What The Feldman Agency does

The Feldman Agency (TFA) is a Canadian entertainment and talent representation firm founded in 1970 and headquartered in Toronto, with additional offices in Vancouver and, as of 2026, Montreal. The agency operates across four integrated business lines: artist representation and booking (250+ artists, 3,000+ dates and 4,000+ contracted performances annually), brand partnerships and licensing (with enterprise clients including RBC, Ford, Molson, Amazon, iHeart, TD, Aeroplan, SiriusXM, Jack Daniel's, the CFL, the CNE, and Tennis Canada), entertainment property sales (owning/operating The Bowl at Sobeys Stadium, Crescent Street Grand Prix Festival, Riverfest Elora, and AEW House Rules), and event consulting. Revenue is generated through booking commissions on artist engagements, sponsorship and partnership brokerage fees, ticket/concession/sponsorship income from owned event properties, and consulting engagements.

TFA is privately held and co-owned by CEO Jeff Craib and President Tom Kemp. The firm has extended its operating scope through two joint ventures — Tourbo Entertainment (with New Metric Media) and ACE Events (with Live Nation) — adding content production and large-scale event co-production to its core agency offering. The firm employs 30+ professionals and is positioned as Canada's largest entertainment company by activity scale, with 40 JUNO Award nominations earned across its roster in 2025. Underlying technology is industry-standard booking and CRM tooling; no proprietary technology platform or AI/ML capability is disclosed. The business model is asset-light on the agency side and increasingly capital-intensive on the venue/property side following the 2024 launch of The Bowl.

Name

The Feldman Agency

Legal name

The Feldman Agency Inc.

Website

https://feldman-agency.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Feldman Agency is a Canadian entertainment firm founded in 1970 that represents 250+ artists across booking, brand partnerships, venue operations, and event consulting, serving enterprise sponsors and live audiences across Toronto, Vancouver, and Montreal.

Ownership category

akta.pro rank

Product category

Talent Representation & Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Brand Partnerships & Endorsement Agencies (MPAIAGAF), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Talent representation services
• Artist booking agency
• Live event consulting
• Brand partnership activations
• Entertainment property management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Representation and Booking Commissions: TFA earns commissions from representing artists and booking live performances. The agency books more than 3,000 dates annually and manages over 4,000 contracted artist performances, generating revenue through agency fees on bookings.
2. Brand Partnerships and Licensing: TFA creates strategic campaigns connecting the agency's artist roster with brand partners through custom content, tour partnerships, VIP experiences, social media campaigns, licensing partnerships, corporate event partnerships, and brand ambassador initiatives.
3. Entertainment Property Sales: Managing prominent entertainment properties for sponsorship, naming rights, and various partnerships. TFA owns and operates events like the Crescent Street Grand Prix Festival and The Bowl at Sobeys Stadium.
4. Event Consulting Services: Provides consulting services for corporate, private, and public events through ACE Events joint venture with Live Nation, offering a suite of services for event organizers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Feldman Agency is a full-service entertainment company providing artist representation and talent booking, event consulting, brand consulting, artist licensing and partnerships, and sales of owned/operated entertainment properties and venues across Canada. The agency represents over 250 artists and books more than 3,000 dates annually.

Product overview

The Feldman Agency (TFA) is a full-service entertainment company comprising three main divisions: (1) Artist Representation and Talent Booking, (2) Owned/Operated Venues and Events, and (3) Brand Partnerships and Sponsorships. The agency's core Talent Representation service represents over 250 artists and books more than 3,000 dates annually. TFA Brands division includes Brand Consulting, Entertainment Property Sales, and Artist Partnerships & Licensing services. Through joint ventures, TFA operates Tourbo Entertainment (developing screen-based IP into live tours, including Letterkenny Live) and ACE Events (a Live Nation partnership for corporate/private/public events). TFA also owns and operates entertainment properties including The Bowl at Sobeys Stadium (Toronto outdoor venue), Crescent Street Grand Prix Festival (Montreal), and manages properties such as Maxim Grand Prix Party, Riverfest Elora, and AEW House Rules live events.

