PlayersTV
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
PlayersTV firmographics
Firmographics- Name
- PlayersTV
- Legal name
- PlayersTV, Inc.
- Website
- https://playerstv.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PlayersTV industry classification
Industry- Product category
- Sports Lifestyle Media & Streaming
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industries
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
Keywords
Where PlayersTV is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlayersTV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Sales: Primary revenue driver with 200M+ monetizable ad impressions per month at up to $25 CPM, projecting monthly revenues exceeding $2.5 million. The platform targets diverse advertising budgets as a minority-owned media company and leverages AI-powered targeting through proprietary adtech.
- Content Licensing: Licensing of original athlete-led content and programming to distribution partners and other media platforms. Content library spans cooking, business, talk shows, documentaries, and lifestyle programming.
- Brand Partnerships and Sponsorships: Custom athlete-led brand campaigns and integrations. PlayersTV connects brands to audiences through authentic athlete storytelling, with partners including Meta, Walmart, UBS, P&G, Gatorade, Sony, Ford, Pepsi, and others.
Go-to-market motion4 records
Distribution channels9 records
Marketing channels6 records
PlayersTV product offering
Product offeringCore offering
PlayersTV is an athlete-owned media network that produces and distributes original sports lifestyle and entertainment programming across a 24/7 linear channel, major OTT/CTV platforms, and a direct-to-consumer streaming service (PlayersTV+). Its athlete equity-ownership model eliminates traditional rights fees, enabling low-cost content production that is monetized through advertising sold via a proprietary AI-driven adtech stack (Cloud Media Center) capable of delivering over 1 billion monthly ad impressions.
Product overview
PlayersTV operates as a multi-platform athlete-owned media company consisting of a core streaming platform (PlayersTV Streaming Platform), a direct-to-consumer service (PlayersTV+), original athlete-led content programming, proprietary adtech (Cloud Media Center), and an equity crowdfunding investment platform. The network distributes content across DirecTV, YouTube TV, Fubo, Amazon Fire TV, Philo, Samsung TV Plus, Amazon Prime Video, and YouTube/Social channels reaching over 300 million devices and 100+ million households worldwide. Revenue is generated through advertising sales leveraging the Cloud Media Center adtech capable of delivering over 1 billion monthly ad impressions.
Differentiator
Problem solved
Functional benefit
Brands
- PlayersTV+: PlayersTV's direct-to-consumer streaming service launching in 2026, featuring original athlete-led programming.
Products and services
- PlayersTV Streaming Platform Athlete-owned media streaming service offering original sports lifestyle, business, and entertainment programming distributed across linear TV, OTT/CTV platforms, and digital channels, available to sports fans seeking authentic athlete content.
- PlayersTV+ Direct-to-consumer streaming service offering original athlete-led programming to individual consumers, accessible via DirecTV, YouTube TV, Fubo, Amazon Fire TV, Philo, YouTube, and playerstv.com/watch.
- PlayersTV Original Programming Athlete-led original content slate including shows like 'Health Is Wealth with Dr. Myron Rolle,' 'The Lowe Point with Chaunté Lowe,' 'Aerial View with Aerial Powers,' and 'Breathe Through It with Monique Billings,' produced for sports fans and brand partners.
- Cloud Media Center Adtech AI-powered advertising technology platform acquired via Cloud Media Center, providing sports-specific ad targeting and optimization for brand advertisers, delivering over 1 billion monthly ad impressions.
- Fan Raise Equity Crowdfunding Regulation CF equity crowdfunding platform allowing non-accredited and accredited investors to purchase equity stakes in PlayersTV Digital at $5.00 per share, enabling retail investors to co-own the athlete-owned media network.
Quantifiable outcome
- 200M+ monetizable ad impressions per month at up to $25 CPM, projecting monthly revenues exceeding $2.5 million
- +5 more outcomes
Companies that use PlayersTV
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
PlayersTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
PlayersTV partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and major.
- Expectant Media (Michele Ghee)corePlayersTV acquired Expectant Media, a women-owned experiential and content agency founded by veteran media executive Michele Ghee. Following the acquisition, Ghee was appointed President of PlayersTV. The deal adds experiential partnership capabilities and culturally resonant brand activations to PlayersTV's content distribution across digital, linear, and live experiential platforms.
- Cloud Media CentercorePlayersTV acquired Cloud Media Center, a sports adtech and media distribution company. The acquisition expands PlayersTV's advertising reach and technological capabilities, with control over technologies responsible for over 1 billion monthly ad impressions. Integration of AI-driven sports ad technology enables precision targeting and content distribution.
- Chris PaulcoreNBA All-Star Chris Paul is a founding athlete investor and equity partner in PlayersTV. Paul has participated in investor interviews (Forbes) discussing his investment thesis and the future of athlete content.
- Travis KelcecoreNFL superstar and Super Bowl champion Travis Kelce is a founding athlete investor and equity partner in PlayersTV.
- Dwyane WadecoreNBA Hall of Famer Dwyane Wade is a founding athlete investor and equity partner in PlayersTV.
- Kyrie IrvingcoreNBA All-Star Kyrie Irving is a founding athlete investor and equity partner in PlayersTV.
- Damian LillardcoreNBA All-Star Damian Lillard is a founding athlete investor and equity partner in PlayersTV. Has discussed content and PlayersTV impact on social justice.
- Carmelo AnthonycoreNBA Hall of Famer Carmelo Anthony is a founding athlete investor and equity partner in PlayersTV.
- Ken Griffey Jr.coreMLB Hall of Famer Ken Griffey Jr. is a founding athlete investor and equity partner in PlayersTV.
