HomeServe USA

What HomeServe USA does

HomeServe USA Corp., founded in 2003 and headquartered at 45 Glover Avenue, Norwalk, CT, is a privately held provider of subscription-based home emergency repair service plans serving approximately 4.5 million residential customers across the United States. The Company offers modular coverage across four core product lines — Plumbing, Electrical, Heating and Cooling (HVAC), and Combo Plans — with HVAC equipment leasing (via the Service Experts sub-brand) added more recently as a managed-services revenue stream. Its wholly owned subsidiary, Service Line Warranties of America (SLWA), distributes exterior water and sewer line coverage through municipal partnerships.

The underlying platform is a home repair plan management system that pairs enrolled homeowners with a network of 1,000+ vetted local contractors; the Company leverages 1,000+ utility and municipal distribution partnerships (including Dominion Energy, CenterPoint Energy, First Energy, Aqua Utilities, FPL Home, Charleston Water System, Des Moines Water Works, and Veolia) to acquire customers at scale via co-branded plans embedded in trusted utility communications. Direct-to-consumer enrollment is also available through homeserve.com, supported by a customer referral program offering $25 gift cards to referrers and 50% off first-year plans to referred customers.

HomeServe generates revenue primarily through recurring monthly subscriptions, supplemented by HVAC installation fees, equipment lease payments under the Advantage Program (launched with Duquesne Light Company in January 2026), and grant-funded workforce development investments in its contractor base. Growth has been supported by acquisitions, including The Manchester Group LLC (July 2025, adding ~113,000 plans), Utility Service Partners (2016, $75M), and Dominion Products and Services (2017, $142.4M). The Company's leadership team includes Michael Backus (Chief Sales Officer) and Michael Rauscher (Chief Relationship Officer); revenue, ownership, and financial metrics are not publicly disclosed.

Name

HomeServe USA

Legal name

HomeServe USA Corp.

Website

https://homeserveusa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HomeServe USA is a privately held subscription-based home emergency repair plan provider serving approximately 4.5 million U.S. residential customers across plumbing, electrical, HVAC, and combo coverage, distributed primarily through 1,000+ utility and municipal partnerships and serviced by a 1,000+ vetted contractor network.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Appliance Repair and Maintenance (811412), Services to Buildings and Dwellings (5617)

SIC

Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH)

Keywords

• Home repair plans
• Plumbing coverage
• Electrical protection
• HVAC service plans
• Home warranty

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans: Monthly subscription plans covering plumbing, electrical, HVAC, and combo home repair coverage. Customers pay a recurring monthly fee for protection against unexpected home system breakdowns.
2. HVAC Installation and Maintenance Services: Through partnerships like the Advantage Program with Duquesne Light Company, HomeServe provides HVAC installation, annual maintenance, and covered repairs as an optional service.
3. Service Experts: HVAC equipment lease program providing high-efficiency system upgrades with professional installation, annual maintenance, and covered repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HomeServe USA provides subscription-based home emergency repair service plans that protect residential homeowners against the cost of unexpected plumbing, electrical, heating and cooling (HVAC), and exterior water/sewer line breakdowns. Subscribers pay recurring monthly fees and receive access to a vetted network of over 1,000 local contractors who deliver covered repairs with no deductibles, backed by 24/7/365 claims support and a one-year repair guarantee. Plans are distributed primarily through partnerships with utility companies, municipalities, and water authorities, as well as through direct-to-consumer sales.

Product overview

HomeServe USA offers a modular home repair plan architecture centered on four core product lines: Plumbing Repair Plans, Electrical Repair Plans, Heating and Cooling (HVAC) Repair Plans, and Combo Plans that bundle multiple system coverages. The core plans cover exterior infrastructure (water lines, sewer lines, electrical lines) and interior systems, functioning as subscription-based protection against unexpected repair costs. This platform is augmented by HVAC Installation Services for equipment replacement, a Customer Referral Program for organic growth, and workforce development through the Apprentice and Training Grant Program. The subsidiary brand Service Line Warranties of America distributes similar coverage through municipal partnerships. The company operates through a network of over 1,000 vetted local contractors and partners with utility companies to offer plans to their customers.

Differentiator

Problem solved

Functional benefit

Brands

• Service Experts: HVAC equipment lease provider and installation services within HomeServe's Advantage Program
• Energy Solutions
• Water Leak Solutions

Products and services

• Plumbing Repair Plans Subscription-based home repair plans covering interior plumbing and drainage systems as well as exterior water and sewer line breakdowns, including the pipes between the house and the city's connection point. Designed for residential homeowners seeking protection against unexpected plumbing repair costs.
• Electrical Repair Plans

