Kingston Marketing Group

What Kingston Marketing Group does

Kingston Marketing Group operates in the market as Mother Bear, an independent marketing and communications agency founded in 2019 and headquartered in Edmonds, Washington, with 11–50 employees. The firm is co-led by co-founders and CEOs Nancy Poznoff and Katie Curnutte, holds a women-owned business certification, and has been recognized on the Inc. 500 list. Mother Bear positions itself as a full-stack partner for "scaling brands," organized around three integrated service pillars: Strategic Marketing (brand foundation, marketing plans, customer journey mapping, persona development, operational plans, and fractional CMO support), PR & Communications (data storytelling, executive communications, media relations, thought leadership, social media, and content/SEO), and Creative & Digital (logos, websites, paid media, copywriting, performance marketing, design/animation, and campaign management).

The agency generates revenue through professional services delivered as project-based engagements and ongoing retainers, sold primarily through direct enterprise sales relationships. Customer concentration appears enterprise-weighted, with public case studies anchored by Rover (pet care), Indeed (HR tech / job marketplace), and Verde Farms (organic beef on Amazon Fresh). The agency also markets BearSense AI as a proprietary AI-powered marketing insights capability intended to inform brand strategy and campaign decisions.

Mother Bear's go-to-market is relationship-driven and targeting growth-stage companies that need strategic clarity, credibility building, and conversion optimization, rather than mass-market SMB clients. Pricing is not publicly disclosed and engagements appear quote-based, consistent with bespoke B2B agency work. The firm uses its own content marketing (blog, case studies, newsletter) and PR capabilities as both delivery surface and demand-generation channels.

Name

Kingston Marketing Group

Legal name

Mother Bear

Website

https://kingstonmarketing.group

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingston Marketing Group (Mother Bear) is an independent, women-owned, Inc. 500-recognized marketing and communications agency founded in 2019, serving growth-stage brands with integrated strategy, PR, creative, and AI-informed marketing services.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Public Relations Agencies (541820), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Marketing consulting
• Brand strategy
• Public relations
• Creative services
• Digital marketing

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services Revenue: Professional services revenue from strategic marketing consulting, brand development, PR and communications, creative and digital services. Revenue generated through project-based engagements and ongoing retainer relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kingston Marketing Group operates as an independent marketing and communications agency delivering integrated services across three pillars: Strategic Marketing (brand foundation & architecture, marketing plans, customer journey mapping, persona development, operational plans, fractional CMO); PR & Communications (data storytelling, executive comms, media relations, thought leadership, social media, content & SEO); and Creative & Digital (logos & brand identity, website design & development, paid media, concepting & copywriting, performance marketing, design & animation, campaign management). The agency supplements these services with BearSense AI, an AI-powered marketing insights capability used to inform brand strategy and marketing decisions for scaling brands.

Product overview

Mother Bear is an independent marketing and communications agency for scaling brands, offering a unified suite of services rather than a modular software platform. The agency's offering comprises three core service pillars: Strategic Marketing (Brand Foundation & Architecture, Marketing Plans, Customer Journey Mapping, Persona Development, Operational Plans, Fractional CMO), PR & Communications (Data Storytelling, Exec Comms, Media Relations, Thought Leadership, Social Media, Content & SEO), and Creative & Digital (Logos & Brand Identity, Website Design & Development, Paid Media, Concepting & Copywriting, Performance Marketing, Design & Animation, Campaign Management). The agency also offers BearSense AI, an AI-powered feature for marketing insights. These services are designed to guide, protect, and nurture brands through their growth journey, focusing on Clarity (strategic positioning), Credibility (authentic storytelling), and Conversion (campaign optimization).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Services Comprehensive strategic marketing services for scaling brands, including Brand Foundation & Architecture, Marketing Plans, Customer Journey Mapping, Persona Development, Operational Plans, and Fractional CMO support. Designed for growth-phase companies seeking strategic focus and clearly defined value propositions to unlock new revenue streams.
• PR & Communications Services Public relations and communications services including Data Storytelling, Executive Communications, Media Relations, Thought Leadership, Social Media, and Content & SEO. Aimed at helping brands build credibility, authentic positioning, and become part of the industry conversation.
• Creative & Digital Services Creative and digital marketing services encompassing Logos & Brand Identity, Website Design & Development, Paid Media, Concepting & Copywriting, Performance Marketing, Design & Animation, and Campaign Management. Targeted at brands seeking to lower acquisition costs, boost conversion rates, and improve return on ad spend.
• BearSense AI An AI-powered marketing intelligence and insights capability used to guide brand strategy and marketing decisions for scaling brands, providing a data-driven approach to client engagements.

Quantifiable outcome

• Repositioned Rover brand to differentiate from competition
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ThreeSixtyEight: ThreeSixtyEight is an independent full-service agency offering brand strategy, digital marketing, creative, and media services to growth-stage companies — comparable in service mix, size, and target buyer profile.
• Intergrowth: Intergrowth is a B2B marketing agency providing SEO, content, paid media, and lifecycle services to SaaS and growth-stage technology brands — comparable in its focus on growth-stage clients with measurable performance outcomes.
• Walker Sands: Walker Sands is an integrated B2B marketing agency offering PR, demand generation, brand strategy, and creative services to scaling technology and consumer brands — closely mirroring Mother Bear's PR + strategy + creative delivery model.
• Hawke Media: Hawke Media is an independent, full-service marketing agency explicitly built around serving scaling and e-commerce brands with fractional CMO and performance marketing services — the same growth-stage buyer profile Mother Bear targets, with a comparable integrated service offering.
• Power Digital Marketing: Power Digital Marketing is an independent growth marketing agency serving mid-market and enterprise brands with integrated strategy, paid media, SEO, and creative services — directly comparable to Mother Bear's three-pillar model and scaling-brand positioning.
• SmartBug Media: SmartBug Media is an intelligent inbound marketing agency that combines content, PR, creative, and revenue operations for scaling brands — closely comparable to Mother Bear's integrated inbound and brand-building model.
• GYK Antler: GYK Antler is an independent creative and media agency working with growth-stage consumer and B2B brands on brand strategy, content, and performance — a direct independent-agency peer to Mother Bear in the scaling-brand segment.
• The Shipyard: The Shipyard is an independent marketing agency providing brand strategy, public relations, and performance media for growth-stage brands — overlapping with Mother Bear's integrated service portfolio and scaling-brand ICP.

Emerging players

• LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media, SEO, and PPC for small-to-mid-market and e-commerce brands — a smaller-scale comparable serving a partially overlapping growth-stage client base.

Broad incumbents

• Ruder Finn: Ruder Finn is a large global PR and communications agency that has expanded into integrated marketing and AI-driven insights — comparable to Mother Bear's PR + communications + BearSense AI positioning, but operating at significantly larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mother-bear-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingston Marketing Group