The Comana Company

What The Comana Company does

The Comana Company, Inc. is a privately held, founder-owned residential property management firm headquartered at 8270 University Avenue in La Mesa, California. Founded in 2000 by Alex and Nikki Comana, the company manages over 800 residential units across Central, East, and South San Diego County, serving owners of single-family homes, townhomes, condominiums, and multifamily apartment communities (typically 2-15 units). The firm explicitly excludes HOA communities, vacation rentals, short-term rentals, and furnished rentals from its service scope. A 14-person team — comprising accountants, regional and on-site property managers, and maintenance coordination staff — delivers tenant placement, rent collection, maintenance oversight, lease enforcement, financial reporting, and inspections.

The company's operating backbone is the AppFolio Property Manager platform, which powers both the Owner Portal (financial statements, monthly summaries, tax documents, inspection reports, owner contributions) and the Tenant Portal (online rent payments, auto-pay, maintenance requests with photo attachments, lease access). Marketing is distributed across 30+ online platforms with paid premium placements on Zillow, Trulia, and Hotpads. The Comana Company relies on the third-party PetScreening service for standardized pet and service animal documentation during tenant applications.

The revenue model is fee-based and recurring: monthly management fees are charged as a percentage of collected rent (8% up to $4,800/month, 7% from $4,801-$6,000, 6.5% above $6,001 for 1-4 unit properties; 6% with a $125 minimum for 5-15 unit properties), with a $195 monthly minimum per unit on smaller properties. Additional revenue comes from a $495 leasing fee per vacancy filled, a $100-$150 annual lease renewal fee, a $45 per-applicant application fee, and a standalone $1,500 flat-fee tenant placement service. The company has no external institutional funding, no disclosed revenue, and concentrates exclusively on residential assets within San Diego County.

Name

The Comana Company

Legal name

The Comana Company, Inc.

Website

https://comanacompany.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Comana Company is a founder-owned residential property management firm in La Mesa, California, managing 800+ single-family, townhome, condominium, and multifamily units across San Diego County for individual property owners. It operates on the AppFolio platform with a 14-person team delivering tenant placement, rent collection, maintenance oversight, and financial reporting under percentage-based management fees.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property management
• Tenant placement services
• Rental property marketing
• Rent collection services
• Lease administration services

Headquarters

HQ city

La Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees (Residential - Single Family, Townhomes, Condominiums, 2-4 Units): Monthly management fees charged as a percentage of collected rent: 8% for rents up to $4,800, 7% for rents $4,801-$6,000, 6.5% for rents exceeding $6,001. Includes a $195 monthly minimum per unit. Fees apply only after a qualified tenant is placed and rent is collected.
2. Property Management Fees (Multifamily 5-15 Units): 6% of monthly rent with a $125 monthly minimum per unit. No management fees during vacancies.
3. Leasing Fees: $495 per vacancy filled for single family, townhomes, condominiums, and 2-4 units. $150 annual lease renewal fee. No fees during vacancy periods.
4. Tenant Placement Service: Flat fee of $1,500 for tenant placement only services for single family homes and townhomes where the owner manages the property personally but requires support finding, screening, qualifying, and securing tenants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Comana Company provides full-service residential property management for single-family homes, townhomes, condominiums, and multifamily apartment communities (2 to 15+ units) in Central, East, and South San Diego County. Services include tenant placement, marketing across 30+ listing platforms, rent collection, maintenance oversight, lease enforcement, financial reporting through an AppFolio-powered owner portal, and annual rent analysis. The company also offers a standalone Tenant Placement Service for owners who self-manage but want help screening and securing tenants.