Differentiator

Problem solved

Functional benefit

Brands

• Tourbo: A joint venture focused on developing popular brands that exist as screen-based IP (podcasts, television shows, online content) into live tour entertainment for the global stage. Responsible for sell-out success of Letterkenny Live.
• ACE Events

Products and services

• Artist Representation & Booking Full-service talent representation and booking service representing over 250 artists across music, comedy, family, and sports genres, with more than 3,000 dates booked annually. Serves event organizers, venues, promoters, casinos, fairs, and corporate event planners seeking live entertainment.
• Event Consulting Consulting service advising clients on event strategy, programming, and execution. Supports event organizers, venues, and brand clients seeking expert guidance on live event production and talent curation.
• TFA Brand Consulting Brand consulting service helping brands and marketers develop partnerships, activations, and creative strategies. Supports brand marketers and advertising agencies seeking celebrity talent and brand-artist collaboration opportunities.
• Artist Partnerships & Licensing Service facilitating brand partnerships and licensing deals involving the agency's 250+ artist roster. Connects brands with artists for endorsement deals, co-branded campaigns, and IP licensing opportunities.
• Entertainment Property Sales Sales service for the agency's owned and operated entertainment properties, including sponsorships, partnerships, and event property rights. Provides brands with exclusive access to high-profile entertainment platforms.
• Tourbo Entertainment Joint venture with Live Nation focused on arena entertainment production. Combines The Feldman Agency's artist representation and event production capabilities with Live Nation's venue and touring infrastructure.
• ACE Events Joint venture with New Metric Media producing AEW (All Elite Wrestling) events and other entertainment properties. Combines The Feldman Agency's live event expertise with New Metric Media's media and production capabilities.
• The Bowl at Sobeys Stadium Owned and operated premium amphitheatre venue located at Sobeys Stadium, hosting live music, concerts, and entertainment events. Provides the agency with a flagship owned venue for premium event programming and sponsorship opportunities.
• Crescent Street Grand Prix Festival Owned and operated annual festival event held during the Grand Prix weekend in Montreal, combining live music, entertainment, and brand activations. Provides exclusive sponsorship and partnership opportunities for brands targeting the Grand Prix audience.
• Maxim Grand Prix Party Managed entertainment property coordinated with the Maxim brand during the Grand Prix weekend in Montreal. Provides exclusive partnership and sponsorship opportunities targeting premium Grand Prix audiences.
• Riverfest Elora Managed music festival property in Elora, Ontario. The Feldman Agency provides talent booking, programming, and operational management for the festival.
• AEW House Rules Managed AEW (All Elite Wrestling) event property, produced through the ACE Events joint venture with New Metric Media. Provides exclusive sponsorship and partnership opportunities for brands targeting wrestling fans.

Quantifiable outcome

• TFA artists secured 40 JUNO nominations in 2025, the most of any Canadian company
• +4 more outcomes

