IMA Financial Group

What IMA Financial Group does

IMA Financial Group is a Denver-based, 100% employee-owned insurance brokerage and financial services firm founded in 1974 that operates as a top-20 U.S. insurance brokerage. The company delivers commercial property and casualty, employee benefits, personal lines, retirement plan solutions, wholesale specialty insurance (via Towerstone and Eydent), wealth management (IMA Private Wealth, Syntrinsic; over $8B AUM), and financial due diligence services (IMA Diligence Services) to middle-market businesses, high-net-worth individuals, and specialized industry verticals including data centers, healthcare, education, nonprofits, agribusiness, construction, energy, financial institutions, hospitality, life sciences, manufacturing, marine, Native Nations, private equity, real estate, and technology.

The firm operates a national field-sales distribution model through more than 30 office locations across the U.S., supported by sub-brands that retain their own identities (Wallace Welch & Willingham, Sinclair, The Richards Group, Towerstone, Eydent, Syntrinsic). Underlying technology is described as a traditional brokerage stack undergoing digital transformation to integrate AI-driven workflow automation, predictive analytics, and a recommendation-style support platform (IMA Partnerly), with explicit emphasis on pragmatic insurtech adoption rather than proprietary AI products. No patents or proprietary technology products are disclosed.

IMA's revenue model combines commission-based insurance brokerage fees (over $8B in annual premiums placed), subscription-style advisory fees from wealth management AUM, and project-based professional services fees from due diligence engagements. Pricing is quote-based and varies by client risk profile, coverage, and industry. Go-to-market is enterprise field sales targeting middle-market commercial accounts and HNW individuals, complemented by digital content marketing, industry events, the NHL Colorado Avalanche jersey patch sponsorship, and dedicated academies (IMA Benefits Academy) for client education.

Name

IMA Financial Group

Legal name

IMA Financial Group, Inc.

Website

https://imacorp.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IMA Financial Group is a 100% employee-owned, top-20 U.S. insurance brokerage founded in 1974 and headquartered in Denver, serving middle-market businesses, high-net-worth individuals, and specialized industry verticals with commercial insurance, employee benefits, wealth management, and financial due diligence across a 30+ office national network.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Commercial insurance brokerage
• Employee benefits administration
• Wealth management services
• Risk management consulting
• Financial due diligence

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage and Risk Management: IMA generates revenue through commissions and fees from insurance placement, risk management consulting, and related services for commercial and personal lines insurance.
2. Wealth Management: Investment advisory services through IMA Advisors and IMA Private Wealth, managing over $8 billion in total assets for clients.
3. Financial Due Diligence Services: IMA Diligence Services provides third-party financial due diligence for healthcare M&A transactions and other deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

IMA Financial Group is a privately held, employee-owned insurance brokerage and financial services firm that places commercial and personal insurance, administers employee benefits, manages wealth, and provides financial due diligence for M&A transactions. The firm earns commissions and fees from insurance carriers and serves middle-market businesses, small businesses, and high-net-worth individuals across the United States through 30+ field offices and dedicated practice groups.

Product overview

IMA Financial Group operates as a comprehensive insurance brokerage and financial services firm offering multiple interconnected product lines. The core offerings include Business Insurance (covering aviation, cyber, environmental risk, executive risk, general liability, global, property, surety, and workers' compensation), Employee Benefits (including compensation consulting, compliance, data insights, employee experience, HR technology, pharmacy, retirement, and whole health), and Small Business Insurance. These are complemented by specialized sub-brands including IMA Private Client (personal lines), IMA Retirement (401k solutions), IMA Private Wealth and Syntrinsic (wealth management with $8B+ AUM), IMA Diligence Services (financial due diligence for M&A), and wholesale operations through Towerstone and Eydent. The company also provides value-added services including certificate compliance, claim advocacy, complex risk & finance, contract review, mergers & acquisitions support, risk control, and risk innovation & sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• IMA Private Client: Personal lines insurance for high-net-worth individuals
• IMA Retirement
• IMA Diligence Services
• Towerstone
• Eydent
• IMA Private Wealth
• Syntrinsic
• IMA Foundation
• IMA Partnerly
• IMA Benefits Academy
• On the Pulse

Products and services

• IMA Business Insurance
• IMA Employee Benefits Employee benefits solutions including compensation consulting, compliance, data & insights, employee experience, executive benefits, global benefits, HR technology, pharmacy, retirement, and whole health programs for employer clients.
• IMA Small Business Insurance Small business insurance solutions including Business Owner's Policy (BOP), commercial general liability, commercial auto, workers' compensation, professional liability (E&O), cyber liability, property, umbrella, flood, equipment breakdown, crime, EPLI, and D&O coverage.
• IMA Private Client Personal lines insurance for high-net-worth individuals and families, offering personalized coverage for personal assets.
• IMA Retirement Retirement plan solutions providing retirement planning and 401(k) management services to employer clients.
• IMA Private Wealth Investment advisory and wealth management services for high-net-worth clients, managing over $8 billion in total assets.
• Syntrinsic Investment advisory services operating under IMA Private Wealth, providing wealth management solutions to clients.
• Towerstone Wholesale insurance broker specializing in construction, energy, environmental, property and specialty risks.
• Eydent Insurance Services Specialty wholesale insurance provider offering commercial property and casualty alternative risk solutions for specialty niche programs nationwide.
• IMA Diligence Services Financial due diligence services for M&A transactions, healthcare M&A diligence, and transactional liability solutions for private equity and corporate acquirers.
• IMA Wholesale Insurance Wholesale insurance brokerage for construction, energy, environmental, property and specialty risks delivered via Towerstone and Eydent sub-brands.
• National Executive Benefits & Life Insurance Platform National executive benefits and life insurance platform for executive-level benefit programs.

