Transmission

What Transmission does

Transmission is a global, independent B2B marketing agency operating as the trading name of UK-registered Pulse Comms Ltd. Founded in 2013 as Pulse and rebranded to Transmission in 2019, the agency serves enterprise and mid-market B2B brands across all verticals, with a stated focus on technology and industrial clients. Its service portfolio spans growth consulting, go-to-market strategy, brand strategy, account-based experience (ABX), paid media, creative, content, digital experiences, digital optimization, data science, and demand conversion, delivered through a global field-sales-led motion with quote-based, project-and-retainer pricing on multi-year contracts.

The agency's core technology stack is unified under Propulsion OS, its proprietary operating system that combines AI and data with human strategy and creative talent. Three proprietary modules sit on top: the Dynamic Content Engine (AI-driven personalized content at scale), the Intelligent Demand Engine (1:Many demand programs), and the Audience Intelligence Platform (B2B audience segmentation using a proprietary CDP and AI media analysis). Transmission integrates with an extensive martech ecosystem including Salesforce, HubSpot, Marketo, Pardot, 6sense, Dreamdata, Google, and Adobe, and holds ISO 27001 and ISO 42001 certifications.

The company is headquartered in London and operates from eight offices across the UK, US, Australia, Singapore, India, and Poland, employing 250+ staff. Transmission is privately held and founder-led (Chris Bagnall, CEO/Founder) with no disclosed institutional funding; growth to date has been organic, supplemented by the 2025 acquisition of B2B agency Earnest — its first M&A transaction. Named enterprise clients include Microsoft, IBM, Qualcomm, Schneider Electric, and AutoStore.

Name

Transmission

Legal name

Pulse Comms Ltd

Website

https://transmissionagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing services
• Account-based marketing
• Demand generation
• AI marketing platform
• Brand strategy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. B2B Marketing Services: Transmission generates revenue through professional services contracts with enterprise and mid-market B2B brands. The agency model involves project-based work and retainer engagements, combining strategic consulting with execution services across demand generation, brand marketing, ABM, and content marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Transmission is a global independent B2B marketing agency that sells end-to-end marketing services — strategy, creative, content, paid media, ABX, demand generation, digital experiences, and analytics — delivered through its proprietary AI-enabled operating system, Propulsion OS. The agency's combination of human strategic and creative expertise with proprietary AI tools (Dynamic Content Engine, Intelligent Demand Engine, Audience Intelligence Platform) targets Fortune 500 enterprise and growth-stage mid-market B2B brands across all verticals.

Product overview

Transmission is a global B2B marketing agency that operates as a platform of integrated services unified under its proprietary Propulsion OS operating system. The core offering combines Propulsion OS with specialized modules including the Dynamic Content Engine (AI-powered personalized content creation), Intelligent Demand Engine (demand generation at scale), and Audience Intelligence Platform (B2B audience insights and segmentation). These proprietary tools are complemented by a comprehensive suite of agency services: Growth Consulting, Go-to-Market Services, Brand Strategy, ABX (Account-Based Experience), Paid Media, Creative, Content, Digital Experiences, Digital Optimization, Data Science and Analytics, and Demand Conversion. The agency blends human expertise with AI capabilities to deliver complete go-to-market solutions that build long-term business success.

Differentiator

Problem solved

Functional benefit

Brands

• Propulsion OS: The agency's proprietary operating system that powers how they deliver strategy, creative, data and AI solutions, combining AI and data with strategic and creative expertise.
• Dynamic Content Engine
• Intelligent Demand Engine (IDE)