Named customers30 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Tourbo EntertainmentcoreStrategic or Co-development Partner · 22 March 2023Joint venture between TFA and New Metric Media (Letterkenny, Shoresy, Children Ruin Everything) focused on developing popular brands that exist as screen-based IP, podcasts, TV shows, or online content into live tour entertainment. Responsible for sell-out success of Letterkenny Live. Also supports AEW House Rules partnership.
• All Elite Wrestling (AEW)coreStrategic or Co-development Partner · 22 March 2023Exclusive Canadian partnership bringing AEW's new live event series 'AEW House Rules' to local venues across North America. TFA and Tourbo provide support to explore multi-faceted brand partnerships. Canadian debut was July 15 at Scotiabank Saddledome during Calgary Stampede.
• Tennis CanadacoreStrategic or Co-development Partner · 1 January 2022Partnership to launch The Bowl at Sobeys Stadium - Toronto's newest open-air concert venue at York University campus. Tennis Canada retains the venue for tennis tournaments including National Bank Open while TFA operates music and entertainment programming. Capacity exceeding 8,000 guests.
• ACE Events (Live Nation Joint Venture)coreStrategic or Co-development Partner · 1 January 2020Joint venture with Live Nation offering a suite of services providing one-stop-shop for organizers of corporate, private, and public events. Launched during the pandemic lockdown period.
• RBCmajorGTM or Marketing PartnerBrand partnerships including RBC Avion x The Tragically Hip - intimate event at Bathhouse Studio with 200,000+ custom codes produced for cardholders. Multiple deals accomplished including during pandemic period.
• FordmajorGTM or Marketing PartnerBrand partnership client - Ford featured in brand partnerships created by TFA during challenging pandemic climate.
• MolsonmajorGTM or Marketing PartnerBrand partnership client - Molson featured in brand partnerships created by TFA during challenging pandemic climate.
• TDmajorGTM or Marketing PartnerBrand partnership client - TD featured in brand partnerships created by TFA during challenging pandemic climate.
• AmazonmajorGTM or Marketing PartnerBrand partnership client - Amazon featured in brand partnerships created by TFA during challenging pandemic climate.
• iHeartmajorGTM or Marketing PartnerBrand partnership client - iHeart featured in brand partnerships created by TFA during challenging pandemic climate.
• AeroplanmajorGTM or Marketing PartnerBrand partnership client - Aeroplan featured in brand partnerships created by TFA during challenging pandemic climate.
• SiriusXMmajorGTM or Marketing PartnerSiriusXM Top of the Country partnership with CCMA - integrated partnership where emerging artists compete for title of Canada's next country sensation. 5th year of partnership in 2023. Generated over 3.2-million social media reach.
• Jack Daniel'smajorGTM or Marketing Partner5-year sponsorship of Jack Daniel's Stage at Crescent Street Grand Prix Festival. Throughout partnership, stage featured live performances including Sam Roberts Band with onsite activations. Attracted 500,000+ fans annually and reached 5 million on social media.
• CFL (Canadian Football League)majorGTM or Marketing PartnerTFA programmed talent for 110th Grey Cup including arena-level halftime show for Green Day. Event also featured Faith Hill, Shaggy, Carrie Underwood, and Brian Kelley. Achieved highest viewership since 2019 with over 3.5 million viewers.
• Canadian National Exhibition (CNE)majorGTM or Marketing PartnerPartnership to diversify CNE Bandshell Stage lineup with unique themed programming. First-ever drag performance at CNE in 140-year history with Tynomi Banks headlining inaugural Drag EXtravaganza. Attracted 4,000+ attendees.
• CF Toronto Eaton CentremajorGTM or Marketing PartnerBarenaked Ladies hosted tree-lighting ceremony unveiling 114-foot Christmas tree - North America's busiest shopping center. Event attracted 25,000+ attendees and generated 1,000,000+ digital impressions across national media.
• PRS GuitarsmajorGTM or Marketing PartnerLongstanding partnership consulting on identifying Canadian artists for PRS. Kylie Miller of The Beaches uses PRS guitars during sold-out tours including Jimmy Kimmel Live! and opening for The Rolling Stones at Levi's Stadium.
• Visible (Verizon)minorGTM or Marketing PartnerVisible partnered with Sofia Camara to create cover of 'Dancing with Myself' for Singles Awareness Day campaign. Sofia's rendition resonated with 650,000+ TikTok followers.
• DoritosminorGTM or Marketing PartnerGerry Dee featured in Doritos Super Bowl LVIII commercial for Canada as part of 'As Seen in Canada' campaign.
• NintendominorGTM or Marketing PartnerScott Helman served as Nintendo ambassador creating authentic content showing enjoyment of Nintendo products through social media appearances and snackable content.
