I-Care

Home Health Care / In-Home Senior Careicareabouthealth.net

I-CARE Inc. is a family-founded, Virginia-based in-home senior care provider offering personal care, companion care, memory care, and 24/7 support across Northern Virginia, with affiliated assisted living, home modification, and consulting services under The Ivey League.

Company typePrivate
Founded1993
HeadquartersAshburn, United States
Headcount51–100
GTM typeB2C
OfferingServices

What I-Care does

I-CARE Inc. is a family-founded in-home senior care services provider headquartered in Ashburn, Virginia, with a secondary office in Fairfax. Founded in 1993 by Donna Ivey, the company delivers non-medical personal care, companion care, 24/7 and live-in care, memory care, respite care, hospital-to-home recovery support, transportation assistance, and medication reminders to seniors and aging adults across Northern Virginia. The service area spans approximately a dozen jurisdictions including Arlington, Alexandria, Fairfax, Tysons, Sterling, Springfield, Herndon, Ashburn, Leesburg, Manassas, Lorton, Reston, and McLean.

The company operates without proprietary technology platforms or AI/ML systems, relying instead on a workforce of more than 70 trained W-2 caregivers and clinicians, care coordination processes, and caregiver matching. It functions as the core of The Ivey League, a coordinated network of care companies under common Ivey family ownership that includes ICARE Homes (intimate 8-bed assisted living and memory care residences), I-CARE Home Modifications, and Why I-CARE Healthcare Consulting.

Revenue is generated through hourly private-pay rates of $39–$52 per hour (typically ~$41/hour), with services delivered directly to clients' homes and billed flexibly across hourly, full-time, live-in, and 24/7 arrangements. The go-to-market is direct-to-consumer: free in-home consultations, an educational website with senior care guides, ongoing blog content on aging-in-place topics, earned media coverage (ABC 7 News, WUSA9, Washington Post), and a 4.7/5 Google rating across 26 reviews drive family decision-maker conversion. The company is privately held with no external institutional investors or disclosed funding rounds.

I-Care firmographics

Firmographics

Name: I-Care
Legal name: I-CARE Inc.
Website: https://icareabouthealth.net
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 51–100 employees
Short description: I-CARE Inc. is a family-founded, Virginia-based in-home senior care provider offering personal care, companion care, memory care, and 24/7 support across Northern Virginia, with affiliated assisted living, home modification, and consulting services under The Ivey League.
Ownership category
akta.pro rank

I-Care industry classification

Industry

Product category: Home Health Care / In-Home Senior Care
NAICS: Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Home Health Care Services (62161)
SIC: Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry: Live-In & 24/7 In-Home Care (HLADAGAI)
akta.pro secondary industries: Dementia Personal Care (ADLs) Support (HSABAEAB), Live-In Respite Care (Multi-Day) (HSABAGAC), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

In-home senior care
Personal care services
Companion care
Memory care at home
Respite care services

Where I-Care is headquartered

Location

Headquarters

HQ city: Ashburn
HQ country: United States
HQ region: North America

Offices2 records

Markets served

I-Care business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Private Pay In-Home Care Services: I-CARE generates revenue primarily through hourly private pay rates for in-home senior care services. Services are billed at $39-$52 per hour with most clients paying approximately $41 per hour. Revenue is earned through flexible scheduling arrangements including hourly, full-time, live-in, and 24/7 care options.
Long-Term Care Insurance Reimbursement Support: For clients with long-term care insurance policies, I-CARE provides documentation support including weekly care notes and nursing assessment documentation at no added cost. Clients pay I-CARE directly and then seek reimbursement from their insurance provider.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Hourly in-home care rates

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

I-Care product offering

Product offering

Core offering

I-CARE Inc. is a licensed, insured, and bonded non-medical in-home senior care provider founded in 1993 that delivers personalized caregiving services to aging adults in their own homes throughout Northern Virginia. Services include personal care with activities of daily living (ADLs), companion care, 24/7 and live-in care, memory and dementia care, respite care, hospital-to-home recovery support, transportation, and medication reminders, scheduled on hourly, full-time, live-in, or 24/7 arrangements at private-pay hourly rates.

Product overview

I-CARE is a family-founded in-home senior care services provider offering personalized caregiving across Northern Virginia. The company operates as a unified service offering with multiple care modules including Personal Care (ADLs), Companion Care, 24/7 & Overnight Care, Live-In Care, Memory Care at Home, Respite Care, Hospital-to-Home Recovery Support, Transportation & Errands, and Medication Reminders. The Ivey League (parent/network) includes ICARE Homes Assisted Living & Memory Care (8-bed residential care homes), I-CARE Home Modifications, and Why I-CARE Healthcare Consulting. Care services are flexible and can be scheduled hourly, full-time, live-in, or 24/7 depending on client needs.

