Idea Lab Kids

What Idea Lab Kids does

Idea Lab Kids, operated by Lyricos Learning, LLC, is a Houston-based STEAM (Science, Technology, Engineering, Arts, and Mathematics) education franchise serving children ages 4-14. The company originated in 2011 from a rented storefront and has grown into an international franchise organization with 255+ searchable locations across the United States, Canada, and additional countries and territories. Its proprietary, in-house-developed curriculum spans hands-on programs including robotics, coding (Java, Python, Scratch, Arduino), 3D printing, drone engineering, culinary arts, movie production, visual arts, investigative science, and entrepreneurship, delivered through campus-based classes, mobile On-The-Go programs, and the STEAM on Demand licensing platform for schools and organizations.

The business model is asset-light franchise-driven, with revenue generated through initial franchise fees, ongoing royalties, tuition and membership fees (Basic, Intermediate, Unlimited monthly tiers), birthday party packages, after-school programs with optional transportation, and curriculum licensing. Core product lines include After-School Programs, Summer Camps, Day Camps, Birthday Parties, Events & Workshops, Preschool Programs, Homeschool Programs, and supplementary offerings such as IDEA Lab Plus concierge learning pods. Multiple delivery formats — fixed campus, mobile instruction, and licensed content — allow the brand to address both consumer families and institutional customers (schools, daycares, community organizations).

The company is founder-owned (Ghazal Qureshi), with no institutional funding rounds, parent company, or M&A activity disclosed. Brand credibility has been validated through industry recognition including #8 Fastest Growing Franchise (Franchise Gator 2021), #19 Top New Franchises (Entrepreneur Magazine 2021), #316 Franchise 500, and a 2019 Houston Business Journal Top Innovation Award. Marketing leverages content (educational blog, STEAM @ Home newsletter), social media across major platforms, and a dedicated franchise development funnel. Geographic operations currently span North America (USA and Canada).

Name

Idea Lab Kids

Legal name

Lyricos Learning, LLC

Website

https://idealabkids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Idea Lab Kids is a Houston-based STEAM education franchise, operated by Lyricos Learning, LLC, delivering hands-on Science, Technology, Engineering, Arts, and Mathematics programs for children ages 4-14 through 255+ franchise locations, mobile On-The-Go instruction, and the STEAM on Demand licensing platform serving schools and families.

Ownership category

akta.pro rank

Product category

Children's STEAM Education and Enrichment

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), Coding, Game Design & Computer Science Camps (EDAMALAD), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF)

Keywords

• STEAM education programs
• Children's enrichment classes
• STEM education franchise
• After-school programs
• Kids coding classes

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Franchisees pay initial fees and ongoing royalties to operate IDEA Lab Kids locations. The business model provides multiple revenue streams including camps, classes, workshops, birthday parties, preschool, and retail products.
2. Tuition and Class Fees: Revenue from semesterly classes, monthly memberships, and per-session workshop attendance. Programs include after-school classes, summer camps, day camps, and specialty workshops.
3. Birthday Party Packages: Customizable birthday party experiences with themed activities, add-ons for additional guests, food, and extended time.
4. School and Organization Licensing: STEAM on Demand licensing allows schools and organizations to deliver IDEA Lab curriculum content through their own staff using the technology platform.
5. After-School Transportation Services: Optional transportation from local schools to IDEA Lab Kids campuses, offered as a 3, 4, or 5 days-per-week service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Idea Lab Kids operates a STEAM (Science, Technology, Engineering, Arts, and Mathematics) education franchise providing hands-on enrichment programs for children ages 4-14. Core offerings include after-school classes, summer camps, day camps, birthday parties, workshops, preschool programs, homeschool programs, and monthly memberships delivered through franchise-operated physical campuses, mobile On-The-Go instruction, and a STEAM on Demand licensing platform.

Product overview

IDEA Lab Kids is a STEAM (Science, Technology, Engineering, Arts, and Mathematics) educational enrichment franchise offering a comprehensive portfolio of programs for children ages 4-14. The core offering consists of After-School Programs, Summer Camps, Day Camps, Birthday Parties, Events & Workshops, Preschool Programs, and Homeschool Programs. These are delivered through physical campus locations, mobile services (On-The-Go), and the STEAM on Demand licensing platform. The company operates on a franchise model with multiple revenue streams including classes, camps, workshops, birthday parties, preschool, and retail products. Supplementary offerings include Monthly Memberships (Basic, Intermediate, Unlimited tiers) and IDEA Lab Plus (concierge school learning support). Each program incorporates hands-on activities across subjects including Coding & Programming, Robotics, Drone Engineering, Culinary Arts, 3D Printing & Design, Visual & Digital Arts, Movie Production, Minecraft Coding & Development, Design Based Engineering, Entrepreneurship, Mental Math, and Investigative Science.

