Akij Food & Beverage
Akij Food & Beverage Ltd. is a Bangladesh-based privately held FMCG company founded in 2006 in Dhaka that manufactures and sells carbonated soft drinks, fruit juices, mineral water, snacks, dairy products, and condiments under brands including Mojo, Frutika, Clemon, Speed, and Aafi Mango to general consumers across Bangladesh via retail distribution.
- Company typePrivate
- Founded2006
- HeadquartersDhaka, Bangladesh
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Akij Food & Beverage does
Akij Food & Beverage Ltd. is a Bangladesh-based, privately held consumer goods company founded in 2006 and headquartered in Dhaka. It manufactures and sells a diversified portfolio of food and beverage products across multiple categories, including carbonated soft drinks (brands Mojo and Speed), fruit juices with natural fruit pulp (Frutika, Aafi Mango), lemon-flavored beverages (Clemon), mineral water, snacks, dairy products, and condiments. The company operates primarily as a domestic Bangladeshi FMCG business serving general consumers through retail store distribution including supermarkets, convenience stores, and local shops, with no disclosed international operating geographies outside of recent trade-show participation.
The company's go-to-market is heavily consumer-marketing-led, employing television advertising across 32+ channels, multi-platform social media campaigns on Facebook, YouTube, Instagram, and LinkedIn, event activations such as the Clemon Caravan across Chattogram and Bogura, sports sponsorships including the Bangabondhu DCA Champion Trophy 2024 powered by Clemon, and joint business programs with restaurants during Ramadan. Its revenue model is product sales through physical retail distribution channels; pricing is not publicly disclosed. The company maintains 5,001-10,000 employees and has access to institutional capital markets, evidenced by the Bangladesh Securities and Exchange Commission's approval in March 2026 of a Tk 500 crore (BDT 5,000,000,000) unsecured, non-convertible zero-coupon bond to be issued via private placement to institutional investors, with Sena Insurance PLC as trustee and North Star Investments (BD) Limited as fund arranger.
No proprietary technology, AI/ML capabilities, or differentiated technical platform is disclosed. The company's strategic positioning centers on brand recognition across its multi-brand portfolio, broad domestic distribution, and culturally resonant marketing (Ramadan campaigns, cricket sponsorships, family-oriented messaging). Founder Akijuddin Uddin is identified, though no broader management team is publicly disclosed in the available sources.
Akij Food & Beverage firmographics
Firmographics- Name
- Akij Food & Beverage
- Legal name
- Akij Food & Beverage Ltd.
- Website
- https://akijfood.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Akij Food & Beverage Ltd. is a Bangladesh-based privately held FMCG company founded in 2006 in Dhaka that manufactures and sells carbonated soft drinks, fruit juices, mineral water, snacks, dairy products, and condiments under brands including Mojo, Frutika, Clemon, Speed, and Aafi Mango to general consumers across Bangladesh via retail distribution.
- Ownership category
- akta.pro rank
Akij Food & Beverage industry classification
Industry- Product category
- Beverages and Snacks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Food Manufacturing (311)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Fruit Snacks & Dried Fruit (CRADABAJ), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
Keywords
Where Akij Food & Beverage is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Akij Food & Beverage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Food & Beverage Product Sales: Akij Food & Beverage generates revenue through the manufacture and sale of consumer food and beverage products including carbonated soft drinks, mineral water, fruit juices, snacks, and dairy products through retail distribution channels in Bangladesh.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Akij Food & Beverage product offering
Product offeringCore offering
Akij Food & Beverage manufactures and sells branded consumer food and beverage products in Bangladesh, including carbonated soft drinks (Mojo, Speed, Clemon), fruit juices with natural fruit pulp (Frutika, Aafi Mango), bottled mineral water, snacks, dairy products, and condiments. The company markets these products through mass-market retail distribution supported by large-scale TV, social media, event activation, and sports sponsorship campaigns.
Product overview
Akij Food & Beverage is a diversified food and beverage company offering a portfolio of consumer products across multiple categories including carbonated soft drinks (Mojo, Speed), fruit juices with natural pulp (Frutika, Aafi Mango), lemon-flavored beverages (Clemon), mineral water, snacks, dairy products, and condiments. The company operates through distinct branded products that serve different consumer segments, with marketing activities including TV commercials, sports sponsorships (Clemon Cricket Academy, Bangabondhu DCA Champion Trophy), and regional activations (Clemon Caravan).
