T-Hrvatski Telekom

What T-Hrvatski Telekom does

Hrvatski Telekom d.d. (T-HT) is Croatia's leading integrated telecommunications operator, majority-owned by Deutsche Telekom Europe (54.56%) and listed on the Zagreb Stock Exchange under ticker T-HT. Founded in 1999 as the successor to Croatia's incumbent telecom, the company provides mobile services over a 5G network (HAKOM-certified best in Croatia for four consecutive years, scoring 932 points), fixed optical and 5G home broadband, and television services through MAXtv (IPTV), MAXtv SAT, and EVOtv, sold individually or bundled via Magenta 1 converged packages. The company serves both private consumers (postpaid, prepaid Simpa, youth tariffs, and family plans) and enterprise customers across aviation, ports, financial services, healthcare, and public sector through a dedicated business portal and direct sales.

The business operates multi-channel distribution (T-Centar retail stores, e-commerce webshop, Moj Telekom self-service app, and enterprise sales), monetizes through subscription tariffs, 24-month device installment plans, hardware sales of own-brand T Phone/T Tablet devices, and content/media rights (notably a €61.7M five-season HNS football deal). Underlying technology centers on 5G and fiber infrastructure, private 5G networks for airports and ports, the 30SEC SOC managed cyber defense (with Combis within Deutsche Telekom's pan-European SOC network), and AI-enabled services including data-center cooling optimization (with Siemens), AI-assisted airport operations, the AIMO! AI education initiative, and a generative-AI greeting assistant on the Magenta Moments digital gift voucher platform.

Growth is driven by broadband consolidation (Pro-ping acquisition), B2B expansion into private 5G and managed cybersecurity (Sovereign Cortex Europe with Palo Alto Networks, €5.6M NextGen 5G Airports project with €3.09M EU grant), and content/media monetization. The company's competitive position rests on nationwide infrastructure scale, regulatory recognition, parent-group capabilities, and a 500,000+ Magenta Moments loyalty user base, with €100M in committed Deutsche Telekom intercompany financing supporting continued investment.

Name

T-Hrvatski Telekom

Legal name

Hrvatski Telekom d.d.

Website

https://hrvatskitelekom.hr

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hrvatski Telekom is Croatia's leading integrated telecom operator, providing mobile (5G), fixed broadband, and TV services to consumers and enterprises under majority ownership by Deutsche Telekom Europe (54.56%) and listed on the Zagreb Stock Exchange.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Telecommunications (517)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

Private LTE/5G Network Operators & Managed Services (HDAIAGAA)

akta.pro secondary industries

Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE), Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE), Private Cellular Networks for Utilities (Private LTE/5G Core, RAN, SIM/eSIM) (EUADAIAF), Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

Keywords

• Mobile telecommunications
• Fixed broadband internet
• IPTV television services
• Managed cybersecurity services
• Private 5G networks

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Mobile Services Revenue: Recurring subscription revenue from mobile tariff plans (S, M, L, Young, Unlimited GB) with monthly billing. Includes voice, SMS, and data services for both prepaid (Simpa) and postpaid customers.
2. Fixed Internet and TV Services: Revenue from optical fiber internet (optički internet), home internet, MAXtv television services including satellite (MAXtv SAT), and EVOtv. Bundled services offered through Magenta 1 packages.
3. Device and Hardware Sales: Sales of mobile devices (smartphones, tablets, smartwatches), TVs, and other hardware through retail stores and e-commerce. Devices sold on 24-month installment plans with tariffs. Includes own-brand T Phone devices.
4. Media and Broadcasting Rights: Revenue from television and media rights. Hrvatski Telekom invested €49.2 million for television and media rights as part of €61.7 million deal with HNS covering five seasons from 2026/27 to 2030/31.
5. Managed Cybersecurity Services: Enterprise cybersecurity services including managed SOC (30SEC SOC), threat detection, and prevention services for organizations in healthcare, public sector, financial services, and critical infrastructure.
6. Digital Gift Voucher Platform: Platform revenue from digital gift voucher sales integrated in Magenta Moments program. Vouchers available from global brands including Zalando, IKEA, Decathlon, and Airbnb.
7. Private 5G Network Infrastructure: Enterprise services deploying private 5G networks for airports and critical infrastructure. Project co-funded by EU's Connecting Europe Facility programme (€3.09 million grant for smart airports project).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hrvatski Telekom is Croatia's leading integrated telecommunications operator, providing mobile services over a 5G network, fixed-line fiber broadband, IPTV and satellite television, and converged Magenta 1 bundles for consumers. For enterprise and public-sector customers it delivers private 5G networks, managed cybersecurity (30SEC SOC, Sovereign Cortex Europe), and smart-infrastructure projects at airports, ports, and data centers.

