Humanitix

What Humanitix does

Humanitix is a registered not-for-profit online ticketing platform founded in 2016 in Sydney by Adam McCurdie and Josh Ross, now co-CEOs. The company sells event tickets to event organizers and consumers, with a self-serve web platform (console.humanitix.com) that powers organizer onboarding, branded event pages, one-click checkout, group ticketing, and abandoned-cart email recovery. End consumers access events through a discovery portal segmented by city and category across Australia, the United States, the United Kingdom, New Zealand, Canada, and Fiji. Marquee customers include Stanford, Harvard Business School, Lollapalooza, Outside Lands, Okeechobee Music & Arts Festival, TEDx, and Red Bull events.

The platform's commercial model is a transaction-fee / take-rate structure on booking fees that are positioned 30-60% below traditional ticketing incumbents. The not-for-profit legal structure routes 100% of booking fee profits to high-impact charities focused on extreme poverty, education, and healthcare, with $14M+ donated since launch and a stated target of $70-100M AUD by 2031. Distribution is primarily product-led via self-serve sign-up, supplemented by institutional referrals (e.g., Stanford's Office of Student Engagement), festival activations, content marketing, and a small enterprise sales motion for large events.

Humanitix is currently in an international expansion phase. A UK headquarters was established in Edinburgh in June 2025 with a £325,000 grant from Scottish Enterprise, and co-founder Adam McCurdie relocated to lead UK operations. The company is targeting US market share doubling every 18 months and projected approximately $150M in 2026 ticket sales, representing over 40% year-over-year growth. In April 2026, Hugh Jackman was appointed Head of Impact to accelerate global brand reach, particularly in the United States. Headcount is reported at 11-50 employees, with no disclosed venture capital or private equity investment.

Name

Humanitix

Legal name

Humanitix Limited

Website

https://humanitix.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanitix is a not-for-profit online ticketing platform founded in 2016 that serves event organizers, universities, and music festivals across Australia, the US, and the UK, donating 100% of booking fee profits to charity.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

akta.pro secondary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Event ticketing platform
• Online event management
• Nonprofit ticketing services
• Charitable event ticketing
• Event registration software

Headquarters

HQ city

Belrose

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking Fee Transaction Revenue: Humanitix generates revenue through booking fees charged on ticket sales. Unlike traditional ticketing platforms that retain these fees as profit, Humanitix donates 100% of booking fee profits to high-impact charities fighting extreme poverty, education, and healthcare. The platform maintains operations through the fees themselves while directing all profit margins to charitable causes.
2. UK Operations Funding: Received a £325,000 grant from Scottish Enterprise to establish UK headquarters in Edinburgh and support expansion operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Humanitix is a not-for-profit online event ticketing platform that enables event organizers to create events, configure ticketing, and sell tickets to attendees through a self-serve web console. The platform charges booking fees on each ticket sold that are set 30-60% lower than competitors, and 100% of booking fee profits are donated to high-impact charities addressing extreme poverty, education, and healthcare. The offering includes branded event pages, one-click checkout, group ticketing, and abandoned cart recovery features for organizers, plus a consumer-facing event discovery experience.

Product overview

Humanitix operates as a purpose-driven ticketing platform with a core product focused on event ticketing. The platform is structured around the main ticketing solution (Humanitix Ticketing Platform) paired with a host/organizer management portal (Humanitix for Hosts), and a consumer-facing event discovery interface. The distinguishing feature is that 100% of booking fee profits are donated to charitable causes. The platform also provides features including one-click checkout, branded event pages, and group ticketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Humanitix Ticketing Platform A purpose-driven event ticketing platform that allows event organizers to create events, configure ticketing, and sell tickets online while donating 100% of booking fee profits to high-impact charities. The platform serves universities, music festivals, conferences, charity events, and general event organizers globally, with features including one-click checkout, branded event pages, group ticketing, and abandoned cart email recovery. Booking fees are set 30-60% below traditional competitors.

Quantifiable outcome

• Fees 30-60% lower than competitors
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Google.orgminorGTM or Marketing PartnerLogo partner displayed on Humanitix website among other notable organizations supporting the platform.
• UN Women AustraliaminorGTM or Marketing PartnerCharitable partner displayed on Humanitix website. Humanitix directs booking fee profits to causes including gender equality initiatives.
• AtlassianminorGTM or Marketing PartnerAtlassian Foundation partner displayed on Humanitix website. Atlassian Foundation supports impact-driven organizations.
• TEDxminorGTM or Marketing PartnerTEDx events utilize Humanitix for ticketing, with the partnership displayed as a customer and supporter on the platform.
• CanvaminorGTM or Marketing PartnerLogo partner displayed on Humanitix website among other notable organizations supporting the platform.
• Red BullminorGTM or Marketing PartnerRed Bull events utilize Humanitix for ticketing, with the partnership displayed as a customer and supporter on the platform.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Eventbrite: Eventbrite is a leading self-service ticketing and event management platform serving event organizers worldwide. It is the most direct comparison to Humanitix in terms of target customer (SMB to mid-market event organizers), self-serve onboarding, and product-led growth model, differing primarily in that it is for-profit.
• Tito: Tito is a developer-friendly ticketing platform popular with tech conferences, meetups, and indie events. It overlaps with Humanitix in the self-serve organizer space and competes for similar SMB to mid-market event organizer customers.
• Universe (by Ticketmaster): Universe is a modern, mobile-first ticketing platform acquired by Ticketmaster targeting independent event organizers. It directly competes with Humanitix for SMB and mid-market organizers with a similar self-serve, modern UX positioning.
• Dice: Dice is a ticketing and live music discovery platform focused on music events and festivals. It targets a similar customer base to Humanitix (independent music venues, festivals, promoters) and competes for music-driven ticketing volume, particularly in the UK and EU.
• See Tickets: See Tickets is an international ticketing provider serving festivals, music venues, and live events across multiple markets. It is a relevant competitor particularly in the UK and European music festival segment.
• Tixel: Tixel is a fan-to-fan ticket resale platform with an anti-scalping mission focused on safe, transparent ticket exchanges for live events. It overlaps with Humanitix in serving ethical ticketing for live entertainment, particularly in Australia and Europe.
• Eventbrite (acquired/integrated with Ticketmaster): Included as a separate listing only to flag that Eventbrite was acquired by a consortium including Ticketmaster in 2024, signaling continued consolidation in the ticketing space and a combined competitive threat to independents like Humanitix.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing platform globally, particularly for large concerts, sports, and festivals. While serving overlapping customers (festivals, venues), Ticketmaster operates at vastly larger scale and is the benchmark competitor Humanitix is positioning against in the live entertainment vertical.

Regional players

• TryBooking: TryBooking is an Australian online ticketing and event registration platform serving community events, schools, and charities. It is a direct regional competitor to Humanitix in the Australian market, particularly in the education and community event segments.
• Shotgun: Shotgun is an electronic music-focused ticketing platform operating primarily in Europe and Latin America. It is a thematic competitor in the music festival vertical where Humanitix has notable customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Humanitix
• LinkedInlinkedin.com/company/humanitix
• Instagraminstagram.com/humanitix
• Xx.com/humanitix_tweet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanitix