Damian Lillard Toyota

What Damian Lillard Toyota does

Damian Lillard Toyota is a privately held, franchised Toyota automobile dealership headquartered at 3142 NE Doran Dr, McMinnville, Oregon, serving McMinnville and surrounding Oregon communities including Newberg, Salem, Wilsonville, and Portland. The dealership operates under a franchise authorization from Toyota Motor Sales, U.S.A., Inc., and is named after NBA player Damian Lillard, leveraging that local brand association for community marketing in the Pacific Northwest.

The business is a full-line Toyota retailer offering new vehicles across Toyota's complete portfolio — including cars and minivans (Camry, Corolla, Prius family, GR86, GR Supra, Sienna, Crown), trucks (Tacoma, Tundra), crossovers and SUVs (RAV4, 4Runner, Highlander, Sequoia, Land Cruiser, Grand Highlander), and an extensive electrified lineup (Prius, bZ, bZ Woodland, RAV4 Plug-in Hybrid, Crown hybrid variants, Camry hybrid). At the observed point in time, the dealership carried 207 new vehicles (with notable depth in 47 Tacomas, 32 Tundras, 21 4Runners, and 19 RAV4s) and 93 pre-owned vehicles including Toyota Certified Used Vehicles. Adjacent product lines include a Finance Center with loan applications and payment calculators, a Service Center with Toyota-certified technicians and Toyota Express Maintenance, a Parts Center supplying authentic Toyota parts, the ToyotaCare no-cost maintenance/roadside program, Toyota Safety Sense, and a Rent-a-Toyota short-term rental service.

Revenue is generated across four streams: new vehicle sales, pre-owned vehicle sales, service and maintenance/parts, and finance & insurance products (loans, extended warranties, F&I add-ons) via Toyota Financial Services. The go-to-market is the traditional dealership model — physical showroom visits, phone sales, and an in-person sales team — augmented by a website with full inventory browsing, service scheduling, financing applications, and an Edmunds-powered trade-in valuation tool. Customer segments include the general consumer base (primary), U.S. military personnel and veterans eligible for a $500 military rebate, and college graduates eligible for a Toyota College Graduate financing program. New vehicle pricing spans approximately $24,000 (base Corolla) to over $80,000 (Tundra TRD Pro / 4Runner TRD Pro), with most inventory concentrated between $35,000 and $60,000.

Name

Damian Lillard Toyota

Legal name

Damian Lillard Toyota

Website

https://damianlillardtoyota.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Damian Lillard Toyota is a privately held, franchised Toyota dealership in McMinnville, Oregon, selling new and pre-owned Toyota vehicles, parts, and authorized service to consumers in McMinnville, Newberg, Salem, Wilsonville, and Portland.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales - New Toyota Vehicles: Revenue from sale of new Toyota vehicles including cars, trucks, SUVs, and electrified models. Sales include both in-stock vehicles and vehicles ordered/transited from manufacturer.
2. Pre-Owned Vehicle Sales: Revenue from sale of pre-owned and Toyota Certified Used Vehicles.
3. Service and Maintenance: Revenue from vehicle maintenance, repairs, and parts sales. Includes ToyotaCare covered services and out-of-warranty service.
4. Finance and Insurance Products: Revenue from financing vehicle purchases, extended warranties, and other F&I products through Toyota Financial Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Damian Lillard Toyota is a franchised Toyota automobile dealership that sells new Toyota vehicles, pre-owned vehicles, and Toyota Certified Used Vehicles, and provides related automotive services including vehicle financing, maintenance and repair, and genuine Toyota parts. The single-location dealership serves McMinnville, Oregon and surrounding communities including Newberg, Salem, Wilsonville, and Portland.

Product overview

Damian Lillard Toyota is a Toyota franchise dealership offering a comprehensive automotive retail experience. The core offering consists of new Toyota vehicle sales (cars, trucks, SUVs, minivans, and electrified vehicles) alongside pre-owned vehicle sales including Toyota Certified Used Vehicles. The dealership operates as a platform model combining vehicle sales with integrated service modules including a Finance Center for loans and leasing, a full-service Service Center with Toyota-certified technicians, a Parts Center for authentic Toyota components, and ToyotaCare maintenance plans. Additional services include vehicle rental, trade-in valuation via Edmunds, and special incentive programs for military personnel and college graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota vehicles including cars, minivans, trucks, crossovers, SUVs, and electrified models (Camry, Corolla, Tacoma, Tundra, RAV4, 4Runner, hybrids, and BEVs) for individual retail buyers.
• Pre-Owned Vehicles Sale of inspected pre-owned vehicles from various makes for individual retail buyers seeking lower-priced alternatives to new vehicles.
• Toyota Certified Used Vehicles Sale of manufacturer-certified pre-owned Toyota vehicles that meet Toyota quality standards and include warranty coverage for individual retail buyers.
• Finance Center Vehicle financing services including loan applications, payment calculators, and trade-in valuation support to help customers purchase or lease vehicles, facilitated through Toyota Financial Services.
• Service Center Professional maintenance and repair services performed by Toyota-certified technicians, including Toyota Express Maintenance for quick service, for vehicle owners.
• Parts Center Sale of authentic Toyota parts available for order to support vehicle maintenance and repairs for Toyota owners and technicians.
• Rent a Toyota Vehicle rental service allowing customers to rent Toyota vehicles, typically for short-term transportation needs.

Quantifiable outcome

• ToyotaCare covers 1 year/10,000 miles of complimentary maintenance plus 3 years/unlimited miles of roadside assistance for BEV vehicles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Toyota Motor Sales, U.S.A., Inc.coreChannel Partner/ Reseller/ DistributorFranchised Toyota dealer operating under authorization from Toyota Motor Sales, U.S.A., Inc. Sells new Toyota vehicles, parts, and provides authorized service. Benefits from manufacturer marketing support, ToyotaCare program, Toyota Financial Services financing options, and access to Toyota Safety Sense technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating franchised dealerships nationwide. Comparable business model with broader scale, digital infrastructure, and capital access.
• Lithia Motors: Large publicly-traded dealer group with multiple Toyota and competing franchises in Oregon. Represents a much larger, diversified competitor with stronger OEM leverage.
• Sonic Automotive: Publicly-traded franchised dealer group operating multiple brands including Toyota. Comparable revenue mix and dealership operating model at greater scale.
• Penske Automotive Group: Multi-brand franchised dealer group. Comparable in operating model (new vehicle sales, F&I, service, parts) with substantially larger scale and geographic diversification.

Direct peers

• CarMax: National used-vehicle retailer that competes directly with the dealership's pre-owned and Toyota Certified Used Vehicle business across price, convenience, and selection.
• Power Toyota Portland: Direct Toyota franchised dealership in Portland. Competes for the same new and pre-owned Toyota customers within the dealership's stated service radius.
• Beaverton Toyota: Direct Toyota franchise competitor operating in the Portland metro area. Same OEM, same brand, overlapping service territory with Damian Lillard Toyota.
• Ron Tonkin Toyota: Established Oregon Toyota dealer group. Directly comparable as a same-brand franchised retailer operating in overlapping Pacific Northwest territory.

Emerging players

• Driveway (Lithia): Digital-first vehicle buying platform from Lithia. Represents the emerging online purchase and home-delivery model that pressures traditional showroom-based dealerships like Damian Lillard Toyota.
• Vroom: Online used-vehicle retailer competing for pre-owned sales that traditionally feed dealership trade-in cycles and CPO inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LillardToyota
• LinkedInlinkedin.com/company/damian-lillard-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damian Lillard Toyota