Speedtest by Ookla

What Speedtest by Ookla does

Speedtest by Ookla operates a global internet performance testing platform with infrastructure spanning 10,000+ hosted test servers in more than 190 countries. The core service measures download speed, upload speed, latency, and jitter between a user device and a proximate test server, delivered through the speedtest.net web platform and native applications on iOS, Android, macOS, Windows, and Apple TV. Aggregated consumer-initiated tests, running into hundreds of millions per month, feed three downstream data products: the Speedtest Global Index (monthly country/city rankings for mobile and fixed broadband), Speedtest Awards (recognition designations for top-performing ISPs and carriers), and the Speedtest Performance Directory (regional ISP comparison including U.S.-state and zip-code granularity). The company also publishes Speedtest Experience Ratings, which score networks across four consumer activities — Web Browsing, Online Gaming, Video Streaming, and Video Conferencing — on a 1–5 scale.

The business model combines consumer monetization (advertising on the free Speedtest platform plus a paid ad-removal subscription tier) with enterprise data licensing under the Speedtest Intelligence brand to ISPs, mobile carriers, equipment manufacturers, regulators, and financial analysts. Distribution is dual-mode: product-led growth via the free web/mobile funnel with 17 language editions drives top-of-funnel traffic that populates the data asset, while a direct enterprise sales motion monetizes the aggregated data asset on the B2B side. The Speedtest Awards program functions as an industry engagement layer that incentivizes carrier and ISP participation in the underlying data collection.

Corporate structure: Speedtest operates as Ookla, LLC, alongside sister brands Downdetector (service status monitoring), Ekahau (Wi-Fi site surveying), and RootMetrics (mobile network testing). Ookla is an independently operating subsidiary of Ziff Davis, a digital media company traded under NASDAQ: ZD. In 2022, KKR completed a take-private acquisition of Ziff Davis. Note: a footer reference in scraped source material identifies Ookla as "an Accenture company," which contradicts the Ziff Davis identification in the Terms of Use, FAQ, cookie policy, and ownership commentary; available evidence supports Ziff Davis/KKR as the parent structure.

Name

Speedtest by Ookla

Legal name

Ookla, LLC

Website

https://speedtest.net

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Speedtest by Ookla operates the world's largest consumer-initiated internet speed testing platform, with 10,000+ test servers in 190+ countries, and monetizes the underlying network performance dataset via advertising, subscriptions, and enterprise data licensing through Speedtest Intelligence.

Ownership category

akta.pro rank

Product category

Internet Performance Testing

NAICS

Testing Laboratories and Services (54138), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)

SIC

Services-Testing Laboratories (8734), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

API Observability, Testing & Monitoring (BPAMAOAG)

Keywords

• Internet speed testing
• Network performance analytics
• Broadband measurement platform
• ISP performance data
• Global connectivity intelligence

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising: Advertising revenue from the free Speedtest.net web platform and mobile applications. The site displays ads to non-paying users.
2. Ad-free Premium Subscription: Paid subscription option to remove ads from Speedtest.net, marketed as 'Remove Speedtest.net Ads' service.
3. Speedtest Intelligence (Data Licensing): Enterprise licensing of aggregated network performance data to ISPs, mobile carriers, equipment manufacturers, regulatory bodies, and financial analysts for market research and competitive analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Speedtest by Ookla is a global internet performance testing platform that allows individual users to measure their download, upload, latency, and jitter via web (speedtest.net) and native apps for iOS, Android, macOS, Windows, and Apple TV. It also aggregates crowdsourced test data to produce industry benchmarking products such as the Speedtest Global Index, Speedtest Awards, and a Performance Directory of tested devices and service providers.

Product overview

Speedtest by Ookla is a unified internet speed testing platform consisting of the core Speedtest web application and mobile apps (iOS, Android, macOS, Windows, Apple TV), supplemented by data products including the Speedtest Global Index (country/city speed rankings), Speedtest Awards (provider recognition), and Speedtest Performance Directory (regional ISP comparison). The company also offers Speedtest Intelligence for enterprise customers seeking detailed network analytics. The platform operates a global infrastructure of over 10,000 servers across 190+ countries. Under the Ookla parent company, sibling brands include Ekahau (Wi-Fi survey tools), Downdetector (service status monitoring), and RootMetrics (network testing).

