Ultima Collection

What Ultima Collection does

Ultima Collection is a private ultra-luxury hospitality brand operating a curated portfolio of 10 exclusive properties across Switzerland, France, and Greece: 2 boutique hotels (Ultima Hotel Gstaad with 11 suites, Ultima Hotel Courchevel with 13 ski-in/ski-out chalets), 7 private villas and chalets (Ultima Grand Villa Geneva, Ultima Cologny, Ultima Promenade Gstaad, Ultima Crans-Montana, Ultima Megève, Le Grand Jardin Cannes, Ultima Corfu), and 1 residence (Ultima Quai Wilson Geneva). The portfolio is anchored by architecturally and historically significant assets, including a 16th-century fortress estate on Sainte-Marguerite Island in Cannes and the chalet in Gstaad originally built by Prince Karim Aga Khan IV. The company is managed under parent Ultima Capital, is privately held, and has no disclosed funding rounds.

The core operating model is a full-property buy-out rental concept with minimum-stay requirements (typically one week for villas and chalets), supported by an in-house Bespoke Guest Experience Platform that coordinates private chefs, butlers, chauffeurs, spa treatments, and curated local experiences. Distribution is multi-channel: a direct website booking engine and dedicated reservation team, GDS connectivity to Amadeus, Galileo, Sabre, and Worldspan, partnerships with luxury travel advisors and consortia (Serandipians, Traveller Made), and co-branded experience alliances with Hublot, Zuma, Burgess Yachts, Artion Galleries, and Fragonnard. Pricing is quote-based and not publicly disclosed.

Ultima Collection serves ultra-high-net-worth individuals and families seeking complete privacy, multi-generational gathering space, and destination-led luxury, as well as luxury group travelers and corporate/MICE clients booking entire properties. The company employs 51–100 staff, is headquartered in Geneva, Switzerland, and operates as an active private business with all properties available for booking. No revenue, valuation, or ownership composition figures are publicly disclosed.

Name

Ultima Collection

Legal name

Ultima Collection

Website

https://ultimacollection.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultima Collection is a privately-held ultra-luxury hospitality brand offering a curated portfolio of 10 boutique hotels, private villas, and chalets across Switzerland, France, and Greece for ultra-high-net-worth individuals and luxury group travelers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Luxury & Estate Rentals (THAGANAF), Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)

Keywords

• Luxury hospitality services
• Private villa rentals
• Boutique hotel operations
• Luxury vacation rentals
• Bespoke concierge services

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Property Rentals: Revenue generated from renting private villas, chalets, and hotel suites to ultra-high-net-worth guests. Properties offer full-service luxury accommodations with minimum stay requirements (typically 1 week for villas/chalets). Pricing varies by property, season, and service level selected.
2. Bespoke Services and Experiences: Additional revenue from optional premium services including private chefs, dedicated butlers, spa treatments, helicopter tours, yacht charters, cultural experiences, and other concierge offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ultima Collection operates a curated portfolio of 10 ultra-luxury private properties across Europe's most prestigious destinations, comprising 2 boutique hotels, 7 villas and chalets, and 1 private residence. The company rents out these fully-serviced properties on a buy-out or residency basis to ultra-high-net-worth guests, complemented by bespoke services including private chefs, butlers, in-residence spas, and curated experiences such as yacht charters, helicopter tours, and cultural collaborations.