Differentiator

Problem solved

Functional benefit

Brands

The Ivey League: A family-founded, family-owned, and family-operated group of care companies built from real family needs as health and life change. Includes I-CARE In-Home Senior Care Services, ICARE Homes, I-CARE Home Modifications, and Why I-CARE Healthcare Consulting.
ICARE Homes
I-CARE Home Modifications
Why I-CARE Healthcare Consulting

Products and services

I-CARE In-Home Senior Care Services Family-founded personalized in-home caregiving across Northern Virginia, including support with daily living, companionship, and flexible schedules ranging from hourly to full-time, live-in, and 24/7 care.
Personal Care (ADLs)

Quantifiable outcome

Google rating of 4.7 out of 5 based on 26 reviews indicates high customer satisfaction

Companies that use I-Care

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

I-Care technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

I-Care partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

The Ivey LeaguecoreStrategic or Co-development PartnerI-CARE is part of The Ivey League, a family-founded network of coordinated care solutions designed to support seniors through every stage of aging. This includes I-CARE In-Home Senior Care Services (personalized in-home caregiving), ICARE Homes Assisted Living & Memory Care (intimate 8-bed assisted living homes), I-CARE Home Modifications (coordinated home accessibility and safety upgrades), and Why I-CARE Healthcare Consulting (healthcare navigation and expert consulting services).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

I-Care competitors and assessment

Company assessment

Direct peers

Synergy HomeCare: Franchised non-medical home care provider offering personal care, companion care, and specialty services including memory care. Comparable hourly service model.
BrightStar Care: Franchised provider offering both medical and non-medical home care services. Comparable in service breadth, but extends into skilled nursing, differentiating it as a broader-line peer.
Visiting Angels: Large U.S. franchise network offering non-medical home care services including ADL assistance, dementia care, and respite. Operates a similar locally-owned franchise model with overlapping Northern Virginia presence.
Senior Helpers: National senior home care franchise with Alzheimer's/dementia care programs, personal care, and respite. Comparable scope and customer profile to I-CARE.
Home Instead: Global franchise specializing in non-medical in-home senior care, including personal care, companionship, and memory care. Closest direct peer to I-CARE in service scope, customer type, and hourly private-pay model.
Right at Home: International franchise providing in-home care and assistance for seniors and adults with disabilities. Comparable private-pay hourly model and adult care services.
Comfort Keepers: National franchise providing in-home personal care, companionship, and respite services for seniors. Directly comparable service mix and customer base to I-CARE.

Broad incumbents

Interim HealthCare: Established national provider of home health, hospice, and personal care services. Comparable in personal care offerings but extends into clinical and hospice care as part of a wider portfolio.
Bayada Home Health Care: Large, multi-state home health provider offering both skilled medical and non-medical personal care. Broader incumbent that overlaps with I-CARE's personal care and live-in services but operates at much greater scale and clinical scope.

Emerging players

Honor Technology: Tech-enabled home care platform combining professional caregivers with software for care matching, scheduling, and family visibility. An emerging category competitor whose technology-first model could pressure traditional agencies like I-CARE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

I-Care financial estimates

Financial estimate

Revenue estimate

Valuation estimate

I-Care leadership team

Management profile

Number of profiles

Profiles3 records

I-Care subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

I-Care funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

I-Care M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-Care

What does I-Care do?

Is I-Care a public or private company?

I-Care is a private company. It is classified as family owned and is currently operating.

When was I-Care founded?

I-Care was founded in 1993. It employs 51 to 100 people.

Where is I-Care based?

I-Care is headquartered in Ashburn, United States, in the North America region.

How does I-Care make money?

Two revenue lines are on record. Private Pay In-Home Care Services are the primary driver. The others are long-Term Care Insurance Reimbursement Support.

Who are I-Care's main competitors?

Direct peers on record are Synergy HomeCare, BrightStar Care, Visiting Angels, Senior Helpers, Home Instead, Right at Home and Comfort Keepers. Broad incumbents are Interim HealthCare and Bayada Home Health Care. Honor Technology is listed as an emerging player.

Does I-Care have an API?

No public API is recorded for I-Care.

What industry is I-Care in?

I-Care's product category is Home Health Care / In-Home Senior Care. Its primary akta.pro industry code is HLADAGAI, Live-In & 24/7 In-Home Care, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.