Frazer
Frazer is a US custom manufacturer of Type I, Type III, and First Responder ambulances plus specialty mobile healthcare vehicles (mobile stroke units, clinics, training units), serving EMS agencies, fire departments, hospitals, and specialty organizations from its Sugar Land, Texas headquarters.
- Company typePrivate
- Founded1956
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Frazer does
Frazer, Ltd. is a privately held US manufacturer of custom emergency medical and mobile healthcare vehicles, founded in 1956 and headquartered in Sugar Land, Texas following the May 2026 opening of a 170,000-square-foot Global Headquarters with a second production facility (the prior Houston site continues to handle service and remount operations). The company designs and builds custom Type I (truck-chassis), Type III (van-chassis), and 10-foot First Responder modules on Ford, RAM, and International chassis, with module lengths ranging from 10 to 18 feet, plus specialty vehicles including Mobile Stroke Units, 18-foot Mobile Clinics, Mobile Training Units, and Infectious Disease Units. Its competitive proposition centers on direct collaboration with fleet managers and medics to design interior layouts rather than standardized builds, supported by integrated safety and clinical features such as LifeDefender crash-tested cabinets (SAE J3058), OneWeight® stretcher-integrated patient scales, Safety Cloud® by HAAS Alert, Whelen Core/CenCom lighting, Technimount medical mounting, and Stryker Power-LOAD cot retention.
Revenue is generated through a mix of custom vehicle hardware sales (Type I, Type III, First Responder, specialty modules), a mobile on-site service and 14-point inspection program in the Houston metro, a parts department and online parts store, module remounting services that extend vehicle life by transferring existing modules to new chassis, and facilitated fleet financing through partnerships with Leasing 2 (municipal) and Ascentium Capital (commercial). Go-to-market combines a regional direct field-sales team of named account executives with a network of authorized channel partners — ETA (North Carolina), Hudson Valley Fire Equipment (New York), Hunter Apparatus (Florida), Reliant Fire Apparatus (Iowa and Wisconsin), and Patriot Fire (Northeast) — supplemented by trade show presence, an active video and social content engine, and a new Demo and Stock Unit Delivery Program. Primary customers are government EMS agencies and fire departments across the United States, with an emerging specialty footprint serving hospital systems such as UCLA Health; the company has indicated its strategic intent to extend into hybrid-electric vehicle platforms through a 2026 partnership and equity investment in Harbinger Motors.
Frazer firmographics
Firmographics- Name
- Frazer
- Legal name
- Frazer, Ltd.
- Website
- https://frazerbilt.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Frazer is a US custom manufacturer of Type I, Type III, and First Responder ambulances plus specialty mobile healthcare vehicles (mobile stroke units, clinics, training units), serving EMS agencies, fire departments, hospitals, and specialty organizations from its Sugar Land, Texas headquarters.
- Ownership category
- akta.pro rank
Frazer industry classification
Industry- Product category
- Emergency Medical Vehicles
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where Frazer is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frazer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom EMS Vehicle Manufacturing: Design and build custom emergency medical service vehicles including Type I, Type III, First Responder, and specialty mobile healthcare vehicles. Revenue generated from new vehicle sales with various configuration options.
- Vehicle Service & Repair: Mobile service and repair center operations including 14-point vehicle inspections, generator preventative maintenance (150 hour & 450 hour Onan generator service), and general vehicle repair work.
- Parts Sales: Replacement parts for Frazer units sold through direct parts department contact and online parts store.
- Remount Services: Module remounting services where existing vehicle modules are installed on new chassis, providing cost-effective fleet renewal options.
- Financing & Leasing Facilitation: Partnership with Leasing 2 (municipal fleets) and Ascentium Capital (commercial fleets) to help customers finance vehicle purchases through coordinated delivery dates, funding amounts, and documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Vehicle Pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Frazer product offering
Product offeringCore offering
Frazer designs and manufactures custom emergency medical service vehicles — including Type I, Type III, First Responder, and specialty mobile healthcare vehicles (mobile stroke units, mobile clinics, mobile training units, infectious disease units) — built on Ford, RAM, and International chassis. Each vehicle is custom-configured per customer specification, with proprietary features such as OneWeight® patient scale, LifeDefender crash-tested cabinets, and Safety Cloud® by HAAS Alert, complemented by remounting, mobile service, and financing partnerships.
