Lysse

What Lysse does

Lysse (DBA Lyssé New York) is a privately held, direct-to-consumer women's apparel brand founded in 2009 and headquartered in Indianapolis, United States, operating with a reported 11–50 employees. The company sells bottoms, tops, jackets, leggings, denim, dresses, jumpsuits, and plus-size clothing through its Shopify-powered e-commerce site (lysse.com), with multi-currency checkout and global shipping spanning North America, Europe, Asia Pacific, and the Middle East. It also maintains a physical boutique presence indicated by a store-locator on the website.

The company's core technical differentiator is its patented concealing waistband technology (Lyssé Fit), a proprietary construction feature that is referenced across the denim and legging product lines and is positioned as a smoothing and slimming solution. The catalog is organized around several sub-brands and collections: the Lyssé core line, the Lysséntials everyday essentials collection, and the Curvy extended-sizing line (1X–3X). Additional product technologies include 4-way stretch fabrics, ponte and microfiber constructions, wrinkle-resistant finishes, vegan leather and suede, and sustainable options such as Repreve denim. Add-on services include Swap package protection and Tree Nation carbon-neutral shipping.

Lysse generates revenue through one-time direct product sales at fixed retail prices (typically $40–$200+) with periodic markdowns of 20–50%, layered with a tiered loyalty program (Lyssé Rewards: Bronze, Silver, Gold, Platinum) that confers points-based discounts and free-shipping thresholds. Going-to-market is purely digital-first DTC, supported by Instagram, Facebook, Pinterest, email capture (15% off first order), seasonal lookbooks, and an affiliate/referral program; no wholesale or third-party marketplace distribution is indicated. Founded by Beth Gold Cohen, the company operates as an independent private entity with no disclosed parent, investors, or funding rounds.

Name

Lysse

Website

https://lysse.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lysse is a privately held, direct-to-consumer women's apparel brand selling bottoms, tops, denim, dresses, and plus-size clothing through a Shopify e-commerce site, differentiated by its patented Lyssé Fit waistband technology and supported by a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's apparel
• Comfort denim
• Leggings fashion
• Plus size clothing
• Urban women's wear

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Lysse generates revenue through direct-to-consumer online sales of women's apparel. Products are sold at fixed retail prices with periodic sales and markdowns. The company offers a loyalty rewards program where members earn points per dollar spent, with tiered Bronze, Silver, Gold, and Platinum levels that provide escalating benefits including free shipping, early access to sales, and exclusive product access.
2. Loyalty Program & Membership: Customers can join the Lyssé Rewards program to earn points on purchases. Points are redeemable for dollar credits ($5 off at 800 points, $10 off at 1600 points, etc.). The program also generates revenue through referral incentives where members give friends $20 off and receive points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Lysse designs and retails its own brand of comfort-focused women's apparel—including denim, leggings, ponte pants, tops, dresses, jumpsuits, jackets, and wraps—through its lysse.com e-commerce store, anchored by its patented Lyssé Fit concealed waistband technology. The portfolio is organized under core ranges such as Lysséntials (everyday essentials) and Curvy (extended sizing 1X–3X), supported by the Lyssé Rewards loyalty program and Swap package protection.

Product overview

Lysse is an urban-inspired, comfort-focused women's fashion brand operating as an e-commerce platform built on Shopify. The company's product portfolio centers on its Patented Waistband Technology featured across its signature denim and legging offerings. The core collection includes the Lysséntials sub-brand offering everyday wardrobe essentials, complemented by the Curvy collection providing extended sizing (1X-3X). Key product categories span denim (Denim Legging, Toothpick Denim, Baby Bootcut Denim, Denim Straight Leg, Boyfriend Denim, Erin Hi Waist Wide Leg Denim), ponte fabrics (Signature Center Seam Legging, Elysse Wide Leg Pant, The Perfect A-Line Ponte Dress), tops (Schiffer Button Down, Schiffer 2.0, Lysséntials Top), outerwear (Emory Vegan Suede Moto Jacket), and dresses/jumpsuits (Dahlia Belted Satin Wide Leg Jumpsuit, Juniper Linen Tunic Shirt Dress, Lauren Pleated Midi Dress). The company also offers the Lyssé Rewards loyalty program and integrates Swap Package Protection as an add-on service for customer orders.

Differentiator

Problem solved

Functional benefit

Brands

• Lysséntials: A core Essentials line of foundational wardrobe pieces marketed as everyday essentials.
• Curvy