Quantifiable outcome

• 96% client retention rate demonstrates strong customer satisfaction and service quality
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• Coordinated Financial Services (CFS)coreStrategic or Co-development Partner · 1 May 2026Coordinated Financial Services, a Colorado-based wealth management firm managing over $400 million in client assets, joined IMA Advisors as part of IMA Private Wealth. The transaction adds three private wealth advisors and pushes IMA's registered investment advisor business above $8 billion in total assets.
• The Richards GroupcoreStrategic or Co-development Partner · 31 December 2025The Richards Group, a Brattleboro, Vermont-based independent insurance firm with 160 employees and 13 offices across Vermont and New Hampshire, merged with IMA. The partnership expands IMA's footprint into New England and deepens specialty expertise in healthcare, education, and nonprofit insurance sectors.
• Colorado AvalancheminorGTM or Marketing Partner · 12 October 2024IMA Financial Group signed on as the Colorado Avalanche's first jersey patch partner, a sponsorship arrangement providing brand visibility with the NHL team.
• Sinclair Risk & Financial ManagementcoreStrategic or Co-development Partner · 1 August 2023Sinclair Risk & Financial Management, one of Connecticut's largest independent insurance firms, merged with IMA Financial Group. Sinclair operates as an IMA Company while retaining its name and offices, with a focus on providing insurance services to middle-market businesses and high-net-worth individuals.
• ECM SolutionsstrategicStrategic or Co-development Partner · 9 May 2023ECM Solutions, an independent insurance agency in Charlotte, was acquired by IMA Financial Group as part of IMA's expansion strategy.
• TowerstonecoreChannel Partner/ Reseller/ DistributorTowerstone is IMA's wholesale insurance broker specializing in construction, energy, environmental, property and specialty risks. Operates as a separate entity under IMA's umbrella.
• Eydent Insurance ServicescoreChannel Partner/ Reseller/ DistributorEydent Insurance Services specializes in providing commercial property and casualty alternative risk solutions for specialty niche programs nationwide. Part of IMA's wholesale operations.
• SyntrinsiccoreStrategic or Co-development PartnerSyntrinsic provides investment advisory services as part of IMA's wealth management offerings, co-led by Akasha Absher and Ben Valore-Caplan.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arthur J. Gallagher & Co. Top-3 US insurance brokerage and risk management firm with a comparable middle-market and specialty commercial insurance focus. Similar M&A-driven growth model and diversified service lines including employee benefits and wealth-adjacent capabilities.
• Brown & Brown, Inc. Top-10 US insurance brokerage with a similar M&A-led growth strategy, broad product portfolio across commercial P&C and employee benefits, and a strong national office network. Closely comparable in size, segment, and acquisition cadence to IMA.
• Hub International: PE-backed (Hellman & Friedman) North American insurance brokerage with a comparable middle-market and specialty commercial focus, and a heavy reliance on M&A to scale the platform. Closely mirrors IMA's growth playbook.
• Acrisure: PE-backed insurance brokerage that has grown rapidly via acquisitions into a top-10 US broker. Similar M&A engine, technology-investment thesis, and middle-market commercial insurance focus, with additional emphasis on fintech adjacencies.
• USI Insurance Services: PE-backed (Kohlberg & Company) middle-market commercial insurance and employee benefits brokerage with national reach. Directly comparable in target customer, product mix, and acquisition-driven growth model.
• Alliant Insurance Services: PE-backed (Stone Point Capital) specialty insurance brokerage with comparable product breadth across P&C, employee benefits, and surety. Similar revenue scale and middle-market / specialty focus as IMA.
• Lockton Companies: Largest privately held insurance brokerage in the US, serving middle-market and enterprise clients with a similar specialty vertical and employee benefits orientation. Closely aligned operating model and cultural emphasis on associate ownership-like incentives.
• NFP Corp. PE-backed insurance brokerage and advisory firm with a comparable middle-market and HNW focus across P&C, benefits, and wealth. Similar reliance on M&A to scale and a comparable mix of acquired regional brands.

Broad incumbents

• Marsh McLennan: Largest global insurance brokerage and risk advisor, serving large enterprise and middle-market clients across P&C, employee benefits, and risk consulting. Operates as a broad incumbent across the same core categories as IMA but at materially larger scale.
• Aon plc: Global insurance brokerage and advisory firm with overlapping capabilities in commercial risk, reinsurance, and wealth/benefits. Comparable product breadth, but with a meaningfully larger international footprint and enterprise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IMAfinancial
• YouTubeyoutube.com/imafinancialgroup
• Facebookfacebook.com/IMAfinancial
• LinkedInlinkedin.com/company/ima-financial-group-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMA Financial Group