What Yappy Group does

Yappy Group is a B2B software company founded in 2012 and headquartered in Subiaco, Australia, that sells a subscription platform under the category "Decision Chain Influence™." Its core function is to help complex sales organizations reach, align, and influence the decision-makers behind large contracts in cases where the buyer's visible contacts in the CRM are not the actual decision-makers. The platform maps decision-making roles, identifies where vendor value is being lost in procurement processes, delivers targeted content to stakeholders in their existing engagement contexts, and visualizes aligned functions versus blocked areas inside live deals. The product surface is organized as a single platform with five use-case modules targeting Complex Sales, Procurement-Driven Deals, Land & Expand Motions, RFP-Driven Deals, and Opening Up New Markets.

The company holds Microsoft-verified partner status, which it positions as both a trust signal for enterprise buyers and a source of technical integration access. Distribution is conducted through direct enterprise field sales with a demo-based acquisition motion, supported by content marketing via a blog and an organic LinkedIn presence. There is no public pricing, no self-serve tier, and no API or SDK documented; enterprise contracts are quote-based. The firm operates with 11-50 employees and no parent company, and no investor identities, ownership structure, named customer logos, or disclosed revenue are available in the source material.

Name

Yappy Group

Legal name

Yappy Group

Website

https://yappygroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yappy Group is a B2B SaaS company that sells a Decision Chain Influence platform helping complex sales organizations reach, align, and influence the hidden decision-makers behind large contracts via enterprise field sales.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• B2B sales software
• Decision chain influence
• RFP win platform
• Enterprise sales enablement
• Stakeholder mapping software

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Subscription-based software platform providing decision chain influence capabilities. The model targets enterprise B2B clients with complex, multi-stakeholder procurement processes, suggesting annual or multi-year contract structures typical of enterprise SaaS.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yappy Group provides a B2B SaaS platform built around its proprietary Decision Chain Influence™ category, enabling sales organizations to map decision-maker roles, identify value differentiators, and deliver targeted content to influence stakeholders behind complex contracts, RFPs, RFQs, and procurement-driven bids. The platform is not a lead generation or CRM tool but a deal-winning solution for multi-stakeholder enterprise sales.

Product overview

Yappy Group offers a single unified software platform centered on Decision Chain Influence™, a category it created. The platform helps B2B companies reach, align, and influence the decision-makers behind big contracts—not as a lead generation or CRM tool, but specifically as a deal-winning solution. The core offering consists of use-case modules targeting Complex Sales, Procurement-Driven Deals, Land & Expand Motions, RFP-Driven Deals, and Opening Up New Markets, all powered by the same underlying platform capability to map stakeholder roles, determine value differentiators, reach decision chains with targeted content, and visualize aligned functions and blocked areas in live deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Decision Chain Influence™

Quantifiable outcome

• Win rates for competitive bids average between 5-20% depending on industry (referencing Bain & Co., 2023)

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationYappy is a Microsoft-verified partner, providing them with access capabilities and integrations that are not available to non-partnered companies. This verification status serves as a trust signal and provides technical access advantages in the Microsoft ecosystem.

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Salesloft: Salesloft is a leading sales engagement platform with broad capabilities spanning cadences, deals, and conversation intelligence. It addresses the same B2B complex-sales buyer as Yappy, but as a wider portfolio play rather than a focused decision-chain influence solution.
• Outreach: Outreach is a major sales execution platform covering sequencing, deal management, and forecasting. It sells to the same enterprise B2B sales organizations Yappy targets, with a much broader feature footprint that could absorb decision-chain influence capabilities over time.

Direct peers

• Qvidian (Upland Software): Qvidian is an established RFP and proposal automation solution within Upland's sales enablement portfolio. It competes with Yappy in helping B2B sales organizations respond to and influence complex multi-stakeholder procurement processes.
• Loopio: Loopio is a leading RFP/proposal automation and response management platform. It overlaps with Yappy's RFP-Driven Deals use case and shares the same B2B complex-sales buyer persona, though it focuses on response library automation rather than stakeholder influence mapping.
• Responsive (formerly RFPIO): Responsive is a Strategic Response Management platform serving large enterprises for RFP, RFQ, and proposal workflows. It is a direct competitor in the RFP-driven deal influence segment Yappy targets, with similar enterprise field-sales motion and large-customer base.

Emerging players

• Gong: Gong pioneered the Revenue Intelligence category by capturing and analyzing sales conversations. While technically an adjacent capability, Gong addresses the same problem of visibility into complex multi-stakeholder deals that Yappy's Decision Chain Influence platform solves.
• 6sense: 6sense is an account-based orchestration platform focused on identifying and engaging buying committees. Its buying-group intelligence and intent-data capabilities overlap meaningfully with Yappy's promise of mapping and influencing the decision chain.
• Highspot: Highspot is a sales enablement platform that helps sellers find content, train on pitches, and engage buyers. It serves the same enterprise B2B sales audience and has been expanding into deal and content influence capabilities that compete with Yappy's value proposition.
• Demandbase: Demandbase offers an ABM platform with account identification, advertising, and sales intelligence. Its targeting of buying-committee members and multi-stakeholder engagement directly parallels Yappy's stakeholder influence proposition.
• Klue: Klue is a competitive enablement platform that aggregates intel on competitors and arms sellers with battlecards. It addresses a related but narrower slice of the same problem Yappy solves — helping sellers differentiate and win in competitive, multi-stakeholder deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yappygroup
• Facebookfacebook.com/yappygroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yappy Group