Koorui
Koorui, founded in 2021 under HKC Corporation, is a consumer display brand selling gaming monitors (165Hz-320Hz), business monitors (FHD to 4K UHD), and peripherals directly to consumers via e-commerce and online marketplaces in the US, UK, France, and Germany, leveraging HKC's vertically integrated panel manufacturing to deliver high-performance displays at competitive price points.
- Company typePrivate
- Founded2021
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Koorui does
Koorui is a consumer display brand established in 2021 by Chinese display manufacturer HKC Corporation, operating from Shenzhen with US-facing commerce operations. The company designs and markets a focused portfolio of computer monitors — primarily gaming displays with refresh rates of 165Hz to 320Hz using IPS and VA panels, plus business monitors in FHD to 4K UHD resolutions — alongside a small line of peripherals including keyboards, mice, and a screen light accessory. The underlying technology relies on HKC's vertically integrated panel manufacturing supply chain, which provides direct control over panel production, MiniLED backlighting with up to 1,152 local dimming zones, QD-OLED panel sourcing, and VESA DisplayHDR 1400 certification at competitive price points (gaming monitors $80-$260, business monitors $80-$190).
The business model is hardware sales via direct-to-consumer e-commerce (proprietary Shopify storefronts for US, UK, France, and Germany), major online marketplaces (Amazon, Walmart), and regional authorized resellers. Marketing is driven by social media (Facebook, Instagram, YouTube, TikTok), influencer/tech reviewer partnerships, email newsletters, and presence at major industry events including CES 2026 and COMPUTEX 2026, where Koorui appears alongside sister brands ANTGAMER and HKC under HKC Corporation's coordinated portfolio strategy. Customers are segmented into gaming consumers, business/professional users, and professional creators, with the core value proposition centered on delivering high refresh rate and wide color gamut display specifications at lower price points than competing brands that rely on third-party panel suppliers.
Koorui firmographics
Firmographics- Name
- Koorui
- Legal name
- KOORUI US
- Website
- https://koorui.net
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koorui, founded in 2021 under HKC Corporation, is a consumer display brand selling gaming monitors (165Hz-320Hz), business monitors (FHD to 4K UHD), and peripherals directly to consumers via e-commerce and online marketplaces in the US, UK, France, and Germany, leveraging HKC's vertically integrated panel manufacturing to deliver high-performance displays at competitive price points.
- Ownership category
- akta.pro rank
Koorui industry classification
Industry- Product category
- Computer Monitors
- NAICS
- Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (33411), Audio and Video Equipment Manufacturing (3343)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Gaming Monitors (High Refresh/Low Latency) (HDACADAC)
- akta.pro secondary industries
- Ultrawide & Curved Monitors (HDACADAG), 4K/5K/8K & High-Resolution Monitors (HDACADAH), Gaming Displays & Monitors (CRACAOAG), Monitors & Displays Retail (CRACABAF), Big-Box Electronics + Gaming & VR Retail (CRACAAAG)
Keywords
Where Koorui is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Koorui business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Sales: One-time sale of monitors, keyboards, mice, and accessories through direct e-commerce and marketplace channels. Revenue generated from product sales at various price points ranging from entry-level to premium segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level gaming monitors (165Hz-180Hz) |
| Unit Pricing | Pay-as-you-go | Mid-range gaming monitors (200Hz-240Hz) |
| Unit Pricing | Pay-as-you-go | Business monitors (100Hz-144Hz) |
| Unit Pricing | Pay-as-you-go | Ultrawide gaming monitors |
| Unit Pricing | Pay-as-you-go | 4K business monitors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Koorui product offering
Product offeringCore offering
Koorui manufactures and sells computer monitors focused on gaming and business use cases, ranging from 24 to 49 inches with refresh rates from 100Hz to 320Hz across IPS, VA, QD-OLED, and MiniLED panel technologies. The company also offers complementary peripherals including gaming keyboards, mice, and screen lights. Products are sold direct-to-consumer and through online marketplaces, with a value proposition of high-performance display specifications at competitive price points.
Product overview
KOORUI is a display brand established by HKC Corporation in 2021, offering a focused portfolio of gaming and business monitors along with peripherals. The gaming lineup includes monitors ranging from 24 to 34 inches with refresh rates from 165Hz to 320Hz, featuring IPS, VA, and curved panel technologies with HDR support. The business monitor line covers 24 to 27 inches with resolutions from FHD to 4K UHD. KOORUI differentiates through direct panel production control, enabling high refresh rate displays with wide color support at competitive price points. The brand also offers keyboard, mouse, and screen light accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- KOORUI G2411P Gaming Monitor 24-inch IPS FHD 200Hz gaming monitor with HDR400 support, Adaptive Sync, and crosshair feature for competitive gamers.
- KOORUI G2722P Gaming Monitor 27-inch IPS QHD 200Hz gaming monitor with 95% DCI-P3 color coverage and ergonomic stand supporting tilt, lift, and pivot adjustments.