Products and services

• Propulsion OS Transmission's proprietary agency operating system that combines AI and data with strategic and creative talent to deliver high-impact B2B marketing faster and more efficiently, powering the agency's strategy, creative, AI, and data solutions.
• Dynamic Content Engine AI-powered content engine that fuses AI and data with human expertise to create personalized, on-brand B2B content at speed and scale, generating persona-based content tailored to accounts, industries, and funnel stages.
• Intelligent Demand Engine (IDE) Proprietary demand generation system that combines data, technology, AI, and human expertise to deliver dynamic, personalized 1:Many demand programs at scale, producing sales-ready leads without sacrificing personalization.
• Audience Intelligence Platform Proprietary platform combining unique B2B data and deep research AI to unlock actionable audience insights for media planning and campaign targeting, backed by a B2B Customer Data Platform that processes real-time behavioral, intent, and personality data for audience segmentation.
• Growth Consulting Strategic consulting service identifying revenue growth opportunities through competitive benchmarking, brand health analysis, GTM architecture, and spend efficiency audits for B2B brands.
• Go-to-Market Services GTM strategy services including audit and architecture, audience strategy, customer journey optimization, organizational enablement, campaign planning, and measurement planning for B2B organizations.
• Brand Strategy Full-service brand strategy including brand insights, brand positioning and proposition, brand expression and identity, and brand storytelling and activation for B2B brands.
• ABX (Account-Based Experience) Account-based experience programs building stronger customer relationships and growing market share across high-value target accounts through hyper-personalization at scale.
• Paid Media End-to-end global multi-channel paid media capabilities including biddable media, premium media partnerships, CTV/video/audio advertising, offline and out-of-home media, event sponsorship, and B2B influencer programs.
• Creative Award-winning creative services including B2B creative strategy, ideation and concepting, brand identity and design systems, copywriting and tone of voice, motion design, animation and video production, and campaign creative design.
• Content Content strategy and production services delivering experiences that resonate, engage, and drive results, including content strategy, content design, in-house copywriting, integrated campaigns, social media, SEO, and email marketing.
• Digital Experiences B2B web design and development services creating dynamic websites and digital experiences, including UX/UI design, web development, responsive design, digital content hubs, animation and interactivity, and ongoing CRO support.
• Digital Optimization Digital optimization services enhancing buyer journeys, search visibility (SEO/GEO), and data intelligence to drive measurable improvements in revenue, lead quality, and customer engagement.
• Data Science and Analytics Data science and analytics services connecting marketing activity to pipeline and revenue, including data science consulting, AI-enabled data engineering, multi-moment measurement, analytics engineering, and predictive modeling.
• Demand Conversion Pipeline generation, nurture strategies, and sales activation services including paid search and social, content syndication, intelligent demand engine, value-based demand, and lead quality management.

Quantifiable outcome

• Recognized as #1 largest global independent B2B marketing agency

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability21 records

Feature1 record

Partnerships

One partnership is on record.

• LinkedIncoreGTM or Marketing PartnerLinkedIn serves as a key content and advertising partner for Transmission. As a content partner, Transmission leverages LinkedIn's platform for thought leadership and paid advertising campaigns targeting B2B decision-makers.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Velocity Partners: Velocity Partners is a UK-headquartered B2B marketing agency focused on technology clients, offering content, ABM, and digital services that directly overlap with Transmission's core service lines.
• Doremus: Doremus is a global B2B marketing agency within the Omnicom network, focused on technology, industrial, and complex B2B brands — directly comparable to Transmission's enterprise tech and industrial client base.
• Stein IAS: Stein IAS is a global B2B creative and marketing agency within the Omnicom network, serving enterprise technology and industrial clients with a similar full-service model to Transmission.
• gyro: gyro is a global B2B creative and media agency (part of Dentsu) serving enterprise technology, industrial, and healthcare clients with integrated brand and demand capabilities comparable to Transmission's offering.
• B2B International: B2B International is a global B2B marketing research and strategy agency (Dentsu), serving many of the same enterprise technology and industrial segments that Transmission targets with its GTM and growth consulting services.
• Hotwire: Hotwire is a global B2B tech communications and marketing agency offering brand, content, and PR services to enterprise technology brands — closely comparable to Transmission's enterprise tech focus.
• Walker Sands: Walker Sands is a US-based B2B marketing agency offering demand generation, ABM, and PR services to technology and industrial clients, comparable in service mix and segment focus to Transmission.

Broad incumbents

• Ogilvy B2B: Ogilvy B2B is the B2B arm of WPP-owned Ogilvy, offering full-service enterprise marketing to many of the same global technology and industrial brands that Transmission serves, with deeper network resources.
• MediaMonks (S4 Capital): MediaMonks is a global digital-first content and production agency that increasingly competes for enterprise B2B creative and content budgets, offering scaled production capabilities that complement or substitute for agency services.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing partner offering media, content, and data services to enterprise brands, overlapping with Transmission on paid media, content, and digital experience services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TransmissionB2B
• Facebookfacebook.com/transmissionb2b
• LinkedInlinkedin.com/company/transmission-b2b
• Instagraminstagram.com/transmissionb2b

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transmission