Plunkett Research

Name

Plunkett Research

Legal name

Plunkett Research, Ltd.

Website

https://plunkettresearch.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Industry analytics
• Competitive intelligence
• Business intelligence
• Industry forecasts

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Online Subscriptions: Subscription-based access to Plunkett Research Online database providing industry analysis, statistics, company profiles, and forecasts. Targets libraries, corporations, and government agencies.
2. Custom Market Research Projects: Competitive intelligence studies, surveys (both B2B and B2C), and special market research assignments conducted for top corporations and institutions worldwide.
3. Corporate Benchmark Reports: Company-specific financial benchmark and operating metrics (KPI) reports. Each company benchmarked to industry and peers. Available for 4,000 major companies. Updated frequently.
4. Industry Analytics Reports: Industry-specific reports containing market sizing, revenues history and forecasts, analysis of financial averages, and profiles of top companies. Available for 500+ industries. Updated frequently.
5. Industry Almanacs (Books and eBooks): Award-winning, industry-specific almanacs available as printed books and eBooks. Ideal for libraries, academics, and researchers. Covers approximately 40 broad business sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plunkett Research fundamentally provides industry market research through an online subscription database containing industry analysis, statistics, company profiles, and forecasts across 500+ industries and 36,000+ companies. The company complements the database with custom competitive intelligence and survey research projects, company-specific corporate benchmark/KPI reports for 4,000 major companies, industry analytics reports, and published industry almanacs for approximately 40 business sectors.

Product overview

Plunkett Research offers a comprehensive market research platform consisting of multiple integrated products: the core Plunkett Research Online subscription database providing access to 5,000+ industry reports, 36,000+ company profiles, and analysis across 500+ industries; supplemented by Custom Market Research services for bespoke projects; Corporate Benchmarks Reports offering company-specific KPI analysis for 4,000 major companies; Industry Analytics Reports covering 500+ industries with market sizing and forecasts; and Industry Almanacs available for 40 business sectors in printed and ebook formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Plunkett Research Online Online subscription database providing industry analysis, statistics, company profiles, and forecasts across 500+ industries with 36,000+ company profiles, designed for strategy, finance, marketing, and education users at corporations, libraries, and government agencies.
• Custom Market Research Bespoke research service offering competitive intelligence studies, B2B and B2C surveys, and special market research assignments conducted by the Plunkett team for top corporations and institutions in any industry and any region.
• Corporate Benchmarks Reports Company-specific financial benchmark and operating metrics (KPI) reports, approximately 65 pages each, benchmarking each company to its industry and peers, available for 4,000 major companies and updated frequently.
• Industry Analytics Reports Industry-specific reports, approximately 70 pages each, containing market sizing, revenues history and forecasts, analysis of financial averages, and profiles of top companies, available for 500+ industries and updated frequently.
• Industry Almanacs Award-winning industry-specific almanacs offering vital insights, trends analysis, industry statistics and profiles of leading firms, available for approximately 40 broad business sectors as printed books and eBooks, updated annually, and ideal for libraries, academics, and researchers.

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Morningstar Inc.coreTechnology or IntegrationMorningstar Inc. provides certain proprietary content portions of the data. Morningstar content is protected by copyright, may not be copied or distributed, and is not warranted to be accurate, complete or timely. Morningstar and its content providers are not responsible for any damages or losses arising from use of this information.
• iStock / Getty ImagesminorOthersPhotos on the Site are duly licensed from iStock/Getty images and are protected by copyright. Used for website imagery.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mintel: Mintel is an established research publisher offering industry reports and consumer insights; it competes for the same corporate and library research budgets as Plunkett, especially for consumer-facing industry verticals.
• Gartner: Gartner is a large incumbent providing subscription-based industry research and advisory to enterprises and governments; while tech/IT-focused, it competes for the same corporate research budget allocated to Plunkett subscriptions.
• Euromonitor International: Euromonitor is a broader, larger incumbent in syndicated market research covering consumer and industrial markets globally; it overlaps with Plunkett's industry coverage and library subscription audience but at greater scale and breadth.
• S&P Global Market Intelligence: S&P Global Market Intelligence offers deep industry, company, and financial benchmarking datasets to institutional investors and corporations; it competes for the same finance/investment-segment budget that Plunkett's corporate benchmark reports target.
• Dun & Bradstreet: Dun & Bradstreet provides company-level financial data, benchmarking, and industry intelligence at scale — overlapping with Plunkett's Corporate Benchmarks Reports (4,000 companies) and serving similar enterprise/government buyers.

Direct peers

• IBISWorld: IBISWorld is a direct peer — it produces syndicated industry research reports, market sizing, and forecasts across thousands of industries for corporate, library, and government subscribers, mirroring Plunkett's core subscription and report model.
• Frost & Sullivan: Frost & Sullivan provides syndicated industry research, custom consulting, and benchmark studies across hundreds of industries — a close parallel to Plunkett's blended subscription + custom research + benchmark report model.
• Research and Markets: Research and Markets distributes market research reports, industry analysis, and forecasts to enterprise buyers, competing with Plunkett's e-commerce report sales channel for mid-market purchasers.
• MarketResearch.com: MarketResearch.com aggregates and resells syndicated industry/market research reports from multiple publishers, competing directly with Plunkett's Industry Analytics Reports and corporate benchmark offerings.
• Statista: Statista is a direct peer offering an online subscription platform with industry statistics, forecasts, and company data to corporate, academic, and government users — the same segments Plunkett targets with its database.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PlunkettOnline
• Facebookfacebook.com/PlunkettResearch
• LinkedInlinkedin.com/company/plunkett-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plunkett Research