- KOORUI 24E3 Gaming Monitor 24-inch IPS FHD 165Hz gaming monitor designed for budget-conscious gamers.
- KOORUI 34E6UC Ultrawide Curved Gaming Monitor 34-inch VA WQHD 180Hz curved gaming monitor with 1000R curvature, 90% DCI-P3 color coverage, Dark Field Control, and ergonomic stand.
- KOORUI G2711P Gaming Monitor 27-inch IPS FHD 200Hz gaming monitor with HDR400 support and ergonomic tilt adjustment.
- KOORUI G2421V Gaming Monitor
Quantifiable outcome
- High refresh rates up to 320Hz for fluid gameplay
- +3 more outcomes
Companies that use Koorui
Customer profileSegments3 records
Ideal customer profiles3 records
Koorui technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Koorui partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and regional.
- AmazoncoreAuthorized Amazon Store seller providing marketplace distribution channel for KOORUI products, enhancing e-commerce reach and accessibility to consumers
- WalmartcoreWalmart marketplace partnership for US retail distribution, allowing KOORUI products to reach customers through one of the largest US retailers
- Vien Son (Vietnam)regionalRegional authorized reseller in Vietnam providing localized distribution for the Southeast Asian market
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Koorui competitors and assessment
Company assessmentDirect peers
- Pixio: Specialist gaming monitor brand focused on high-refresh-rate IPS displays for esports and competitive gaming. Closely comparable to KOORUI's gaming monitor value proposition and target buyer.
- ViewSonic: Long-standing display brand offering gaming and business monitors across price tiers, with global e-commerce distribution. Direct overlap with KOORUI in mid-range gaming monitors and professional/business displays.
- Acer (Nitro / Predator): Major gaming monitor brand via Nitro and Predator sub-brands. Competes head-to-head with KOORUI across 24-34 inch gaming monitor SKUs in the $100-$300 price band.
- AOC: Aggressive price-to-performance gaming and business monitor brand with global Amazon presence and broad SKU coverage. AOC is one of the closest direct competitors to KOORUI in the sub-$250 high-refresh gaming monitor category.
- BenQ: Established gaming and professional monitor brand (MOBIUZ, ZOWIE lines for esports; PD/SW for creators). Comparable to KOORUI in serving both competitive gaming and color-accurate creator use cases.
- ASUS (TUF Gaming / ROG / ProArt): Global leader in gaming monitors with TUF Gaming and ROG lines offering high-refresh IPS/VA panels, as well as ProArt for creators. Most established direct competitor to KOORUI's premium gaming and creator monitor positioning.
- Gigabyte (AORUS): AORUS gaming monitor lineup targets the same high-refresh, feature-rich gaming segment as KOORUI, with comparable IPS/VA panels, FreeSync/G-Sync support, and KVM/MiniLED variants.
Broad incumbents
- Dell (Alienware / UltraSharp): Dominant business monitor incumbent (UltraSharp) and premium gaming line (Alienware). Competes with KOORUI's business monitor lineup in enterprise procurement and with gaming monitors in retail channels.
- LG Electronics (UltraGear): Major panel manufacturer with UltraGear gaming monitor brand. Competes with KOORUI at the panel-supply level and in finished gaming monitors, especially IPS and OLED lines.
Emerging players
- Sceptre: US-focused budget display brand with strong Amazon presence in entry-level gaming and business monitors. Comparable as a value-positioned challenger brand serving similar price-sensitive buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Koorui social profiles
Digital presenceKoorui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koorui leadership team
Management profileNumber of profiles
Koorui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koorui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koorui
What does Koorui do?
Koorui manufactures and sells computer monitors focused on gaming and business use cases, ranging from 24 to 49 inches with refresh rates from 100Hz to 320Hz across IPS, VA, QD-OLED, and MiniLED panel technologies. The company also offers complementary peripherals including gaming keyboards, mice, and screen lights. Products are sold direct-to-consumer and through online marketplaces, with a value proposition of high-performance display specifications at competitive price points.
Is Koorui a public or private company?
Koorui is a private company. It is classified as corporate owned and is currently operating.
When was Koorui founded?
Koorui was founded in 2021. It employs 11 to 50 people.
Where is Koorui based?
Koorui is headquartered in Shenzhen, China, in the Asia region.
How does Koorui make money?
One revenue line is on record: hardware Sales.
Who are Koorui's main competitors?
Direct peers on record are Pixio, ViewSonic, Acer (Nitro / Predator), AOC, BenQ, ASUS (TUF Gaming / ROG / ProArt) and Gigabyte (AORUS). Broad incumbents are Dell (Alienware / UltraSharp) and LG Electronics (UltraGear). Sceptre is listed as an emerging player.
Does Koorui have an API?
No public API is recorded for Koorui.
What industry is Koorui in?
Koorui's product category is Computer Monitors. Its primary akta.pro industry code is HDACADAC, Gaming Monitors (High Refresh/Low Latency), with a secondary code of HDACADAG, Ultrawide & Curved Monitors. Its NAICS code is 449210 and its SIC code is 5734.