Differentiator

Problem solved

Functional benefit

Brands

• Speedtest Intelligence: Enterprise data and analytics platform providing aggregated network performance data from Speedtest tests worldwide.
• Speedtest Awards
• Speedtest Global Index
• Speedtest Performance Directory
• Speedtest Servers

Products and services

• Speedtest by Ookla (consumer speed test) Free consumer-facing internet performance testing tool available via speedtest.net and native apps for iOS, Android, macOS, Windows, and Apple TV. Measures an end user's download speed, upload speed, latency, and jitter against a nearby Speedtest server, and is used by individual internet subscribers to verify and document connection performance.
• Speedtest Global Index Data product ranking countries, cities, ISPs, and mobile carriers by Speedtest-derived download and upload performance, drawn from the global crowdsourced testing dataset. Used as an industry reference by operators, regulators, press, and analysts.
• Speedtest Awards Awards program that recognizes the top-performing ISPs and mobile operators in a given market or category based on Speedtest Global Index methodology. Used as a marketing and credibility asset by winning operators.
• Speedtest Performance Directory Public directory listing tested devices and service providers with aggregated Speedtest performance data, allowing visitors to compare real-world connection and device performance.

Quantifiable outcome

• Hundreds of millions of speed tests analyzed monthly for the Speedtest Global Index
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Measurement Lab (M-Lab): M-Lab is the closest direct peer, providing open-source, network-neutral internet performance measurement tools and datasets. Both M-Lab and Speedtest publish global broadband performance insights and serve researchers, regulators, and enterprises with aggregated network data.
• Netflix Fast.com: Fast.com is Netflix's consumer-facing speed test that competes directly with Speedtest.net for the same consumer use case. Both provide free, browser-based download speed testing with minimal friction; Fast.com is backed by a major content provider.
• Opensignal: Opensignal provides independent mobile network experience measurements, including 5G, video, and voice experience scores, with both consumer reports and enterprise data products. It is a direct competitor to RootMetrics and to Speedtest Intelligence in mobile network analytics.
• Tutela: Tutela delivers crowdsourced mobile network quality-of-experience data to carriers and regulators globally. Comparable to Speedtest Intelligence in serving enterprise buyers with mobile network performance data sourced from consumer devices.
• RootMetrics (Ookla sister brand): RootMetrics is a wholly-owned Ookla subsidiary that performs drive-test-based mobile network performance measurements. While not an external competitor, it is the closest analogue within the same corporate portfolio for carrier-grade network testing methodology.
• Downdetector (Ookla sister brand): Downdetector is an Ookla subsidiary focused on real-time service outage monitoring. Although it targets outages rather than speed, it shares the same consumer crowdsourcing and enterprise data licensing model as Speedtest.

Emerging players

• Cloudflare Speed Test: Cloudflare offers a browser-based internet speed test leveraging its global edge network. It is an emerging competitor with strong CDN infrastructure backing and the ability to embed speed testing into broader Cloudflare performance and security offerings.

Broad incumbents

• ComScore: ComScore is a broad incumbent in digital audience measurement and analytics, comparable to Speedtest Intelligence in providing aggregated, syndicated data products to enterprises. Both monetize large-scale behavioral measurement datasets, though ComScore focuses on media and advertising rather than network performance.
• Similarweb: Similarweb is a broad incumbent in digital market intelligence offering website and app performance, traffic, and engagement data to enterprises. Overlaps with Speedtest Intelligence in the enterprise data licensing layer, though Similarweb's domain is web/app analytics rather than network performance.

Others

• Ookla (corporate parent): Ookla, LLC is the corporate parent entity housing Speedtest alongside Ekahau, Downdetector, and RootMetrics. Listed as a peer for context on the broader portfolio that operates around Speedtest's network testing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/speedtest
• Xx.com/speedtest
• LinkedInlinkedin.com/company/iwata-bolt-usa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedtest by Ookla