Product overview

T-Hrvatski Telekom operates as Croatia's leading telecommunications provider offering a comprehensive portfolio of connectivity and digital services. The core offering centers on mobile services (with 5G network coverage across all tariff plans), fixed-line internet (optical/fiber and 5G home broadband), and television services (MAXtv IPTV/satellite, EVOtv). These are sold individually or bundled through Magenta 1 packages with unified billing. The company extends its portfolio with own-brand devices (T Phone 3 5G, T Tablet 2 5G), the Moj Telekom customer self-service app, and loyalty program Magenta Moments with over 500,000 users offering digital gift vouchers. Value-added services include internet security, Wi-Fi Extra, GPS locators, and multi-SIM for smartwatches. Under the Deutsche Telekom umbrella, HT participates in enterprise cybersecurity services (Sovereign Cortex Europe, 30SEC SOC) and smart infrastructure projects (private 5G networks for airports, maritime terminals).

Differentiator

Problem solved

Functional benefit

Brands

• Magenta Moments: A loyalty and benefits program offering digital gift vouchers, personalized offers, and rewards integrated within the Moj Telekom mobile app, with over 500,000 users in Croatia.
• Magenta 1
• MAXtv
• AIMO!
• Moj Telekom
• Simpa
• T Phone
• 30SEC SOC
• NextGen 5G Airports
• NextGen 5G Airports

Products and services

• Mobile Services (postpaid tariffs: S, M, L, Young, Unlimited GB)
• Simpa Prepaid Mobile
• Optical Fiber Internet
• 5G Home Internet
• MAXtv (IPTV and Satellite)
• Magenta 1 Bundles
• Magenta Moments Loyalty Program
• Digital Gift Voucher Platform
• 30SEC SOC Managed Cyber Defense
• Sovereign Cortex Europe (T Security)
• Private 5G Networks for Smart Airports
• AI-Based Data Center Cooling Optimization
• T Phone 3 / T Phone 3 Pro 5G / T Tablet 2 5G
• HNS Football Media Rights (HT Television Rights)