Differentiator

Problem solved

Functional benefit

Products and services

• After-School Programs Hour-long STEAM classes held on a recurring weekly schedule for children, including options for semester enrollment, monthly memberships, and transportation from local schools. Covers coding, robotics, cooking, engineering, and visual arts.
• Summer Camps Full-day and half-day STEAM camps during summer break featuring robotics, 3D printing, coding, cooking, art studio, drone engineering, movie production, and science labs. Designed for children ages 4-14.
• Birthday Parties Themed birthday party experiences incorporating STEAM activities including dinosaur, superhero, underwater themes; technology parties (movie production, drone aviation, Minecraft); science experiments, engineering design, art studio, culinary arts, robotics, and custom party options.
• Events & Workshops 1.5 to 3-hour hands-on STEAM project sessions held on weekends and selected weeknights for grades 1-8, including Pop Up Open Lab, STEM+Arts workshops, Project Focused workshops, and Friday Night Workshops covering science, engineering, cooking, art, and computers.
• Day Camps Full and half-day camps during school breaks including summer, spring break, and winter break, featuring hands-on STEAM activities ranging from cooking and robotics to 3D printing, art studio, coding, and science experiments.
• Preschool Programs STEAM-focused enrichment for preschoolers aged 3-5, introducing science, technology, engineering, math, and arts through age-appropriate hands-on activities including visual art, coding with bots, robotics, culinary arts, and science exploration.
• Monthly Memberships Flexible monthly membership plans providing ongoing STEAM learning access. Basic tier offers 1 pre-scheduled class per week; Intermediate offers 2 classes per week; Unlimited provides up to 5 classes per week plus a month of tutoring.
• Homeschool Programs STEAM enrichment for homeschooled children covering robotics, 3D printing, design-based engineering, interactive science labs, culinary arts, and coding. Combines education with socialization opportunities for homeschool peers.
• IDEA Lab Kids On-The-Go Mobile STEAM program bringing certified instructors to schools, groups, and external facilities. Offers hands-on activities in cooking, robotics, art, engineering, and science conducted at the customer's chosen location.
• STEAM on Demand Licensing platform providing STEAM curriculum and content through a technology platform. Enables schools and organizations to deliver IDEA Lab's curriculum using their own staff, powered by state-of-the-art technology.
• IDEA Lab Plus Concierge STEAM school learning program providing in-person teacher support for children during virtual or hybrid school schedules. Operates as learning pods with mediation of school activities, supplemental STEAM curriculum, and social-emotional learning components.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bricks 4 Kidz: LEGO-based engineering and STEM enrichment franchise offering after-school classes, camps, and birthday parties — strong overlap on age range, curriculum type, and franchise-based delivery.
• Code Ninjas: Largest direct competitor — a kids' coding and STEM franchise operating hundreds of locations across North America with a similar franchise-based model, recurring memberships, and birthday party offerings.
• Mad Science: Long-running science enrichment franchise delivering after-school programs, camps, and birthday parties through franchisees — directly comparable on product (hands-on science) and delivery model.
• Engineering For Kids: STEM franchise offering engineering programs for children ages 4–14 through after-school classes, camps, and in-school field trips — closely aligned with IDEA Lab's curriculum scope and franchise GTM.
• Snapology: STEAM franchise for kids using LEGO and other hands-on tools, delivered through classes, camps, and birthday parties across multiple locations — comparable on age range, delivery format, and franchise model.
• Club SciKidz: Science and technology summer camp and enrichment provider for children, with franchise-style expansion — directly comparable on STEAM camps, birthday parties, and after-school offerings.
• iCode School: Computer science and STEM franchise for kids offering coding, robotics, and STEAM classes through franchise locations — competes directly on the coding/robotics sub-vertical.
• STEM For Kids: STEM enrichment franchise providing engineering, robotics, and coding programs for kids through camps and after-school formats — comparable target market and franchise model.

Broad incumbents

• Sylvan Learning: Established supplemental education franchise with broader academic focus (tutoring, STEM, SAT prep) — overlapping on enrichment/STEM but with a wider portfolio and significantly larger scale.
• Kumon: Large-scale supplemental education franchise focused on math and reading; not a direct STEAM competitor but operates in the same children enrichment franchise category and competes for similar family discretionary spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idealabkids
• YouTubeyoutube.com/channel/UCyT3ImkO1dIKhd5YuDG8oaQ/featured
• Facebookfacebook.com/idealabkids
• LinkedInlinkedin.com/company/idea-lab-kids
• Instagraminstagram.com/idealabkidstx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Lab Kids