Cleanology

What Cleanology does

Cleanology is a UK-based commercial cleaning and facilities management company founded in 1999, operating from its headquarters at 70 South Lambeth Road, Vauxhall, London. The company delivers office and commercial cleaning, contract cleaning, and integrated support services — including event cleaning, gardening, handyman and property maintenance, kitchen deep cleaning, pest control, recycling and waste management, security and concierge, and washroom and laundry services — to enterprise and mid-market clients across 24 UK cities (London, Manchester, Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, and others). The legal entity is All Square Ltd, trading as Cleanology, with a wholly owned subsidiary Masterclean acquired in October 2015.

Cleanology's service delivery rests on a mix of proprietary and externally sourced technology: multi-award-winning biotechnological cleaning sachets (pre-dosed bacteria-based fluids delivering a 99.4% reduction in chemical usage), robotic floor scrubbers, UV-C disinfection devices, IoT-enabled smart waste management sensors, nano-coating surface treatments, HEPA-filtered vacuums, and an in-house time-and-attendance software built for client-specific reporting. The company is targeting Net Zero by 2035, achieved Carbon Neutral certification with Planet Mark in February 2025, holds ISO 14001 and ISO 9001, and is B Corp pending.

Revenue is generated through quote-based, contractually recurring commercial cleaning engagements and managed FM offerings, priced on building size, cleans per week, hours, and scope. Sales are direct (field enterprise and mid-market), with no intermediaries, supported by 500+ customer reviews and 25+ years of brand equity including royal palaces and blue-chip corporates. At the end of 2025, founder Dominic Ponniah transitioned from CEO to Chairman and Mark Little was appointed as the new CEO, with a stated mandate to double the company's size within three years.

Name

Cleanology

Legal name

All Square Ltd t/a Cleanology

Website

https://cleanology.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleanology is a UK-based commercial cleaning and facilities management company founded in 1999, serving enterprise and mid-market clients across 24 cities with contract cleaning, integrated FM services, and proprietary biotech cleaning products.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

akta.pro secondary industries

Industrial & Manufacturing Facility Cleaning (IMAIADAB), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL)

Keywords

• Commercial cleaning services
• Facilities management
• Office cleaning
• Contract cleaning
• Property maintenance services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Commercial Cleaning Services: Recurring commercial cleaning services for offices and commercial premises across 24 UK cities. Services include daily cleaning, deep cleaning, and specialized cleaning for various sectors. Revenue generated through contract-based arrangements with enterprise and mid-market clients.
2. Facilities Management: Property maintenance and support services including event cleaning, gardening, handyman services, pest control, security, washroom and laundry services. Provided as part of integrated FM offerings.
3. Specialist Cleaning Services: Specialized cleaning services for specific needs including kitchen deep cleaning, recycling and waste management, and other niche cleaning requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cleanology provides contract-based commercial cleaning and integrated facilities management services to enterprise and mid-market clients across 24 UK cities. Its offering covers daily office cleaning, sector-specific commercial cleaning (corporate, retail, hospitality, legal, financial, education, diplomatic, leisure, media, property management, and construction), and a suite of support services including event cleaning, kitchen deep cleaning, pest control, washroom and laundry services, security and concierge, recycling and waste management, gardening and handyman property maintenance.

Product overview

Cleanology is a commercial cleaning and facilities management company offering a comprehensive suite of services across the UK. The core offerings include Office Cleaning Services, Commercial Cleaning (spanning multiple sectors), Contract Cleaning, and Support Services (event cleaning, pest control, security, washroom services). The company has developed proprietary technology including time and attendance software, quality auditing tools, and sensor technologies, along with innovative products such as multi-award-winning biotechnological cleaning sachets. Services are delivered across 24 UK cities with a focus on sustainability and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Cleaning Services Recurring professional office cleaning delivered across Cleanology's UK regional offices (London, Manchester, Liverpool, Birmingham, Bristol, Edinburgh, Glasgow, Leeds) to corporate and institutional clients.
• Commercial Cleaning Sector-specific commercial cleaning tailored to charities and public bodies, coworking and serviced offices, schools, embassies, banks, hotels and transport, law firms, leisure and health, media/TV/recording studios, property management companies, restaurants, retail and fashion, theatres/cinemas, and venues/galleries.
• Contract Cleaning Long-term, contract-based commercial cleaning engagements (annual and multi-year) for clients needing ongoing professional cleaning coverage.
• Support Services Integrated facilities support services bundled with cleaning contracts, including event cleaning, gardening and office plants, handyman and property maintenance, kitchen deep cleaning, pest control, recycling and waste management, security and concierge, and washroom and laundry services.
• Specialist Cleaning Services Specialized cleaning for unique or challenging requirements beyond standard commercial cleaning, including post-construction and developer cleaning work (e.g., One Blackfriars, Battersea Reach, Fulham Reach).