Product overview
Frazer is a custom emergency vehicle manufacturer specializing in mobile healthcare solutions. The product portfolio centers on custom-built Type I (truck-chassis), Type III (van-chassis), and First Responder ambulance modules, supplemented by specialty vehicles including Mobile Stroke Units, Mobile Clinics, Mobile Training Units, and Infectious Disease Units. All vehicles are custom-configured per customer specification with options including Safety Cloud by HAAS Alert, OneWeight patient scale, LifeDefender crash-tested cabinets, Whelen lighting systems, and various power/HVAC systems. Frazer also offers a Hybrid-Electric Ambulance Platform developed with Harbinger Motors for electrified mobile healthcare, alongside remounting services, mobile on-site maintenance, pre-owned vehicles, and fleet financing partnerships. The company operates from Houston, Texas, with a new 170,000 sq ft production facility in Sugar Land, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Type I EMS Vehicles Custom Type I ambulance modules built on truck chassis (Ford, RAM, International) for emergency medical response and patient transport, serving EMS agencies, fire departments, and hospital systems.
- Type III EMS Vehicles Custom Type III ambulance modules built on van chassis, designed for high-volume EMS systems requiring efficient patient transport configurations.
- First Responder Vehicles Compact 10 ft emergency response vehicles mounted on Ford F-550 chassis with specialized equipment for fire and EMS first-response roles.
- Mobile Stroke Unit Specialty mobile healthcare vehicle integrating imaging and treatment at the point of care, enabling hospital-grade stroke treatment in the field for hospital systems and academic medical centers.
- Mobile Clinic 18 ft Type I-based specialty mobile clinic vehicle providing healthcare delivery directly to communities, for hospital systems and public health programs.
- Mobile Training Unit Custom-built 14 ft Type I mobile training vehicle that brings EMS and healthcare training directly to teams in the field, for hospital systems and EMS training organizations.
- Infectious Disease Unit Specialty ambulance configured for safe transport and treatment of patients with infectious diseases, featuring enhanced containment and decontamination systems for public health and EMS agencies.
- Hybrid-Electric Ambulance Platform Electrified emergency medical response vehicles and mobile healthcare units developed through partnership with Harbinger Motors, utilizing Harbinger's plug-in hybrid chassis and battery technology.
- Pre-owned Vehicles & Rentals Pre-owned Frazer ambulances and short-term rentals available for agencies needing interim fleet coverage or lower-cost acquisition options.
- Remounting Services Module remounting service that transfers existing Frazer ambulance modules onto new chassis, extending vehicle life and reducing total cost of ownership for EMS fleet operators.
- Mobile Service On-site repair and maintenance service bringing fully equipped service vehicles directly to customer facilities in Houston and surrounding areas, covering vehicle repair, 14-point inspections, and generator preventative maintenance.
Quantifiable outcome
- Industry projections suggest mobile healthcare market could triple by 2030 as health systems seek lower-cost, scalable care delivery models
Companies that use Frazer
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Frazer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Frazer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and regional.
- Harbinger MotorscoreStrategic partnership to electrify ambulances and mobile healthcare vehicles using Harbinger's plug-in hybrid vehicle chassis and battery technology. Frazer made a strategic financial investment in Harbinger as part of the deal. The companies plan to build emergency medical response vehicles, mobile healthcare platforms, and auxiliary power systems. Both companies are committed to US manufacturing.
- Reliant Fire ApparatusregionalPartnership to expand Frazer's reach into Iowa and Wisconsin (Upper Midwest). Reliant functions as a factory-direct extension, trained by Frazer to provide sales and service support. They have service centers outside Milwaukee, WI and Des Moines, IA, plus mobile service fleet.
- ETA (Emergency Transportation Associates)regionalAuthorized partner covering North Carolina territory (Yuma Lane E, Deep Gap NC 28618). Provides sales and service support for Frazer vehicles in the region.
- Hudson Valley Fire EquipmentregionalAuthorized partner covering New York territory (69 Fields Ln, Brewster, NY 10509). Joint partnership advancing emergency vehicle solutions.
- Hunter ApparatusregionalAuthorized partner covering Florida territory (1460 S McCall Rd #2F, Englewood, FL 34223). Expanding Frazer's presence in the Florida market.
