Universal Parking and Transportation

What Universal Parking and Transportation does

Universal Parking and Transportation is a privately held, full-service parking management company headquartered at 233 Peachtree Street NE in Atlanta, Georgia, founded in 2021. It operates parking facilities on behalf of property owners and asset managers across nine US states — Alabama, Florida, Georgia, Louisiana, North Carolina, Oklahoma, South Carolina, and Texas — plus Washington DC, with a stated annual revenue of $150M, 225 employees, and a stated management team carrying 175+ years of combined operational experience including prior logistics roles at the 1996 Summer Olympics, 2002 Salt Lake Winter Games, 2010 Vancouver Games, multiple Super Bowls, PGA Championships, and the 2026 FIFA World Cup. The customer base spans commercial real estate (Atlanta Financial Center, Center Square Jacksonville, 300 Pearl Dallas), mixed-use developments (Canal Place New Orleans, Miami Central 2 & 3 with 1,071 spaces), residential (The Penman Apartments with Equity Residential), healthcare, hospitality, and special-event venues (State Bar of Georgia, Clearwater Marine Aquarium).

The company's core technology is the ParkWithU platform, a cloud-based, mobile-first parking management system that supports frictionless, ticketless operations through license plate recognition, mobile payments, and AI-driven controls with real-time reporting used for traffic flow optimization during peak times and events. Universal has integrated with ParkWhiz to enable pre-booked reservable cruise parking at PortMiami Terminal B and has launched a dedicated reservation portal for 2026 FIFA World Cup matches at Mercedes-Benz Stadium in Atlanta and AT&T Stadium in Dallas/Fort Worth. Adjacent service lines include design and functional review, parking consulting, technology innovation, and equipment installation/oversight, plus ESG programs covering EV charging strategy, energy efficiency, and carbon-emissions reductions.

Revenue is generated through three streams: B2B managed services contracts with property owners (management fees and revenue-sharing arrangements covering staffing, technology, maintenance, accounting, and reporting); B2C consumer parking reservations transacted through universalparking.com and ParkWhiz (transaction fees on hourly and monthly parking); and a smaller consulting/advisory practice. Consumer pricing varies materially by asset — approximately $15 at economy residential properties, $50–$60 at premium downtown garages, and up to $75 for premium event parking near Mercedes-Benz Stadium — with monthly subscriptions supporting in/out privileges. Go-to-market combines enterprise field sales targeting CRE owners and asset managers with a self-serve online reservation flow plus channel partnerships through ParkWhiz.

Name

Universal Parking and Transportation

Legal name

Universal Parking

Website

https://universalparking.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Universal Parking and Transportation is a private, full-service parking management company serving commercial real estate, healthcare, hospitality, and event venue owners across nine US states. Its ParkWithU platform provides ticketless, AI-driven parking management plus valet, on-street, and consumer reservation services.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

akta.pro secondary industries

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)

Keywords

• Parking management services
• Valet parking operations
• Parking consulting
• Mobile parking reservations
• Event parking management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Parking Management Services: B2B contracts with property owners and asset managers to manage parking facilities. Universal provides full-service parking operations including staffing, technology, maintenance, accounting, and reporting. Revenue is generated through management fees and revenue sharing arrangements with property owners.
2. Consumer Parking Reservations: Hourly and monthly parking sold directly to consumers through universalparking.com and ParkWhiz. Consumers pay for parking reservations upfront via credit card. Revenue from transaction fees on these reservations.
3. Consulting and Advisory Services: Design and functional review services, technology consulting, and implementation support for new parking systems during construction or renovation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Universal Parking and Transportation provides turnkey parking management services to commercial property owners, asset managers, developers, and event operators, including self-park, valet, on-street, and event parking operations backed by its proprietary ParkWithU technology platform. The company also operates a consumer-facing reservation channel through its own website and the ParkWhiz integration, selling hourly and monthly parking directly to individual drivers, cruise passengers, and event attendees.