Quantifiable outcome

• 94% staff retention rate vs 79% industry average
• +10 more outcomes

Named customers11 records

Segments17 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Evans VanodineminorGTM or Marketing Partner · 1 January 2025Sponsor for Cleanology's annual Hygiene Bank fundraising event. Cleaning and hygiene products manufacturer committed to supporting hygiene poverty initiatives.
• BigChangeminorGTM or Marketing Partner · 1 January 2025Sponsor for Hygiene Bank fundraiser event. Field service management software company supporting Cleanology's charity initiatives.
• Liberty HygieneminorGTM or Marketing Partner · 1 January 2025Sponsor for annual fundraiser. Washroom services firm supporting hygiene poverty charitable initiatives.
• ForemostminorGTM or Marketing Partner · 1 January 2025Sponsor for Hygiene Bank fundraiser. Cleaning supplies and solutions provider committed to supporting the cause.
• KatrinminorGTM or Marketing Partner · 1 January 2025Sponsor for annual event. Sustainable hygiene solutions firm supporting hygiene poverty initiatives.
• Kimberly-ClarkminorGTM or Marketing Partner · 1 January 2025Sponsor for Hygiene Bank charity event. Global manufacturer and provider of essential personal care products committed to hygiene poverty cause.
• BunzlminorGTM or Marketing Partner · 1 January 2025Sponsor for annual fundraiser. Janitorial suppliers and distributors supporting hygiene poverty charitable initiatives.
• The Hygiene BankcoreStrategic or Co-development PartnerGold Partnership with The Hygiene Bank charity focused on tackling hygiene poverty in the UK. Cleanology has raised over £117,000 in four years through annual fundraising events and has been awarded Gold Partnership status, joining elite company alongside Unilever and Method. Partnership includes financial support, product donations, and industry advocacy to raise awareness of hygiene poverty affecting over 4.2 million adults in the UK.
• Planet MarkcoreStrategic or Co-development PartnerSustainability certification partnership with Planet Mark, a leading sustainability certification body. Partnership focuses on carbon reduction initiatives, eco-friendly cleaning solutions, energy efficient operations, and waste reduction strategies. Planet Mark supports Cleanology's journey toward Net Zero and B-Corp status.
• CarmaminorStrategic or Co-development PartnerCarbon offsetting partnership through tree planting initiatives that help restore the environment while providing meaningful employment for ex-war veterans. Part of Cleanology's carbon neutral certification journey and environmental offset strategy.
• Thailand Wind Farm ProjectminorStrategic or Co-development PartnerCarbon offsetting project investment in Thailand supporting wind farm development, contributing to global sustainability efforts and Cleanology's transition to carbon neutrality.

Scale indicators21 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mitie Group: UK-listed facilities management and cleaning services group serving enterprise and public-sector clients across offices, retail and property. Directly comparable as a national FM/cleaning platform with overlapping customer base and bundled support-service model.
• OCS Group: International facilities services company with a strong UK commercial cleaning operation. Closely comparable on core contract cleaning, security and support services sold to enterprise clients across multiple UK cities.
• Atalian Servest: UK-focused facilities management and cleaning contractor operating nationally with bundled cleaning, security and support services. Direct peer in commercial contract cleaning with a similar enterprise sales motion.
• Bidvest Noonan: UK and Ireland cleaning and FM provider serving offices, retail, transport and public sector. Comparable in scale, customer mix (corporate offices, retail, logistics) and integrated service offering.
• Principle Cleaning Services: London-headquartered commercial cleaning specialist serving corporate offices, media, retail and property clients. Comparable as a high-end UK cleaning contractor with a similar enterprise/blue-chip focus and premium positioning.
• Glen Group (Glen Cleaning): UK commercial and contract cleaning company serving corporate and public-sector clients across multiple regions. Comparable national UK contract cleaning peer with similar enterprise sales motion and bundled service model.

Broad incumbents

• Sodexo UK: Global facilities management and food services group with large UK commercial cleaning and FM presence. Overlaps in enterprise cleaning contracts but operates as a much broader incumbent across food services and benefits & rewards.
• ISS A/S (UK operations): Global workplace experience and facility services company with significant UK cleaning and workplace services contracts. Comparable on cleaning and integrated FM, but offers a much broader global service portfolio.
• Compass Group UK: UK-listed contract food services and support services group with workplace cleaning and FM offerings. Comparable on enterprise contract-based services but dominated by food services rather than cleaning.

Emerging players

• Carlisle Support Services: UK facilities and cleaning services provider covering commercial cleaning, security and washroom services. Comparable mid-market contract cleaning peer with overlapping service modules and similar enterprise customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cleanology_UK

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanology