Name

U Beauty

Legal name

U Beauty

Website

https://ubeauty.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Sets, Kits & Travel Sizes (CRABAAAL)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Premium skincare products
• Anti-aging skincare
• Facial treatment serums
• Body skincare treatments
• Luxury skincare fragrance

Headquarters

HQ city

Cedar Knolls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of skincare products through ubeauty.com e-commerce platform. Products include face care, body care, sets/bundles, and fragrance.
2. Subscription Model: Recurring subscription model offering 20% discount, free shipping, and exclusive gifts. Customers subscribe to receive products on a regular schedule (every 4-12 weeks options).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

U Beauty develops, manufactures in Italy, and sells direct-to-consumer a premium line of multitasking skincare products—including face serums, moisturizers, cleansers, eye/neck/arm/body treatments, a tinted hydrator, lip compound, and fragrance—all built on its proprietary SIREN Capsule Technology for adaptive ingredient delivery. Offerings are sold individually, in curated sets/bundles, and through a recurring subscription program, and the brand is expanding into Sephora retail.

Product overview

U Beauty is a science-backed skincare brand offering a streamlined portfolio of results-driven luxury skincare products powered by multi-patent-pending SIREN Capsule Technology™. The core product line includes: Resurfacing Compound (multitasking serum), The SUPER Hydrator (cult-status moisturizer), The SCULPT Neck + Décolleté Concentrate (contouring treatment), The RETURN Eye Concentrate (360° eye cream), The BARRIER Bioactive Mist/Treatment (barrier support), The MANTLE Cleansing Balm (pH-optimizing cleanser), The SUPER Tinted Hydrator (tinted moisturizer), The SCULPT Arm Compound (arm firming treatment), The SUPER Body Hydrator (body moisturizer), Resurfacing Body Compound (body exfoliant), and PROEM fragrance. The brand also offers curated bundles including The Duo Set, The OOO Set, The Index Set, The Fragrance Set, and The SIREN Set + Celluma LED Device. A notable collaboration is the Crown Affair x U Beauty On-the-Go Duo. All formulas are developed and made in Italy, combining Italian skincare craftsmanship with EU cosmetic standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Resurfacing Compound Multitasking serum that combines the benefits of up to eight skincare steps into one formula, visibly improving uneven texture, pores, discoloration, fine lines, and wrinkles using SIREN Capsule Technology.
• The SUPER Hydrator Cult-status moisturizer delivering up to 48 hours of sustained hydration via a 3D moisture shield for dewy, primed, nourished skin.
• The SCULPT Neck + Décolleté Concentrate Contouring neck serum that visibly lifts and smooths skin on the neck, chest, and jawline, improving the appearance of thin, crepey skin.
• The RETURN Eye Concentrate 360° eye cream that visibly improves the look of fine lines, wrinkles, dark circles, discoloration, and puffiness while brightening and smoothing skin.
• The BARRIER Bioactive Mist Biotech-driven serum-mist for moisture barrier support, environmental defense, and dewy hydration with bioactive microbiome complex for skin revitalization.
• The BARRIER Bioactive Treatment Restorative overnight treatment that supports skin's moisture barrier for visible skin repair, enhanced suppleness, radiance, and restored bounce.
• The MANTLE Cleansing Balm pH-optimizing double cleanser that acts as face wash and makeup remover in one step, providing deep cleanse without moisture barrier disruption.
• The SUPER Tinted Hydrator Next-level tinted moisturizer in 10 shades that combines hydration benefits with lightweight tint for dewy, primed skin.
• The SCULPT Arm Compound Arm serum with visible firming, smoothing, and anti-aging benefits that enhances skin vitality and improves texture and elasticity on the arms.
• The SUPER Body Hydrator Luxe-yet-lightweight body moisturizer delivering long-lasting radiant glow, moisture barrier support, and defense against environmental aggressors.
• Resurfacing Body Compound Gentle yet powerful body exfoliant that visibly treats uneven texture, discoloration, wrinkles, and rough skin from head to toe, supporting skin's natural renewal process.
• The Dry Brush Custom dry brush that cleanses, purifies, and energizes body skin, providing controlled exfoliation and instant visible polish in preparation for product application.
• PROEM Eau de Parfum Boldly feminine eau de parfum layered with floral (Chinese Magnolia, Centifolia Rose, Night-Blooming Jasmine), fruity (Lychee, Rhubarb, Pistachio), and earthy (Vetiver, Pink Peppercorn, Cedarwood) notes.
• The PLASMA Lip Compound Lip treatment for plumping, increased volume, shape, and color.
• Resurfacing Flash Peel At-home rapid exfoliating treatment for visibly improved skin texture and brightness.
• The SUPER Intensive Face Oil Oil-hydrator hybrid delivering intensive nourishment with a lightweight feel.
• The U Beauty Duo Foundational routine bundle pairing Resurfacing Compound and The SUPER Hydrator to brighten, improve fine lines, and deliver multilevel hydration.
• The OOO Set Limited-edition travel set featuring six high-performance essentials (MANTLE Cleansing Balm, Resurfacing Compound, RETURN Eye Concentrate, SCULPT Neck + Décolleté Concentrate, SUPER Hydrator, BARRIER Bioactive Mist) in TSA-approved sizes.
• The Duo Set Synergistic bundle pairing Resurfacing Compound and SUPER Hydrator for dewy, glass-like skin, visibly brightening and improving fine lines and uneven texture.
• The Index Set Essential travel quartet featuring four bestselling formulas (MANTLE Cleansing Balm, Resurfacing Compound, SUPER Hydrator, BARRIER Bioactive Treatment) in travel sizes.
• The Fragrance Set Signature scent wardrobe featuring PROEM in full (50ml) and travel-ready (10ml) sizes with floral, fruity, and earthy notes.
• The SIREN Set + Celluma LED Device Premium bundle pairing six cult-favorite SIREN-powered essentials with the Celluma Pod S2, an FDA-cleared LED light therapy device with four treatment modes (Acne, Aging, Pain, Body Contouring).
• Crown Affair x U Beauty: The On-the-Go Duo Limited-edition collaboration product pairing Crown Affair's Dry Shampoo with U Beauty's Plasma Lip Compound in new portable formats for travel and busy schedules.

