Swap
Swap Commerce is a London- and New York-based commerce operating system, founded in 2022, that unifies cross-border pricing, tax compliance, returns management, AI demand planning, and an agentic storefront for 700+ online brands across fashion, beauty, and consumer verticals.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Swap does
Swap Commerce (legal name: Swap) is a London- and New York-based commerce operating system founded in 2022 that unifies cross-border pricing, tax compliance, returns management, and AI-driven demand planning for online brands. The platform replaces fragmented point solutions across global commerce operations with an integrated stack spanning Global (cross-border pricing, taxes, duties, carrier rate services), Returns (exchange- and credit-first flows with reverse logistics integration), Compliance (US nexus monitoring, registration, filing, HS code classification), and Inventory (AI-driven SKU-level forecasting and replenishment). Swap also operates Swap Storefront, an AI-powered agentic storefront that guides shoppers from discovery through virtual try-on to conversational or voice checkout, capturing first-party keystroke-level intent data claimed to deliver 10x better customer insight. Sub-100ms APIs for tax, duty, and landed cost plug into Shopify, NetSuite, SAP, Oracle, and Salesforce stacks.
Swap monetizes through a hybrid model combining subscription platform fees (e.g., a flat fee for end-to-end compliance), transaction-linked fees on cross-border landed cost and Storefront channel activity, usage-based pricing on enterprise APIs, and recurring/usage fees for returns and demand planning. Go-to-market is sales-led and demo-anchored (free 15-minute live demos), complemented by a three-tier Agency Partner Program (Flock, Runway, Flagship), co-sell motions with Adyen, Avalara, and Signifyd, and a self-serve sign-in at swap-os.com. Swap serves 700+ global businesses across fashion/apparel (its core vertical, including Pangaia, Ed Hardy, Manors Golf, Red Equipment, Joseph Joseph, WILLY CHAVARRIA, SIMKHAI), beauty (Natasha Denona, Caroline Hirons), health & wellness (supplementhub, nectr, amrita), and other consumer verticals, with a clear vertical expansion roadmap. Backed by approximately $149M in venture funding including a $100M Series C co-led by DST Global and ICONIQ in January 2026, Swap is expanding geographically into Europe, North America, Australia, and Canada while scaling its Storefront marketplace and compliance product surface.
Swap firmographics
Firmographics- Name
- Swap
- Legal name
- Swap Commerce
- Website
- https://swap-commerce.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Swap Commerce is a London- and New York-based commerce operating system, founded in 2022, that unifies cross-border pricing, tax compliance, returns management, AI demand planning, and an agentic storefront for 700+ online brands across fashion, beauty, and consumer verticals.
- Ownership category
- akta.pro rank
Where Swap is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Swap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Platform Fees (Compliance): One flat fee for end-to-end tax compliance integrated with global operations, Clear (B2B2C), demand planning, and returns — a recurring subscription per brand.
- Cross-Border Commerce & Landed Cost Pricing: Transaction-linked fees for guaranteed total landed cost, cross-border shipping, DDP delivery, and carrier rate services across international markets.
- Agentic Storefront / Swap Storefront Channel Fees: Revenue from the AI-powered Swap Storefront sales channel used by brands for exclusive launches (e.g., WILLY CHAVARRIA x adidas, SIMKHAI, Retrofête, Odd Muse, Studio Nicholson, Manors Golf).
- Returns Management & Reverse Logistics: Recurring and usage-based fees for global returns management, exchanges, store-credit flows, and reverse logistics handling across 3PL and WMS integrations.
- Demand Planning & Inventory AI: Subscription/usage-based pricing for AI-driven demand forecasting, replenishment, and inventory optimization modules.
- Enterprise API Consumption: Usage-based / consumption pricing for low-latency tax, duty, and landed-cost APIs used by platforms, marketplaces, and enterprise commerce stacks.
- Payments & Adyen Integration Revenue: Payments-related revenue stemming from the Adyen partnership, enhancing payment processing capabilities on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Compliance — One flat fee |
| Other | Annual | Demand Planning — Custom pricing |
| Hybrid | Annual | Enterprise Platform — Quote-based |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels11 records
Swap product offering
Product offeringCore offering
Swap Commerce provides an AI-powered e-commerce operating system that helps online brands unify cross-border pricing, tax and duty compliance, returns, and demand planning. The platform combines an agentic AI storefront (with virtual try-on, conversational checkout, and first-party keystroke-level intent data) with back-office commerce modules covering guaranteed total landed cost, automated returns and reverse logistics, sales tax and tariff compliance, and AI-driven demand forecasting. It is sold to global DTC and enterprise brands and is offered as a unified platform, individual modules, or low-latency commerce APIs.