Quantifiable outcome

• 932 points mobile network score from HAKOM, outperforming competitors by 30-50 points
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Palo Alto NetworkscoreTechnology or Integration · 10 June 2026Joint launch of Sovereign Cortex Europe by T Security, an AI-powered cybersecurity service meeting European regulatory requirements (DORA, NIS-2, GDPR). Hosted on Deutsche Telekom's Sovereign Google Cloud Platform with Deutsche Telekom independently holding encryption keys. Hrvatski Telekom and Combis participate through 30SEC SOC managed cyber defense.
• CombiscoreTechnology or Integration · 10 June 2026Combis, part of Deutsche Telekom's pan-European SOC network, provides managed cyber defense through the 30SEC SOC alongside Hrvatski Telekom. The SOC has processed over 4,300 potential threats and prevented 83 serious attacks over two years, growing monitored organizations from 80 to 185.
• Global Gift Card Partners (Zalando, IKEA, Decathlon, Airbnb)minorChannel Partner/ Reseller/ Distributor · 11 March 2026Global brands featured on Hrvatski Telekom's digital gift voucher platform integrated in Magenta Moments program. Vouchers delivered via email and SMS, with AI assistant for personalized greeting messages.
• SuperSportcoreStrategic or Co-development Partner · 26 February 2026Joint €61.7 million media and marketing rights deal with HNS (Croatian Football Federation). Hrvatski Telekom invested €49.2 million for television and media rights; SuperSport contributed €12.5 million for marketing and betting rights. Five-season deal from 2026/27 to 2030/31.
• SiemenscoreStrategic or Co-development Partner · 3 February 2026Collaboration on AI-Based White Space Cooling Optimization project at Hrvatski Telekom's Zagreb data center. The AI-based system improves cooling efficiency, eliminates hot spots, and enhances preventive maintenance, resulting in significant energy savings.
• Rijeka GatewaycoreChannel Partner/ Reseller/ Distributor · 10 October 2025Provided 5G network for Rijeka Gateway container terminal project, recognized as one of the best European digital connectivity projects. Strategically important for Croatia's digital transformation in maritime industry.
• UNICEFminorStrategic or Co-development Partner · 29 September 2025Together with A1 Hrvatska and Telemach Hrvatska, signed the Code for the Protection and Promotion of Children's Rights in the Digital Environment at UNICEF ceremony in Zagreb. Joint public commitment to respect children's rights across business operations.
• MarkojacoreTechnology or Integration · 20 June 2025Partner in NextGen 5G Airports project deploying private 5G networks at Zagreb, Zadar, and Pula airports. Total project potential investment valued at €5.6 million with €3.09 million EU grant through Connecting Europe Facility programme.
• Faculty of Transport and Traffic Sciences, Zagreb UniversityminorStrategic or Co-development Partner · 20 June 2025Academic partner in NextGen 5G Airports project for research and development of private 5G network applications in aviation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OTE Group: Greek incumbent majority-owned by Deutsche Telekom; comparable integrated telecom operator with mobile, fixed, and pay-TV services across consumer and enterprise in a single national market.
• Deutsche Telekom AG: Parent company owning 54.56% of HT and the broader European telecom group; comparable as a pan-European integrated operator with overlapping mobile, fixed, and enterprise services portfolios.
• A1 Telekom Austria Group: Parent of A1 Hrvatska and a multi-country operator; comparable as a Central European integrated telecom with mobile, fixed, and TV services across several markets including Croatia.
• Vodafone Group: Large European incumbent with comparable mobile network, fixed broadband, and enterprise services including IoT/private 5G; relevant as a broader benchmark for European telecom operating models.
• Orange SA: Pan-European integrated operator with mobile, fixed, enterprise, and cybersecurity services; comparable for enterprise private network and managed services benchmarking against HT's 30SEC SOC and private 5G offerings.

Regional players

• Telekom Slovenije: Slovenian incumbent operator with a comparable full-service mobile, fixed, and IPTV portfolio; useful regional peer given proximity and overlapping Central European enterprise and consumer dynamics.
• United Group: Regional cable and telecom operator (parent of Telemach) active across SEE, including Croatia; competes with HT in fixed broadband, cable TV, and increasingly mobile, and won Croatian telecom assets that directly challenge HT.

Direct peers

• Telemach Hrvatska: Croatian mobile and broadband operator competing head-to-head with Hrvatski Telekom in mobile, fixed, and TV services; part of the United Group footprint that pressures HT's market share in converged offerings.
• A1 Hrvatska: Direct mobile and fixed network competitor in Croatia; one of three operators competing with Hrvatski Telekom across consumer and enterprise segments, and a co-signatory with HT on the UNICEF child-safety code.

Others

• Magyar Telekom:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HrvatskiTelekom
• Facebookfacebook.com/hrvatskitelekom
• LinkedInlinkedin.com/company/6068
• Instagraminstagram.com/hrvatski.telekom
• TikToktiktok.com/@hrvatski.telekom
• Xx.com/hrvatskitelekom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-Hrvatski Telekom