Products and services

• Lyssé Fit Patented Concealed Waistband Collection Proprietary core collection showcasing Lysse's patented concealed waistband technology across denim and legging styles, providing smoothing and slimming effects for women seeking comfort-driven fit.
• Lysséntials Collection Signature everyday essentials sub-line of foundational wardrobe pieces (tops, bottoms, leggings, denim) marketed for versatility and comfort as the brand's core repeat-purchase range.
• Curvy Collection Extended sizing (1X, 2X, 3X) collection offering curvy-friendly versions of key styles including denim, ponte pants, dresses, and jackets for size-inclusive shoppers.
• Denim Leggings Knit denim jean leggings with patented concealing waistband, available in multiple washes (Mid Wash, Indigo, White, Black) and various inseam lengths for women seeking legging-like comfort in a denim look.
• Signature Center Seam Legging Ponte fabric legging with signature center seam detail, available in Double Espresso, Black, Midnight, and Charcoal with a 28-inch inseam.
• Hi Waist Vegan Leather Legging Faux leather, high-waist legging designed for a polished look, available in Black with a 28-inch inseam.
• Schiffer Button Down Bestselling women's button-up shirt crafted from soft, wrinkle-resistant microfiber, available in White and Black.
• Emory Vegan Suede Moto Jacket Moto-style jacket in vegan suede, available in Woodland Snake print as part of the Pre-Fall 2026 collection.
• The Perfect A-Line Ponte Dress A-line ponte dress offering structured silhouette with comfort, marketed as a flattering go-to style.
• Boyfriend Denim Relaxed boyfriend-fit denim with 4-way stretch and Lysse comfort waistband, available in multiple washes including Double Espresso, Mid Wash, Indigo, White, and Black.
• Toothpick Denim Slim-fit denim leggings with patented concealed waistband that skim hips and thighs and taper at the leg opening.
• Flattering Cotton Legging Stretch cotton leggings with a smoothing comfort waistband and contouring seaming for a flattering fit.
• Baby Bootcut Denim Knit denim jean leggings with deep side pockets that skim hips and thighs and open into a bootcut hem, available in multiple washes.
• Lyssé Rewards Loyalty Program Customer loyalty membership program with tiered Bronze, Silver, Gold, and Platinum levels offering points per dollar spent, free shipping thresholds, early sale access, and exclusive product access.
• Erin Hi Waist Wide Leg Denim High-waist wide-leg denim with antique wash options including Smoked Green, available in both regular and curvy sizing.
• Denim Straight Leg Denim straight leg jeans with patented concealing waistband, offered in a classic silhouette across multiple washes.
• Elysse Wide Leg Pant Wide-leg ponte pants with a 33-inch inseam, available in Double Espresso, Black, Charcoal, and Midnight.
• Dahlia Belted Satin Wide Leg Jumpsuit Belted satin wide-leg jumpsuit available in Woodland Paisley print.
• Juniper Linen Tunic Shirt Dress Breathable linen tunic shirt dress, available in Olive Grove Stripe for warm-weather wear.
• Schiffer 2.0 Button Down Shirt Updated version of the classic Schiffer button-down shirt, available in Black, White, and True Navy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SwapminorOthersSwap provides package protection services for orders, covering loss, theft, or damage in transit. Offers instant resolution for shipping issues and 24/7 claim support. Carbon-neutral shipping is offered free of charge for protected purchases through Tree Nation carbon offset partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frame (Frame Denim): Premium women's denim and ready-to-wear brand sold through DTC and upscale department stores. Comparable to Lyssé on denim-led assortment, women's apparel focus, and a contemporary price band.
• Spanx: Founder-led women's apparel brand built around proprietary shaping/comfort technology with a strong direct-to-consumer e-commerce presence. Highly comparable to Lyssé on DTC model, proprietary product tech, and women's bottoms/shapewear mix.
• Universal Standard: DTC inclusive women's apparel brand spanning sizes 00-40 with a denim-heavy core. Overlaps with Lyssé on direct-to-consumer distribution, comfort-led bottoms, and explicit inclusive sizing positioning.
• Liverpool Los Angeles: California-based women's denim and lifestyle apparel brand distributed through department stores, boutiques, and DTC. Overlaps with Lyssé on category mix (denim, tops, dresses) and mid-premium women's positioning.
• Eloquii: DTC plus-size women's apparel brand offering trend-forward denim, dresses, and tops in sizes 14-28. Directly comparable to Lyssé's Curvy collection on inclusive sizing, DTC-first model, and bottoms-led category mix.
• Democracy Clothing: Women's denim and apparel brand built around proprietary 'Ab Solution' and hidden elastic waistband technology, with a curvy-specific fit line. Closest functional analogue to Lyssé Fit's concealed waistband.
• AG Jeans: Premium women's and men's denim brand with strong direct-to-consumer site and select boutique distribution. Comparable to Lyssé on denim product leadership, fit technology emphasis, and women's bottoms focus.
• NYDJ (Not Your Daughter's Jeans): Direct-to-consumer comfort denim brand marketing a patented Lift Tuck technology across women's jeans. Mirrors Lyssé's combination of comfort-focused bottoms, patented fit technology, and DTC + boutique distribution.
• Good American: DTC women's denim and apparel brand launched on inclusive sizing (00-24), with strong celebrity-founders brand equity and Shopify-led e-commerce. Directly comparable to Lyssé on DTC model and the Curvy-inclusive sizing positioning.
• Jag Jeans: Women's denim brand focused on comfort stretch fabrics and inclusive fit. Competes with Lyssé on comfort bottoms, women's wholesale and DTC presence, and mid-premium denim price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LysseFashion
• Instagraminstagram.com/lyssenewyork
• Pinterestpinterest.com/lyssefashion
• Xx.com/LysseNewYork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lysse