Differentiator
Problem solved
Functional benefit
Brands
- Clear by Swap: Cross-border compliance and tariff management product that mitigates exposure to tariffs, with positioning under the Swap corporate umbrella.
- The Nest
Products and services
- Agentic Storefront AI-led agentic storefront that guides shoppers from discovery through virtual try-on and outfit building to conversational or voice checkout in one journey. The agent understands intent, captures first-party keystroke-level data, and powers personalized recommendations and in-chat purchases for online brands.
- Global (Cross-Border Ecommerce) Cross-border ecommerce module that calculates duties, taxes, and shipping costs up-front and at checkout, automates HS code classification and Nexus monitoring, and delivers DDP delivery with merchant-of-record control for global brands.
- Returns AI-powered returns management with exchange- and credit-first flows, automated rules by product and region, integrated reverse logistics, repairs portal, and returns data fed into inventory planning to retain revenue before refunds.
- Compliance (Clear by Swap) End-to-end sales tax, VAT, and tariff compliance module covering U.S. and international markets, including automated nexus monitoring, registration and filing, HS code classification, exemption certificate management, VDA support, and B2B2C flows via Clear by Swap.
- Inventory (Demand Planning & Inventory AI) AI-driven demand forecasting and inventory optimization that combines velocity, lead times, returns, and margin targets to produce SKU-level forecasts, real-time risk signals, automated replenishment, and auto-generated purchase orders.
- Enterprise Commerce API Low-latency commerce APIs for tax, duty, and landed cost calculation with sub-100ms response times, hourly-refreshed duty and tax codes, and integrations with Shopify, NetSuite, SAP, Oracle, and Salesforce for platforms, marketplaces, and enterprise commerce stacks.
Quantifiable outcome
- 2x higher conversion rates vs traditional e-commerce via Swap Agentic Storefront
- +11 more outcomes
Companies that use Swap
Customer profileNamed customers53 records
Segments7 records
Ideal customer profiles3 records
Swap technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature8 records
Swap partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core / flagship technology partner, core technology partner, core platform integration partner, tier-1 agency partner, core operational partner network and operational integration network.
- Adyencore / flagship technology partnerSwap partnered with Adyen to enhance its payments expertise as part of the Series C announcement. The partnership strengthens Swap's payments capabilities, supporting global merchant-of-record flows and cross-border checkout across currencies and payment methods.
- Signifydcore technology partnerSwap and Signifyd partnered to empower brands with secure, seamless global commerce by integrating Signifyd's fraud and chargeback protection into Swap's platform.
- Avalaracore technology partnerSwap and Avalara partnered to help online retailers conquer cross-border complexity by integrating automated tax compliance into Swap's platform. The integration supports end-to-end sales tax calculation, nexus monitoring, registration, and filing for U.S. and international markets.
- Shopifycore platform integration partnerSwap's returns solution is built for DTC brands operating through Shopify, with seamless Shopify integration cited by customer Joseph Joseph. The platform also integrates with non-Shopify stacks (NetSuite, SAP, Oracle, Salesforce) via APIs.
- Vervaunttier-1 agency partnerVervaunt is featured as a Swap Agency Partner. Shamoli Miah, Operations Director at Vervaunt, endorses Swap as "reliable, results-driven and collaborative." The Agency Partner Program operates on a three-tier model (Flock, Runway, Flagship).
- BAOtier-1 agency partnerBAO is a Swap Agency Partner. George Linton, Strategic Director at BAO, endorses Swap as offering a "reliable, results-oriented solution." Part of Swap's three-tier Agency Partner Program.
- Ask Philltier-1 agency partnerAsk Phill is a Swap Agency Partner. Kelly Kulk, Manager of Partnerships & Events at Ask Phill, describes Swap as "collaborative, proactive and impactful."
- Wirotier-1 agency partnerWiro is a Swap Agency Partner. Tom Rees, Founder at Wiro, describes Swap as "innovative in all the right ways." Part of Swap's three-tier Agency Partner Program.
- 3PLs and Carriers (Global Logistics Network)core operational partner networkSwap leverages "global logistics partners" to keep cross-border shipping compliant. Swap connects brands to the world's top carriers — from low-cost to express — with customizable delivery SLAs, pre-negotiated rates, and DDP delivery from existing 3PLs or warehouses.
- WMS / Warehouse Network Partnersoperational integration networkSwap integrates with best-in-class couriers, 3PLs, and WMS systems to streamline reverse logistics across markets. Customer CLEENS highlights "automated returns, and real-time control — all integrated with our WMS" as a key benefit.
