India Hicks
India Hicks is a private lifestyle brand run by founder India Hicks, offering design consulting, a podcast and paid virtual talks featuring her mother Lady Pamela, published design books, a blog, and a curated retail store called The Sugar Mill in the Bahamas.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What India Hicks does
India Hicks operates a personal lifestyle brand built around the founder's design expertise, royal lineage (father David Hicks, mother Lady Pamela Hicks), and 27 years of island living on Harbour Island, Bahamas. The current product surface spans five interlocking streams: (1) consulting with fashion, home, and lifestyle brands following the closure of the eponymous lifestyle brand around 2020; (2) paid virtual book talks and the "Daughter of Empire" podcast series featuring conversations with Lady Pamela, sold as one-time downloads priced at $17.50–$22.00; (3) four published design books; (4) a personal blog, "The World of India Hicks," covering adventure, design, family, and philanthropy; and (5) The Sugar Mill, a physical retail store on Bay Street in Dunmore Town, Bahamas, housed in a 150+ year old building and curating global brands discovered on travels.
The underlying technology stack is minimal and explicitly non-proprietary: the website runs on Squarespace, the podcast is hosted on LibSyn, and there are no APIs, SDKs, integrations, patents, or disclosed data assets. Distribution relies on a direct-to-consumer mix — digital content downloads, a single boutique retail location, email, and personal storytelling through blog and podcast — alongside a B2B consulting channel. Revenue mechanics are correspondingly fragmented: one-time content purchases, episodic retail sales, and project-based consulting fees, with a portion of virtual event proceeds donated to The Prince's Trust and Global Empowerment Mission.
The customer base is described as affluent women interested in design, heritage, and entertaining, reached through a horizontal segmentation approach (lifestyle persona rather than industry vertical). Geographic reach is transatlantic, spanning the Bahamas (primary base), the United Kingdom/Europe, and the United States. The firm is a private, individual-entrepreneur entity with 1–10 employees, no institutional funding, no parent company, and no M&A activity. The business is operationally dependent on the founder as the central talent, content, and brand asset.
India Hicks firmographics
Firmographics- Name
- India Hicks
- Legal name
- India Hicks
- Website
- https://indiahicks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- India Hicks is a private lifestyle brand run by founder India Hicks, offering design consulting, a podcast and paid virtual talks featuring her mother Lady Pamela, published design books, a blog, and a curated retail store called The Sugar Mill in the Bahamas.
- Ownership category
- akta.pro rank
India Hicks industry classification
Industry- Product category
- Luxury Lifestyle Brand
- NAICS
- Information (51)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)
Keywords
Where India Hicks is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
India Hicks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain, Others
Revenue model
- Brand Consulting: Consults with fashion, home and lifestyle brands after closing her eponymous lifestyle brand.
- Virtual Events and Book Talks: Sells virtual book talk recordings and virtual events featuring conversations with Lady Pamela at $17.50-$22.00 per download.
- The Sugar Mill Retail Store: Physical retail store in Bahamas selling curated global brands and products discovered on travels.
- Direct Sales: Luxury direct sales business selling products through home shopping events, groups of friends shopping together in homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Virtual Book Talk Downloads |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
India Hicks product offering
Product offeringCore offering
India Hicks operates as a personal lifestyle brand centered on design, storytelling, and curated experiences. Core offerings include recorded virtual events and a podcast series (the "Daughter of Empire" conversations with her mother Lady Pamela Hicks), four authored design books, brand consulting services for fashion, home, and lifestyle companies, and a physical retail store called The Sugar Mill in Dunmore Town, Bahamas, which sells curated global lifestyle brands discovered during her travels.
Product overview
India Hicks operates a personal lifestyle brand focused on design, storytelling, and experiences. The core offerings include virtual events and podcast series (featuring the Daughter of Empire series, Tea With Lady P, and other conversations with her mother Lady Pamela Hicks), authored books on design and lifestyle, a physical retail store called The Sugar Mill in the Bahamas, a blog platform sharing stories across categories like adventure, design, and family, and brand collaborations.
Differentiator
Problem solved
Functional benefit
Products and services
- Daughter of Empire Series (3-Part Virtual Book Talk Bundle) A bundle of three recorded virtual book talks featuring intimate conversations between India Hicks and her mother Lady Pamela Hicks, covering Lady Pamela's extraordinary life and historical events. Available for purchase as digital downloads from the India Hicks website.
- 70 Years of Duty and Friendship (Virtual Talk) A recorded live virtual conversation between India and Lady Pamela Hicks about Queen Elizabeth's 70th year on the throne, with a portion of proceeds donated to The Prince's Trust. Priced at $22.00 per download.
- Tea With Lady P (Virtual Talk) A recorded live virtual talk in which India and Lady Pamela discuss the differences between afternoon, cream, and high tea traditions, featuring unmatched storytelling with wit and charm. Priced at $22.00 per download, with proceeds benefiting Global Empowerment Mission.
- 92 Years of Highs, Lows & Perfect Hair (Virtual Talk) A virtual conversation celebrating Lady Pamela's 92nd birthday, covering births and deaths, love and marriages, war and peace, and personal crisis management.