- Chiney OgwumikecoreWNBA star Chiney Ogwumike is a founding athlete investor and equity partner in PlayersTV.
- Natasha CloudcoreWNBA champion Natasha Cloud is an athlete investor and partner in PlayersTV.
- A.J. AndrewscoreProfessional baseball player A.J. Andrews is an athlete investor and partner in PlayersTV.
- Patrick MahomescoreNFL superstar Patrick Mahomes is an athlete investor and partner in PlayersTV. Features regularly in PlayersTV content coverage.
- NovartiscoreNovartis is the exclusive advertising partner for 'Health Is Wealth with Dr. Myron Rolle' wellness series on PlayersTV. Global healthcare leader committed to reimagining medicine and improving access to care.
- MetamajorBrand partner for athlete-driven content campaigns on PlayersTV.
- WalmartmajorBrand partner for athlete-led marketing activations on PlayersTV.
- UBSmajorBrand partner targeting sports and finance audiences through PlayersTV content.
- P&GmajorBrand partner for athlete content integrations on PlayersTV.
- GatorademajorBrand partnership and content sponsorship with PlayersTV.
- FordmajorBrand partnership for athlete-driven campaigns on PlayersTV.
- SonymajorPartner platform and brand partnership for PlayersTV content.
- PepsimajorBrand partnership for athlete content on PlayersTV.
- DealMaker SecuritiescoreRegistered broker-dealer and FINRA member serving as the intermediary for PlayersTV's Regulation CF equity crowdfunding offerings. Located at 30 East 23rd Street, 2nd Floor, NY, NY 10010.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
PlayersTV competitors and assessment
Company assessmentDirect peers
- Overtime: Overtime produces short-form and long-form sports content targeted at Gen Z sports fans, with athlete-investor partnerships and a direct-to-consumer streaming model. It is the closest direct peer to PlayersTV in athlete-driven new media sports content and ad-supported streaming.
- Whistle Sports: Whistle is a digital sports media company built around athlete and creator-led video content distributed on social platforms. It shares PlayersTV's model of monetizing sports fandom through authentic athlete storytelling and brand partnerships.
- The Players' Tribune: The Players' Tribune was an athlete-owned media platform publishing first-person athlete content, pioneering the same athlete-as-owner thesis PlayersTV has commercialized through streaming and equity crowdfunding.
- UNINTERRUPTED: UNINTERRUPTED, founded by LeBron James and Maverick Carter, produces athlete-driven premium video and lifestyle content and is one of the most direct athlete-owned media competitors to PlayersTV's positioning.
- Barstool Sports: Barstool Sports is a digital sports and pop-culture media company with a personality-driven content model, podcast ecosystem, and CTV distribution. It is comparable to PlayersTV in monetizing sports-lifestyle audiences through personality-led content and advertising.
- Minute Media: Minute Media owns and operates sports content brands (The Players' Tribune, FanSided, Mental Floss, The Big Lead) with ad-tech-driven monetization. It is comparable to PlayersTV as a sports media operator with branded content verticals and programmatic monetization.
Broad incumbents
- DAZN: DAZN is a global sports streaming platform distributing live and on-demand sports content. It overlaps with PlayersTV in sports streaming distribution and ad-supported tiers, though DAZN operates at much greater scale and with rights-fee economics.
- Bleacher Report: Bleacher Report is a Turner/Warner Bros. Discovery-owned sports digital media brand producing athlete-driven video, social content, and live programming. Comparable to PlayersTV in targeting young sports fans with personality-led and athlete-led content.
- ESPN+: ESPN+ is Disney's direct-to-consumer sports streaming service, the dominant premium sports streaming incumbent in the U.S. It overlaps with PlayersTV on DTC sports streaming and sports advertising, though ESPN+ pays billions in rights fees while PlayersTV does not.
Emerging players
- Complex Networks: Complex Networks produces youth-focused culture, music, and sports content with a similar ad-supported multi-platform distribution model. Comparable to PlayersTV in targeting millennial/Gen Z audiences with celebrity-driven lifestyle content and brand integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
PlayersTV social profiles
Digital presencePlayersTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayersTV leadership team
Management profileNumber of profiles
Profiles6 records
PlayersTV subsidiaries and ownership
Company hierarchySubsidiaries2 records
PlayersTV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayersTV M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayersTV
What does PlayersTV do?
PlayersTV is an athlete-owned media network that produces and distributes original sports lifestyle and entertainment programming across a 24/7 linear channel, major OTT/CTV platforms, and a direct-to-consumer streaming service (PlayersTV+). Its athlete equity-ownership model eliminates traditional rights fees, enabling low-cost content production that is monetized through advertising sold via a proprietary AI-driven adtech stack (Cloud Media Center) capable of delivering over 1 billion monthly ad impressions.
Is PlayersTV a public or private company?
PlayersTV is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlayersTV founded?
PlayersTV was founded in 2020. It employs 1 to 10 people.
Where is PlayersTV based?
PlayersTV is headquartered in Dallas, United States, in the North America region.
How does PlayersTV make money?
Three revenue lines are on record. Advertising Sales are the primary driver. The others are content Licensing and brand Partnerships and Sponsorships.
Who are PlayersTV's main competitors?
Direct peers on record are Overtime, Whistle Sports, The Players' Tribune, UNINTERRUPTED, Barstool Sports and Minute Media. Broad incumbents are DAZN, Bleacher Report and ESPN+. Complex Networks is listed as an emerging player.
Does PlayersTV have an API?
No public API is recorded for PlayersTV.
What industry is PlayersTV in?
PlayersTV's product category is Sports Lifestyle Media & Streaming. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 7113 and its SIC code is 4833.