Differentiator
Problem solved
Functional benefit
Brands
- Mojo: Carbonated soft drink brand
- Frutika
- Clemon
- Speed
- Aafi Mango
Products and services
- Mojo
- Speed
- Clemon
- Frutika
- Aafi Mango
- Mineral Water
- Snacks
- Dairy Products
- Condiments
Quantifiable outcome
- Frutika Ramadan campaign achieved 3 million views
- +1 more outcomes
Companies that use Akij Food & Beverage
Customer profileSegments2 records
Ideal customer profiles2 records
Akij Food & Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Akij Food & Beverage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Indonesia-Bangladesh Chamber of Commerce and IndustryminorThe Indonesia-Bangladesh Chamber of Commerce and Industry facilitated the establishment of the Bangladesh Pavilion at D-8 Halal Expo 2026 in Jakarta to showcase products from Bangladeshi companies and SMEs.
- TechnoServeminorTechnoServe supported the Millers for Nutrition coalition which hosted the Bangladesh Country Conclave 2026 in Dhaka to promote public-private collaboration on food fortification and food safety.
- Export Promotion Bureau of BangladeshminorExport Promotion Bureau of Bangladesh supported Bangladeshi companies and SMEs participating in the D-8 Halal Expo 2026 in Jakarta.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Akij Food & Beverage competitors and assessment
Company assessmentRegional players
- Parle Agro: India's leading fruit-juice and CSD brand (Frooti, Appy Fizz, Bisleri); similar juice and CSD portfolio logic and a comparable emerging-market value-segment playbook.
- Bombay Sweets & Foods: Bangladesh confectionery and snacks producer; overlaps with Akij's snacks category and shares a similar mass-market branded foods positioning.
Direct peers
- PRAN-RFL Group: Largest Bangladeshi F&B conglomerate offering carbonated drinks, juices, snacks, and dairy through similar retail channels; closest direct competitor in product mix and market.
- Square Food & Beverage: Bangladesh-based food and beverage manufacturer with dairy and consumer product lines; overlaps with Akij in dairy and branded consumer goods.
- Transcom Beverages: Bottler and distributor of PepsiCo beverages in Bangladesh (Pepsi, 7Up, Mirinda, Mountain Dew); directly competes with Akij's Mojo, Speed, and Clemon in the CSD category.
- ACI Limited: Bangladeshi conglomerate with a sizeable FMCG and beverage division (including salt, noodles, and consumer products); competes in overlapping packaged food and consumer goods aisles.
- Hamdard Bangladesh: Bangladeshi manufacturer of Rooh Afza and other beverages/food products; competes with Akij in the branded refreshment and beverage segment.
Broad incumbents
- Coca-Cola Company: Global CSD incumbent whose brands (Coca-Cola, Sprite, Fanta) compete with Akij's Mojo, Speed, and Clemon across Bangladesh via local bottling partners.
- Nestlé Bangladesh: Multinational CPG incumbent in Bangladesh with dairy, beverages (Nescafé, Milo), and confectionery; competes in overlapping dairy and beverage aisles.
- PepsiCo: Global beverage and snacks giant present in Bangladesh through Transcom Beverages; broad portfolio of CSDs and snacks overlaps with Akij's Mojo, Speed, and snack categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Akij Food & Beverage social profiles
Digital presenceAkij Food & Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akij Food & Beverage leadership team
Management profileNumber of profiles
Profiles1 record
Akij Food & Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akij Food & Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akij Food & Beverage
What does Akij Food & Beverage do?
Akij Food & Beverage manufactures and sells branded consumer food and beverage products in Bangladesh, including carbonated soft drinks (Mojo, Speed, Clemon), fruit juices with natural fruit pulp (Frutika, Aafi Mango), bottled mineral water, snacks, dairy products, and condiments. The company markets these products through mass-market retail distribution supported by large-scale TV, social media, event activation, and sports sponsorship campaigns.
Is Akij Food & Beverage a public or private company?
Akij Food & Beverage is a private company. It is classified as corporate owned and is currently operating.
When was Akij Food & Beverage founded?
Akij Food & Beverage was founded in 2006. It employs 5,001 to 10,000 people.
Where is Akij Food & Beverage based?
Akij Food & Beverage is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Akij Food & Beverage make money?
One revenue line is on record: food & Beverage Product Sales.
Who are Akij Food & Beverage's main competitors?
Regional players on record are Parle Agro and Bombay Sweets & Foods. Direct peers are PRAN-RFL Group, Square Food & Beverage, Transcom Beverages, ACI Limited and Hamdard Bangladesh. Broad incumbents are Coca-Cola Company, Nestlé Bangladesh and PepsiCo.
Does Akij Food & Beverage have an API?
No public API is recorded for Akij Food & Beverage.
What industry is Akij Food & Beverage in?
Akij Food & Beverage's product category is Beverages and Snacks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAHAIAA, Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk). Its NAICS code is 312111 and its SIC code is 2086.