Quantifiable outcome

• 96% see reduction in pore size after 15 days of OOO Set use
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Crown AffairminorStrategic or Co-development Partner · 31 March 2026Limited-edition collaboration between Crown Affair and U Beauty launching The On-The-Go Duo at an event at Cipriani Beverly Hills in Los Angeles. The set pairs Crown Affair's Dry Shampoo and U Beauty's Plasma Lip Compound in new portable formats designed for travel and busy schedules.
• SephoracoreChannel Partner/ Reseller/ DistributorU Beauty is launching at Sephora with its flagship $396 duo product, projecting $35 million in revenue next year. This represents a major retail distribution expansion for the brand.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drunk Elephant: Premium science-backed skincare brand with a streamlined routine philosophy and similar ingredient-forward positioning; comparable pricing architecture and Sephora/wholesale distribution footprint.
• Augustinus Bader: Luxury science-driven skincare brand built around proprietary cellular technology; comparable ultra-premium pricing ($100–$300+), DTC-led model, and Sephora + department-store distribution.
• Tatcha: Luxury skincare brand with Japan-inspired formulation heritage; overlaps with U Beauty on premium sets/kits, Sephora presence, and hero-tier moisturizer/skincare positioning.
• Allies of Skin: Science-driven skincare brand focused on multifunctional, high-performance formulas; similar premium positioning, DTC model, and emphasis on clinically validated outcomes.
• The Ordinary (Deciem): Science/ingredient-led skincare brand with a streamlined, results-oriented portfolio; comparable DTC and Sephora presence, though operating at a more accessible price tier.
• Glossier: DTC-first beauty brand that has expanded into physical retail and skincare; comparable digitally-native brand-building playbook and influencer-led acquisition model.
• Peach & Lily: K-beauty inspired skincare brand with similar curated-routine philosophy and Sephora distribution; also a Sandbridge Capital portfolio company alongside U Beauty.
• Tata Harper: Luxury natural skincare brand emphasizing clean, high-performance formulations; comparable ultra-premium pricing, DTC focus, and curated-set merchandising strategy.
• Versed: Modern skincare brand with science-forward positioning and affordable price points; overlapping with U Beauty's streamlined-routine, ingredient-led narrative.
• iS Clinical: Skincare brand bridging clinical/spa-grade performance with consumer distribution; comparable science-backed messaging and presence across professional and prestige retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UBeautySkincare
• Instagraminstagram.com/ubeauty
• TikToktiktok.com/@ubeauty
• LinkedInlinkedin.com/company/u-beauty-skincare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U Beauty