Product overview

The Comana Company offers a unified property management platform centered on full-service residential property management for single-family homes, townhomes, condominiums, and multifamily apartment communities throughout San Diego County. The core product is the Full Property Management Services, which is supported by integrated AppFolio-powered Owner and Tenant Portals for daily operations. Supplementary offerings include a Tenant Placement Service (standalone or integrated), a Free Instant Rent Range Estimator tool, a Military Appreciation Program offering discounted management for service members, and a Real Estate Agent Referral Program. All services are delivered through the AppFolio property management software platform with strategic marketing across 30+ online platforms including premium placements on Zillow, Trulia, and Hotpads.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Residential Property Management Services Comprehensive residential property management for single-family homes, townhomes, condominiums, and multifamily apartment communities (2-15+ units) in Central, East, and South San Diego County. Includes tenant placement, marketing across 30+ online platforms, rent collection, maintenance oversight, lease enforcement, financial reporting via the AppFolio owner portal, eviction guarantee up to $1,500, satisfaction guarantee, and annual rent analysis.
• Tenant Placement Service

Quantifiable outcome

• Over 800 residential units under professional management
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• AppFoliocoreTechnology or IntegrationAppFolio Property Manager is the primary technology platform used for all property management operations. This includes the owner portal for financial reporting and payments, tenant portal for rent collection and maintenance requests, property listing syndication, and overall property management workflow automation.
• Institute of Real Estate Management (IREM)coreOthersProfessional affiliation providing CPM (Certified Property Manager) certification and access to industry resources, education, and tools. CPM designation requires meeting stringent requirements of professional education, examination, and experience with emphasis on asset management, property value management, risk management, maintenance management, marketing, leasing, ethics, accounting, legal, and human resources.
• National Association of REALTORSsupportingOthersProfessional affiliation providing access to industry resources, education, networking, and professional standards for real estate management professionals.
• California Association of REALTORSsupportingOthersState-level professional trade association providing resources, education, and advocacy for real estate professionals in California.
• San Diego Association of REALTORSsupportingOthersLocal real estate trade association providing networking, resources, and professional development opportunities specific to the San Diego market.
• Southern California Rental Housing AssociationsupportingOthersIndustry association representing rental housing providers in Southern California, offering advocacy, education, and networking resources.
• PetScreeningsupportingTechnology or IntegrationThird-party pet screening service required for all applicants as part of the application process. Establishes whether applicants have pets, includes service animal documentation, and creates pet profiles for residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Property Management: Largest single-family residential property management franchise in North America. Directly comparable model: SFR-focused, percentage-of-rent fee structure, regional franchisees serving local markets — same core offering as The Comana Company.
• Compass Property Management (San Diego): San Diego-based residential property management firm offering single-family, condo, and multifamily management on similar percentage-of-rent terms. Direct geographic overlap with The Comana Company in the same San Diego County submarkets.
• Property Management Inc. (PMI): National franchise network of residential property managers operating on nearly identical fee structures and service offerings. Franchise model with local owner-operators makes it a structural twin to The Comana Company.
• Renters Warehouse: Single-family rental-focused property manager with a percentage-of-rent fee structure and tenant placement services. Direct overlap with Comana's SFR and tenant placement offerings.

Regional players

• 33 Mile Radius Property Management: Southern California residential property manager serving Orange County and surrounding areas. Comparable mid-sized regional operator with similar full-service SFR and small multifamily portfolio mix.

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily and student housing operator in the U.S. Operates at substantially greater scale across institutional apartment portfolios, but competes for the same San Diego rental demand and sets the upper bound on local property management sophistication.
• Asset Living: Top-3 U.S. third-party property manager with national reach across multifamily, student, and senior housing. Comparable in offering but institutional in scale; competes for the same SFR and small-multifamily owner pool in California.

Emerging players

• Hemlane: Tech-enabled residential property management platform combining software with local agent networks. Targets the same single-family and small multifamily owner segment with a hybrid SaaS-plus-service model — emerging competitive threat to incumbent local operators.
• Avail (by Realtor.com): Software platform (owned by Realtor.com) that helps landlords self-manage with listing, screening, and rent collection tools. Partial overlap — competes most directly with Comana's $1,500 Tenant Placement Service by enabling owners to DIY.

Others

• AppFolio: Property management software platform that The Comana Company uses as its core operating system. As AppFolio continues adding AI-driven features and vertically integrating owner/tenant experiences, it represents both the company's infrastructure backbone and a potential long-term disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheComanaCompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Comana Company