- Patriot FireregionalAuthorized partner covering Northeast territory with demo unit presence. Demo Type I 14 ft XT unit mounted on RAM 5500 diesel chassis.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Frazer competitors and assessment
Company assessmentDirect peers
- Osage Ambulances: Osage Ambulances is an independent custom ambulance manufacturer specializing in Type I and Type III modules on commercial chassis, competing head-to-head with Frazer for the same municipal and private EMS agency contracts across the United States.
- AEV (American Emergency Vehicles): AEV is a REV Group brand producing custom Type I, Type III, and medium-duty ambulances and remount services for municipal and commercial EMS agencies in the U.S., directly overlapping with Frazer's product portfolio and target customers.
- Excellance: Excellance is a custom ambulance and emergency vehicle manufacturer serving the same EMS agency and fire department market as Frazer, with comparable specialty configurations including Type I and Type III modules and mobile healthcare applications.
- Wheeled Coach Industries: Wheeled Coach is one of the largest North American ambulance brands (a REV Group subsidiary), offering Type I, Type II, and Type III custom ambulances to the same government and private EMS customer base as Frazer, and is a frequent head-to-head bidder in municipal RFPs.
- Horton Emergency Vehicles: Horton Emergency Vehicles (a REV Group brand) manufactures Type I, Type III, and medium-duty ambulance modules for EMS and fire service customers in North America, competing directly with Frazer across the same government and commercial customer segments.
- Leader Emergency Vehicles: Leader Emergency Vehicles is an independent ambulance manufacturer offering Type I, Type III, and Type II custom modules to municipal and commercial EMS customers, directly competing with Frazer in the custom-build segment of the U.S. market.
- Braun Industries: Braun Industries is an independent custom ambulance manufacturer producing Type I, Type III, and Type II emergency vehicles serving the same municipal EMS and fire department customers as Frazer. Closely comparable in size, custom-build philosophy, and dealer-based distribution model.
- Demers Ambulances: Demers Ambulances is a Canadian manufacturer of Type I, Type II, and Type III ambulances and Braun-related specialty emergency vehicles with active distribution in the United States, directly competing with Frazer for municipal and private EMS fleet contracts.
- Crestline Coach: Crestline Coach is a Canadian specialty vehicle manufacturer producing ambulances, mobile health clinics, and other emergency vehicles with North American distribution. Directly comparable to Frazer in mobile healthcare vehicle manufacturing, including specialty builds for hospital systems.
- REV Group: REV Group is the largest North American manufacturer of specialty vehicles and the parent company of Wheeled Coach, Horton Emergency Vehicles, and AEV — the most direct competitors to Frazer in custom Type I, Type III, and emergency ambulance manufacturing. Serves the same EMS agency, fire department, and government customer base with overlapping product lines and broader portfolio scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Frazer social profiles
Digital presenceFrazer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frazer leadership team
Management profileNumber of profiles
Profiles7 records
Frazer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frazer M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frazer
What does Frazer do?
Frazer designs and manufactures custom emergency medical service vehicles — including Type I, Type III, First Responder, and specialty mobile healthcare vehicles (mobile stroke units, mobile clinics, mobile training units, infectious disease units) — built on Ford, RAM, and International chassis. Each vehicle is custom-configured per customer specification, with proprietary features such as OneWeight® patient scale, LifeDefender crash-tested cabinets, and Safety Cloud® by HAAS Alert, complemented by remounting, mobile service, and financing partnerships.
Is Frazer a public or private company?
Frazer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frazer founded?
Frazer was founded in 1956. It employs 101 to 250 people.
Where is Frazer based?
Frazer is headquartered in Houston, United States, in the North America region.
How does Frazer make money?
Five revenue lines are on record. Custom EMS Vehicle Manufacturing is the primary driver. The others are vehicle Service & Repair, parts Sales, remount Services and financing & Leasing Facilitation.
Who are Frazer's main competitors?
Direct peers on record are Osage Ambulances, AEV (American Emergency Vehicles), Excellance, Wheeled Coach Industries, Horton Emergency Vehicles, Leader Emergency Vehicles, Braun Industries, Demers Ambulances, Crestline Coach and REV Group.
Does Frazer have an API?
No public API is recorded for Frazer.
What industry is Frazer in?
Frazer's product category is Emergency Medical Vehicles. Its primary akta.pro industry code is IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics). Its SIC code is 3713.