Product overview

Universal Parking and Transportation operates as a unified parking management platform offering comprehensive services across multiple sectors. The core product is the ParkWithU platform, a next-generation parking management system that provides frictionless, ticketless operations with mobile payments and AI-driven controls. This core platform supports a portfolio of specialized service offerings including self-park, valet, and on-street parking management for office buildings, healthcare facilities, mixed-use developments, hospitality venues, and sporting events. The company also offers dedicated solutions including reservable cruise parking at PortMiami and World Cup parking platforms for Atlanta and Dallas venues. Supporting services include design and functional review, parking consulting, technology innovation, equipment installation, and ESG green programs. The company manages facilities across nine states (Alabama, Florida, Georgia, Louisiana, North Carolina, Oklahoma, South Carolina, Texas, and Washington DC) with a focus on maximizing facility profits through exhaustive accounting practices and cutting-edge access equipment.

Differentiator

Problem solved

Functional benefit

Brands

• ParkWithU: Next-generation parking platform providing frictionless, ticketless parking experience with mobile payments and AI-driven controls.
• ParkWhiz

Products and services

• Parking Management Services Comprehensive turnkey parking operations solution for property owners and asset managers covering self-park, valet, and on-street parking with facility maintenance, customized accounting, auditing and reporting, professional recruiting, staffing and training, and design and functional review.
• ParkWithU Platform Proprietary next-generation parking management platform delivering frictionless, ticketless parking with mobile payments, AI-powered controls, license plate recognition, and real-time reporting for traffic flow optimization.
• Self-Park Services Self-service parking operations allowing parkers to locate, reserve, and pay for parking independently through the Universal Parking platform.
• Valet Parking Services Full-service valet parking operations with trained personnel delivering customer service for hospitality, healthcare, and premium commercial properties.
• On-Street Parking Management Municipal on-street parking management services operated alongside off-street parking operations.
• Office Buildings Parking Solutions First-class parking solutions for commercial real estate properties combining cutting-edge technology platform and customer service focus to drive higher tenant retention and increased leasing volume.
• Healthcare Parking Solutions Medical parking operations including self-park, valet, patient transport, employee shuttle, and concierge services with on-site HIPAA Privacy Compliance and JCAHO Accreditation Standards training.
• Mixed-Use Parking Solutions Top-notch management services for property managers and owners of retail, residential, and mixed-use buildings with expertise in shared-use methodologies.
• Hospitality Parking Solutions Curb-side ambassador services for hotels and hospitality venues delivering service that reflects positively on guest brands.
• Sporting Venues and Special Events Parking Parking management for major sporting events and entertainment venues including advisory services for ingress/egress plans, lot layout design, signage plans, staffing plans, and revenue control procedures.
• Reservable Cruise Parking at PortMiami Terminal B Pre-bookable guaranteed parking spaces for cruise passengers at PortMiami Terminal B enabling prepaid entry and kiosk bypass to streamline the embarkation experience.
• 2026 World Cup Parking Platform Dedicated parking platform for 2026 FIFA World Cup matches in Atlanta and Dallas/Fort Worth allowing fans to browse, compare rates, and reserve parking spots near venues.
• Design and Functional Review Services Expert review of existing parking system design and functionality, or development planning for new parking facilities to assure maximum efficiency.
• Parking Consulting Innovative parking solutions consultation provided to major developers, owners, and property managers in China, Canada, and the United States during the construction process.
• Technology Innovation Services Assistance with budgeting, selection, and implementation of optimal technology solutions for parking facilities, keeping clients current with the latest industry innovations.
• Equipment, Installation and Service Equipment strategy, installation oversight, and service agreement management with qualified vendors and partners for parking facility equipment.
• ESG Green Programs Company-wide environmental focus including EV charging stations strategy, energy efficiency programs, recycling, carbon emissions reduction, and alternative power source evaluation for parking facilities.

Quantifiable outcome

• Third consecutive year named South Florida Top Workplace (2024, 2025, 2026)
• +3 more outcomes

Named customers8 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Asana PartnerscoreStrategic or Co-development Partner · 2 June 2026Continued partnership with Asana Partners, adding Bayshore Gardens self-parking in Tampa to growing portfolio. Previously began managing Deep Ellum portfolio in Dallas (7 locations) in September 2025.
• ParkWhizcoreTechnology or Integration · 1 June 2026ParkWhiz integration enables online reservation system for cruise passengers at PortMiami Terminal B. Allows travelers to pre-book guaranteed parking spaces and prepay through ParkWhiz platform, streamlining the drive-in/drive-out process during busy departure periods.
• State Bar of GeorgiaminorStrategic or Co-development Partner · 19 March 2026New parking management partnership to operate State Bar of Georgia parking garage in downtown Atlanta, supporting increased demand during 2026 FIFA World Cup. Offers enhanced services like mobile payments and AI-driven management.
• Equity ResidentialcoreStrategic or Co-development Partner · 24 February 2026Expanded partnership with Equity Residential to manage parking at The Penman Apartments in Atlanta's Grant Park neighborhood. Uses technology and responsive service to improve resident and guest parking experience.
• Ash PropertiescoreStrategic or Co-development Partner · 17 February 2026Partnership with Ash Properties for parking management at Center Square in Jacksonville, Florida. High-rise building features fully automated parking garage with two underground pedestrian tunnels.
• Miami Central Development (Terra and Related Companies)coreStrategic or Co-development Partner · 5 June 2023Awarded parking management for Miami Central 2 & 3 project with two parking garages totaling 1,071 spaces. Strategic transit-oriented development in 'New Downtown Miami' featuring luxury residences, offices, and retail.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• ParkMobile: Mobile parking payment and reservation app serving consumers and operators. Comparable to Universal's ParkWhiz integration and ParkWithU platform in the digital parking/reservation layer.
• SpotHero: Online parking reservation marketplace connecting drivers to parking inventory. Comparable to Universal's consumer-facing reservation layer via ParkWhiz integration and universalparking.com.
• Metropolis: AI-driven parking platform using computer vision for gateless entry and exit. Comparable to Universal's ParkWithU LPR and AI-driven controls, and acquired SP+ in 2025, intensifying competitive pressure on traditional operators.

Direct peers

• LAZ Parking: National parking management and transportation services company managing thousands of locations across the US. Directly competes with Universal for commercial real estate, healthcare, hospitality, and event parking contracts at national scale.
• SP+ (SP Plus Corporation): One of the largest US parking management operators, offering managed services, valet, and technology for commercial real estate, healthcare, hospitality, and events. Direct competitor to Universal across most service lines; comparable in managing Class A office, mixed-use, and event parking.
• Imperial Parking (Impark): Major North American parking management company operating thousands of parking facilities. Comparable to Universal in offering full-service managed parking for Class A commercial, healthcare, and mixed-use properties.
• Propark Mobility: Parking management and transportation services company focused on hospitality, commercial, healthcare, and event parking. Closely comparable to Universal in vertical mix and turnkey managed-service approach.
• Towne Park: Hospitality-focused parking and hospitality services provider with significant valet and self-park operations at hotels, resorts, and Class A commercial properties. Comparable to Universal's hospitality and valet verticals.

Regional players

• Ace Parking: West Coast-focused parking management company with strong presence in California, comparable service offerings (valet, self-park, shuttle) to Universal. Regional rather than direct geographic competitor but closely comparable in business model.

Broad incumbents

• ABM Industries: Large public facilities services conglomerate with a dedicated parking services division offering managed parking, valet, and shuttle services. Competes with Universal but operates across broader facility services portfolio including janitorial, HVAC, and energy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/parkwithuniversal
• Facebookfacebook.com/universalparking
• LinkedInlinkedin.com/company/universalparking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Parking and Transportation