Quantifiable outcome

• 4.5 million customers trust HomeServe
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Independent Electrical Contractors (IEC) and IEC FoundationcoreStrategic or Co-development Partner · 18 March 2026HomeServe became an official IEC Circuit Level Sponsor to support workforce development in electrical trades. The partnership strengthens HomeServe's commitment to skilled trades and helps address the shortage of approximately 500,000 skilled trades workers.
• Suffolk County Water Authority (SCWA)coreChannel Partner/ Reseller/ Distributor · 27 January 2026Partnership to educate homeowners about water and sewer service line maintenance responsibilities and offer optional protection plans. Program is voluntary, costs SCWA nothing, uses no public funds.
• Duquesne Light CompanycoreChannel Partner/ Reseller/ Distributor · 22 January 2026Launched the Advantage Program, an optional lease program enabling homeowners to upgrade to high-efficiency HVAC systems with no upfront costs. Includes professional installation, annual maintenance, and covered repairs administered by HomeServe through Service Experts.
• Three HVAC Trade OrganizationscoreStrategic or Co-development Partner · 16 June 2025HomeServe agreed to strategic partnerships with three leading professional HVAC trade organizations to bolster the skilled trades workforce. Partnerships aim to strengthen connections within the skilled trades sector while supporting workforce development initiatives.
• Air Butler HVAC (Powell, Wyoming)minorStrategic or Co-development Partner · 25 April 2025Air Butler HVAC was named the only Wyoming winner of HomeServe's inaugural Apprentice and Training Grant Program. The $50,000 in grants were awarded to the top 20 applicants, all contractor companies within HomeServe's network.
• City of GreensborocoreChannel Partner/ Reseller/ DistributorCity partnered with Service Line Warranties of America (a subsidiary of HomeServe North America) to offer homeowners optional coverage for repairs to exterior water and sewer lines.
• The Manchester Group LLCcoreOthersHomeServe acquired The Manchester Group LLC, a provider of home-repair service plans, from Interstate Gas Supply LLC. The deal expanded HomeServe's customer base and added approximately 113,000 repair plans across multiple U.S. states.
• Aqua UtilitiescoreChannel Partner/ Reseller/ DistributorUtility partner offering co-branded home repair plans to customers
• Dominion EnergycoreChannel Partner/ Reseller/ DistributorUtility partner offering co-branded home repair plans to customers
• CenterPoint EnergycoreChannel Partner/ Reseller/ DistributorUtility partner offering co-branded home repair plans to customers
• First EnergycoreChannel Partner/ Reseller/ DistributorUtility partner offering co-branded home repair plans to customers
• Charleston Water SystemcoreChannel Partner/ Reseller/ DistributorWater utility partner offering co-branded home repair plans to customers
• Florida Public UtilitiescoreChannel Partner/ Reseller/ DistributorUtility partner offering co-branded home repair plans to customers
• Des Moines Water WorkscoreChannel Partner/ Reseller/ DistributorWater utility partner offering co-branded home repair plans to customers
• FPL HomecoreChannel Partner/ Reseller/ DistributorFlorida Power & Light home services partner offering co-branded home repair plans
• VeoliacoreChannel Partner/ Reseller/ DistributorEnvironmental services company partner offering co-branded home repair plans to customers

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Choice Home Warranty: Choice Home Warranty is a direct-to-consumer home warranty provider offering similar plan structures for HVAC, plumbing, electrical, and appliance coverage. It competes for the same residential subscriber base as HomeServe.
• Landmark Home Warranty: Landmark Home Warranty is a regional home warranty provider with comparable plan structures for HVAC, plumbing, electrical, and appliance coverage. It is a smaller-scale direct competitor in similar geographies.
• Old Republic Home Protection: Old Republic Home Protection is one of the larger U.S. home warranty companies, offering coverage plans for home systems and appliances with similar subscription-based structures to HomeServe.
• First American Home Warranty: First American Home Warranty is a major U.S. home warranty provider with comparable plan structures covering home systems and appliances. It overlaps with HomeServe in target customer and product offering.
• Frontdoor: Frontdoor is the parent company of American Home Shield and operates a similar home warranty and on-demand home services platform. It is a direct competitor with overlapping target customers (residential homeowners) and subscription plan structures.
• Cinch Home Services: Cinch Home Services (formerly part of Cross Country Home Services) offers home warranty plans and on-demand home services similar to HomeServe's product set, with comparable pricing and target market.
• American Home Shield: American Home Shield is the largest U.S. home warranty company, offering similar subscription-based repair plans for home systems and appliances. It is the most direct competitor to HomeServe in the home service contract category.
• 2-10 Home Buyers Warranty: 2-10 Home Buyers Warranty is one of the largest U.S. home warranty providers, particularly strong in the new construction builder channel. It offers similar system and appliance coverage plans with comparable subscription mechanics.
• Liberty Home Guard: Liberty Home Guard is a fast-growing home warranty provider offering plans covering HVAC, plumbing, electrical, and appliances. It competes directly with HomeServe for residential subscribers through similar pricing structures.

Broad incumbents

• Angi (formerly Angie's List): Angi is a broader home services marketplace connecting homeowners with contractors. While not a direct subscription warranty competitor, it overlaps with HomeServe's contractor network and homeowner service delivery model, representing an adjacent competitive threat in the homeowner services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeServeUSA
• Facebookfacebook.com/HomeServeUSA
• LinkedInlinkedin.com/company/homeserve-usa
• Instagraminstagram.com/homeserve_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeServe USA