Plunkett Research
- Company typePrivate
- Founded1985
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Plunkett Research firmographics
Firmographics- Name
- Plunkett Research
- Legal name
- Plunkett Research, Ltd.
- Website
- http://www.plunkettresearch.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plunkett Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Market Research & Consumer Insights (BPAHALAA), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Plunkett Research is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plunkett Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Online Subscriptions: Subscription-based access to Plunkett Research Online database providing industry analysis, statistics, company profiles, and forecasts. Targets libraries, corporations, and government agencies.
- Custom Market Research Projects: Competitive intelligence studies, surveys (both B2B and B2C), and special market research assignments conducted for top corporations and institutions worldwide.
- Corporate Benchmark Reports: Company-specific financial benchmark and operating metrics (KPI) reports. Each company benchmarked to industry and peers. Available for 4,000 major companies. Updated frequently.
- Industry Analytics Reports: Industry-specific reports containing market sizing, revenues history and forecasts, analysis of financial averages, and profiles of top companies. Available for 500+ industries. Updated frequently.
- Industry Almanacs (Books and eBooks): Award-winning, industry-specific almanacs available as printed books and eBooks. Ideal for libraries, academics, and researchers. Covers approximately 40 broad business sectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plunkett Research product offering
Product offeringCore offering
Plunkett Research fundamentally provides industry market research through an online subscription database containing industry analysis, statistics, company profiles, and forecasts across 500+ industries and 36,000+ companies. The company complements the database with custom competitive intelligence and survey research projects, company-specific corporate benchmark/KPI reports for 4,000 major companies, industry analytics reports, and published industry almanacs for approximately 40 business sectors.
Product overview
Plunkett Research offers a comprehensive market research platform consisting of multiple integrated products: the core Plunkett Research Online subscription database providing access to 5,000+ industry reports, 36,000+ company profiles, and analysis across 500+ industries; supplemented by Custom Market Research services for bespoke projects; Corporate Benchmarks Reports offering company-specific KPI analysis for 4,000 major companies; Industry Analytics Reports covering 500+ industries with market sizing and forecasts; and Industry Almanacs available for 40 business sectors in printed and ebook formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Plunkett Research Online Online subscription database providing industry analysis, statistics, company profiles, and forecasts across 500+ industries with 36,000+ company profiles, designed for strategy, finance, marketing, and education users at corporations, libraries, and government agencies.
- Custom Market Research Bespoke research service offering competitive intelligence studies, B2B and B2C surveys, and special market research assignments conducted by the Plunkett team for top corporations and institutions in any industry and any region.
- Corporate Benchmarks Reports Company-specific financial benchmark and operating metrics (KPI) reports, approximately 65 pages each, benchmarking each company to its industry and peers, available for 4,000 major companies and updated frequently.
- Industry Analytics Reports Industry-specific reports, approximately 70 pages each, containing market sizing, revenues history and forecasts, analysis of financial averages, and profiles of top companies, available for 500+ industries and updated frequently.
- Industry Almanacs Award-winning industry-specific almanacs offering vital insights, trends analysis, industry statistics and profiles of leading firms, available for approximately 40 broad business sectors as printed books and eBooks, updated annually, and ideal for libraries, academics, and researchers.
Companies that use Plunkett Research
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Plunkett Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plunkett Research partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Morningstar Inc.coreMorningstar Inc. provides certain proprietary content portions of the data. Morningstar content is protected by copyright, may not be copied or distributed, and is not warranted to be accurate, complete or timely. Morningstar and its content providers are not responsible for any damages or losses arising from use of this information.
- iStock / Getty ImagesminorPhotos on the Site are duly licensed from iStock/Getty images and are protected by copyright. Used for website imagery.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Plunkett Research competitors and assessment
Company assessmentBroad incumbents
- Mintel: Mintel is an established research publisher offering industry reports and consumer insights; it competes for the same corporate and library research budgets as Plunkett, especially for consumer-facing industry verticals.
- Gartner: Gartner is a large incumbent providing subscription-based industry research and advisory to enterprises and governments; while tech/IT-focused, it competes for the same corporate research budget allocated to Plunkett subscriptions.
- Euromonitor International: Euromonitor is a broader, larger incumbent in syndicated market research covering consumer and industrial markets globally; it overlaps with Plunkett's industry coverage and library subscription audience but at greater scale and breadth.
- S&P Global Market Intelligence: S&P Global Market Intelligence offers deep industry, company, and financial benchmarking datasets to institutional investors and corporations; it competes for the same finance/investment-segment budget that Plunkett's corporate benchmark reports target.
- Dun & Bradstreet: Dun & Bradstreet provides company-level financial data, benchmarking, and industry intelligence at scale — overlapping with Plunkett's Corporate Benchmarks Reports (4,000 companies) and serving similar enterprise/government buyers.
Direct peers
- IBISWorld: IBISWorld is a direct peer — it produces syndicated industry research reports, market sizing, and forecasts across thousands of industries for corporate, library, and government subscribers, mirroring Plunkett's core subscription and report model.
- Frost & Sullivan: Frost & Sullivan provides syndicated industry research, custom consulting, and benchmark studies across hundreds of industries — a close parallel to Plunkett's blended subscription + custom research + benchmark report model.
- Research and Markets: Research and Markets distributes market research reports, industry analysis, and forecasts to enterprise buyers, competing with Plunkett's e-commerce report sales channel for mid-market purchasers.
- MarketResearch.com: MarketResearch.com aggregates and resells syndicated industry/market research reports from multiple publishers, competing directly with Plunkett's Industry Analytics Reports and corporate benchmark offerings.
- Statista: Statista is a direct peer offering an online subscription platform with industry statistics, forecasts, and company data to corporate, academic, and government users — the same segments Plunkett targets with its database.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plunkett Research social profiles
Digital presencePlunkett Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plunkett Research leadership team
Management profileNumber of profiles
Plunkett Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plunkett Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plunkett Research
What does Plunkett Research do?
Plunkett Research fundamentally provides industry market research through an online subscription database containing industry analysis, statistics, company profiles, and forecasts across 500+ industries and 36,000+ companies. The company complements the database with custom competitive intelligence and survey research projects, company-specific corporate benchmark/KPI reports for 4,000 major companies, industry analytics reports, and published industry almanacs for approximately 40 business sectors.
Is Plunkett Research a public or private company?
Plunkett Research is a private company. It is classified as unknown and is currently operating.
When was Plunkett Research founded?
Plunkett Research was founded in 1985. It employs 11 to 50 people.
Where is Plunkett Research based?
Plunkett Research is headquartered in Houston, United States, in the North America region.
How does Plunkett Research make money?
Five revenue lines are on record. Online Subscriptions are the primary driver. The others are custom Market Research Projects, corporate Benchmark Reports, industry Analytics Reports and industry Almanacs (Books and eBooks).
Who are Plunkett Research's main competitors?
Broad incumbents on record are Mintel, Gartner, Euromonitor International, S&P Global Market Intelligence and Dun & Bradstreet. Direct peers are IBISWorld, Frost & Sullivan, Research and Markets, MarketResearch.com and Statista.
Does Plunkett Research have an API?
No public API is recorded for Plunkett Research.
What industry is Plunkett Research in?
Plunkett Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAA, Market Research & Consumer Insights. Its NAICS code is 54191 and its SIC code is 2741.