Product overview

Ultima Collection is a portfolio of 10 ultra-luxury private properties across Europe's most prestigious destinations: 2 boutique hotels (Ultima Hotel Gstaad and Ultima Hotel Courchevel), 7 private villas and chalets (Ultima Grand Villa Geneva, Ultima Cologny, Ultima Promenade Gstaad, Ultima Crans-Montana, Ultima Megève, Le Grand Jardin Cannes, and Ultima Corfu), and 1 private residence (Ultima Quai Wilson Geneva). The portfolio spans locations in Switzerland (Gstaad, Geneva, Crans-Montana), France (Courchevel, Megève, Cannes), Greece (Corfu), offering exclusive accommodations with bespoke services including private butlers, personal chefs, in-residence spas, and curated experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Ultima Hotel Gstaad: A boutique chalet hotel in Switzerland located near Gstaad's ski lifts, featuring 11 expansive suites, private residences, a spa, and an innovative restaurant.
• Ultima Hotel Courchevel
• Ultima Grand Villa Geneva
• Ultima Promenade Gstaad
• Ultima Crans-Montana
• Ultima Megève
• Le Grand Jardin Cannes
• Ultima Corfu
• Ultima Cologny
• Ultima Quai Wilson Geneva

Products and services

• Ultima Hotel Gstaad An 11-suite boutique chalet hotel in Gstaad, Switzerland offering private suites and residences with an acclaimed restaurant, pioneering spa, and direct access to ski slopes in the heart of Gstaad. Designed for ultra-high-net-worth guests seeking a refined alpine boutique hotel experience.
• Ultima Hotel Courchevel A hamlet of 13 ski-in/ski-out chalets at 1,750m altitude in Courchevel 1850, France, offering one- to five-bedroom chalets with mountain-view spas and private concierge services, with access to Les Trois Vallées. Aimed at ultra-high-net-worth skiers.
• Ultima Grand Villa Geneva A contemporary villa near Lake Geneva spanning 2,000 sqm with two infinity pools, private cinema, full spa, teppanyaki dining space, wine cellar, and marble garage for 10 cars. Available for full buy-out by ultra-high-net-worth guests.
• Ultima Cologny A lakeside villa in Cologny spanning 690 sqm with six en-suite bedrooms, floor-to-ceiling glass, 14-metre outdoor swimming pool, private spa, and panoramic views of Lake Geneva. A private villa buy-out offering for ultra-high-net-worth guests.
• Ultima Promenade Gstaad A historic chalet on Gstaad's Promenade with 8 bedrooms plus children's dormitory, spanning 1,500 sqm with an opulent spa, indoor pool, cinema, disco, bar, cigar lounge, and boutique. Available for exclusive full-property buy-outs.
• Ultima Crans-Montana Two interconnected chalets on Plateau de Plan-Mayens spanning 4,670 sqm with 16 bedrooms, a 1,000 sqm spa, cinema, games room, private lake, outdoor pool, and accommodation for up to 38 guests. A large-group luxury chalet buy-out offering.
• Ultima Megève Two interlinked chalets near Megève with 7 bedrooms plus children's dormitory, featuring a private hair salon, gym, nightclub, wine cellar, and views of Mont Blanc. Available for private group buy-outs.
• Le Grand Jardin Cannes by Ultima Collection A 12-bedroom private estate on Sainte-Marguerite island spanning 14,000 sqm of botanical gardens with a 16th-century turreted fortress, private beach, helipad, spa, and exclusive sea access. Accessible only by sea, designed for ultra-high-net-worth guests seeking ultimate privacy.
• Ultima Corfu A cliffside villa in Corfu with 6 suites, two heated infinity pools, private dock, waterfall, hilltop jacuzzi, cinema room, and panoramic Ionian Sea views. A private villa buy-out offering for luxury leisure guests.
• Ultima Quai Wilson Geneva Five private full-floor residences and a spa in a grand building on the banks of Lake Geneva, offering boutique private apartments with hyper-personalized service and no minimum stay requirement. Targeted at ultra-high-net-worth guests seeking Geneva city residence stays.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• HublotcoreStrategic or Co-development PartnerExclusive partnership offering guests immersive experiences at the Hublot Watch Manufacture, including the Watch Academy where visitors become watchmakers for a moment, experiencing the 'Art of Fusion' brand philosophy firsthand. Available across all Ultima Collection properties.