• Forever 21minorGTM or Marketing PartnerLynyrd Skynyrd merchandise licensing agreement with Forever 21 and other retailers including Ross, Nordstrom, Free People, Junk Food, Amazon, Walmart, and Kohl's.
• MaximmajorGTM or Marketing PartnerTFA manages Maxim Grand Prix Party - pinnacle event of Grand Prix Weekend in Montreal hosting 2,000 guests at historic Windsor Station with 30,000+ square feet. Featured talent including Diplo, French Montana, NERVO.
• Pur Sang VodkaminorGTM or Marketing PartnerPur Sang Vodka (co-created by Georges St-Pierre) partnered with Maxim Grand Prix Party for Montreal Grand Prix debut. Dedicated bar and red carpet appearances by Georges St-Pierre with announcement of French Montana as headliner.
• Riverfest EloramajorGTM or Marketing PartnerExclusive sponsorship agency for Riverfest Elora - Ontario's premier event featuring world-class headliners including MGMT, Carly Rae Jepsen, Feist, City and Colour. TFA introduced strategic sponsorship initiatives and community engagement.
• New Metric MediacoreStrategic or Co-development PartnerAward-winning Canadian production company behind Letterkenny (Hulu/Crave), Shoresy, Children Ruin Everything. Partnered with TFA to found Tourbo Entertainment joint venture.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Paquin Entertainment Group: Paquin is a leading Canadian talent agency and entertainment company representing artists across music, comedy, and live events. It is a direct domestic peer to TFA in the Canadian artist representation and event production market, with comparable roster scale and similar event/festival operations.
• Evenko Agency: Evenko is a major Quebec-based concert promotion and talent booking agency operating across Canada. It is comparable to TFA as a Canadian talent representation and live events competitor, with overlap in Quebec artist representation and venue operations including the Montreal-area Grand Prix festival ecosystem.
• Spectra Musique: Spectra is a Canadian entertainment services company with artist booking, venue management, and event production capabilities. It overlaps with TFA in Quebec-focused artist representation and live event execution, including touring and festival operations across Canada.
• Paradigm Talent Agency: Paradigm is a full-service talent agency representing musicians, actors, and authors across touring, literary, and brand verticals. It is a direct competitor to TFA in music booking and representation, with comparable specialty focus on mid-to-top tier artists and similar service offerings.
• APA (Agency for the Performing Arts): APA is a talent and literary agency representing artists across music, comedy, and live entertainment. It is a direct peer to TFA in touring artist representation, particularly in the North American market for emerging and mid-tier talent across diverse genres.
• High Road Touring: High Road Touring is a US-based music talent agency focused exclusively on touring and live booking for established artists. It is comparable to TFA's core artist representation business, with overlapping clientele in indie, rock, and alternative genres and similar commission-based revenue model.

Broad incumbents

• Creative Artists Agency (CAA): CAA is one of the world's largest talent and sports agencies representing musicians, actors, athletes, and brands globally. It competes with TFA for premium artist signings and brand partnerships, though at vastly larger scale and with global office network. TFA represents a comparable model but at regional scale.
• Wasserman Music: Wasserman Music is a major North American music talent agency representing touring artists across all genres. It is comparable to TFA as a music-focused booking and representation agency but with significantly larger roster, broader US presence, and deeper institutional artist relationships.
• United Talent Agency (UTA): UTA is a global talent agency representing musicians, actors, and creators with comprehensive touring, brand partnership, and event capabilities. It overlaps with TFA in artist representation and brand consulting services but operates at substantially larger scale with global reach.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company with concert promotion, venue ownership, and ticketing operations globally. It is both a JV partner with TFA (ACE Events) and a broader industry incumbent whose concert promotion, venue operation, and artist services overlap with TFA's core booking, venue, and event consulting business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FeldmanAgency
• Facebookfacebook.com/FeldmanAgency
• LinkedInlinkedin.com/company/feldman-agency
• Instagraminstagram.com/feldmanagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Feldman Agency