepared-meal (not raw kit) subscription model and menu-variety positioning.
• BeDiet: Polish diet meal delivery subscription service with multiple dietary programmes and home delivery. Competes head-to-head with NTFY in the Polish daily-delivered diet catering segment.
• Jadlospis (Jadłospis): Polish daily-delivered diet catering subscription service offering multiple specialised dietary programmes. Directly comparable on model, market, and customer profile.
• ActiveCatering: Polish subscription diet catering with fitness and weight-loss oriented programmes. Closely comparable product offering, target segment, and Polish-market distribution to NTFY.

Broad incumbents

• HelloFresh: Global leader in meal kit subscriptions with broader menu and reach. While HelloFresh focuses on cook-at-home kits rather than chef-prepared meals, it is the closest scaled comparable in the meal subscription category and sets consumer expectations for category leaders.

Others

• Dietly: Polish meal-plan aggregator/platform that lets customers compare and order from multiple diet caterers. Ecosystem partner/competitor to NTFY depending on inclusion terms; relevant for distribution dynamics in the Polish diet catering market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeAn2e_4SLMLTSJMws2Yz3g
• Facebookfacebook.com/ntfypl
• Instagraminstagram.com/ntfy.pl

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTFY - Nice To Fit You