• ZumacoreStrategic or Co-development PartnerCulinary collaboration bringing Zuma's acclaimed Japanese restaurant concept to Le Grand Jardin Cannes. Features private chef experiences and bespoke tasting journeys curated within the private estate setting.
• Burgess YachtsminorStrategic or Co-development PartnerLuxury yachting partnership offering guests exclusive summer travel experiences with yacht charter options for Mediterranean adventures.
• SerandipiansminorChannel Partner/ Reseller/ DistributorTravel partner network providing referrals and distribution for luxury travel bookings.
• Traveller MademinorChannel Partner/ Reseller/ DistributorLuxury travel network partnership connecting with affluent travelers through curated travel advisors.
• Artion GalleriesminorStrategic or Co-development PartnerArt collaboration bringing curated exhibitions and art experiences to Ultima Collection properties, including the 'Where art and travel collide' initiative.
• FragonnardminorStrategic or Co-development PartnerPerfume workshop partnership offering guests immersive sensory experiences creating personalized fragrances, available at Le Grand Jardin Cannes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aman: Aman operates an ultra-luxury portfolio of resort hotels, villas and private residences in the world's most exclusive destinations, including European Alpine and Mediterranean properties. Direct overlap with Ultima on target UHNWI clientele, full-property buy-out villa model, and quiet-luxury positioning.
• Belmond (LVMH): Belmond operates a curated collection of luxury hotels, trains and river cruises across Europe and beyond, owned by LVMH. Highly comparable curated-collection model, UHNWI focus, and presence in iconic Alpine and Mediterranean destinations overlapping with Ultima's footprint.
• Cheval Blanc (LVMH): Cheval Blanc operates ultra-luxury maison-style hotels under LVMH, including Alpine (Courchevel) and French Riviera (Saint-Tropez) properties. Direct overlap with Ultima on French Alps and Riviera locations, palatial-scale service model, and UHNWI target segment.
• Rosewood Hotels & Resorts: Rosewood runs a global portfolio of luxury hotels and residences, including European Alpine and Mediterranean assets, with strong UHNWI and family-villa positioning. Comparable on the boutique scale, residential-style luxury, and curated one-of-a-kind property model.
• Six Senses: Six Senses (IHG) operates ultra-luxury resorts, hotels and private residences with a wellness-forward positioning in Alpine, Mediterranean and global destinations. Direct peer on luxury villa rentals, residential-style properties, and high-touch service for affluent guests.
• One&Only Resorts: One&Only operates ultra-luxury resorts and private residences in iconic destinations, including European Alpine (Le Tremblant-style projects) and Mediterranean locations. Comparable on exclusive estate-style luxury, private villa product, and UHNWI concierge service.
• Le Collectionist: Le Collectionist curates and manages a portfolio of ultra-luxury private villas, chalets and yachts across Europe, focused on UHNWI experiences. Direct overlap on curated luxury villa rentals, concierge services, and European footprint including French Alps, Riviera and Greek islands.

Emerging players

• Bramble Ski: Bramble Ski is a luxury chalet operator in the Alps offering fully-catered and self-catered chalets in Courchevel, Méribel, Val d'Isère and Verbier. Direct overlap on luxury chalet rentals in French/Swiss Alps for UHNWI, though narrower geographic and seasonal scope than Ultima.
• Cuvée: Cuvée curates luxury private villa and residence rentals in destinations like Aspen, St. Barts, Tuscany and the Hamptons with bespoke concierge services. Comparable curated ultra-luxury villa model and UHNWI focus, with greater US/Caribbean exposure.

Broad incumbents

• Luxury Retreats (Airbnb): Luxury Retreats, now part of Airbnb, is a marketplace and management platform for luxury villa and chalet rentals globally. Broader incumbent peer with comparable villa-rental product, though operating at lower price tiers and less curated service than Ultima's bespoke model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UltimaDestinations
• LinkedInlinkedin.com/company/ultimacollection
• Instagraminstagram.com/ultimacollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultima Collection