- India Hicks Design Books A collection of four published design books authored by India Hicks, covering interior design, lifestyle, entertaining, and personal narratives.
- The Sugar Mill (Retail Store) A physical retail store in Dunmore Town, Bahamas, housed in a 150+ year-old former sugar mill on Bay Street. Sells curated global lifestyle brands with distinct points of view that India Hicks and her sister Linda discover on their travels. Reachable at +1 242-333-3558.
- Brand Consulting Services Professional consulting services for fashion, home, and lifestyle brands, drawing on India Hicks's over two decades of design experience across hotels, fragrances, jewelry, and home collections.
Companies that use India Hicks
Customer profileSegments2 records
Ideal customer profiles2 records
India Hicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
India Hicks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Global Empowerment MissioncoreIndia sits on the advisory board for Global Empowerment Mission, a disaster relief agency she became involved with after Hurricane Dorian devastated parts of the Bahamas. She continues to raise funds and awareness for hurricane victims. She traveled to Ukraine along with videographer Marzena Kosicka on behalf of GEM. In 2020 she was invited to join GEM as an Executive Board member and has been part of their team during the Surfside Tower collapse, the Tornadoes in Alabama, and accompanied the team to the Polish/Ukrainian border after the Russian invasion.
- The Prince's TrustcoreIndia is a patron for The Prince's Trust, working to raise awareness and funding to help young women who face disadvantage and adversity transform their lives. The Prince's Trust was founded in 1976 by Charles III to help vulnerable young people get their lives on track, supporting 11 to 30-year-olds who are unemployed and those struggling at school.
- Various Fashion, Home and Lifestyle BrandsminorConsults with fashion, home and lifestyle brands. Previously launched a luxury direct sales business with two smart partners selling beautiful things not in shops but in homes.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
India Hicks competitors and assessment
Company assessmentDirect peers
- Goop: Gwyneth Paltrow's lifestyle brand combining content, e-commerce, books, wellness products and live events. Closest comparable to India Hicks in business model (founder-led, content-driven, multi-category luxury lifestyle) and customer base (affluent women).
- Magnolia (Magnolia, Inc.): Joanna Gaines' lifestyle brand operating retail stores, content (TV/magazine), home goods, books and design services. Highly comparable multi-channel model: a founder-led lifestyle brand blending a flagship physical retail experience with content, books and curated home goods.
- Draper James: Reese Witherspoon's lifestyle brand featuring clothing, home goods and retail stores built on a Southern heritage narrative. Comparable founder-led, heritage-anchored DTC luxury lifestyle brand with physical and digital retail.
- Jenni Kayne: California lifestyle brand with retail boutiques, home goods, fashion and content (books, journal). Comparable founder-led premium lifestyle brand with flagship boutiques and curated multi-category merchandising.
- AERIN: Aerin Lauder's lifestyle brand spanning home, beauty, fashion and accessories with curated retail and editorial content. Comparable in the founder-led luxury lifestyle space with a curated multi-category assortment and content-driven storytelling.
- Rodan + Fields: Luxury skincare brand operating through a direct-sales (home-party) model, historically the closest analogue to India Hicks's prior direct-sales-in-homes business model. Comparable in the high-touch, community-driven direct-sales approach to affluent consumers.
Emerging players
- Hill House Home: Direct-to-consumer lifestyle brand famous for home and sleepwear with growing retail footprint and content. Comparable in DTC premium lifestyle positioning and multi-channel retail, though more apparel-anchored than India Hicks.
- The Citizenry: Direct-to-consumer home goods brand with global artisan focus, storytelling-driven marketing and premium positioning. Comparable in the curated luxury home category and content-led brand building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
India Hicks social profiles
Digital presenceIndia Hicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
India Hicks leadership team
Management profileNumber of profiles
Profiles1 record
India Hicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
India Hicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about India Hicks
What does India Hicks do?
India Hicks operates as a personal lifestyle brand centered on design, storytelling, and curated experiences. Core offerings include recorded virtual events and a podcast series (the "Daughter of Empire" conversations with her mother Lady Pamela Hicks), four authored design books, brand consulting services for fashion, home, and lifestyle companies, and a physical retail store called The Sugar Mill in Dunmore Town, Bahamas, which sells curated global lifestyle brands discovered during her travels.
Is India Hicks a public or private company?
India Hicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was India Hicks founded?
India Hicks was founded in 2015. It employs 1 to 10 people.
Where is India Hicks based?
India Hicks is headquartered in Santa Monica, United States, in the North America region.
How does India Hicks make money?
Four revenue lines are on record. Brand Consulting is the primary driver. The others are virtual Events and Book Talks, the Sugar Mill Retail Store and direct Sales.
Who are India Hicks's main competitors?
Direct peers on record are Goop, Magnolia (Magnolia, Inc.), Draper James, Jenni Kayne, AERIN and Rodan + Fields. Emerging players are Hill House Home and The Citizenry.
Does India Hicks have an API?
No public API is recorded for India Hicks.
What industry is India Hicks in?
India Hicks's product category is Luxury Lifestyle Brand. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of EDAAAGAL, Home & Garden Hobbies (Gardening, Floral Design, Home Decor). Its NAICS code is 51 and its SIC code is 5600.