Scale indicators11 records
Recent moves12 records
Expansion highlights6 records
Swap competitors and assessment
Company assessmentDirect peers
- Global-e: Global-e is the leading cross-border commerce platform for enterprise brands, offering localized pricing, duties, taxes, and payments internationally. It is Swap's most direct competitor in the cross-border commerce operating system category, targeting the same enterprise DTC brand customer base.
- Loop Returns: Loop Returns is a returns management platform purpose-built for DTC and Shopify-native apparel brands, with exchanges, incentives, and analytics. Swap directly overlaps Loop in the returns module it sells to the same fashion-DTC ICP.
- Zonos: Zonos provides international checkout, landed cost, tax, and duty calculation APIs for cross-border merchants. It competes head-on with Swap's Total Landed Cost engine and Clear by Swap cross-border compliance offerings for the same enterprise and mid-market brand segment.
- AfterShip: AfterShip is a post-purchase intelligence platform spanning shipment tracking, returns, and delivery experience used by thousands of global brands. It overlaps Swap's returns and cross-border logistics modules for the same DTC and enterprise customer base.
- Narvar: Narvar provides post-purchase experience software including returns, tracking notifications, and delivery orchestration for enterprise retailers and DTC brands. It competes with Swap in the returns and post-purchase automation layer for shared enterprise customers.
- ReturnGO: ReturnGO is an AI-driven returns management and exchange platform for e-commerce brands, with similar Shop Now and instant exchange features to Swap's returns product. It is a direct peer in the returns revenue-retention category.
- Bold Commerce: Bold Commerce is a headless commerce platform offering checkout, subscriptions, and pricing customization for enterprise brands. It is comparable to Swap as a composable commerce layer that lets brands operate storefronts and checkout independently of their core ecommerce stack.
Broad incumbents
- Shopify: Shopify is the dominant global ecommerce platform and a core integration partner for Swap (Shopify Plus, native returns). It is a broad incumbent because Shopify Markets, Shop App, and post-purchase features increasingly overlap with Swap's cross-border, returns, and storefront offerings.
- Klaviyo: Klaviyo is a leading customer data platform and marketing automation suite for DTC brands, often positioned as part of a brand's commerce operating stack. It is a broad incumbent peer because it competes for the same DTC brand wallet and is increasingly expanding into agentic commerce workflows adjacent to Swap's roadmap.
- Avalara: Avalara is the leading indirect tax compliance platform and a Swap technology partner. It is a broad incumbent peer because, while integrated into Swap's compliance module, Avalara also sells directly to the same cross-border and enterprise tax buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Swap social profiles
Digital presenceSwap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swap leadership team
Management profileNumber of profiles
Profiles3 records
Swap funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swap
What does Swap do?
Swap Commerce provides an AI-powered e-commerce operating system that helps online brands unify cross-border pricing, tax and duty compliance, returns, and demand planning. The platform combines an agentic AI storefront (with virtual try-on, conversational checkout, and first-party keystroke-level intent data) with back-office commerce modules covering guaranteed total landed cost, automated returns and reverse logistics, sales tax and tariff compliance, and AI-driven demand forecasting. It is sold to global DTC and enterprise brands and is offered as a unified platform, individual modules, or low-latency commerce APIs.
Is Swap a public or private company?
Swap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swap founded?
Swap was founded in 2022. It employs 251 to 500 people.
Where is Swap based?
Swap is headquartered in London, United Kingdom, in the Europe region.
How does Swap make money?
Seven revenue lines are on record. Subscription Platform Fees (Compliance) is the primary driver. The others are cross-Border Commerce & Landed Cost Pricing, agentic Storefront / Swap Storefront Channel Fees, returns Management & Reverse Logistics, demand Planning & Inventory AI, enterprise API Consumption and payments & Adyen Integration Revenue.
Who are Swap's main competitors?
Direct peers on record are Global-e, Loop Returns, Zonos, AfterShip, Narvar, ReturnGO and Bold Commerce. Broad incumbents are Shopify, Klaviyo and Avalara.
Does Swap have an API?
Yes. Swap offers low-latency, real-time APIs for tax, duty, and landed cost calculations, designed to power platforms, marketplaces, and commerce infrastructure at scale. APIs feature sub-100ms latency, enterprise-grade uptime and availability, and flexible deployment across global markets. Supports multi-item, multi-merchant carts and works with NetSuite, SAP, Oracle, and other business systems. Integrates with pricing, checkout, and post-purchase flows. Developer documentation is at docs.api-swap-os.com.